Report: Managing People in the Sport and Event Industry Analysis

This report delves into the critical aspects of people management within the sport and event industry, examining strategies employed by companies like Extreme Sport and Real Madrid. It covers the significance of vision, mission, and organizational culture in fostering a high-performance workforce. The report explores methods for employee recruitment, selection, training, and development, highlighting techniques used to enhance employee skills and performance. It also analyzes intrinsic and extrinsic reward systems, employee engagement approaches, and the importance of employee relationships and performance management practices. The report emphasizes the need for effective people management to gain a competitive edge in the rapidly growing sports industry, addressing both local and international contexts.

Managing People in the
Sport and Event Industry

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Vision and mission.................................................................................................................1
Organisation culture...............................................................................................................1
Methods to recruit and select new employees........................................................................2
Training and development techniques used by organisation..................................................3
Intrinsically and extrinsically methods to reward employees................................................3
Approaches to satisfy employees and use of employee engagement.....................................5
Employee relationship and practices of performance management.......................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
People management or managing people refers to a method that work as a practice of
managing people and team at personal as well as professional level. The main motive of
managing people is to manage and control people in a way that leads organisation to perform
their work with best approach. This report is written from perspective of Extreme sport company
which is situated in South Bank Central, UK (Clarke and Higgs, 2016). They are operating their
business in sport and event industry and also approaching various persons and companies to
perform project and task in effective manner. The another sport company which operates their
business in international business is Real Madrid. It was founded in the year 1902 and it is based
in Madrid. Moreover, this report highlights on key aspect and functions of organisational people
and management for local and global organisation. Benefits related with high performance
workforce and methods to gain competitive advantage will also be included in this report. In the
last, employee relationship and practices of performance management also undertaken in
upcoming report.
MAIN BODY
Sports industry is growing with rapid speed at local and international level due to which
fair and healthy competition among companies and countries. It also determines due to global
level involvement large number of employees are engage in sport industry so it is mandatory to
manage all persons in effective way. Vision and mission in context of extreme sport company is
mention as follow:
Vision and mission of Real Madrid Vision and mission of extreme sport company
Vision- The vision of Real Madrid is to
complete organisational task that leads
management to become best football club in
organisation.
Vision- Global competition between
companies leads management to develop their
plans and strategy with motive of gaining top
position in market. Along with this to identify
those aspects which leads company to manage
their operations as per international level.
Mission- Mission of company is to become
best institute of football club by providing
Mission- The mission of company is to
implement their plans with practical approach
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effective training to employees. Similarly to
perform their operations which are designed as
per international level (Flammer and Luo,
2017).
that leads management to achieve their desired
position.
Organisation culture
Organisation culture states as the underlying beliefs, assumption, value and methods
through which persons interact and contribute towards social and psychological environment.
From the perspective of Extreme Sport company top authorities and leaders are vital towards
develop and implement positive culture in organisation. The main benefit of organisational
culture is to understand behaviour of employees for performing all task towards desired goals
and objectives of industry and company.
Sport industry perform their work at national and international level it refers that large
number of employees must be involved in operations and functions of sport industry. Like first
the selection of personnel is done at local level to select best candidates for operations and
functions.
On the other side, organisational culture followed by management of Real Madrid is to
includes large number of individuals and direct them towards accomplishment of company goals
and objectives. Further, Real Madrid is an international organisation so management select right
candidates to organise functions at global level. With this it is also analysed that there are large
number of persons in organisation designed its functions to gain high position as per
international level (Huang, Ye and Kao, 2015). Process oriented culture is followed by Extreme
sport company because it leads company to perform their work in organised and sequential
manner.
Methods to recruit and select new employees
Recruiting talented employees leads organisation to perform all operations with high
success. In simple terms recruitment cycle demonstrate entire process to select right candidate
from invited application to offer job. In context of Extreme sports industry there are various
functions are performed by management which leads company to attain success from its
operations. Some methods to select new employees are mention as follow:
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 Improve in candidate pool- In present scenario by invest time in planning it is essential
for company to identify right source from which candidates are selected. Example-
university placement, consultant company, recruiters, online methods etc. leads
company to select right employees.
 Comparison between internal and external recruitment- According to present scenario
it is essential for company to identify which method is more beneficial for organisation.
Like internal and external methods are two ways to select right candidate so extreme
sport identify those steps which leads management for selecting new employees with
low cost with required qualifications (Jamieson, 2014).
The above two process is more beneficial for Extreme sports company as it leads management to
complete their task with in minimum time period at local level. So with right reasoning test it is
easy for management to select right and potential employee. Involvement of employees in hiring process- Employees are those persons who perform
various operations and functions at top level as well as ground level. This determines
personnel are more aware about daily operations and functions. So with employees
involvement right candidates are selected for business. On the other side, experienced
persons ensure that selected employees are potential to perform work effectively.
 Social media- In the present scenario, technology is involved among all operations and
functions. So it work as positive aspects that leads individuals to manage online test of
employees so it is easy for customers to select right employee from different areas.
In context of Real Madrid it is an important for organisation to select appropriate methods for
selecting right employees that are mention above. This also results to manage operations at
international level company is more focused to select employees with social media tools from
different places. So with social media it is easy to approach right candidate from local area in
which club operate their business.
Training and development techniques used by organisation
Training and development works as a crucial part for organisation that leads Extreme
sports company to perform all work in effective manner. From the perspective of sports industry
it is compulsory for employees to provide right training and development to its employees. This
results with high performance employees or workforce several benefits are gained by
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management such as improvement in quality of operations. Techniques which is used by extreme
sports are mention as follow:
 On the job methods- This also refers to select employees and then teach them their
duties to perform all work on duty and role (Knott, Fyall and Jones, 2015). Extreme
sport industry leads employees to learn their task with on the job role to reduce extra
cost of training.
 Special project- Trannies perform their work with learning stage so by involving them
in special task extreme sport motivated its employees by enhancing morale of their
employees. Moreover, in context of employees with special project employees learn
knowledge to perform future operations effectively.
With the techniques Real Madrid perform whole work within effective manner that leads
employees to complete their task within proper manner through improving their performance of
work (Larkin, 2014). Example- Development help an employee to perform their work as a
professional which helps employees and company to gain competitive edge in market. Method of
training and development are as follow:
 Conference and seminar- It is a part for enhancing overall development of employees.
This refers conference provides platform to workforce for demonstrating their ideas,
viewpoints, thoughts etc. to top authorities. Along with this by attending conferences
trainees look towards problem from all perspective and angels.
 Brainstorming- It work as one of most creative technique that leads management and
employees to deal with problem by implementing new methods and techniques.
Moreover, training also leads employees to offer opportunity which helps employees to
generate new ideas along with monitor and evaluation of them in proper manner.
Intrinsically and extrinsically methods to reward employees
Intrinsic methods refers to motivate employees through personal achievement and
professional growth. On the other side, Extrinsic motivation reward employees through tangible
methods that is offered by superior and manager. Extreme sports company utilise intrinsically
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methods to improve performance of their workforce. Some types of intrinsically and extrinsically
rewards are mention as follow:
 To provide flexible policies- The major concern about individual is to perform all task
and projects in proper manner. Intrinsic motivation internally leads employees to
complete task with personal interest and enjoyment in work.
 Self depended- Intangible is the main feature or perspective of intrinsic motivation it
refers that all task are performed by management with on self basis (Ratten and
Madichie, 2016). Along with this intrinsic motivation exists individuals to believe on
their work.
 Thinking sense- All sense that are related with employees must be contribute in
organisation work that derive personal interest towards work. Intrinsic rewards include
those things such as personal achievement, professional growth, sense of pleasure etc.
This also leads companies to gain top position in market.
Extrinsic rewards
 Financial information- Cash, monetary benefits, financial terms are the most essential
part for organisation that leads employees to perform their work in effectively. Financial
aspects are most important part for an individual which provides sense of recognition
and appreciation to employees.
 Material rewards- Rewards related with employees works as morale booster that
enhances overall productivity of organisation. It also work as a sense of accomplishment
that boost self esteem of work. Along with this material rewards also work as a tool
which enhance employees to perform work effectively.
Sports industry leading the world to perform their work effectively through implementing
essential practices and ethics in organisation work. Humans and people are most important part
for company as they perform work effectively (Ryan, 2016). So it is compulsory for Real
Madrid to motivate their employees by extrinsic rewards because it enhance morale of
employees. This determines overall productivity of employees and management will be
increased.
Approaches to satisfy employees and use of employee engagement
All functions and operations of sport and other industry are performed by employees so
they are major stakeholders for a company. This also refers it is mandatory for management to
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satisfies needs of employees in effective manner. On the other side, employee engagement is
based on trust, integrity, communication and commitment for an organisation and their members.
In the context of extreme sports company management implement some approaches for
satisfying needs of employees which are mention as follow:
Commitment and communication- Employee engagement is essential part for an
organisation by which organisation accomplish their goals effectively. Extreme sports company
is performing their work with motive of enhancing best results from its employees. Therefore,
with transparent communication channel authorities defines and share their goals with employees
to complete all task in decided time period (Saylor and Johnson, 2014). This also refers that
performance of individuals will improved and also helps them to develop positive working
environment inside organisational premises. So with commitment and communication it is easy
for management of Extreme sports company to complete all task and objectives by performing
work in sequential manner.
Scope for further improvement- Real Madrid is performing their work according to
international level. Appraisal, salary, incentives etc. are some of the major function which are
performed by management. So it is essential for to implement improvement approach as it
motivates individuals through providing knowledge related with scope. Along with this it is also
the responsibility of management to improve their performance by developing long term
strategies for organisation. This also determines performance of individuals also work as
enterprise culture that used to complete all task effectively.
Employee relationship and practices of performance management
Employees relationship management work as a process that is used by organisation to
manage effective interaction within teams and company. The main motive of employee
relationship is to perform all task towards objectives and goals of organisation. Moreover,
performance management works as a ongoing process for communication that take place
between supervisor and employee of Extreme sports company (Wang and et. al., 2014).
Performance management refers to the process that occur within organisation for
achieving organisational objectives through the process of clarifying expectations. Setting
objectives and improve performance of organisation through acting work as per new roles and
responsibilities. Along with this it is also used by managing employee performance that is used
to enhance results by implementing right strategy in organisation work. This is also used by
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organisation to retain employees for longer period due to which its task are managed by
performing task as per existing working conditions. Along with this it is mandatory for
employees for Real Madrid to implement performance management practices to complete all
work in effective manner. Employee relationship management work as a process that is used by
management to achieve their goals by organising right training and development classes to
determine and understand relationship between objectives and goals of organisation.
CONCLUSION
In the end by the summarised report it is identified that sports industry is performing and
enhancing their work with rapid speed. Local and international level both are different
perspective for an organisation which impacts on performance and functions of company.
Similarly, human resources and employees are most important aspects for an organisation which
leads an organisation to gain huge success in market. Training and development also works as a
crucial part for company. Like conference, special project etc. is increasing their work
performance of employees. In the last, by implement of right approaches and practices overall
productivity and performance of organisation increases.
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REFERENCES
Books and Journals
Clarke, N. and Higgs, M., 2016. How strategic focus relates to the delivery of leadership training
and development. Human Resource Management. 55(4). pp.541-565.
Flammer, C. and Luo, J., 2017. Corporate social responsibility as an employee governance tool:
Evidence from a quasi‐experiment. Strategic Management Journal. 38(2). pp.163-183.
Huang, F.H., Ye, Y.J. and Kao, C.H., 2015. Developing a novel Intuitionistic Fuzzy Importance–
performance Analysis for evaluating corporate social responsibility in sport tourism
event. Expert Systems with Applications. 42(19). pp.6530-6538.
Jamieson, N., 2014, January. Sport tourism events as community builders—how social capital
helps the “locals” cope. In Journal of convention & event tourism (Vol. 15, No. 1, pp.
57-68). Taylor & Francis Group.
Knott, B., Fyall, A. and Jones, I., 2015. The nation branding opportunities provided by a sport
mega-event: South Africa and the 2010 FIFA World Cup. Journal of Destination
Marketing & Management. 4(1). pp.46-56.
Larkin, I., 2014. The cost of high-powered incentives: Employee gaming in enterprise software
sales. Journal of Labor Economics. 32(2). pp.199-227.
Ratten, V. and Madichie, N., 2016. The dynamics of sport marketing. Marketing Intelligence &
Planning.
Ryan, W.G., 2016. How do you “do” event management education (EME)? A case study of
event management higher education awards. Event Management. 20(1). pp.69-80.
Saylor, L.L. and Johnson, C.C., 2014. The role of reflection in elementary mathematics and
science teachers' training and development: A meta‐synthesis. School Science and
Mathematics. 114(1). pp.30-39.
Wang, H and et. al., 2014. Impact of authentic leadership on performance: Role of followers'
positive psychological capital and relational processes. Journal of Organizational
Behavior. 35(1). pp.5-21.
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Three Methods of Employee Development, 2018. [Online] Available Through:
<https://cmoe.com/blog/three-methods-of-employee-development-training-coaching-
and-mentoring/>
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