Report: Managing Small and Medium-Sized Enterprises (Oak Cash & Carry)

This report examines the management of Small and Medium Enterprises (SMEs), using Oak Cash & Carry Ltd as a case study. It delves into the nature of the entrepreneur, the SME start-up processes, and the business concept, highlighting sources of competitive advantage. The report analyzes the current level of demand, the competitive environment, and the business's growth and development. It identifies challenges faced by the business, including financial constraints and competition, and discusses potential growth strategies. Furthermore, the report explores government support measures available to help SMEs overcome these challenges. It provides recommendations based on its findings, offering insights into effective SME management and strategies for sustainable growth. The report covers key aspects such as business planning, financing, location, layout, licensing, employee management, and advertising strategies. The competitive landscape and the impact of technology on business operations are also discussed, providing a comprehensive overview of SME management practices.

Managing Small
and Medium Sized
Enterprise

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................4
The nature of the entrepreneur behind the venture......................................................................4
The SME start-up processes........................................................................................................4
The business concept and any sources of competitive advantage...............................................5
The current level of demand and the competitive environment..................................................6
The growth and development of the business to date..................................................................6
The challenges of managing and running the business SMEs current growth and development
strategy.........................................................................................................................................7
Any government support measures that may be available to help the business overcome the
challenges faced...........................................................................................................................8
CONCLUSION................................................................................................................................9
RECOMMENDATIONS.................................................................................................................9
REFERENCES..............................................................................................................................12

INTRODUCTION
As per the changing scenario of the market, small & medium enterprises are playing a
prominent part in the development of economical growth rate. It is necessary to pay more
attention on small & medium enterprises and also prepare specific Strategies and planning to
managing small & medium enterprises (Feather, 2018). This kind of enterprises maintains their
workforce, resources, profit margin & also assets. There are many types of businesses which
established on the basis of their size, scale, operations, and purpose. Every kind of businesses
contains their own applicability and also specific motive to show their appearance in the society.
UK government it started various initiative and policies which are provide proper support for the
small and medium enterprises so that they can regulate their operations in a smooth way. The
specific motive of this project is to discuss about Oak Cash & Carry Ltd that established in 2000
in Banbury, UK. This enterprise is belong from the food wholesale industry and also providing
best product and services to their potential customers. In this enterprise, the total more than 54
manpower are performed their task in an effective manner and provide their effective
contribution to generate almost 5.13 million dollars by their sales. This enterprise is mainly
offering groceries products and also deals with the wholesalers. Nicholas John Dale is the owner
of this firm who started this business with their innovative ideas and also specific vision and
mission and also works continuously to achieve their business objectives successfully. But
sometimes, Nicholas John Dale also experiences some adverse situation which affects their
operations and productivity of the firm. Some specific key challenges are recently being
experienced by the firm which also creates some risk factor and also so give negative impact on
their productivity level. Some specific key challenges which are experienced such as improper
financial resources, lack of high skilled employees, inappropriate organizational function.
This report will cover all the challenges which create problems in the working this small
enterprise and also discuss about some appropriate government policies which are we officially
to support these kind of enterprises who are facing various issues and challenges in term of their
working. Apart from this, various contemporary issues in context of small & medium enterprises
and how government policies and procedures were helpful to overcome these challenges and
issues are also determining. Few methods that is beneficial for the growth and development of
various financial resources for the small & medium enterprises. Furthermore, this report discuss

about various findings which are beneficial to provide some recommendations and also frame a
proper outcome of the project.
MAIN BODY
The nature of the entrepreneur behind the venture
Entrepreneur is basically a person who makes new business and has boldness to face
challenges and appreciate prizes also. Entrepreneur of the business has to take various risks to
achieve the goals of the business in the marketplace so that profitability of the business can be
increased in the business (Feather, 2018). Entrepreneur are also known as the innovator as they
present new ideas in the business so that growth chances of the business can be increased and
more profit can be earned in the organisation. They help in planning the strategies in the business
so that goals of the business can be achieved effectively. Entrepreneurship is a thought of
growing new business in the market so that benefit of the business can be expanded and more
can be acquired. Business visionary is a man who bring fostering the new undertaking in market.
Business person is essentially the proprietor of the business which oversee and own the exercises
business. Advancement of new business in the market helps in the development of the economy
by fulfilling the necessities and prerequisite of the business. The business visionary of Oak Cash
and Carry restricted is Nicholas John Dale who expresses the business is a devoted business
person is sufficient propelled to accomplish every single characterized objective and goals with
time-frame just as move others likewise to contribute in business adequately. He is enthusiastic
towards it objectives and think creative plans to achieve these objectives all the more effectively
and appropriately. His dreams are explicit, clear, quantifiable and feasible that he needs to
achieve and have clear techniques to accomplish these destinations and which assets are utilized
in achievement. Business person has sufficient trust in own self and on the separate item and
administrations that is produces by him. Powerful and effective dynamic is the necessary nature
or qualities that empowers business visionary to take fast choices to acquire openings. Every one
of these abilities and qualities are fundamental in business person to play out all hierarchical
errands in characterized way.
The SME start-up processes
There is a characterized strategy that is used by the business visionary to set up small and
medium size business undertakings. There are various resources which are required by the

entrepreneur to start up the business. The business startup process of Oak cash and carry is given
below:
Business plan: In this step owner of the business has to develop a business plan in which target
market will be identified, Usp of the product will be set so that more people can get attracted
towards the services of the business and more profit can also be earned. Nicholas John Dale has
planned various unique services which he will provide to the customers on discount so that its
demand in the market can be increased because there are various companies in the market who
are selling the same product which he will going to sell but if the customers will get variety of
products on discount then it will increase the demand of the business in the marketplace.
Financing: To start the organisation funds are very important the owner of oak cash and curry
have taken funds from financial institution to start the business because funds are required to
operate a different activities of the business.
Location: Oak cash and curry was planned to open in Banbury, Uk because it the retail and
commercial centre its population is more which will increase the demand of the business so that
long term survival of the company can take place.
Layout of the business: Oak cash curry is designed in way so that attention of customers can be
attracted automatically it provides the variety of services in a proper section as per the demand of
the customers.
Licence: To start up a business oak cash and curry have to take a licence from the government so
that they can operate their business legally in the marketplace.
Employees: Oak cash and curry have hired well skilled employees in the business so that they
can provide the best services to the customers.
Advertisement: There are various social media platform where oak cash and curry is promoting
its products there providing different ways through customer can buy their product. It will also
increase the profit of the business.
The business concept and any sources of competitive advantage
Oak Cash and Carry restricted association dispersing food and different related items to
their clients and different organizations on discount bases. The regarded business circulating
number of non durable and durable to specific them in item class. It utilized different online
modes to gives their items and administrations. Upper hands are characterized as the factor
which works with the association to create better quality labor and products at low cost than its

individual adversaries. This permits the business to create more creation and upgrade deals just
as acquire edge when contrasted with contenders. Upper hands of Oak Cash and Carry restricted
lead its business exercises through compelling hierarchical expense structure, nature of items,
client administrations, marking and appropriation network that are exceptional to make separates
market situating of association in individual market and give different upper hands too (Zhang,
2018).
Development in business cycle and exercises are needed to support in aggressive climate. Oak
Cash and Carry restricted organization remembers different innovative angles for its business
cycle and give better quality item and administrations to its clients to hold them with association
to acquire different maintainable upper hands. As the Oak Cash and Carry restricted gives food
supplies item and administrations on discount puts together, the association dynamic on different
web-based media pages to upgrade attention to their image. It keeps up compelling connection
with different associations and clients to build its client base. In this way, there are different
freedoms for the particular association to create in aggressive climate too.
The current level of demand and the competitive environment
Demand of Oak cash and curry is more in the market due to the services which they provide to
the customers. There are various online platform through which this organisation sell its product
in the marketplace. Its revenue in the market is also more as compared to other businesses. If the
customers will get the good quality of goods and services at the reasonable price then it attract
the attention of the customers (Ratalewska, 2018). This organisation provide the variety of
groceries and food item to the customers so that its profit in the market can be increased. If the
services of the business will meet the expectation of the customers then it will automatically
increase the goodwill of the business in the marketplace. There are various competitors of Oak
cash and curry which are silbury marketing limited, faccenda group, waitrose partners Banbury
etc .these companies are the biggest competitors of the Oak cash and curry due to which various
strategies is formulated by the business to gain competitive advantage in the marketplace. if the
company will not analyse the strategies of its competitors can it can create loss chances for the
business due to which services of the company will get affected in the economy. Providing the
best food product will increase the customer’s loyalty of the business because food is something
which attracts the customers easily towards the businesses. Competitors are providing the
substitute goods of which the company is providing due to which demand of the company can

fall but if the various strategies will be formulated by identifying the requirement of the market
then it maintain the demand of the business in the marketplace. Competitive environment can
affect the functioning of the business because there are various new companies which are taking
place in the economy due to which demand of the company can also get affected in the
marketplace. New companies bring new strategies in the market so that they can earn more profit
as compared to the existing businesses.
The growth and development of the business to date
Advance technology in the business helps in innovating the services of the business so
that value can be added to the goods of the business in the marketplace. Development in the
business with the help technology increasing the demand of the business. Oak cash and curry is
using various strategies in the business so that growth of the company can take place in the
marketplace. Developing the services of the company helps in innovating the services of the
company due to which goodwill can get increased in the economy. Oak cash and curry can helps
in increasing the services of the company. organisation is using various innovative tools and
techniques in the business. Innovation immensely affects business activities. Regardless of the
size of your organization, innovation can bring numerous advantages that will help you
increment income make and produce the products your clients request. The fundamental part of
innovation in business is to drive development and improve tasks. Without innovation,
organizations would in all likelihood neglect to achieve all that there is to do. Various ventures
and organizations depend on innovation since it improves business correspondence, upgrades
creation, stock administration and monetary record-keeping. Oak and cash curry generates $5.13
million in sales which is the huge amount revenue of the company is more in the market as
compared to other businesses they are investing a lot to modify their services in the market so
that demand and goodwill of the company can get enhanced. The entrepreneur of the business
has to analyse the various opportunities which can helps in increasing the image of the business
so that long term survival of the business can take place in the marketplace. Oak and curry is
trying to develop various new products in the marketplace so that its market share can be
increased. If the customers will get the variety of goods and services then they will prefer the
services of the business so that more revenue can be generated in the economy. If the revenue of
the company will get increased in then it will provide more changes in the business
(Chamberlain, 2017).

The challenges of managing and running the business SMEs current growth and development
strategy
Small and medium scale businesses confronted different difficulties and issues to run and
just as deal with every single authoritative capacity and exercises in smooth way. These
difficulties influence the business execution. Oak Cash and Carry restricted face various
difficulties, for example, income issues to deal with all authoritative capacities is viable way, as
the little endeavour it need more monetary sources, finding fitting, gifted and encounters workers
just as likely clients and hold them for since a long time ago run is hard for little ventures. Keep
up and adjusting development, advancement and nature of item and administrations, abundance
overheads and spurring representatives is challenge for particular association that influence its
exhibition too. Cash the board execution the executives and all guidelines and guidelines that are
passed by government influence Oak Cash and Carry restricted to convey all capacities in
characterized way. Every one of these difficulties is assessed by separate association
appropriately and proper techniques are formed to conquer these difficulties and issues also.
There are different systems are executed by the Oak Cash and Carry restricted to guarantee its
development and improvement inside commercial centre that gives it reasonable upper hands.
The separate association executed Porters' nonexclusive model to stay cutthroat inside market, it
incorporates separation, cost administration and centre systems that give upper hand then
different contenders. To investigate outer factor PESTLE examination is direct that give all data
pretty much all outside factors separated from these Ansoff framework procedure likewise
utilized by the individual association that comprise different techniques, for example, market
improvement, market infiltration and item advancement too. Oak cash and curry has increased its
sale by using market penetration method of ansoff matrix they have increased its demand in the
existing market by cutting the prices of the products which has increased its sale as compared to
other businesses in the marketplace.
Any government support measures that may be available to help the business overcome the
challenges faced
Small and medium estimated business give work to number of representatives just as help
in the improvement of an economy. In this way, government formed different plans to help
limited scope ventures, for example, give them monetary help, research openings and make

diverse enactment to offer preparing for workers to suffer advancement of industry (Lewrick,
2018).
Government gives monetary advancement projects to assist private company with beginning,
develop just as migrate their business substance around there, different motivators and monetary
help is additionally accommodated framework improvement, allowing permit and train their
worker for explicit assignment. Advance assurance program in which government offer advance
to the little ventures to set up their business or for its development. Aside from these
arrangements different projects are directed by the public authority like schooling and preparing
programs for worker, give financing to progress of foundation and offer awards for innovative
work.
CONCLUSION
On the basis of the evaluation and discussion about the finding of the project, it is concluded
that SMEs enterprises maintain workforce that are fewer than 250 and also consider less than
€50 million. These types of enterprises required various resources and fund to properly regulate
their business activities and operation in the UK market. Entrepreneurs are containing many
competencies and skills which can help full establish new startup and business with their
innovative ideas and also responsible to take appropriate decisions on their own risk. Some
specific qualities need to have each and every entrepreneur to regulate their working activities
like influential leadership quality, power of decision making in adverse situation, ability of risk
taking, optimization of valuable resources, effective investigator and supporter toward their team
members. All these skills provide more value on their roles so that they can work properly on
their own style without any more interference of the government. In order to obtain more
successful result it in term of their business, entrepreneur facing various types of issues and
challenges that affect their organizational operations. Some specific key challenges which are
mainly facing by the SMEs are lack of financial resources, skilled and talented employees,
irregular organizational functions and many more with discussed in this project. UK Government
started various plans and policies so that small & medium enterprises can effectively use these

Strategies and also implement in their organization to accomplish the high potential outcomes.
Government initiated numerous intervention and also large number of schemes for the support of
the SMEs so that they can properly maintained their infrastructure and also conduct strategic
hiring process to appoint fresh and talented employees and also provide them appropriate
advanced level of training session for sharpen their skills and competencies. With the help of
government scheme and plans, SMEs can effectively maintain their each and every operation all
around the UK and also so improve their productivity level so that company can provide more
effective value of their product and services to the customers.
RECOMMENDATIONS
According to the evaluation of the findings and also discussion of this project, it is analysed
that small & medium sized enterprises provide their most appropriate efforts and also
participation to improve the growth level of the economy. Every businesses want to achieve long
term of sustainability rate in term of gold marketplace but sometimes due to some changing
scenario of the market and also fluctuations in the marketing is structure, some specific
challenges occur which affect the performance of this type of businesses. It is necessary to
overcome these challenges so that SMEs can effectively show their active contribution in
development of the economy (Aguilar-Fernández and Otegi-Olaso, 2018). Through government
schemes and policies, small & medium business can overcome all these challenges effectively.
On the basis of the findings of this project, few appropriate recommendations are considered
which will be beneficial for these enterprises are discussed- Formulation of growth policies - as per the discussion about the small & medium
enterprises is recommended that there is a need to formulate specific growth policies
which determine the long term growth of this type of enterprises at the whole market
place so that they can effectively earn more profitability. With the help of growth policies
which formulated by the government of UK, these firms can effectively maintain their
operations and also so gain and more opportunities for the future so that they can
effectively improve their growth level. Through diversification, business expansion,
merger and acquisition, partnership firms, franchising and also joint ventures, SMEs can
properly expand their business operations in UK and also and other foreign countries.
Small & medium enterprises follow strategic planning and strategies which are beneficial

in the business expansion so that they can effectively target message number of
population and also improve their selling process with the help of effective supply chain
management system (Ratalewska, 2018). With the help of joint ventures and also
franchisees, SMEs can properly target share market area and also attract them with proper
online promotional and advertising activities. With the help of diversification method,
these enterprises effectively launch new product and also do some modification on their
existing products which are helpful for the Oak Cash & Carry Ltd to take attention of
their customers so that they can effectively get more competitive advantages. Merger and
acquisition is also most appropriate way to reduce the challenges and also maintain the
risk level. Through merger and acquisition, Oak Cash & Carry Ltd, can effectively
expand their business activities and also make more profit maximization which are
helpful to maintain the value of stocks, and competition level which also helpful to avail
various text concessions. All these methods are beneficial in the growth of the firm and
enhance more productive outcomes.
 Advanced level of training & development sessions- It is also recommended for the
Oak Cash & Carry Ltd. that company need to provide advanced level of training &
development sessions to their workforce so that they can properly develop their
competencies, capabilities, knowledge on the basis of the current market trends. With the
help of appropriate trainings, existing employees can effectively maintain their latest
knowledge and proper keep up to date themselves and new employees can learn in-depth
understanding about their job role so that they can perform their work effectively and
achieve their business objectives (Jenik, Lyman and Nava, 2017).
 Motivational Sessions - Owner of company need to conduct various motivational session
frequently so that all the employees can motivate and also feel enthusiastic which can
help full to perform their working task without any pressure and stress. Motivational
sessions also beneficial to reduce the stress level of the employees so that they can
overcome all these challenges which arise in their working and maintain their
performance level to achieve high level of productivity and profitability (JELOKHANI,
Mahmoody and KARIMI, 2019).
 Create understanding about maintain changing issues effectively- It is also
recommended for Oak Cash & Carry Ltd. that managers and leaders of the company need

to create specific understanding about how to properly manage all the issues and
challenges in an appropriate manner and also provide some specific guidelines which are
mandatory to follow each and every team members so that they can effectively remove
all the challenges and work properly to achieve the specific business objective (Clinton
and Whisnant, 2019). On the basis of changing scenario, the terms & conditions, policies
& procedures, strategies & also planning of the company change so that it is necessary
for the leaders and managers to conduct proper communication channels so that all the
team members can communicate them and also co-operate with each other which can
help full to remove all the challenges and gain more competitive advantage and apart
from this, reduce the uncertainty of risk.
REFERENCES
Books and Journals
Aguilar-Fernández, M.E. and Otegi-Olaso, J.R., 2018. Firm size and the business model for
sustainable innovation. Sustainability, 10(12), p.4785.
Bratianu, C., Prelipcean, G. and Bejinaru, R., 2020. Exploring the latent variables which support
SMEs to become learning organizations. Management & Marketing. 15(2). pp.154-171.
Clinton, L. and Whisnant, R., 2019. Business model innovations for sustainability. In Managing
Sustainable Business (pp. 463-503). Springer, Dordrecht.
Crane, A., and et. al.,2019. Business ethics: Managing corporate citizenship and sustainability in
the age of globalization. Oxford University Press, USA.
Feather, J. ed., 2018. Managing preservation for libraries and archives: current practice and
future developments. Routledge.
JELOKHANI, N.M., Mahmoody, V.N. and KARIMI, F.M., 2019. The applications of GIS in
improving and developing urban businesses.
Jenik, I., Lyman, T. and Nava, A., 2017. Crowdfunding and financial inclusion. CGAP
(Consultative Group to Assist the Poor) working paper, 41.