Managing Successful Business Projects: CSR Implementation Report

This report focuses on the implementation of Corporate Social Responsibility (CSR) activities within the Four Seasons Hotel in London. The project aims to meet sustainable objectives and gain a competitive advantage. The report includes a detailed project management plan, outlining costs, scope, and timeframes. A work breakdown structure and Gantt chart are utilized for task organization and time management. The research employs both qualitative and quantitative methods, including a questionnaire survey, to analyze data and gather insights. The report concludes with data analysis, recommendations for CSR implementation, and a reflective report on the project's findings, aiming to enhance the hotel's brand image and contribute to societal well-being.

Managing Successful Business
Project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Aims and objectives of a project............................................................................................1
P2 Suitable project management plan.........................................................................................2
P3 Work breakdown structure and Gantt chart to provide time frame.......................................4
TASK 2............................................................................................................................................5
P4 Small scale research by applying qualitative and quantitative method.................................5
TASK 3............................................................................................................................................7
P5 Data analysis by using suitable tools and techniques............................................................7
P6 Appropriate recommendations as per the research..............................................................11
P7 Reflective report...................................................................................................................12
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Corporate social responsibility is an essential element for every business which means an
organisation have some number of obligations towards the society which have to get fulfil. There
are many problems arise in a society and an entity have to use various appropriate approaches
through which they can solve them out. By doing this, sustainable objectives and competitive
advantage gain by a company. Government also formulate some number of rules and regulations
through which they can conserve the rights of all people. This report is based on the Four Season
Hotel which is established at Hamilton place, Park Lane London (Boutique Hotels in London,
2017). It is counted as one of a most luxury 5 star hotel with quality number of facilities. In this
assignment company have to set some number of goals and targets which are associated with the
project along with a management plan (Baiden and Price, 2011). Moreover, management have to
divide their number of activities by using appropriate technique. As by using data collection
technique, management have to analyse their appropriate collected data by using suitable
technique. Hence, in case of deviations, authority have to find out the adequate recommendations
which are work as a key in removing barriers.
TASK 1
P1 Aims and objectives of a project
For any organisation it is essential for them to implement CSR in an organisation so that
they can maintain a positive goodwill in front of their users. Management have to use this
concept through which they can easily attract their number of users. Four season hotel is one of
well established small size Hotel in London. They are not able to implement big CSR but they
can help the society in small ways through which their contribution towards social factors get
rises. Authority have to focus on this terminology because many companies do not shoe so much
concern towards society and use all of their resources rapidly without thinking twice. Thus, for
gaining sustainability, management have to work on CSR activity (Bakker and et. al., 2011).
TOPIC: “Implementing CSR activities within organisations to meet sustainable objectives.”
Background of the project:
Sustainability is a process through which all the negative impact get removed from the
business and positive things are going to implement into that. Management have to take this
concept on serious basis through which they can attain their targets in an effective manner. As by
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implementing CSR operation into a business, an entity lead to meet with sustainable objectives
and they can gain the competitive advantage from that. Four season hotel have to implement
corporate social responsibility in their business because recently they are not engage in any kind
of such operation which is termed as a barrier in their more and more profit generation capacity.
By applying this technique hotel can gain the competitive advantage through which they can
maintain a brand image in front of their customers. Four season hotel have to implement this
plan so that they can provide benefit to the society as well as work in an effective manner for
upraising the standard of society and many such people who are not able to survive at market
(Beringer, Jonas and Kock, 2013).
Aim: To implement CSR activities in the organization to achieve sustainable objective: A
case study of Four season hotel UK.
Objectives:
 To measure the use of CSR in attain sustainable objectives
 To identify the relation of applying CSR and gain competitive advantage
 To compute the positive impact on Four season hotel
 To evaluate various method from which Hotel can gain the benefit of competitive
advantage
Research questions
 How CSR plan can help in attain sustainable objectives?
 Define a relation between CSR activity for Four season hotel at the time of competitive
advantage?
 What are the positive impacts by CSR activity on Four season hotel?
 Evaluate the basic method for Four season hotel in achieving the competitive advantage
through CSR?
P2 Suitable project management plan
For every project it require a plan for executing it in an effective manner. Management
have to take this concept on serious basis through which they can attain their targets in an
effective manner (Chang,Walters and Wills, 2013). Their is some amount of fund investment
include in every project as well as some time and scope with such project is also incorporated
with that. For implementing CSR project effectively, management have to measure all such
things which are associated with the project and have to implement them in an appropriate
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manner. Along with that, there are some number of task are necessary for making any successful
project. Cost: Some amount which is going to spent on a project is consider as its cost. Four
season hotel want to implement a small CSR plan and for this they require £10000 as
they are not earning so much profit (Doherty, Ashurst and Peppard, 2012). Scope: It is a opportunity or possibility to do or deal with something. Management have
to measure the benefit which is related with the project. Four season hotel have to
implement CSR activity through which they can attain long term benefit. Time: Every project need some specified time in which it should have to get done. As
firstly, management of Four season have to record some number of days or months in
which whole CSR project get accomplished. Quality: Management have to work on quality which serve by them. For such relation,
Four season hotel have to measure that through CSR they are providing benefit to society
or not (Eweje, Turner and Müller, 2012).
 Communication: Behind every successful project, communication channel plays an
important role. It is a duty of manager to communicate every single information to their
operational department which is framed by senior authority for working in an effective
manner. CSR related information have to pass on effectively by the managers of every
level at Four season hotel.
 Risk: Several limitation are also associated with the project and thus management have to
identify them and work on them by taking appropriate decision. Reference hotel have to
measure all the risk factor of CSR and then work on them.
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 Resources: For every project execution, several number of resources are required to
implement all work in an appropriate manner. All such things have to identify by
management and use them to conduct all task in an effective manner.
P3
Work breakdown structure and Gantt chart to provide time frame
Work breakdown structure: It's a type of time frame which is helpful in dividing all the
work in an appropriate manner (Fisher, 2011). By adopting Work breakdown structure,
management can easily divide their complex working task in an according manner. It is helpful
to define task in an appropriate way and assign resources according to that. It has some number
of benefits through which whole task get done in well defined manner. It just simplify the project
and define the overall scope of project whether it reflect a positive impact or negative on
business. Moreover, it leads to aid in calculate the cost, time and scope of project. It is a process
where deliverables are going to further divide into more and more deliverables and thus whole
project become simple to understand. Four season hotel have to apply this technique in their
business through which they can maximise their efficiency and work in an appropriate manner.
They can divide their project into many smaller pieces and become able to work in a well
defined manner.
Gantt chart: It is a chart which shows the execution of task in an appropriate time frame
with well defined budget as per the significance and pattern. This process define the time scale as
well and divide the whole work in an appropriate manner. This is another tool for executing the
task in a well defined manner. Four season hotel can apply this tool too in their corporate social
responsibility in their action because it leads to aid them in allocate budget as per task. Its main
objective is just to divide the task and measure the time in which it get done so that project
effectiveness in dealing with various number of problems get resolve and a perfect project can be
serve to all the people who lived in a society (Gido, Clements and Clements, 2014).
For every project it is mandatory to divide all task in a well defined manner and attain
aims and objectives in an appropriate manner. As management have to consult either of approach
through which they can maximise the efficiency of CSR and provide quality service to society by
overcoming from their issues.
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Illustration 1: Work Breakdown structure
TASK 2
P4 Small scale research by applying qualitative and quantitative method
For analysing the data it is essential to use qualitative and quantitative method in an
effective way. They are consider as best tool for research and collect appropriate amount of data
for making research effective. There are few number of books, journals and articles get reviewed
by the research in conducting their qualitative method because various number of authors view
point discussion is must. Along with that it also aid in gathering information about various
organisation CSR operations. Hence, by analysing them , many rules and regulations which
frame by government also going to identify by adopting best technique. Moreover, company can
maintain their policies for CSR as by reviewing number of books and journals (Meng, 2012).
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Quantitative data is one in which the nature and respondents aspects are viewed with a
motive to draw valid conclusion. Management can use primary source for collecting information
and then analyse them to make valid conclusion. Hence, it is one of a most suitable method for
collecting and interpret the data. Quantitative content provide authentic information about each
and every respondent nature through which appropriate actions can be carried down.
Four season hotel have to implement this fact in their project through which they can
collect and draw a valid conclusion about business and all such facts which are related with a
project (Meredith and Mantel Jr, 2011). For this purpose, management prepare a questionnaire
which support them in gathering the opinion of different individuals which is as described below:
QUESTIONNAIRE
Name:
Gender:
Age:
Q1. Do Four season hotel carries out any sort of CSR activity in an organisation?
Yes
No
Q2. Is it helpful for gaining the sustainable benefit?
Yes
No
Q3. Is corporate social responsibility is helpful in gaining competitive advantage?
Agree
Neutral
Disagree
Q4. Which factor is helpful choosing as a CSR activity for a hotel?
Environmental safety and security
Child labour
Women empowerment
Q5. Is CSR employ is helpful in enhancing the goodwill and brand image?
Yes
No
Q6. In what time period, CSR is helpful in implementation?
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In a month
Once in a year
Every 6 month
Q7. Are the government policies helpful in implementing CSR?
Yes
No
Q8. Any necessary recommendation for Four season hotel with a relation to CSR?
NOTE: This is a survey which get conducted on 20 respondent through which it become easy
for an organisation to collect data and work on them so that all issues get sorted out in an
appropriate manner. Four season hotel have to implement this and work so that they can make
necessary changes for such areas which have to get improved in minimum time period as well as
organisation can contribute for such area in which CSR implementation is must (Mir and
Pinnington, 2014).
TASK 3
P5 Data analysis by using suitable tools and techniques
It is a moral duty of every researcher to draw valid conclusion on the basis of data which
get collected through various number of respondent. For this, appropriate tools and techniques
have to be used so that management can take a beneficial decision which is helpful for the long
term purpose of a company. Four season hotel have to work on data which they collected from
20 respondent so that they can make a valid conclusion. Research design: Any research have three main types and its design is must for every
researcher so that they can take the benefit for such type of investigation. Descriptive,
exploratory and experimental are the three main types of research. For this report
descriptive research is suitable for making a effective conclusion. Research philosophy: Interpretivism philosophy is essential through which a valid
decision can be drawn for presenting research (Pellegrinelli, 2011). Data collection: For collecting the data, there are two main methods are signified which
are primary and secondary. Four season hotel use primary source if data collection for
this research (Reich, Gemino and Sauer, 2012).
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 Data analysis: Once the data get collected, it should have to get analyse for a result. It is
helpful in measure the view of different number of respondent. Four season hotel have to
analyse their result for measure such areas which require improvement.
 Limitation: With every research, several number of limitations are identified. One of a
major drawback about this investigation is time. A particular time is required for every
project but this project is vast and minimum time is associated with this assignment.
Data Analysis:
Q1. Do Four season hotel carries out any sort of CSR activity in an organisation?
Yes 08
No 12
Yes No
0
2
4
6
8
10
12
14
8
12
Column B
Theme: CSR activity execution in an organisation
Management do not engage their working in any kind of corporate social responsibility
before. They are new to initiate it than other for gaining sustainability and competitive advantage
(Young, 2013).
Q2. Is it helpful for gaining the sustainable benefit?
Yes 15
No 05
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15
5
Yes
No
Theme: Usefulness of CSR for gaining sustainability
For any organisation it is essential for them to implement such thing which made them
different from others. This aid them in gaining the sustainability and for this Four season hotel
have to execute corporate social responsibility through which they can attain sustainability.
Q3. Is corporate social responsibility is helpful in gaining competitive advantage?
Agree 14
Neutral 03
Disagree 03
0.5 1 1.5 2 2.5 3 3.5
0
0.5
1
1.5
2
2.5
3
3.5
14
3
3
Column B
Theme: CSR support in utilising competitive advantage
Competitive advantage is a best thing through which company can make them different
from others. This process help in generating more and more profit. Four season hotel have to get
aware about their obligations towards society and work in favour of them so that they can gain
the competitive advantage (Söderlund, 2011).
Q4. Which factor is helpful choosing as a CSR activity for a hotel?
Environmental safety and security
Child labour
Women empowerment
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Environmental safety
and security
Child labor Women empowerment
5.4
5.6
5.8
6
6.2
6.4
6.6
6.8
7
7.2 7 7
6 Column E
Theme: Choosing a best CSR activity for implementation
According to modern , where environment safety and child labour are two most emerging
issues. Four season hotel have to work on these two problems and contribute their efforts in
improving these pest from society.
Q5. Is CSR employ is helpful in enhancing the goodwill and brand image?
Yes 18
No 02
0.8 1 1.2 1.4 1.6 1.8 2 2.2
0
5
10
15
20 18
2
Column B
Theme: CSR support in creating a brand image
Four season hotel have to implement this project in an appropriate manner so that they
can employ a brand image for their organisation and create them different from others. This
factor is helpful for them in generating more and more profit (Serra and Kunc, 2015).
Q6. In what time period, CSR is helpful in implementation?
In a month
Once in a year
Every 6 month
10

In a month Once in a year Every 6 month
0
2
4
6
8
10
8
9
3 Column C
Theme: Time period in which CSR get implemented
Four season hotel is a small hotel and generate only less amount of profit thus for them it
is hard to implement such type of project every month. Hence, management have to implement
such kind of project during every year so that they can attain more and more profit.
Q7. Are the government policies helpful in implementing CSR?
Yes 15
No 05
Yes No
0
2
4
6
8
10
12
14
16 15
5
Column B
Theme: Support by the government policies
Four season hotel have to combine their working with government policies through
which they can manage their working in an appropriate manner without any sort of disturbance.
P6 Appropriate recommendations as per the research
As by consulting this report, it get identified that by CSR organisation can maintain a
large user base and a reputation through which whole work become easy and adequate. As with
the support of this project, management can present them different from others. Management of
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Four season hotel have to work effectively by applying right approach on right time. There are
various number of methods are identified which are helpful in providing benefit to society:
 One of a best method to work on corporate social responsibility is about donation.
Management have to donate some share of profit to charitable trust who lead to work in
welfare of society and all such backward groups of society (Ries, 2011).
 Four season hotel have to conduct events in which they can provide information to
conserve and protect the environment. This is helpful for them because by consulting this
method company can use all of their resources in an effective manner.
 Work on child labour by providing education to all such children who are not capable to
go to school for further studies. This is another major work in favour of society.
P7 Reflective report
As by the above mention report I came to know that CSR is an effective approach for
every organisation and society. For a company it leads to create a brand image and for the
society it leads to work on their problems which are arise due to some unforeseen calamities.
Beside from gaining the knowledge from various concepts, I also come to know how to gather
data through various sources. This increase and improvise my working pattern and my analytical
skill for drawing a valid result. Another major skill which get learn through this project is my
ability to research and manage the time which is going to indulge in project. Moreover, my
learning skill and data analysis skill also in built into me through which I can analyse data from
various number of sources. For me, this is a development project for making and working in an
appropriate manner and become able to bear whole stress and pressure which is related with
project (Rosenau and Githens, 2011).
CONCLUSION
For any successful business project, there are various number of tools and techniques are
identified. Corporate social responsibility is a project which every firm have to implement and
for this several number of aims and objectives have to get determine. A perfect plan is must for
every project so that whole work get done in an appropriate manner. Moreover, by using various
tools and techniques data get collected and analyse for making the research outcome effective.
As, there are various number of recommendation are provided for all such areas which have to
get improved.
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REFERENCES
Books and Journals
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approach toward project knowledge transfer. International journal of project
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management and its impact on success. International Journal of Project Management.
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Chang, V., Walters, R. J. and Wills, G., 2013. The development that leads to the Cloud
Computing Business Framework. International Journal of Information Management.
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Doherty, N. F., Ashurst, C. and Peppard, J., 2012. Factors affecting the successful realisation of
benefits from systems development projects: findings from three case studies. Journal
of Information Technology. 27(1). pp.1-16.
Eweje, J., Turner, R. and Müller, R., 2012. Maximizing strategic value from megaprojects: The
influence of information-feed on decision-making by the project manager. International
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Fisher, E., 2011. What practitioners consider to be the skills and behaviours of an effective
people project manager. International Journal of Project Management. 29(8). pp.994-
1002.
Gido, J., Clements, J. and Clements, J., 2014. Successful project management. Nelson Education.
Meng, X., 2012. The effect of relationship management on project performance in construction.
International journal of project management. 30(2). pp.188-198.
Meredith, J. R. and Mantel Jr, S. J., 2011. Project management: a managerial approach. John
Wiley & Sons.
Mir, F. A. and Pinnington, A. H., 2014. Exploring the value of project management: linking
project management performance and project success. International journal of project
management. 32(2). pp.202-217.
Pellegrinelli, S., 2011. What’s in a name: Project or programme?. International Journal of
Project Management. 29(2). pp.232-240.
Reich, B. H., Gemino, A. and Sauer, C., 2012. Knowledge management and project-based
knowledge in it projects: A model and preliminary empirical results. International
Journal of Project Management. 30(6). pp.663-674.
Ries, E., 2011. The lean startup: How today's entrepreneurs use continuous innovation to create
radically successful businesses. Crown Books.
Rosenau, M. D. and Githens, G. D., 2011. Successful project management: a step-by-step
approach with practical examples. John Wiley & Sons.
Serra, C. E. M. and Kunc, M., 2015. Benefits realisation management and its influence on
project success and on the execution of business strategies. International Journal of
Project Management. 33(1). pp.53-66.
Söderlund, J., 2011. Pluralism in project management: navigating the crossroads of
specialization and fragmentation. International Journal of Management Reviews. 13(2).
pp.153-176.
Young, T. L., 2013. Successful project management (Vol. 52). Kogan Page Publishers.
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Online
Boutique Hotels in London. 2017. [Online]. Available
through:<http://www.boutiquehotelsguides.com/?
ufi2601889&gclid=EAIaIQobChMIleaNyezG1QIVTYaPCh3p6gfmEAAYBCAAEgLDtPD_Bw
E>. [Accessed on 8th August 2017]
(Baiden and Price, 2011)(Bakker and et. al., 2011)(Beringer, Jonas and Kock, 2013)
(Chang,Walters and Wills, 2013)(Doherty, Ashurst and Peppard, 2012)(Eweje, Turner
and Müller, 2012)(Fisher, 2011)
(Gido, Clements and Clements, 2014)(Meng, 2012)(Meredith and Mantel Jr, 2011)(Mir and
Pinnington, 2014)(Pellegrinelli, 2011)(Reich, Gemino and Sauer, 2012)(Ries, 2011)
(Rosenau and Githens, 2011)(Serra and Kunc, 2015)(Söderlund, 2011)(Young, 2013)
14