Recruitment, Training, and Motivation in Coca-Cola

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Managing People in Organisation.
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Table of Contents
TASK 1 Recruitment and Selection........................................................................................................4
Job Description (The Coco-Cola Company).....................................................................................4
TASK 2 Induction and Training...............................................................................................................7
TASK 3 Motivational Theories..............................................................................................................10
Task 4: Individual behavior at work and effective teamwork...........................................................12
Conclusion:..............................................................................................................................................13
References:.............................................................................................................................................14
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Introduction
The managing of people in every organization should be considered as first priority for
the management which requires effective working of management. The managing of
people starts from the human resource department of the company as they are the face
of the organization as they are the first people which every employee meet at first
before even beginning the work with the organization. The process starts with the
recruitment, selection after getting selected the person undergoes with induction and
training where person learns about the norms and working style of the company. This
report concludes regarding the job and working of coco cola and the use of motivation
theories in the organization which help employees to work hard and achieve the desired
goals and objectives.
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TASK 1 Recruitment and Selection
The Coco-cola is a customer oriented company and at the same time they treat their
employees in the same way. They make their priority to treat their people well, help
them and also give those rewards in their working life. In the recruitment the company
gathers the data through questionnaires which are filled by the employees which
contains all the information and other required information to further move with the
interview procedures (Stone and Stone,2013).
Job Description (The Coco-Cola Company)
Digital Marketing Analyst.
Location: United Kingdom.
Job Type: Full time.
Travel required: 25-50%
Relocation provided- No
Job description summary
It is an exciting time to start your career with the Coco-Cola Company. We allow our
employees to take the challenges, provide recommendations and adapt the work culture
and at the same time work on achieving goals and objective. As a digital marketing
analyst you will support teams, tools and various systems which are used by
shareholders and their maintenance. Maintaining coco -cola products and performance
of the product digitally (Caulton, 2012).
Responsibilities and Duties
 Proper knowledge of SEO and can analyze and generate reports for the same.
 Writing content with emerging changes in trends and behavior and indentifying
opportunities.
 Checking upon the content and maintaining the traffic and initiate the changes
accordingly.
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 Proper maintenance of E-commerce digital projection.
 Maintaining proper relationship with vendors.
 Publishing creative content on e-commerce and delivering it to different retailers.
 Collaborating with brands and at the same time with social media influencers and
bloggers as they have maximum reach.
 Designing digital marketing campaigns.
Education requirements:
 Bachelor’s degree in marketing, business or same related field.
Experience required:
 1-3 yrs of work experience required SEO analysis, website management, content
creation.
 Experience in e-commerce (retail operations)
 Knowledge of MS Excel.
 Proper Knowledge of product data and GS1 standards.
 Excellent Interpersonal and communication skills.
Person Specification
BASIS ESSENTIAL CRITERIA DESIRED CRITERIA
Qualifications Graduate in business
administration or degree in
marketing.
Master in marketing or
business administration.
Experience 1-2 yrs of experience in digital
marketing tools and
techniques.
2-4 yrs of experience in
digital marketing and
content creation.
Skills and Knowledge Ability to talk in public.
Ability to generate leads for
Collaboration with
brands.
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the business. Good organizational
skills.
Other Requirements Travelling related to business
operations.
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TASK 2 Induction and Training
Each and every employee at his first day of office undergoes with various levels of
anxiety, fear and mind is full of questions related to everything. As these initial days
every employee remembers the most and their experience is those days make a
difference in one’s lives and to make employees comfortable in the organization
induction is much needed (Dragomiroiu and Mihai, 2014).
Induction is the process of welcoming the employees in the organization and providing
them the basic information which can help them in settling down in the organization.
The main objectives of the induction are as follows:
 To make the smooth transaction for employee as everything is new for them and
unfamiliar environment.
 To create a positive attitude in the eyes of new employee which makes them stay
them in the organization.
 It also helps in generating maximum output from the new employee within the
specified period of time.
Induction has two types in which they cover the company induction and department
induction which are explained below:
Company induction: In this stage the employee gets to in and out information about
the Coco-Cola company and information related to their job. In the induction few things
are covered such as description of the company related to his history, products,
organization and management (Elnaga and Imran, 2013). It also covers the things
related to the employment which covers working hours, holidays and other benefits
which are for employees. They also include about the company rules related to
absenteeism, certification and other related things.
Department induction: It occurs when the employee has gotten the information related
to company afterwards the new employees should take their place and then they get the
work through their managers for the departmental induction. The work should include
various in accordance to that person should work in the initial days.
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Training helps new employees to understand the concept of working and their job role in
the company. Training acts as a base for the employees at that moment they
understand the working environment and other aspects of the company which will be
beneficial in the long run. Training and development helps in retaining the best people
and through this we get the idea to invest in the development of those people. In Coco-
cola training and development has huge importance and as they consider this very
seriously (Frost, 2016). Over the years it has been observed that coco-cola is investing
in the area of business performance also they put emphasis on developing employee
development plans and considering the talent of management and organizing activities
related to this.
The training and development programs include learning, coaching, and taking
feedback from the employees in timely manner to initiate the improvement in those
areas. Coco-cola put emphasis that every employee should have proper resources
which can help them in shaping their career. Coco-cola main aim to be termed as “a
great place to work” where people can do best in their career and are also motivated to
do their best (Parris and Peachey, 2013).
There are numerous challenges arises in the process of training and developments in
coco-cola are as follows:
1. Training effectiveness- To measure the effectiveness of training it is required to
have quantitative assessment which helps in measuring the impact of training
programs in the organization. The main challenges arise on which metrics they
measure the effectiveness and also initiating the post training assessments.
Through these company can operate for future operations.
2. Regular training- In the process of regular training coco-cola is facing
challenges in the process of limitations, cost incurred in the training process,
barriers in language and other factors.
3. Adoption of training to Millennial: As we have seen these days every
youngster is drawn towards the technology to do their work but they forgot some
skills are cannot fulfill with the technology. These skills are communication, public
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relations etc. These things cannot be properly done with the training as it is
requires the face to face involvement instead of technology.
4. Employee engagement- The success of every organization depends upon the
employees and their motivation towards the organization as they help business
to meet the goals and objectives of the organization. There are different levels of
employee engagement which have different importance in every field which are
cognitive, emotional and behavioral. The working of these three at same place is
required and essential as if they are not will be knowledge gap, no proper
learning and no commitment towards the training and development.
To overcome these challenges it requires effective steps by the Coco-Cola company
during their business. The proper coordination and commitment towards work and at the
same time employee needs are fulfilling will lead to achievement of desired goals and
objectives.
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TASK 3 Motivational Theories.
The motivational theories which are adopted by the Coca-Cola Company are briefly
explained in regards with the Clayton Alderfer’s ERG theory which is explained below:
In the ERG theory initially the main focus is on existence needs of the company.
Secondly, the focus is bases on the relatedness of needs in the company. Lastly, it
focuses on the development requirements which are required in the company. The
employee’s requirements which are working in the coco cola company are same as the
physiological impact on the employees who are working in the company. The worker
always has numerous desires when they are working in the company and certain level
of expectations from the organization. The Coco-cola company has various programs
which support this process (Parris, and Peachey,2013).
The company also offers programs which are related to the cultural backgrounds and
this contributes towards the personal and professional development at the same time.
The coco cola company motivates their employee by providing them performance linked
incentives and bonus on occasional purposes.
The coca-cola company well being is attained each and every day as company employs
those staff who have creative or innovative ideas in order to achieve the organizational
goals and objectives.
The Coca-cola is the highest paying employee company which in return motivates
employees. This strategy retains the maximum employees in the company and has the
desired outcomes from the employees. The employee gets motivated when they are
having other benefits from the company. The major benefit which coco-cola employs
has 401k plan in this employees invest some amount of money so that in future they
can have savings. The coca-cola company also offers medical benefits to employees for
them and their families’ betterment.
The coco-cola motivates their employees by boosting their morale in the form of
employee forum. This employee forum is a program which allows the employee to
create the group with those employees who have same interest as yours and they can
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meet once in a week and have related discussions. The forum is best way to maintain
the employees’ interest in the company for longer run.
Another which is used by the Coca-Cola Company to motivate their employees is
Leadership theory which is briefly explained below:
Leadership is mixture of various roles and responsibilities. Leadership also means the
capability to motivate the employees when they are criticizing the things when the
situation is not under control or anything wrong is happening in the company. It has
been observed that the people are more attracted towards the negative things or
activities easily and they get support over these things which lead to discussion. At the
time of these discussions all the positive things are gone into the trash as at that
moment of time employee speaking about their issues and frustration which they are
holding from a long time (Tyler and Brunner, 2014).
Coca-Cola has policy of ignoring negative employee and managers as negativity kills
the working environment also at the same time it create impact in the performance of
the company. Coca-Cola takes details of all the data of managers and manages them in
proper way. Coca-Cola ensures manager should show positive attitude and gratitude
towards the employees. Coca-Cola maintains the upper level of motivation and ethics at
the work place because they feel good and their aim is to make coco-cola”a great place
to work”. The positive attitude in the management provides proper attention at the work
place and employee turnover is increased.
The respect is a two way thing when you give it then only you can have it. The good
manager receives respect at every level in the organization and everyone seeks for
your advice or guidance before commencing any operation in the organization. Coca-
Cola also believes in “Open Door policy” which has important impact and every
manager should listen to that policy. In Coca-Cola company manager are required to
keep employees in loop for the meetings so that they can have proper knowledge
regarding the affairs of the company. In this way employees also feel equal to other
members of the company and are always motivated to work.
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Task 4: Individual behavior at work and effective teamwork.
The team work always generates more results as compared to individual behavior.
When a person is individual performance he is always thinking about himself or how he
can achieve goals and objectives but to succeed in life it requires the support from other
people towards the achievement of goals and objectives in the longer run. Every
individual brings his or her unique talent and ideas which helps in working everyday to
achieve the Coca-Cola system to achieve their goals and which are outlined in their
2020 vision. Employment engagement drives more success rather than a individual
working in the company. Coca-Cola ensures the associates are happy, healthy and are
equally treated in the organization which in return provides maximum results in the
organization.
Coca-cola operates the business worldwide and deals in multiple markets which require
dealing with multiple people, diverse culture and markets. The people are creating
innovative and new ideas to increase the business in diverse markets. The Coca-cola
focus on creating the open market environment where people are communicating
openly and leveraging innovative ideas with other associates around the world. The
open communication helps in providing valuable information, increases the awareness
among people, promotes business strategies, looking for opportunities and strengths
and focuses on the opinions of employees.
Coca-Cola also focus on rewarding and developing employees by compensating and
providing them benefit packages which are best and benefit them in one way or the
another. The Coca-Cola also offers numerous opportunities to associates and even they
look after their performance and also contribute in their education too.
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