Account Executive Application Project: Cover Letter, CV, and Forms

This project showcases a comprehensive application for an Account Executive position, providing a cover letter, CV, and application form. The cover letter is addressed to Marcus Evans Ltd – THG Sports, highlighting the applicant's experience in sales and marketing, account building, and skills in client engagement, negotiation, and customer service. The CV details the applicant's education, qualifications, and 5+ years of experience, including key roles and responsibilities such as managing technical analysis software, launching social media campaigns, and collaborating with internal teams. The application form addresses why the applicant wants to work for THG Sports, an example of group work to achieve an objective, a new approach to solve a problem, and managing priorities under tight deadlines. The project also includes interview and assessment center practice sections, identifying strengths and weaknesses, and demonstrating teamwork and leadership skills. This project is designed to help students understand the application process and prepare for similar roles in business development and sales.

Managing People and Careers Portfolio

Managing People and Careers Project Template
COVER LETTER FOR ACCOUNT EXECUTIVE
27/05, Main Street
Paddington
Greater London
W2 1HB
San Francisco
08/11/2019
Account Executive
Dear Sir or Madam,
In response to your advertisement for Account Executive position, I am writing the respective cover
letter to apply for this position with Marcus Evans Ltd – THG Sports. As a business professional, I
have completed my Bachelor’s degree in Sales and Marketing field, along with 5 years of account
building experience. Although this job proves beneficial for me in career develop but I would like to
apply in you company just to go in a field, where competition is high. This would give me opportunity
to enhance and utilise my skills for taking business of a firm on desired position at marketplace.
Currently I am working with one of the branch of XYZ Firm, as an Account Executive, where I handle
a number of responsibilities. It includes promoting events through social media and other digital
channels, providing the value added services to targeted users with exciting offers for building strong
client engagement. Also concerns with giving high priority for customer follow-up, through effective
influencing and communication skills. To ensure that company successfully meeting the needs of
more than 500 clients in a month, I focus more on developing expert negotiation and customer
service skills. This makes me able to gain a strong position and achieve continuous success in
business. Along with this, interactive and leadership skills of mine make me able to lead team-
members towards accomplishment of business objectives. In addition, attached CV depicts the level
of knowledge that I have gained from my past experience. Working with a large team where each
member belongs to different cultural background, yet works in collaboration and positively support
each other to complete a task, shows level of competence of mine. It reflects my abilities regarding
with management of diversity at workplace and development of positive and healthy environment
as well. These experience and abilities I would love to bring to the team of Marcus Evans Ltd.
The aspects that takes my attention towards your company includes opportunity to work in such a
global firm, that possess a high reputation at marketplace. The Structured training programs that
your company offers across a variety of levels i.e. from entry level to senior management, influence
me to be a part of such a large organisation. To gain this position, I would like to share my
experience as –
 Work in collaboration with four internal teams of XYZ Firm operations, sales, marketing and
account management.
 To deliver reports quarterly, utilisation of presentation and communication skills to clients
and other stakeholders of company, ultimately leads to achieve quarterly goals.
Having these abilities, I have confidence to standout from other candidates to gain this vacant
position of your company. I admire the opportunity that Marcus Evans Ltd offer that is Vibrant
workplace including multiple social committee interactions and staff appreciation days.
Thank You to give your consideration on my profile. I hope that my experience and level of
knowledge meets the eligibility criteria of this job. I look forward to hearing from you.
Yours sincerely,
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Mr San Francisco
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Managing People and Careers Project Template
CV
SAN FRANCISCO
27/05, Main Street, Paddington
Greater London
W2 1HB
[e-mail]
Current job: Account Executive in XYZ Firm, London Branch
Advertising account executive with Master’s Degree in Sales and Marketing field, take a role in
meeting client satisfaction via introducing fresh and new strategies to influence them positively with
company’s products and services. Experience in working with clients at digital pace, to engage them
with business for longer period of time. Collaborates with various internal department to meet
company’s objective in set period of time.
Key Skills and Knowledge:
 Multi-channel advertising’
 Contract negotiation
 Account Management
 Team mentoring and training
 Certified in Digital Marketing
 Creative or Decisive Thinker, with strong communicator
 Ability to work with large team members and in any situation
Education & qualifications
 Master degree in Sales and Marketing from University of England, London
 Bachelor degree in Accounting and Business Management from University of
England, London
 Certified course in IT from Birmingham University, London
Work Experience
5+ years of experience as account executive
Key Roles and Responsibilities:
 Managing the technical analysis software program, which helps clients in differentiating a
company from others.
 Launched First Client social media campaign in 2015, that added 55k Euro sales in company
within a month.
 Within just two months, supporting the seniors in preparing the detailed business plans for
client engagement and meet their expectation.
 Work in collaboration with four internal teams of XYZ Firm operations, sales, marketing and
account management.
 To deliver reports quarterly, utilisation of presentation and communication skills to clients
and other stakeholders of company, ultimately leads to achieve quarterly goals.
Key achievement:
 Contributed to 15% growth in sales revenue in 2016, by developing strong relationship with
clients and offering them exciting products and services
 Articulate a clear value proposition to revamp the branding strategies of firm in 2016.
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Managing People and Careers Project Template
Interests
 Learning different languages
 Playing chess for building strategic goals
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Managing People and Careers Project Template
APPLICATION FORM
1. Why do you want to work for us?
THG Sports considers as one of the leading providers in London, of corporate sports
hospitality. It has built its highly strong and competitive business image from 30 years, by
providing the sports hospitality, corporate events and other services for the world’s leading
companies that delivers a real return from their hospitality investment. So, working with
such a global company will give me the opportunity to make my career more bright and
successful. This firms also offers the Fast track promotion opportunities, with structured
training programs at variety of levels i.e. from entry level to senior management. further,
organising the international management training courses at global level for employees to
develop strong managerial skills with an organic growth structure, equip them to run their
own business in future, more successfully.
Equality within diverse culture of organisation, vibrant workplace including multiple social
committee interactions as well as staff appreciation days, etc. gives an employee the
platform where he can enhance its capabilities and reduce weaknesses to gain a strong
position. So, it’s my honour to work with THG Sports and bring my abilities in business, to
run with ease success. This would give me a chance to show my capabilities in meeting the
objective goals of company as well.
2. Tell us about a time you worked in a group to achieve an objective (what did you do
and what was the outcome?)
In enhancing the sales and strongly influence the client towards our services, I have worked
on a project based on managing the technical software program in 2016. Hereby, this task
has assigned to a team of six members, including me with purpose to increase sales revenue
by 15% in next two months. But all these members are belonged from different internal
departments of XYZ Firm that are – one from IT department, two of operational team, one from
sales team and two of Accounts section. Along with this, all are highly experienced in their respective
field, where I have given the responsibility first time to lead all members and contribute best efforts,
for successful development and implementation of given project. As it was my first group project as
a leader, so, I have firstly worked on grabbing knowledge of different leadership styles and theories,
so that better one can be applied on arise situation. With this assistance, I have adopted Laiseez
Faire style and Tuckman Theory of team development, to positively influence team members, to
work in collaboration for achievement of goal. Thus, through this process, I was able to earn
team efforts and contribution in completing the assigned projects in desired manner.
3. Tell us about a time when you identified a new approach to solve a problem. (what did
you do and what was the outcome?)
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Managing People and Careers Project Template
Recognising my previous experience, the main role of mine in XYZ firm, is to organise all
the client events, which requires to be a part of group, because to perform such role
individually seems to be not possible. As this firm is counted as top provider of security
software to clients, where they are taken as main driver of success. Therefore, it has
been analysed that in 2016, sales performance was dropped by 10% as compared to
previous year, that reflects poor retention of loyal customers also. So, to overcome from
this situation, as an account executive I have suggested a number of actions to seniors. It
includes prepare a questionnaire in both open and closed ended manner, to take
feedbacks of loyal clients via social media and personal mail system. This would help in
analysing where the company lacks in and strategies by which it can overcome from the
same. Based on this strategic plan, our firm becomes able to revamp the agenda in
getting back the retention of loyal customers and improving sales performance, with
enhancement of brand image at UK marketplace.
4. Tell us about a time when you had to manage a number of different priorities and
complete a number of tasks in a short amount of time (what did you do and what was
the outcome?)
Coping with conflicting priorities where near about all projects are on deadline, is the most
hectic problem of a business. In 2017, business on company in which I currently working was
on hike period, where increasing demand of clients to get fast services arise situation to face
difficulties in handling the same. So, to manage this situation, I have utilised the strategic
thinking of my seniors, commitment of group members, long-range vision as well as
knowledge of leaders, to determine which tasks are more important, so that deadline of
same need to be met first.
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Managing People and Careers Project Template
INTERVIEW PRACTICE
During the interview simulation, I was get opportunity to identify my strengths and areas where
more work needed to develop, for earning a position in a firm.
Strengths:
 I have identified that well-professional attire that I have worn on interview data, helps in
grabbing the attention of interviewers. As I was the only one who comes in formals, so, it has
increased my self-confidence and makes me able to give answers by looking into eyes of
interviewer.
 Feedback from interviewers aid me to identify the sharp communication skills and decisive
thinker ability, where without wasting much time, I have quickly given the solutions of
business problems asked by them.
Weaknesses:
 While answering the questions I found myself as a less focused where without thinking more
on a situation, the way I have given the answers proves wrong.
 To show the level of experience, overconfidence of mine give a negative impression on
authorities also. Therefore, I need to work on this weakness in order to reflect the positive
image of mine.
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ASSESSMENT CENTRE PRACTICE
The assessment centre simulation at THG Sports was carried out in groups, that provides a good
opportunity to me to socialise with other applicants and interviewers. This assessment day was full
of experience, where I have learnt a lot. So, recognising that day, some positive and negative points I
would like to share -
Positive:
 Participating in group activity helps to show level of competence and team-working skills
easily to a candidate, where recruiters can analyse the abilities and interactive skills more
appropriately.
 Leadership, critical and decisive thinking skills, ethical and calm behaviour etc., are some
abilities that a person can show while participating in a group task, during the hiring process.
Negative:
 Communication within group was quite interested, but where interviewers continuously
watches how we interact each other, to analyse the skills. This would arise inferiority in me
and led to low my confidence in developing interaction with others.
 Asking questions in group although proves helpful in determining the knowledge level of
each other, but chances of active participation of all candidates, however, seems low.
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References
Stewart, S.D., Piros, C.D. and Heisler, J.C., 2019. Portfolio Management: Theory and Practice. John
Wiley & Sons.
Schermerhorn Jr, J.R., Davidson, P., Woods, P., Factor, A., Junaid, F. and McBarron, E.,
2019. Management. John Wiley & Sons.
Stewart, S.D., Piros, C.D. and Heisler, J.C., 2019. Portfolio Management: Theory and Practice. John
Wiley & Sons.
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