Strategic Analysis: Operations and Partnerships in Business Context

This report provides a comprehensive analysis of business strategy, operations, and partnerships, focusing on the pharmaceutical industry and using SOTHEMA as a case study. It examines the implications of the organization's vision, analyzes operational characteristics based on the 4Vs (Volume, Variety, Variation, Visibility) and performance attributes (SQFD&C - Safety, Quality, Flexibility, Delivery, and Cost), and critically evaluates business relationships and integration within the organization. Furthermore, the report includes an analysis of the industry environment, highlighting mega-trends like increasing chronic diseases, sustainability issues, feasibility challenges, the impact of COVID-19, and cybersecurity threats. The document concludes by emphasizing the importance of maintaining effective operations through strong business relationships and partnerships for enhanced organizational performance and productivity. Desklib offers a wealth of similar resources, including past papers and solved assignments, to aid students in their studies.

Managing Strategy
Operations and
Partnerships

Contents
INTRODUCTION...........................................................................................................................1
Activity 1: .......................................................................................................................................1
An analysis of the implications of the vision of the organisation. ..................................................1
1. Describe the vision or mission of the organisation and the general purpose of the organisation
if it is not specified in the vision or mission ...................................................................................1
2. Analyse the characteristics that would be expected of the operation both in terms of the 4Vs
and the desirable performance attributes (SQFD&C) .....................................................................1
REFERENCES................................................................................................................................5
ACTIVITY 2....................................................................................................................................6
A critical evaluation of business relationships that are directly related to their operation and
the manner that business units are integrated within the organisation.........................................6
REFERENCES................................................................................................................................8
Activity 3.........................................................................................................................................9
3b: A critical analysis of the industry environment. (700 words)..............................................10

INTRODUCTION
Activity 1:
An analysis of the implications of the vision of the organisation.
1. Describe the vision or mission of the organisation and the general purpose
of the organisation if it is not specified in the vision or mission
2. Analyse the characteristics that would be expected of the operation both in
terms of the 4Vs and the desirable performance attributes (SQFD&C)
Vision
statement
Mission
statement
Purposes
“Energies for Life”.
“We believe that the access to treatments is one of the essential foundations of
the sustainable development of a nation.”
The main purpose of SOTHEMA is to assess the need of treatment to their
clients and provide them best quality of treatment and services as well.
Quality Evaluation Description& Justification Implications
Volume High This means how much production
of a specific product is require
to satisfy the its overall
demand in the market. This
states physical number of units
or items produced. For
instance, SOTHEMA is the
larger size medicine
manufacturing company that
has high range of volume as it
produces products in higher
Within SOTHEMA, this
impacts positively by
providing good treatment to
their patients and other
people. This specialises
product line and design the
services that can help to
reach the targeted customers
(Liu and Zhang, 2022).
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range. This focus on aim is to
treat all in well manner.
Variety Moderate This means good/services to be
produced and sold to customers.
Selling variety of products and
services helps organization increase
sales and profit potentially.
SOTHEMA is the leading
manufacturing company that
focuses in vision is “Energies for
Life” and providing variety of
services in relation to healthcare
that can help to managing all
functions and activities.
Within SOTHEMA,
impacts positively by
influencing number of
people and bring changes at
their workplace that support
to focuses over day to day
operation. This could help to
bring the changes in existing
products time to time and
manufacture new one.
Variation High This means how much demand
level is going to change over time
due to changing in external
environment. SOTHEMA is
focusing over variation where
changes are introduced by
management in their existing
products or medicines that
supported to grow the business and
increase the productivity (Chen,
Becken, and Stantic, 2022).
This has impacted positively
in SOTHEMA as changes
are introduced according to
variation in demand and
changing trend that directly
influences the number of
people and encouraged to
get treatment that can help to
develop te performance.
Visibility Moderate This refers to value chain of
organization’s all processes put
together. The customer need to
experience he organization’s
products and services. The services
This will help to influence
the number of people by
offering good quality of
products and services that
support to bring new ideas to
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companies are recordec to have
high visiability as compare to
manufacture so that it could be
challenging for SOTHEMA
company to offer services along
with medicines.
grow business and becoming
a leading organization in
SOTHEMA manufacturing
industry.
Speed High This analysis relates to funnel and
speed that helps SOTHEMA to
uncover problematic and inefficient
parts of sales process rapidly. This
can help to develop the
organizational productivity and
profitability by managing all
functions and activities.
This will help SOTHEMA
to influence the number of
customers by offering better
quality of medicine to their
customers that can help to
develop the organizational
sales (Zarezin and et. al.,
2022).
Quality High SOTHEMA is offering better
quality of medicines and treatment
to their patients that can help to
influences the people.
This impacts positively as it
provide competitive
advantages by maintaining
high quality of their
medicines.
Flexibility Moderate SOTHEMA is having ability to
shift execution to a new initiate
changes rapidly.
By initiating changes
SOTHEMA can increase
customer base.
Dependability Low SOTHEMA is leading medicine
manufacturing company that is
having lower dependability over
the business functions and activities
at the workplace (Chen and et. al,
2022).
SOTHEMA is having less
dependency on other
medicine manufacturing
company that supports to
operate the business
effectively.
COST Moderate SOTHEMA manufacture medicines
at reasonable cost and sale them at
By setting reasonable prices
of their products
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affordable prices. SOTHEMA is operating
their organization effectively
and attain competitive
advantages (Ma and et. al.,
2021).
4

REFERENCES
Books and Journals
Chen, C and et. al, 2022. The effect of audit firm attributes on audit delay in the presence of
financial reporting complexity. Managerial Auditing Journal.
Chen, J., Becken, S., and Stantic, B., 2022. Assessing destination satisfaction by social media:
An innovative approach using Importance-Performance Analysis. Annals of Tourism
Research, 93, 103371.
Liu, J., and Zhang, T., 2022. TMVOS: Triplet Matching for Efficient Video Object
Segmentation. Signal Processing: Image Communication, p.116779.
Ma, R. and et. al., 2021. Early-life exposure to aluminum and fine motor performance in infants:
a longitudinal study. Journal of Exposure Science & Environmental Epidemiology, 31(2),
pp.248-256.
Zarezin, D.P and et. al., 2022. Design and preparation of liquid polycyclic norbornanes as
potential high performance fuels for aerospace propulsion. Fuel Processing
Technology, 225, p.107056.
5

ACTIVITY 2
A critical evaluation of business relationships that are directly related to their operation and the
manner that business units are integrated within the organisation.
Introduction
A business relates to different relations and connections between stakeholders in the
process of business. The activity highlights on business relationships with other business
industry that can help to develop the organizational productivity (Cheng and Chan, 2019).
Main Body
While operation a business there is need to focus on different activities and functions
which are important to run the business and support to manage the all activities. This is
important for business organization to understand what people wants and how they could be
perform their functions effectively. SOTHEMA is leading pharmaceutical company that operates
their business in Morocco and Sub-Saharan Africa. The management and employees of such
organization understands the needs of their customers and offer the kind of services of medicines
relates products that can help to make feel healthy to people and support to develop the
organizational performance. The company also works in the same way in other countries by
providing the good treatments which can help to attain the higher productivity (Daniëls,
Hondeghem and Heystek, 2020).
The organization maintain fruitful relationship and partnership with international
laboratories that are leader in the pharmaceutical field. The company understand the urgent
requirement and manufacture the kind of medicines and deliver in other country. This could help
to reach the targeted customers by managing the higher functions and activities effectively
(Hasle, Madsen and Hansen, 2021). The main moto of organization is “Energies for Life”. The
activities of SOTHEMA company is researcher the market where they comes to identify what
people is demanding in other countries, Production in which company formulate plans to
manufacture the medicine and other items that can help to operate the business continuously.
This could be important for smooth operation to understand the requirement and use different
channels to reach the targeted customers which can directly affect the organizational
performance (Heinz and Chylková, 2018). The marketing relates operation is needed for each
business industry as it helps to maintain day-by-day operation and bring higher performance by
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managing all functions and activities. To enter into new country or market for the purpose of
delivery their manufactured medicine and treatment. The production of licenced medicines is the
main activity of SOTHEMA where use of 35 multinational portfolio laboratories became
effective task for organization to regulate their business and manage the higher performance
(Nghia and Duyen, 2019).
From the above it has analysed that selected company has international partners with
whom it maintain direct relationship by providing their medicines and offering better quality of
treatment that can help to make keep healthy to individuals and develop the performance.
SOTHEMA is carries out custom manufacturing of pharmaceutical forms of number of national
and international companies. This also make the use of innovation and new services as per
demand which could help to managing the all functions and activities effectively (Dmytriyev,
Freeman and Hörisch, 2021).
Conclusion
From the above it has explained that to maintain effective operation there is need to have
good and direct relationships with country as well as other business. This can help to manage the
all functions and activities by managing higher performance and productivity effectively.
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REFERENCES
Books and Journals:
Cheng, M.W. and Chan, C.K., 2019. An experimental test: Using rubrics for reflective writing to
develop reflection. Studies in Educational Evaluation, 61, pp.176-182.
Daniëls, E., Hondeghem, A. and Heystek, J., 2020. Exploring the outcomes of group reflective
learning for school leaders. Reflective Practice, 21(5), pp.604-618.
Dmytriyev, S.D., Freeman, R.E. and Hörisch, J., 2021. The relationship between stakeholder
theory and corporate social responsibility: Differences, similarities, and implications for
social issues in management. Journal of Management Studies, 58(6), pp.1441-1470.
Hasle, P., Madsen, C.U. and Hansen, D., 2021. Integrating operations management and
occupational health and safety: A necessary part of safety science!. Safety science, 139,
p.105247.
Heinz, K. and Chylková, M., 2018. Development of the European project Erasmus+ ECMT-
evaluation based on students'? self-reflective learning journals and essays.
Nghia, T.L.H. and Duyen, N.T.M., 2019. Developing and validating a scale for evaluating
internship-related learning outcomes. Higher Education, 77(1), pp.1-18.
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Activity 3
Identification of the
industry in question
SOTHEMA is an pharmaceutical industry that deals in providing
different types of medicines and drugs in market. The pharmaceutical
industry is understand the needs of their customers and offer kind of
services which affected the performance.
Mega trend
Increasing chronic
diseases
Key issues affecting the
industry
This is a major issues running
in country and affected. It has
seen that choronic diseases
are increasing day by day
where it has created the
challenges to operate or
regulate their business in
pharmaceutical sector.
Impact and Implication
The people remains unhealthy and safe
due to suffering from diseases that
directly affected the productivity. This
is important for manufacturer to focus
on changing environment and
increasing diseases as it directly
impacts on business productivity by
reducing sales.
Sustainability Each organization faced this
issue due to improper
management and unhealthy
economy that affects industry
negatively. The aim of
business industry is to manage
their functions and activities
that could help to influence
the number of people and
support to operate the
business.
SOTHEMA feels that it is not able to
serve or treat their patients effectively
that creates the challenges to regulate
their business. By offering better
quality of products or medicines in
pharmaceutical sector chosen industry
could influence the number of people
to get right treatment.
It has seen that SOTHEMA is The pharmaceutical industry is not
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