Managing a Successful Business Project: Cornish Brothers Case Study

This project focuses on Cornish Brothers, a small-scale business, and the implementation of digital technologies to improve their performance. It begins by devising project aims and objectives, outlining a project management plan that considers cost, scope, time, quality, communication, risk, and resources. A work breakdown structure and Gantt chart are presented to provide timeframes and stages for completion. The project carries out small-scale research using qualitative and quantitative methods, analyzing data collected from employees and managers to assess the impact of digital technologies. The research includes surveys and interviews to gather insights into the benefits, drawbacks, and necessary improvements for effective digital technology utilization within the organization.

Managing a Successful Business Project
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Table of Contents
Introduction............................................................................................................................ 3
LO1:....................................................................................................................................... 4
LO2:..................................................................................................................................... 13
LO3:..................................................................................................................................... 17
LO4:..................................................................................................................................... 26
Conclusion........................................................................................................................... 29
Appendix.............................................................................................................................. 30
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Introduction
When it comes to the global market, the ever increasing growth in the competition puts
immense pressure on each and every company to survive and manage the changes, and
develop relevant strategies accordingly. In order to survive and remain in the market today, it
becomes a must for a company to be aware of the various technological changes and
disruptions taking place in and around them. Recent times have witnessed that due to the
changes and alterations in the various technological tools and implications, the businesses
and organizations have undergone a huge change in their operations. The technological
advancements today have helped companies through various ways such as the ease with
which they operate and also effectively reaching out to their target consumers. Coming to
this project, Cornish Brothers is a small scale business setup which is aiming to utilize
various digital technologies in order to develop and improve their performances. This project
shall highlight the specific and distinguishable aspects which might be enhanced with the aid
of various digital technologies. The changes undergone by companies due to technological
modifications shall be highlighted in this project using the company Cornish Brothers.
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LO1:
Devise project aims and objectives for a chosen scenario [P1]
1. Problem Statement
In today’s economy of rapid modernization, many situations and conditions can be the
reason for the development of a business. Digital technology has had the traits of incepting
innovation, when it comes to services. However, due to lack of relevant resources and gap in
knowledge, it becomes a tough task for Cornish Brothers to meet up consumer expectations
and in turn, consumer demands. Digital technology can be effectively used for the
betterment and development of a business organization. Digital technology has brought in a
revolution to the business scenario in the local, national as well as global basis. Although,
due to factors such as accuracy, costs, scope of efficiency and others, it is becoming a tough
task for companies to keep up and maintain their performance.
2. Project Strategy
The strategy of the project has been mentioned below:
Employing primary and secondary research methods
Information related to the research shall be available in the means of newspapers, articles
available online and journals
Understanding the available digital approaches in Cornish Brothers’ consumer service
Studying quantitative and qualitative data for research
Conducting surveys of the employees of Cornish Brothers
Conducting online interviews of the various officials of the company
Analysis and interpretation of data extracted from employees and managers
Presentation of analysis report and recommendations (if required)
3. Aim
The aim of the project shall be to understand and evaluate the impact of digital technology in
the operations and functions of Cornish Brothers. With the use of various primary and
secondary data, the project shall come up with certain recommendations that shall help the
company to use digital technology in a better and efficient manner.
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4. Project Objectives
The objectives of the project shall be:
 To excavate the available digital technologies in the working of Cornish Brothers
 To find out the departments in the company which employed digital technology
 To find out the complications and drawbacks of certain digital technology
implementation
 To come up with a solution that shall help the company to efficiently use the scope of
digital technology for better productivity
Produce a project management plan that covers aspects of cost, scope, time, quality,
communication, risk and resources [P2]
COST and TIME
Activities Cost per hour ($) Time (in hour) Total cost ($)
Surveys through
websites
60 60 3600
Surveys through
telephonic calls
50 40 800
Interviews through
telephonic calls
50 40 2000
Interview through
websites
60 60 3600
Conducting
surveys face-to-
face
15 20 300
Conducting
interviews face-to-
face
15 10 150
Sum 250 230 10,450
Table 1: Cost and Time frame
Source: (Created by the learner)
The above chart shows the various activities that are executed and the time required for
conducting each activities in order to complete the project. The cost for executing the
surveys through websites and telephonic calls are higher than the cost that was required for
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face to face surveys. This is because the charges of accessing websites and telephonic calls
are higher than that of face to face interview and same goes for the surveys.
SCOPE
Included Scope:
 The perception of the employees towards the implemented digital technologies is
considered while preparing this project.
 The effect of digital implementation on the business and the performance level of the
employees are included.
 The perceptions of the managers of the chosen organization towards the
implemented digital technologies in the organization are to be considered.
 The advantages that the organization can make because of digital implementations
are considered.
Excluded Scope:
 The perception of the customer towards the digital implementations in the business
will not get considered.
 The perception of the rival companies towards the digital technological
implementation in the chosen business will not get considered.
QUALITY MANAGEMENT
The information that are gathered are from a random arbitrate sources are narrowed down
and are documented in appropriate format. The questionnaires are developed with the
alignment of the research objectives. This will help the researcher to get the required
information for accomplishing the research. After gathering the information the
documentation of the data should be done within the mentioned timeframe. Doing this the
quality of the research can be maintained.
COMMUNICATION PLAN
What Who Why When How
To access
the
information
of the
organizatio
n
Authority
of the
organizati
on
For gathering the
information
regarding the
organization
At the initiation
period of the
project
Either by face-to-
face
communication or
by telephonic calls
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To
communica
te with the
desired
stakeholde
rs of the
project
Employee
s,
managers
and the
authority
of the
organizati
on
To aware and
make the
stakeholders
reasoned for
participating in the
research
While the research
is getting executed
Face-to-face
communication and
through websites
To execute
the
planned
actions
Employee
s and the
managers
of the
organizati
on
For receiving the
desired information
On a periodic time
frame
Either by
telephonic calls or
communicating
them through
websites and face-
to-face
communication
Documenta
tion of the
received
information
Research
supervisor
To accomplish the
project
On a periodic time
frame
With the help of
material resources
Proofing of
the
research
and
confirming
the
gathered
information
Research
superviso
r
To accomplish
the research
As per the
requirement
Websites, Face-
to-face
communication
and through
telephonic calls
Table 2: Communication Plan
Source: (Created by the learner)
RISK ASSESSMENT PLAN
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We
ek
No
.
Identified Risk Dates Possibiliti
es (LOW,
MEDIUM,
HIGH)
Influence
(LOW,
MEDIUM,
HIGH)
Effect on
Project
Actions
regarding
mitigation of
risks
1 To make the
employee and
the manager
understand the
reason for
executing the
survey was a
hard job
15.06.1
8
HIGH HIGH This stretched
the timeframe
of the
execution and
accomplishmen
t of the
research
Proper
campaigning
and detailing
the
employees
regarding the
research
2 As one of the
interviewee was
out of station,
contacting that
person was
another risk
22.06.1
8
MEDIUM MEDIUM The
documentation
of the
viewpoint of
the interviewee
got delayed,
which resulted
in delayed
processing of
the research
Contacting
the
interviewee
on a regular
basis and to
communicat
e with the
person over
Skype calling
3 Due to
technological
failure there was
a loss of
information
06.07.2
018
HIGH HIGH This restricted
the research
from getting
accomplished
and increased
the cost and
time in
completing the
research
Cloud
storage and
proper
tracking of
records
could have
helped in
storing the
gathered
data
Table 3: Risk Assessment table
Source: (Created by the learner)
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Produce a work breakdown structure and a Gantt chart to provide timeframes and
stages for completion [P3]
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Figure 1: Work breakdown structure of the project
Source: (Created by the learner)
Serial
Number
Conducted Activities Initiating
date
Duration
(In Days)
Finishing date
Analysis of the impact
of digital technologies
on Cornish Brothers
1-07-18 1 2-05-18
1 Determining the
research’s aims and
objectives and
identifying the
timescale of the
research
2-7-18 0 2-07-18
1.1 Understanding the
aim of the research
and assessing them
2-07-18 1 3-07-18
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1.2 Recognizing the
research’s objectives
3-07-18 0 3-07-18
1.3 Understanding the
time requirement in
completing the
timeframe
8-07-18 1 9-07-18
1.4 Preparing the
research’s scopes
10-04-18 2 11-07-18
2 Deciding the method
of conducting surveys
18-07-18 11 28-08-18
2.1 Selecting the sample
sizes
19-07-18 3 21-07-18
2.2 Developing the
questionnaires for the
survey and interview
22-07-18 9 30-07-18
2.3 Conducting the
surveys
1-08-18 9 8-08-18
2.4 Conducting the
surveys through
various digital
platforms and over
telephonic calls
06-08-18 7 12-08-18
2.5 Executing the
interviews through
various digital
platforms and over
telephonic calls
13-08-18 4 16-08-18
2.6 Collecting the data 18-08-18 9 26-08-18
2.7 Evaluating the
collected data
28-04-18 4 1-09-18
2.8 Preparing the
outcomes of the
gathered data
2-09-18 3 4-09-18
3 Proofing and
confirming the
research
5-09-18 2 7-09-18
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Table 4: work breakdown structure
Source: (Created by the researcher)
Gantt chart
Activity name
Identification of the aim, time and objectives of
the project work
Selection of objectives of the study
Determining the scope of the project
Identifying the no. of the employees and the
managers
Conducting site surveys
Executing face to face interview
Analyzing the collected data
Confirming the report
Starting Date
Duratiobn
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