Managing SMEs: Rawlinson Knitwear Business Report Analysis

This report provides a comprehensive analysis of Rawlinson Knitwear, a small and medium enterprise (SME) operating in the UK garment industry. It begins with an introduction to SMEs, their importance, and the report's objectives, which include examining the startup process, challenges, competitive environment, and government support. The findings section details the nature of Rawlinson Knitwear's business, established in 1935, its manufacturing of quality garments, and its competitive advantages, such as fast delivery and corporate branding. The report outlines the startup procedures, including the company's early history and the role of its current director, Chris Rawlinson. It identifies competitive advantages, such as customer trust and care, and the challenges faced, including a lack of advanced resources and the impact of Brexit. The report also discusses SME growth strategies, like pricing penetration and the Ansoff matrix, and the role of government support through loans and tax policies. The conclusion summarizes the key findings, emphasizing the importance of strategic relationships and competitive advantages for SME success, and references various academic sources.

Managing small and
medium enterprises

Table of Contents
FINIDNGS.......................................................................................................................................3
Nature of the business along with entrepreneur.....................................................................3
Start up procedure for small and medium enterprise..............................................................4
Competitive advantages of an organisation............................................................................5
Competitive environment and current level demand..............................................................5
Challenges associated with running and managing the business...........................................5
Small and medium enterprises growth and development strategy.........................................5
Government support measures in order to overcome all challenges......................................5
CONCLUSION................................................................................................................................1

INTRODUCTION
Small and Medium sized enterprise or having small and medium sized of business whose
personal number fall below towards certain limits. As each country its own definition about what
constitutes a small and medium sized employees. (Asgary, Ozdem and Ozyurek, 2020) . While
conducting a survey it was determined that during the year of 2020 there were around 6.0 million
small and medium term enterprises in whole United Kingdom. As small and mid sized enterprise
about business that maintain revenue, assets or a number of employees certain threshold. As they
both company plays an important role in economy to boost to gain number of people and help of
shaping innovation. In this report it is type of summative assessment which evaluate the
formative assessment whole survey to understanding about proper relation between small and
medium enterprise (Hanggraeni, Ślusarczyk, and Subroto., 2019). On the basis of this project the
main objective that help to accordance which analysation of small and medium term enterprise in
proper structure way it ultimately helping to observation of overall management.
Aim:
In terms of assignment the main aim was to determine where it overall growth of enterprise
nature, its challenge to the also government support. The study is on Rawlinson Knitwear.
Objectives:
 To determine the concept start up process and is nature.
 To examine the challenge which were faced by small enterprise in order to manage
operations.
 To understand about the present level of demand as well as competitive environment.
 To identify where overall government support and development procedure.
FINIDNGS
Nature of the business along with entrepreneur.
On the basis of overall assignment knowledge which get channelising and enhance
information about Rawlinson Knitwear. This is was started since right form of 1935 in
United kingdom. Their main role of supplier is manufactured quality of garments which is
effective enough to provide customer as well as Rawlinson Knitwear is famous for their

clothes quality. It is better suitability in relation of both personalisation as well as having
better level of corporate level of branding within competitive marketplace. One of the
positive brand image of company was that they had different warehouses and effective
provide services in of embroidery facility in whole country (Ismail. and Johnson., 2019).
These services were been received within all respect toward this garments which were ready
and they have fast delivering system within 24 hours on door to door services kind. It was
been belief that Rawlinson Knitwear was provided very fastest deliver y service which was
another reason that customer are also being part of further aspect. In accordance with it was
helped as each individual also they attain enough level of knowledge. The information were
get to know from Rawlinson Knitwear which was considered enough as leading part of
supplier in whole United Kingdom region. In their perspective fabric business was also
entranced at that same particular period of time as they were manufactured all their clothes
as per according fashion theme basis (Khanzode , and Yua., 2021). When the audience heard
about this company as they used to offers various type of men, women as well as kids to
make dresses along with curtain and pants. This is part of investigating that create overall
project on Rawlinson Knitwear as there were main three objectives which for this started
that learning about new valuable and productive products. This was also found about two
different way in relation with emerging abut new product on Rawlinson Knitwear as they
entering into new market as because their motive was to expand their business as well as
gain high profitability. After the interpretation completion on Rawlinson Knitwear there was
mainly manufacture to supply in durable manner as well as customer were can afford their
product garments in affordable prices which functional clothing that fair to equal for
evaluation through individual basis.
Start up procedure for small and medium enterprise.
When people got to know about the organisation which it was identified that Rawlinson
Knitwear was founded in 1935. As it was tend to as supplier and manufacturing where
organisation where the garments which used is to be high quality as per according demand
of retailers. In this company peoples who were totally involved or can say part of the
Rawlinson Knitwear’s family group were totally independent nature and they were had deal
with majorly school, textiles malls, and high corporate garments (Nasiri,., Saunila and
Rantala., 2020). By looking at any organisation where it was always come up with dealing

of great value so with respect to this where they looking at Rawlinson Knitwear and it was
assumed to be excellence level of product in garments with coming to the director that
current year of position which specialisation. Through survey and research that Rawlinson
Knitwear was created by the Chris Rawlinson who is now at the position of current director
of company. According to audiences each product must contain a specialization factor so
with respect to this when people looked up at Rawlinson Knitwear products it also contained
a specialization factor in all its corporate wear and employing staff members which were
being more than 50 in Stockport and around more than half a dozen was situated in the
overseas location since their initial days of businesses. Chris Rawlinson who is now at the
position of current director of company Papadopoulos, T., Baltas and Balta, 2020).
According to audiences each product must contain a specialization factor so with respect to
this when people looked up at Rawlinson Knitwear products it also contained a
specialization factor in all its corporate wear and employing staff members which were
being more than 50 in Stockport and around more than half a dozen was situated in the
overseas location since their initial days of businesses.
Competitive advantages of an organisation
This is one of most critical practise which is not properly attained within competitivhe
marketplace so that is help towards individual maintain their organisation as well as in
efficient manner. When the investigation was done was Rawlinson Knitwear which is also
have productive competitive advantages and the main sources to effective enhance and
maintain their company within proper executive manner. As there are high range of
competitors within whole United Kingdom through which there were high growth of
business and accomplish analyse that all over UK. To only have one motive that expanding
of business as much as they can and provide wide range of product and services where to
easily attain optimum competitive advantages which was earned. Other business leaned
through from organisation where how they developed a positive and efficient level towards
company about what actually happened as their only priorty to determined their work force.
As per the audience point of view the concept of competitive advantages which can
achieved if there is proper care and trust among of staff member. To effectively evaluating
Rawlinson Knitwear with have as it better created trust member and where they care about
their staff and customer along with to fulfilling with their demand as per situation

accordance. This is one of the practise that help to gain positive way of outcome as well as
competitive advantages.
In perspective of Small and Medium enterprise their main challenge which was interrupted
was measure the better competitive advantages within better environment mapping to
wards better business development Rahmatullah, R., Inanna, I. and Bahri, B., .2041 The
major competitors Rawlinson Knitwear company was Banner Ltd. Knitwear Inc and many
more. Due to these competitors it created a positive and negative which is having impact
within term either overall sales and profitability sector. It is been learned that the basic
element which is needed to enhance better overall sales and profit of an organisation
which is help to determine needs and wants of customer as well as mapping current trends
with the respect to product.
Challenges associated with running and managing the business
As through overall project which is done where many challenges associated within
Rawlinson Knitwear in context with maintaining whole business. The main challenge was
company facing is lack for advanced resources, investments, capital structure and also
having knowledge with the respect to gain overall new market. This is very much
necessary on which organisation only positive and negative through which Rawlinson
Knitwear where the company faces challenges on which it created impact on similar point
where the time. But they have to face different level of challenges which it can affect to
their relation with government regulation. One of the challenge was Brexit market where
Rawlinson Knitwear would not trade their garments product and service in European
region.
Small and medium enterprises growth and development strategy
As the strategy which small and medium enterprise would be use pricing strategy through
which they used pricing penetration to create low price through which small medium would
attain more customer easily (Saidi Uchenna and Ayodele., 2019). There is one model which
helpful to small and medium company is Ansoff matrix which help to make company find that
which is exact platform to searching netter market, product and diversification factor. Through

looking at the project where the Rawlinson Knitwear organisation can create influence business
through entrance of existing branded company that would attain overall competitive advantages.
To small and medium enterprise for them diversification strategy would be better where it states
that dealing or selling of new product within new market through better effective manner.
Government support measures in order to overcome all challenges
Within the respect of overall project as it sees all small and medium enterprise as they faces
many challenges through issues related with cash flow and resources and further more (Suzuki
and Kino., 2021). To overcome challenges there is main objective as it likely to entrance where
there is need of government itself had on which government period as enterprise. Government
provides support in various types of ways like giving loans to all enterprises so that company can
achieve their overall targets. It was also investigated that they also provided with many taxing
policies also and with the help of this Rawlinson Knitwear was achieving success.

CONCLUSION
It is inferred to the above Summative assessment report where it is mainly summarised
about small and medium business enterprise where effective level of strategic which can be
maintained through make heath relationship. In perspective of recommended. Different
competitive advantage helps to gain better faces for respect to play an major impact business
growth very effectively.
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REFERENCES
Books and Journals
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