Analysis of Recruitment, Motivation, and Employee Behavior at Harrods

This report provides a comprehensive analysis of Harrods' human resource management practices, focusing on recruitment and selection processes, motivation theories, and factors influencing employee behavior and cooperation. The report begins by detailing Harrods' recruitment and selection process, including recruitment planning, strategy development, sourcing, application, assessment, interviewing, and screening. It highlights the advantages and disadvantages of this process, providing an example of a job advertisement and explaining job analysis and job descriptions. The report then explores motivation theories used by Harrods to encourage employees and discusses the factors that influence individual behavior in the workplace, along with factors that enable effective cooperation. The report provides recommendations for improvement and concludes with a summary of the key findings. The report emphasizes the importance of skilled employees for the success of the business and the role of human resource management in fostering a positive and productive work environment within Harrods.

Managing people in
Organisations

Table of Contents
INTRODUCTION...........................................................................................................................1
Task 1: Process of Recruitment and Selection ................................................................................1
Task 2 : Motivation theories used within Harrods ..........................................................................6
Recommendation.........................................................................................................................8
TASK 3 : Factors which influence an individual’s behavior as well as factors which enable
effective cooperation........................................................................................................................9
Factors influencing individual behaviour in Harrods................................................................10
Recommendation.......................................................................................................................12
Factors which enable effective cooperation within Harrods ....................................................12
Recommendation ......................................................................................................................13
Conclusion.....................................................................................................................................13
REFERENCES..............................................................................................................................15

INTRODUCTION
Management of human resources is one of the most essential task for each and every
organisation as employees are key to success for every business. A company uses various types
of activities in order to develop and manage a strong team for performing different organisational
functions and activities. This report is in context to Harrods, a world famous brand having global
reputation and prestige developed through its brand value. The study will determine selection
and recruitment process used by Harrods in order to hire skilled or talented employees for their
organisation. Motivation theories used for encouraging employees within the organisation will be
also discussed along with the factors that affect behaviour of individuals at the workplace.
Task 1: Process of Recruitment and Selection
Recruitment and selection is outstanding among other technique within the association
such as Harrods that help the administration in procuring and enrolling capable and skilled
employees. With the help of this procedure, association can enquire and locate the best
possibility for the required opening at working environment. Enlistment alludes to the way
toward looking to get the potential applicant with the coveted information, expertise and
experience. Then again in the seeking methodology, managers of organisation direct the meeting
alongside a few adjusts so that they can break down, watch and assess the applicant expertise,
information, capacity, ability, productivity etc. Based on the effectiveness and prerequisite of
association, spotter at long last select contender for the empty position(Renz and Herman,2016).
In a basic word, one might say that enlistment and determination is a methodology of
pulling in and choosing contender for work inside the association. In the enrolment procedure,
association simply directs the program and action for seek and pull in the candidates as indicated
by the necessity of worker at working environment. In this procedure, they can utilise a few
techniques for enlistment like on the web, daily paper notice, online networking promotion,
individual email, telephonic notice and so forth. While participant has been recognised through
the enlistment procedure, then determination program can direct by the supervisor of association.
The real target of the enlistment and determination process is to guarantee the best individual or
individuals are selected to the part at working environment. In Harrods organisation, as
administration required individuals over an extensive variety of both store based and non-store
work. Along these lines, with help of enrolment and choice strategy, it can ready to locate the
best possibility for the required position.
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Process of recruitment and selection
Recruitment planning- It is first phase of enlistment and determination under which Harrods
can build up an efficient getting ready for the enlistment and choice of competitors. In this stage,
administrator breaks down and portrays empty position. In this incorporate activity detail and its
inclination, encounter, gifted required for work, capability, experience of candidates and so forth.
A well efficient arranging of the enlistment oversees in pulling in more compelling and ability
candidates toward the association. Harrods director will focus around the opening, work
investigation, set of working responsibilities, work particular, and work assessment and so on. In
the activity, investigation director of Harrods have obligation to gather data about obligations,
duties, vital aptitudes, results, workplace and so forth. What's more, part of the set of working
responsibilities' director of Harrods can incorporate some data about the parts and obligation of
the competitor who will enrol for empty position in the organisation. Pay, capability and aptitude
required by the individual in the activity are likewise incorporated into the set of working
responsibilities. Likewise, work particular additionally incorporated into the activity arranging
under which supervisor included pay, capability required, age, sex of applicant, instructive
ability and so on(Lasserre, 2017).
Development of strategy - Once the arrangement of recruitment and determination has viably
created by manager of Harrods, then in the following stage, he/she will centre on the procedure
improvement. In the enlistment methodology, trough need to center around sorts of recruitment,
land region, enlistment process and so on.
Searching - Once the technique of enrolment is produced by Harrods supervisor, then in the
following stage, administrator has obligation to scan contender for the empty position. In this
stage, administrator can utilise either inner source or outside source. In the inside source,
selection representative can direct enlistment through advancement, exchange, workers referrals,
past candidates and so on. Then again in the outside source, supervisor can lead enlistment
through notice, grounds enrolment, coordinate enlistment and so forth.
Application –Human resource managers receives the applications of many candidates who
needs to appear for the interview; these applications consist of skills, qualifications, experience
and other important information related to the candidates. These applications are further analysed
by the HR managers to select the best candidates among all the applicants.
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Assessment – The next stage after short-listing the candidates is to assess and evaluate each
application; this activity is performed by the managers within Harrods. These applications are
assessed and evaluated with respect to the requirement of the job position.
Interview – The HR managers notify selected candidates after the selection of applications. That
candidate whose application gets selected is further being invited for the interview process. The
interview process includes analysis, measurement and observation of various skills within a
candidate. Moreover, the interview is conducted by HR managers in different form such as
verbal as well as written.
Screening- Screening process begins after the finish of the sourcing of applicants. In this stage,
chief channel the use of contender to promote choice process. Essentially, it is a method for
selecting the best and proficient candidates out of the few. Supervisor directs the meeting and a
few trials of the contender for breaking down and assessing their aptitude, learning, capacity and
ability as per required employment position at working environment.
Assessment and control- This is the last phase of the recruitment and determination under
which administrator assess the capacity and execution of last chose candidates in the enlistment
and choice process.
Harrods supervisor is required to centre on the preferred standpoint and impediment of
the enlistment and determination which are talked about underneath:
Benefits
1. Contract skilled and capable workforce-With the help of enrolment and choice process,
association can without much of a stretch enlist high gifted and skilled representatives.
Harrods can without much of a stretch enlist the talented candidates with help of
recruitment and choice technique.
2. Organisation development - With the help of enrolment and determination process,
Harrods can set to develop the execution of business since it helps to procure talented
labourers that aides in enhancing business in the market(Wheelen and et.al, 2017).
Disadvantages
1. Expensive and Time consuming - External enlistment and determination process is
exorbitant on the grounds that keeping in mind the end goal to enrol candidates, chief
need to distribute promotion on a few channel's advertisement lead meet alongside a few
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strategies. Moreover, enrolment and choice is additionally slow on the grounds that few
round incorporated into this system.
Example of Job Advertisement
Organisation name – Harrods, UK
Job Title – Sales Executive
Description – The main responsibility of the Sales Executive is to provide effective information
and variety of products along with effective services to the customers. He or she is responsible
for managing the stock within the store and prepare a daily report systematically in order to
manage the stock. Sales executive needs to attract the customers for buying the products or
services from the company.
Date and Time – 1 April 2017 at 9 am,
Location of the interview - 87-135 Brompton Road, Knightsbridge, London, United Kingdom.
Job requirement – Candidate must be Graduate in Management (BBM, B.COM, BBA),
Effective communication skill is needed in order to resolve customer queries. He or she should
have at least 2 years of experience in the same field. Age limit is 25 to 30 years.
Job analysis – It is a system of dissecting, distinguishing and deciding the parts, obligations,
obligations, workplace, capacities and aptitudes with respect to a specific Job. These components
help to distinguish the activity prerequisites and what a employee must need keeping in mind the
end goal to play out a vocation adequately. Job examination help to comprehend which
assignments are most essential and the approaches to perform them. The goal of Job
investigation is created and archive the activity relatedness identified with the business
procedure, for example, preparing, determination, pay and execution evaluations.
The different advances expected to dissect a Job are as per the following -
1. Gathering and recording work data
2. Exact checking the activity data.
3. Producing expected set of responsibilities identified with the data.
4. Deciding the knowledge, skills and procedures required for a particular Job.
The Harrods work dissect distinguished different Job opportunities accessible inside the
association, for example, store handler, bookkeeper, advertising chief, checkout staff, directors
and so on. With the assistance of employment examination they discover the empty positions
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which are required to be satisfied keeping in mind the end goal to accomplish the proficiency in
their business tasks and get authoritative objectives.
The activity investigation helps in offering two huge results work particulars and sets of
responsibilities.
Job Description – It is a noteworthy report that is spellbinding in nature and incorporates the
last explanation of employment analysis. The expected set of responsibilities is essential and
useful for an effective determination or enrollment process. It helps in giving important data
about the extent of duties, work parts and the situating or position of the activity inside the
organisation. The information inside this depiction gives a reasonable thought of the activity
parts, capacities require for a vocation position to both the business and association. The set of
working responsibilities is made keeping in mind the end goal to satisfy different procedures
which are as specified beneath -
1. Rankings and grouping employments.
2. Introduction and setting of new assets.
3. Exchanges and advancements.
4. Depiction of the vocation way.
5. Future improvement and development of work benchmarks or quality.
An Effective expected set of responsibilities gives data on the different components which are as
per the following -
Job distinguishing proof/Job Title/Organization position
Job area
Job outline
Job parts or obligations
Supplies, materials and Machines
Procedure of supervision
Working conditions
Well-being Hazards
Job Specification – Job particular spotlight on details of an applicant who is employed by the
HR experts inside an association. The initial step of employment determination is to set up a
rundown of all occupations in an organization and its different areas. The second step is
producing the applicable data of particular job.
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This data about different Job inside an association are as per the following -
Mental detail
Physical detail
Physical highlights
Enthusiastic detail
Behavioral determination
A vocation detail record likewise gives data on different components as recorded beneath -
 Capability
 Experience
 Improvement and preparing
 Required aptitudes
 Work or Job duties
 Enthusiastic qualities
 Profession arranging
Task 2 : Motivation theories used within Harrods
The approach of employee motivation or engagement signifies the contribution and
commitments of the employees that perform and serve for the benefits of the organisation. The
involvement and dedication of such talented or skilled employees determine their loyalty level
towards the company such as Harrods. The human resource management is responsible for
motivating or engaging such employees as well as developing a comfortable environment within
the organization for them. The effective level of performance by the employees make sure the
development and growth of the organisation. The Human resource management plays a vital role
in recruiting, motivating and retaining the employees that are every beneficial for the
organization. It is essential for the human resource department to make sure they are providing
them effective motivational factors which can improve the performance of the employees. The
Human resource management within Harrods consider various aspects or theories for motivating
and retaining the employees(Bettis and et.al, 2016).
Application of the motivation theory
McGregor's Theory “X” and Theory “Y” considering the employee motivational aspects,
Douglas McGregor introduced the theory 'X' and theory 'Y'. The application of theory 'X'
considers the disliking and liking of each and every employee working Harrods. The Human
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resource department within Harrods focus on the requirements and needs of the employees. The
Supervisor monitors employee activities and performance more frequently. According to theory
'X' the managers provides rewards to the employees for good performance as well as they can be
punished or need to compensate for poor performance in business operations of Harrods. On the
other hand, the manager following theory 'Y' focus on offering comfortable conditions or
workplace environment to the employees for increasing overall performance of the human
resources and the organisation. The employees are considered to be most essential asset for an
organisation such as Harrods thus it is very important to provide appropriate or suitable
workplace environment to them. It helps in increasing the employee performance and efficiency,
along with high performance motivation also helps in retaining the employees for future. The
employees are observed to extract their satisfaction through both physical and mental work, if
the employees feel their importance within the organisation they get motivated and encouraged
to perform good and stay in with the organization. The Human resource management and other
managers within Harrods implement these theories of motivation to ensure that the employees
are satisfied with the job and responsibilities as well as the workplace environment. The
employees within Harrods needs to be motivated, workforce in the organization is developed by
the use of various resources and also takes a lot time. The organisation needs to ensure that
employees are recruited, managed and retained by the company so that they can develop a strong
workforce for achieving the organisation goals and objectives. The Human resource management
in Harrods also plans and conduct training programs for their employees in order to support them
in developing or improving the skills and knowledge for enhancing the performance within the
organization. The organisation also involves its employees in the decision making process which
assist Harrods in retaining the employees for future prospective.
Strategic Human resource management process applied by Harrods
The strategic human resource management describes the planning of the business process
in order to reach to the desired organizational objective. The human resource management is a
main requirement or element need in order to achieve the organizational goal or objectives and
competitive advantage within the industry. The strategic human resource also focus on the
individuals who are involved with the activities of the implementing strategies(Mayo, 2016). The
last aspect of strategic human resource management consider the systematic approach, this
approach is adopted in order to define the achievements of the business according to the process
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of planning. In addition, the administration can pass on the authoritative needs to accomplish the
pre-determined objectives. Subsequently, it can be expressed that the foundation of the best
possible communication methodology will be sufficiently compelling in improving the execution
level of the representatives and drawing in them with the hierarchical exercises. The description
regarding resources based approach is important to define the theoretical activities of strategic
human resource management. The human resource strategy within Harrods mainly focus ion
improving the communication level of the employees in the workplace. The managers use
various effective tools in order to communicate with the subordinate properly and efficiently.
Managers communicate in both formal and informal way with the employees in order to
understand needs and issues they face while performing specific task or activity in the
organisation. In keeping focus on the key human asset administration process, the assessment of
the preparation and advancement session is fundamental. The training and development
procedure focus on upgrading the execution abilities of the workers inside an association. The
preparation and improvement session is essentially including three fundamental fragments. The
principal section is the preparation procedure, which has been concentrating on the specific
occupation that is distributed to the person. The following section is training, which decides the
future viewpoints that can be valuable for playing out those employments. The last division is the
proposed exercises for the advancement without bounds execution. The endeavor of enhancing
the execution level is mostly required while undertaking the session of preparing and
improvement. Additionally, the vital human asset administration is focusing on the
communication procedure, which is the most required field for the advancement of the workers'
execution level. In the event that the administration can much of the time speak with the
representatives, it helps in understanding their prerequisites and recognition with regard to their
working styles(Ginter and et.al, 2018).
Recommendation
It is to be noticed that the human resource management is indicated as the procedure of
the building up the workers' execution level and giving them enough esteems. The human asset
administration process is primarily concentrating on the three major angles, for example,
selection and recruitment, execution level, and improvement strategies. In the event of Harrods,
it has been seen that the chiefs have been highly worried about the advancement of relational
abilities with the representatives. In any case, the significant issues have been distinguished in
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examining polarity between the staff understanding and the customer experience. For the limited
ability to focus time, the organization needs to fabricate the trust among the staffs by displaying
their endeavors and quality level before the clients. The advancement of the authoritative culture
is likewise very successful in such cases. The employee behaviour it should have been more
prepared and it will be sufficiently useful in managing the better customer benefit.
Acknowledgment of the diverse prerequisites for various offices is likewise should have
been guaranteed by the administration of Harrods. In this way, forming such contrasts by
accomplishing the underlying division can contribute advantages to the authoritative procedure.
Limiting the turnover rate is likewise especially important for the administrator in Harrods. The
game plans of the compelling preparing process for the tenderfoot are fundamental. Through the
advancement of the preparation and training process, the organization will have the capacity to
distinguish the abilities and ability of the workers. The maintenance of the perseverance ethos of
Harrods would be helpful to make development and progress. The upkeep of the communication
procedure is one of the significant perspectives. The human asset administration in Harrods
particularly tries to keep up the straightforwardness while speaking with the representatives. In
such cases, they will have the capacity to impart the key data to the workers. Indeed, the more
extensive interest can bring out a significant number of the inventive thoughts.
TASK 3 : Factors which influence an individual’s behavior as well as factors
which enable effective cooperation.
Individual or an employee who is working within any company or organisation would be
regarding many factors that are influencing them while performing their duties and
responsibilities. Every individual worker within Harrods need to work as in specified manner so
that their individual goal and organisational goal are been achieved in an effective way out
(Factors Affecting Employee Behaviour, 2018). Management need to manage all employees who
are working there so that their work is completed on time with the given target that they need to
achieve. But certainly they could not control the way in which the employee is behaving rather
they need to take care of the situation in which employees are doing their work. There are both
internal and external factors which are there impacting the behaviour of employee at work in the
context of Harrods. As it is a prestigious brand of departmental store in UK so all its employees
should be behaving into certain way.
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Factors influencing individual behaviour in Harrods.
There are both internal and external factors which are always affecting the behaviour and
then ultimately the profits of the firm in which they are working. As behaviour or working
environment would be deciding upon how good company is performing and how good they
could perform as compared to others in market. The said factors which are impacting behaviour
of employee would be including those stated below:
Leadership-
All the leaders and managers of company who are responsible for their and their
employees working and profit earning capacity as well. So it is required on the part of all
managers that they are performing in a certain manner which is always setting example for other
employees who are working under them (Judge, Kammeyer-Mueller and Hulin, 2017).
Leadership quality of people or that of managers of that firm would be performing is like that
standard in behavioural context of other individual. Employees would be getting influenced by
their superior or what we called to as leaders of their work who are supervising performance and
working of each and every employee of Harrods. It was also seen in company like that of
Harrods in which, if boss or managers are very strict then their employees or workers would not
be willing to work with this type. So it is required to have democratic leadership style within
which each employee is treated to as equal and they then always like to work with happy mind.
Working culture-
This is the most effective and important factor which is impacting the behaviour of
employee who is working within company (Mohammadfam, Ghasemi and Moghimbeigi, 2017).
Working culture would be defined to as situation and condition under which individual is
performing this could be required like that of working environment, health and hygienic care or
job security and their safety while working. All these parts are essential points which would be
involving how would individual is doing his work and performing his duty. It is required that
employee is feeling comfortable at work and staying positive as well as happy which would be
then helping employee in boosting up their performance. Working with free mind set in company
like that of Harrods is very much essential this would be making them feel happy, safe and
secure which is also affecting employee behaviour.
Occupation responsibilities-
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This is also one of the factor which would be effecting the behaviour of employees as if
employees are allowed to perform in the best way or up to their potential. If superior is giving
the responsibility to that type of employee who is worth of taking up responsibility then this
would be very good decision. However, if manager is giving the responsibility to an individual
who is inefficient to perform his own work then it would not be good decision. So manager
should be choosing that type of individual who is worth of doing this task and taking up of
responsibility this in tern be impacting behaviour of person.
Effectual communication-
Communication is that process which is enabling one person in organisation to
effectively talk, delegate duties and infer to him about any suggestions of recommendations
about any particular thing which is vital (Factors Affecting Employee Behaviour, 2018). Till the
time when supervisor and employee is having good and effective communication between them
both employee would be happy and doing his work with ease. But the time when there are
barriers in this connection workers would be lacking up interest in work which they are supposed
to do. All the major decision especially in regard to employees should be communicated to them
firstly which would them be identifying the views and suggestions of workers. All the grievance
that are faced by employees while doing work could be resolved in good and effective manner
and this will be impacting behaviour of employee.
Family and personal life-
Fights and stress in personal life of any employee is surely been effecting the way
employee is behaving or working in company. Thou this factor is not in the hand of any
individual or person but then also it is required that employee is ignoring the way in which they
are been living in personal life.
Relationship at work-
This is relationship with other colleagues, or with boss or with management and HR of
firm with employees which is effecting his performance to some extent (Bailey, Madden and
Fletcher, 2017). No employee could be working if they are been isolated or working all alone
working and resolving issues together would only be solution to this issue. This factor would
also be effecting the way employee is behaving while doing his work.
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Recommendation.
 It would be included that supervisor should be keeping in mind all these points as these
would be affecting the way in which he is working or performing.
 Supervisor should be giving or allocating duties to that employee who is more
responsible rather giving to that who is not been able to manage his own work.
Communication process of Harrods should be very much effective and liberal so that they could
be delegating duties in correct way.
Factors which enable effective cooperation within Harrods
There are various factors which also enable effective cooperation within Harrods, these
factors assist the employees and overall organisation to achieve the desired goals or objectives.
 Motivation – It is the most effective and essential factor within Harrods organizational
structure and strategy. Motivation helps employees to provide the best efforts in order to
perform various business operation or activities. In order to increase organizational
performance and productivity Harrods adopt various kinds of motivational tools in order
to motivate and encourage their workforce or employees such as they provide rewards
and bonuses to their employees on the basis of their quarterly performance in the
organization. Harrods management also conducts different training and development
programs for their employee in order to improve their skills and knowledge which can be
useful for them in future as well. Harrods decision making process is also very much
motivational for their employees, each and every planning session or meeting involves
employees from various departments or level of the organisation so that they get attached
with the organisation and feel their importance(Taylor and et.al,2015).
 Communication – The another essential factor positively affecting business operations or
performance is Communication. It is important to develop a potential or good
communication system in order to achieve business goals or objectives. Harrods
management implement modern way of communication through emails and internet, they
provide easy access to internet in order to interact with each other as well as higher level
managers or supervisors in the organisation. This helps in sharing ideas or thoughts easily
and efficiently which aid Harrods to resolve issue related to employee conflicts or
organisation activities. Harrods also provide effective communication training to their
employees so that they can learn or develop their communication skills.
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 Technology - Improper or ignoring the use of effective technology within the
organization can be a great loss for Harrods. There are numerous innovations that
fundamentally increment profitability in a work environment. To stress, utilizing
innovation isn't just about having PCs and an Internet association in the workplace. It's
additionally vital to think about and use distinctive equipment and programming
arrangements that can enhance worker profitability. Harrods focus on making effective
use of modern technology in order to perform its business operations as well as
expanding its market reach. The organization uses internet in order to promote and
market their product or services easily to a huge audience in the global market.
Community oriented applications like Asana can be extremely viable in making
representatives more gainful, particularly for associations with geologically appropriated
setups. In different cases, travel is basically excessively costly or tedious, and working
from home, remote working or even collaborating are suitable alternatives A few
representatives improve the situation in the event that they are permitted to work in areas
they discover more agreeable, for example, their homes(Hill and et.al,2014).
Recommendation
 Harrods should focus on improving their motivational techniques such as providing
monthly incentives to the employees.
 The organization should provide online training to the employees rather than practicing it
individually so that it can be easy for the employees to manage their time.
 Online promotion, discounts or coupons must be offered to the customers so that more
customers attracts towards the organization's products and services.
Conclusion
The above report concluded that employees working in an organisation are the main
elements which are responsible for success or failure of the organisation. Harrods is a huge and
popular brand operating its business almost all over the world due to effective and skilled
workforce. Management of human resources is one of the most essential task for each and every
organisation as employees are key to success for every business. Harrods uses various types of
activities in order to develop and manage a strong team for performing different organizational
functions and activities. This report determined the recruitment and selection process used by
Harrods in order to develop a skilled and strong workforce. Various motivation theories which
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are used to encourage employees within Harrods are also explained within the above report.
Furthermore, various factors influencing individual behaviour and enabling the effective working
of Harrods are also been discussed in the above report.
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