Implementing CSR Activities for Sustainable Objectives: PSL UK Report

This report examines the implementation of Corporate Social Responsibility (CSR) activities within PSL UK, a hospitality food purchasing business. It outlines project aims, objectives, and a project management plan, including a work breakdown structure and Gantt chart. The report details a small-scale research study employing qualitative and quantitative methods, including questionnaires. Data analysis techniques are applied to the research findings to evaluate the significance of CSR for achieving sustainable objectives, examining its impact on PSL UK's competitive advantage and overall performance. The report also provides recommendations for PSL UK to leverage CSR activities effectively, addressing research questions regarding the benefits and implementation strategies. The study emphasizes the importance of CSR in enhancing PSL UK's goodwill, customer base, and market reputation, highlighting its role in meeting sustainable goals and gaining a competitive edge in the market.

Managing Successful Business
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Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Project aims and objectives....................................................................................................3
P2 Producing project management plan......................................................................................5
P3 Production of work breakdown structure and Gantt chart......................................................6
TASK 2............................................................................................................................................7
P4 Carrying out Small scale research..........................................................................................7
TASK 3............................................................................................................................................9
P5 Analyzing research as well as data through utilization of tools.............................................9
Data Analysis.............................................................................................................................10
P6 Communicating suitable recommendations as result of investigation.................................18
TASK 4..........................................................................................................................................18
P7 Reflecting on value of carrying out the investigation for meeting the predetermined
objectives...................................................................................................................................18
CONCLUSION..............................................................................................................................19
REFERENCES..............................................................................................................................20
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INTRODUCTION
The activity relating with CSR is referred to as the plan which the business carries out in
order offer certain extra services in the society. There is existence of some problems that takes
place within the community, regarding such the firm takes actions. In order to enhance the
condition of society and assist them role of CSR is important and this is conducted by the firm.
Doing this would facilitate the business in attainment of its sustainable targets in an effective
manner. Apart from this through emphasis of CSR in an effective manner the company is able to
gain competitive edge (Babiak and Trendafilova, 2011). In contrast to this regulatory authority
has devised certain rules and regulations in relation with such kind of project. Such is due to the
reason that firm can effectively assist by means of funds and also can offer the people with
services that are free of cost. In the present study managing successful business has been
discussed in context of PSL. The firm is hospitality food purchasing business that aims at driving
efficiency for its customers within hotel segment. The report entails to establish project aim,
objectives and time frame. Further it includes carrying out small scale investigation through
application of qualitative and quantitative research methods. Along with this analysis of the data
would be conducted that assist the business growth.
TASK 1
P1 Project aims and objectives
In the present era there is greater importance for the firms to decide on the activities
related with CSR in order to develop sound goodwill before the society. Moreover it is
considered one of the manner that assist the firm in attracting the target market. This is regarded
as tool of promotion for the organization. In case this is being conducted in smooth manner then
such would result in positive influence over the firm and community as whole. PSL is distributor
of food that has 70 employees within the firm (De Roeck and Delobbe, 2012). Thus it can be
viewed that organization would not be able to decide for big CSR activity but through small
scale planning the firm can help the society and the people who have greater requirement. In the
present time the organization has not greatly contributed within such activities. This calls for the
greater demand for the firms to get engage into this and emphasize on the benefits of the
community.
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Title: Implementing CSR activities within organizations to meet sustainable objectives.
Project Background
Sustainable objectives are referred to as targets that are developed for minimizing the
issues of the community or the problems that being experienced across the globe. By means of
participation in the activities of CSR Firm can attain its target related with sustainability. The
execution of CSR activities is analyzed with reference of PSL. This is due to the reason that at
present business is not undertaking activities of CSR that is affecting its successful operations. In
contrast to this as the hotel is renowned and famous thus the customers desires that firm needs to
plan as well as organize the activities that can assist them (den Hertog and et.al., 2010). Apart
from this there is existence of other competitors who focus on CSR activities as through such
they can attain the market share. Moreover the assessment is done for the sake of gaining
knowledge regarding the significance of CSR activity in development of edge over rivalries.
Apart from this in the modern era for becoming famous in a particular area there is greater
requirement for business to assist the society as through such the customers would be able to
create awareness regarding the company. In addition to this the regulatory authority also provide
assistance to the business who organize activities for the welfare of the community. Such are
regarded as reasons because of which implementation of CSR is essential. In case PSL would not
decide on such project then such will affects its market share and also customers would switch to
other brand (Karaibrahimoglu, 2010).
Aim: To make implementation of CSR activities within the firm for achieving sustainable
objectives: A case of PSL UK.
Objectives
 To determine the significance of activities related with CSR for attaining sustainable
objectives.
 To examine the association of CSR activity over PSL in order to gain advantage over
rivalries
 To assess the positive influence of CSR on PSL
 To recommend the several tool with which PSL can attain edge over competition by
means of CSR activities
Research questions
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 What is the significance of activities related with CSR for attaining sustainable
objectives?
 How CSR is related with PSL in order to gain advantage over rivalries?
 What are the positive influences of CSR on PSL?
 What are varied tools that can be adopted by PSL in order to attain edge over competition
by means of CSR activities?
P2 Producing project management plan
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Cost and time
In the above diagram, 1+2+3+5+6+7= 53 days will be taken to complete project. Each
activity required high cost so that total £450 will need in chosen firm. Therefore, CSR activity
will be implementing in the organisation that encourages work and developing outcomes in
significant manner. Research required high cost to analysis relevant information at workplace.
As results it will help in conducting effective program to make proper functioning.
Resources:
Further, physical, financial and technological resources needed to accomplish each
activity in the organisation. Proper communication with employees required so that survey can
be conducted.
Communication risk
However, communication gap is the crucial issue which can be take place in business to
develop effective functions and operations in it. In the present network planning, it has been seen
that in the last step, only one day to complete the project so that it take high cost to operate
functions and operations in the business unit. If researcher not taking proper communication in
survey, it will create impact on outcomes.
Quality services
In addition to this, each services needed qualitative performances so that goals and
objectives will be accomplish in systematic way for business development. With the help of
survey data, it has been assessed that objectives will be accomplish in systematic way for
business development.
Scope:
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In the present network planning, there is wide scope PSL can accomplish objectives to
implement CSR activities at workplace. Further, in this way factors can also be assessed that
impact on the CSR activities to perform better functions and operations for personnel benefits.
P3 Production of work breakdown structure and Gantt chart
Work break down structure is referred to as system that divides the work within
hierarchical form as it assist the project team in management of the task with greater ease. With
such structure the team of management can determine each detail of the section that assist in
effective achievement of the task by the team. Such is considered as outline structure that assist
the team of project management to view the further division in the project. There is existence of
several deliverables that are further categorized into sub deliverables. Moreover this is being
allocated to the person who are undertaking the task (Miller and et. al., 2012). Such is essential
for PSL as it assist the firm in segregation of the task as well as making determination of the time
that can be utilized in completion of the assignment. There is presence of various benefits of
work breakdown structure due to the reason that it assist the firm in allocating the budget to the
task and with such the suitable budget can be determined by firm. In contrast to this it also assist
in making analysis of the risk that is associated with the project. In case suitable performance is
not offered for specific task then risk is determined within project (Pickard, 2013).
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Figure 1 Work Break Down Structure
TASK 2
P4 Carrying out Small scale research
In regard to analyze the impact of CSR activity it helps in attaining sustainable objectives
and use both qualitative and qualitative data analysis methods. It is because both these methods
are considered as essential and thus collect data for PSL and thus implement CSR activities in
order to attain sustainable business environment. In regard to use qualitative methods it involves
different books, journals and online articles could be reviewed in regard to carry out the research
and thus collect information to implement CSR activities so that sustainable business
environment (Carson, 2014). While, it involves different articles written by government authority
upon CSR policy as well as carry out the activities so that best results could be attained.
However, the data will be beneficial in terms of introducing the new CSR policy and thus it helps
in implementing environmental safety and security policy so that best results could be attained.
Qualitative data is required as it involves different things whose concept can be clear only when
the data is taken by different books and journals etc.
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Further, qualitative data is being used in regard to evaluate the impact of CSR activities
and thus helps in attaining sustainable objectives. CSR activities carries out in order to provide
welfare to the society so that crucial actions could be attained in order to review the responses of
individuals and thus it effects the business functions (Fink, 2010). Thus, for this reason research
aims to collect primary data through using questionnaire as this will provide the relevant and
authentic information so that it helps in assessing the crucial impact of CSR upon firm to attain
desired objectives.
QUESTIONNAIRE
Name:
Age:
Gender:
1. Do PSL conducts the activities of CSR in the business
Yes 
No 
2. Does activities of CSR assist in attainment of sustainable objectives?
Yes 
No 
3. In your view point do CSR activities assist in attainment of the competitive advantage?
Strongly agree 
Agree 
Neutral 
Disagree 
Strongly disagree 
4. On which topic the activities of CSR can be carried out PSL?
Environment safety as well as security 
Child labour 
Women empowerment 
5. What are the advantages of the planning CSR activities within the firm?
Enhancement in the goodwill 
Improvement in the customer base 
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Development in the reputation within the market 
6. At what time PSL needs to perform the CSR activities?
Within a month 
Once in a year 
After 6 months 
7. What is you level of agreement with the statement that regulatory authority offers advantages
to the business that performs CSR activities?
Yes 
No 
8. Suggest the manner in which PSL can conduct CSR activities within the market?
______________________________________________________________________________
______________________________________________________________________________
TASK 3
P5 Analyzing research as well as data through utilization of tools Research design: Research designs are mainly of three kinds these are exploratory,
descriptive, and experimental. Researcher use the complete research which is usually
depends on the research design to get the result. Descriptive is the type of design which
more good and through this an effective conclusion comes at the end (Flick, 2011). Research Philosophy: For getting an effective conclusion we need interpretivism
philosophy. This philosophy can be defined as which helps in determining the data
effectively. And which is used in many reports. On the contrary, there is another
philosophy which is known as positivism philosophy that is, it is not that suitable for
doing research (Miller and et. al., 2012). Data Collection: Data collecting methods are mainly of two types. These are: (1)Primary
data (2)Secondary Data. Primary data contains questionnaires which in turn helps gaining
the appropriate and suitable data as well. On the other hand, researchers will go through
the secondary data, books, journals etc. to collect the information related to CSR
operations in the organization (Pickard, 2013). Also, it helps in assisting in collecting
data for how to develop competitive advantage by this activity. However, the researcher
on his part also needs to determine the information.
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 Data analysis: The analysis through which data analysis will be done is called thematic
analysis. For a effective and appropriate research there are various themes present .
Therefore for correctly and effectively analyzing the response these themes are present
in every question as a aid (Carson, 2014).
 Limitations: While doing the research study , there are various limitations noticed. And
time was the first major limitation. To get a response, as the topic is quite huge therefore
a span of time will be needed. In shortly we can say that time is insufficient for doing a
complete research (Fink, 2010).
Data Analysis
Theme 1: PSL conducts the activities of CSR in the business
Frequency
Yes 3
No 17
By the means of graph above it can be interpreted that majority of the respondents replies
that PSL does not perform its activities related with CSR within the firm. Such is considered as
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the major demerit as the users have knowledge about the firm as non fulfilment of CSR results in
creating bad image before the customers. Thus because of such reason it is significant for the
company to develop CSR plan and policies that assist in development of sound goodwill and also
assist in attracting the target market towards the business.
Theme 2: Activities of CSR assist in attainment of sustainable objectives
Frequency
Yes 15
No 5
By the means of above graph it can be examined that CSR is regarded as important for
the business in order to attain the sustainable targets. Such is due to the reason that sustainable
target lay emphasis on the growth as well as development of the society that is directly attached
with sustainable targets. From 20 respondents 15 customers agreed with the view that CSR act as
an aid in achieving the sustainable objective within the environment. Moreover the activities that
are generally being conducted are towards benefitting the society so that it assists the regulatory
authority in attaining sustainable targets. In contrast to this there is existence of 5 respondents
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who do not agree with the statement. Such is due to the reason that they believe that sustainable
development is conducted on large scale but CSR activity needs to be planned at short level so
by means of planning CSR they are not able to attain such. In order to achieve sustainable target,
huge segment of the society needs to be benefitted as they act as an aid in attaining the target.
Theme 3: CSR activities assist in attainment of the competitive advantage
Frequency
Strongly agree 12
Agree 3
Neutral 2
Disagree 1
Strongly disagree 2
From the graph above it can be interpreted that CSR assist PSK in attainment of the
competitive advantage. Such is due to the reason that firm is unable to develop sound reputation
that assist in enhancement of the customer base. In case such happens for longer duration of time
then business would be able to achieve competitive advantage. From 20 respondents 12
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individual agree that activities of CSR assist in attaining the edge over competitors. In contrast to
this there is presence of 2 customers who do not agrees with the view as they feels that ASR
activities are not linked with customers who visit the firm as plan is not performed for them.
Apart from this 2 people were neutral which implies that they neither agrees nor disagrees with
the statement.
Theme 4: Environment safety as well as security activities of CSR can be carried out PSL
Frequency
Environmental safety and security 15
Child labour 3
Women empowerment 2
The graph above demonstrates that it is significant for PSL to conduct policies of CSR on
area that needs support. In situation of developing issues of environment 15 customers reflects
that environmental issues and safety is regarded as the main concern that needs to be emphasized
by the firm. There is presence of 3 respondents who believes that CSR activity has tio be
conducted on the child labour as a reason that there is greater increase in such. Further
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government needs to minimize this. In contrast to this there is existence of 2 respondents who
replies that empowerment of women is considered as the main factor that needs to be dicussed by
PSL as it is the present issues which has to be focused in an effective manner
Theme 5: Improvement in the customer base is main advantage of the planning CSR
activities within the firm
Frequency
Enhancing goodwill 5
Increasing customer base 8
Developing reputation in the market 7
It can be evaluated that the main advantage of planning CSR activities within firm helps
in improving business performance. Thus, it can be assessed that there are 5 respondents who
assesses that enhancing goodwill helps in improving customer base is the main advantage in
planning CSR activities within business. Therefore, it is crucial for business to improve goodwill
of firm in market. While, there are 8 respondents who assesses that increasing customer base is
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another advantage that helps in improving customer base which helps in planning CSR activities
so that business functions could be carried out. There are 7 respondents as well who assesses
planning CSR activities within firm also results in developing reputation of firm in market. Thus,
majority of the respondents assesses that planning CSR activities within firm helps in increasing
customer base.
Theme 6: Within every 6 months activities of CSR needs to be carried out
Frequency
In a month 6
Once in a year 4
After 6 months 10
It can be concluded from the diagram that it is essential for business to carry out CSR
activities within how much time span. Thus, it is a crucial question and therefore, businesses are
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required to carry out CSR activities every 6 months and thus obtain desired results. There are 6
respondents out of 20 who assesses that business need to carry out CSR activities within every
month. While, there are 4 respondents who says that it should be carried out once in a year.
There are majority of the respondents i.e. 10 who assesses that CSR activities should be carried
out by business after every 6 months. Thus, it is helpful for firm to enhance its business activities
and therefore, it helps them to improve their performance in market. Thus, carrying out CSR
activiries every 6 month assists in obtaining desired results so that brand image of firm could be
increased.
Theme 7: Government offers advantages for the business who carries out CSR activities
Frequency
Yes 14
No 6
It can be concluded from the report that there are various respondents who are in favour
that government offers advantages for the business who carries out CSR activities and thus it
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results in attaining desired results. There are 14 respondents out of 20 who agrees to the fact that
government provides various benefits to business who undertakes CSR activities and thus carry
out effective CSR activiries which results in providing welfare for society. While, there are 4
respondents that disagrees to the fact that government does not offer any advantages for the
business who carries out CSR activities and thus it does not provide them benefit in any of the
terms. However, it has been assessed that majority of the respondents evaluates the fact that
government authorities are developing various policies and procedures in regard to offer
different advantages so that business carries out appropriate CSR activiries so that performance
of firm could be carried out.
P6 Communicating suitable recommendations as result of investigation
It can be concluded from the report that CSR activity is essential for the PSL to gain the
market share and to attract large number of customers. but these can be gained only when CSR
methods are applied effectively. Also, it is very important to select the right the most effective
method so that it indirectly gives good benefits to our society. Following are some methods
which can be adopted that gives benefit to the society.
Donation in the charitable institution is one of the most popular method. Many charitable
institution needs funds therefore organizations on their part can donate funds ultimately for their
welfare purpose (De Roeck and Delobbe, 2012). As PSL has no need to decide or organize
things, all they need is to only provide funds (Karaibrahimoglu,2010), therefore this method is
considered as the most easiest method. At the starting stage only this activity will be very much
helpful for an organization.
On the contrary, PSL can easily and effectively bring the rules and regulations for safety
and protection of the environment. Such initiative will definitely retain the customers of the
organization. And in turn will benefit the organization and customers as well.
TASK 4
P7 Reflecting on value of carrying out the investigation for meeting the predetermined objectives
From the above discussion i am clear that CSR activities not only benefits the society but
also to the newly established organization in the market. Along with attaining the defined
objectives or goals, CSR also helps to build a strong customer base. Apart from theoretical
concepts and other information about CSR, i have also noticed that how one should search the
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information from various books and journals. To get efficient information there are many books
and journals available but one must have to identify the correct information. However, time
given to me was not sufficient but still i managed to finished my work on time. During all these
data analysis, i got great knowledge related to software. I finished my task effectively through
graph and and the thematic analysis. Obviously this helped me in achieving the objectives within
a limited span of time
CONCLUSION
It can be concluded from the study that carrying out CSR activities it helps PSL firm to
enhance its business performance. Therefore, it is essential for firm to carry out effective
corporate social responsibility in order to sustain in business. Through carrying out such
responsibility it helps in attracting more number of customers so that sales and profitability of
firm could be raised. It helps in increasing competitive edge of firm in market. Further, business
also carries out set activities that helps in establishing the business in new market and improve its
brand image so that success could be attained. It helps firm to raise its goodwill and brand
reputation in market. PSL uses effective CSR activities and thus helps in identifying the business
issues and thus organize programs so that environmental safety could be maintained.
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REFERENCES
Books and journal
Babiak, K. and Trendafilova, S., 2011. CSR and environmental responsibility: motives and
pressures to adopt green management practices. Corporate social responsibility and
environmental management. 18(1). pp.11-24.
Carson, D., 2014. Design Research Methodology: Introducing Evidence BASED Design. Journal
of Education and Research. 14(1). pp.1-10.
De Roeck, K. and Delobbe, N., 2012. Do environmental CSR initiatives serve organizations’
legitimacy in the oil industry? Exploring employees’ reactions through organizational
identification theory. Journal of Business Ethics.110(4). pp.397-412.
den Hertog and et.al., 2010. Capabilities for managing service innovation: towards a conceptual
framework. Journal of Service Management, 21(4), pp.490-514.
Fink, A. S., 2010. The Role of the Researcher in the Qualitative Research Process. A Potential
Barrier to Archiving Qualitative Data. Journal on qualitative social research. 1(3).
Flick, U., 2011. Introducing research methodology: A beginner's guide to doing a research
project. Sage.
Karaibrahimoglu, Y.Z., 2010. Corporate social responsibility in times of financial crisis. African
Journal of Business Management .4(4). p.382.
Miller, T. and et. al., 2012. Ethics in qualitative research. Sage.
Pickard, A. J., 2013. Research methods in information. Facet Publ.
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