Analysis of Digital Technology's Impact on Apple's Business Project

This report provides a detailed analysis of managing a successful business project, focusing on the impact of digital technology. It begins with an introduction highlighting Apple as a successful organization and emphasizes the importance of digital tools in achieving business objectives. The report is structured into several parts, including project definition, problem statement, strategy, objectives, and deliverables. It outlines key elements such as project scope, quality management, risk assessment, and success criteria. The report also includes a work breakdown structure and a Gantt chart for project implementation. Furthermore, it incorporates qualitative and quantitative research methods, data analysis, recommendations, and a reflection on the project. The report aims to identify the influence of modern equipment on company performance, benefits of digital tools, drawbacks of modern technologies, and the relationship between digital technology and profit maximization. The project plan covers cost, scope, time, and resources, providing a comprehensive overview of managing a business project effectively.

Managing A successful
Business project

Table of Contents
INTRODUCTION...........................................................................................................................4
PART 1............................................................................................................................................5
Project definition.........................................................................................................................5
Problem statement.......................................................................................................................5
Project strategy............................................................................................................................5
Project objectives........................................................................................................................5
Performance, cost and time objectives........................................................................................6
Deliverables................................................................................................................................7
Project scope statement...............................................................................................................7
Quality management...................................................................................................................7
Risk and resources......................................................................................................................7
Success criteria............................................................................................................................7
Project assumptions.....................................................................................................................8
Implementation plan...................................................................................................................8
Work breakdown structure..........................................................................................................8
PART 2..........................................................................................................................................10
P4 Small scale research by applying qualitative and quantitative research methods...............10
PART 3..........................................................................................................................................10
P5 Data analysis with the use of appropriate tools...................................................................10
P6 Recommendation.................................................................................................................22
P7 Reflection.............................................................................................................................22
CONCLUSION..............................................................................................................................22
REFERENCES..............................................................................................................................24
LOGBOOK....................................................................................................................................25

INTRODUCTION
Digital technology is all about using modern tools for accomplishing business activities
in much appropriate manner in order to gain maximum benefits by satisfying the needs or
demands of distinct clients. Apple is most successful organization at international marketplace
whose main motive is to establish their positive image at marketplace by satisfying the needs or
demands of various customers (Yilmaz and Flouris, 2010). Therefore, assignment is going to
highlight an appropriate process of handling a successful organizational project by considering
necessary facts or figures. Thus, overall report is based on “impact of digital technology on
business activity”. Project management plan consist of cost, scope, time, resources,
communication and so on are outlining in this project for attaining set objectives in a defined
time period. Furthermore, an appropriate method is used by an enterprise for analysing the
viewpoints of distinct customers about usage of digital technology at workplace. Lastly, project
is all about focussing on suitable path that is adopted by firm for completing large business
assignment.

PART 1
Project definition
Project is all about managing thing in best manner by considering necessary facts or
figures. Their main objective is to acquire relevant information about the element which is used
by organization while running their business entity. Along with this, it consist of necessary
information related with completing of particular project such as; time, risk, resources,
communication, management, cost and so on. Hence, number of elements are falls under this for
designing an effective project in order to attain set objectives or goals.
Problem statement
Main objective of this project is to identify the impact of digital technology in
organization success and development. Digital technology is all about using advanced
equipments for enhancing the company performance in a minimum time period by considering
relevant facts or figures. Technology has restructured the functioning of business; everything has
now changed from ink to binary data. It is the most prudent way to perform the strategies of
business.
Project strategy
It has its pros and cons. The human engagement has become less due to the advancement
of technology in the business sector (Smith, Gonin and Besharov, 2013). It has it positive aspects
as well as negative too. Thus, Apple is adopting modern technologies for managing their large
business project in effective manner. The cost of installing the latest technology is not so cheap,
as everything comes with a price, technology is the expensive one. On the other hand it speeds
up the function of market as well as individual company.
Project objectives
Aims :- “Impact of digital technology on business activity”
Technology is also a part of business now. The tech companies have to deliver their
products with quality as there is also competition within the tech market. Technology is not only
playing a significant role in providing the service but it is also a part of market.
The digital transformation of business has revolutionized the market by increasing the
growth of connectivity of consumers with their sellers. It has helped the business to grow to a
next level and to stay ruthless and prepared for the upcoming challenges. It is a weapon of mass

destruction in this economic war. Therefore, main objectives of this project are discussed as
follows:-
 To identify the influence of modern equipments on company performance.
 To ascertain the benefits of using digital tools for company as well as employees.
 To analyse the drawbacks of using modern technologies.
 To identify the relationship between digital technology and profit maximization.
After analysing the objectives of an organization its time to design an effective questions
for understanding corrective questions. Some of the major questions which might arises after
analysing entire activities are –
 What is the impact of digital technology on organizational performance?
 Identify the benefits of adopting modern technologies on organization and employees?
 What are the drawbacks of using advanced technologies?
 What are the relationship between digital technology and profit maximization?
Performance, cost and time objectives
Managing a large business project is not an easy task due to the involvement of various
factors which have a major impact on a company performance as well as productivity. In fact,
managers of Apple is focussing on various elements while managing a large business
programmes in order to control the possibilities of mistakes and errors (Smith, Binns and
Tushman, 2010).
Cost :-Capital is seen as lifeblood for organization because almost entire business
activities are depend upon this only. Thus, it is essential for organization to reserved sufficient
amount funds for managing each or every task in better manner. However, it helps an enterprise
while running their organization as well as provide best facilities to managers while running a
successful business project in various regions.
Time :- Duration is also consider as most indispensable factor which is must consider by
an organization while making their company plans because it helps in creating positive relations
with consumers (Law, Chen, and Wu, 2010). Basically, every consumers wanted to receive their
products in a given time frame which shows the punctuality of Apple. As a result company get
succeeded in establishing their goodwill at marketplace by gaining trust or loyalty of clients.

Deliverables
It has been assessed that while using various advanced tools an organization needs to
analyse all the above questions for making appropriate changes at workplace. Their main
objective is to offer best services to desired clients in different style which supports an
organization while managing various successful business project. For example; launching new
advanced features of IPhone in new areas.
Project scope statement
Scope:- Initial step is to make an appropriate motive for attaining set objectives or goals
in a defined time frame with the help of appropriate tools or techniques. Major scope of an
organization is to expand their business across the international marketplace by introducing
number of advanced products which attract minds of maximum clients. Basically, its all about
designing a new or unique mobile phone or outstanding network which may facilitate consumers
in various manner.
Quality management
Apple is famous for its qualitative products due to which company get succeeded in
gaining trust or loyalty of maximum customers by fulfilling their needs or demands in a given
time period.
Risk and resources
Resources :- According to this element , it has been analysed that company needs to
acquire an appropriate resources for running their business entity. For example; employees,
manpower, money, plant and machinery, land and building hence forth. It means, company needs
to arrange essential elements for various purposes with the help of modern technologies.
Risk :- Uncertainty might occurs at anytime without any indication due to which
company needs to make plans and policies for controlling possibilities of mistakes or losses.
managers of Apple are focussing on designing an effective strategy to manage complex activities
in appropriate manner (Kowalkowski, Kindström and Brehmer, 2011).
Success criteria
According to given case study it has been assessed that if company is succeeding in
attaining organization goals or targets in a define time period then it shows that organization is

succeeding. On the other hand, if an association is getting failed in attaining their set objectives
then it shows that their success criteria is not attaining.
Project assumptions
Main and foremost objectives of project is to promote modern technologies at workplace in order
to accomplish business activities in best manner. Along with this, trying to attain organizational
goals in a minimum time frame by satisfying clients needs or demands. It helps in creating
positive relations with customers for maintaining company image at marketplace.
Implementation plan
An association needs to consider necessary terms and conditions for managing things in
best manner such as; design an effective plan or policies. Accumulate necessary data or
information for managing each or every activities.
Work breakdown structure
Apple is engaging in various types of complex activities while managing a business
assignment because it goes through an appropriate process. As a result it aids in minimizing the
probabilities of mistakes and errors. Thus, company needs to make an appropriate design by
considering necessary facts or figures with the help of several outstanding models. Work break
down structure is all about splitting the work into various members for distributing the work
pressure into various members (Greenwood and et. al., 2011). In fact, it helps an association to
accomplish their business activities in a minimum time period by controlling the probabilities of
losses. However, breakdown structure is supporting an organization in various manner.
Additionally, graphical representation of those activities are consider as a Gantt chart. Hence, it
has been understood that splitting of business activities are highly beneficial for company
success or development because it aids in reducing the workload of employees.
TASKS Week
1
Week
2
Week
3
Week
4
Week
5
Week
6
Week
7
We
ek
8
Develop the aim and
objectives
Select the strategy and
plan the steps of the
project

Meeting with the
investors/stakeholders
to explain the project
plan
Decide on the budget
and time schedule
Design the
questionnaire and the
interview
Arranging meeting
with the manager of
Apple to gather the
email addresses for the
employee that will be
the respondents
Hiring the research
assistant to help with
applying the interview
to the customers at the
gate of a local Apple
Buy the necessary
materials
Send the survey to the
managers of Apple
throw email
Interview the
customers of Apple in
a local store
Inputting of the data
in SPSS
Analyse the results
Draw conclusions of
the research
Documenting the
results
Prepare the final
report

PART 2
P4 Small scale research by applying qualitative and quantitative research methods
Apple is a leading organization whose main objective is to gain maximum profit by
satisfying needs or demands of various customers. Thus, in order to run their business in smooth
manner company needs to adopt various modern technologies for accumulating relevant data or
information (Kindström, 2010). It helps an association to understand the opinions or views of
distinct customers with the help of advanced tools such as; quantitative, qualitative, primary and
secondary hence forth. Thus, some of the major methods for acquiring corrective data or
information are described as follows:-
 Qualitative :- As per this element company acquire information in the form of objects,
literature, theories and so on. It helps an organization in understanding the views or
opinions of distinct customers for making changes as per their need or requirements.
 Quantitative :- If an organization is accumulating in numerical form then it falls under
this category which helps financial team of enterprise while making budget for annually,
quarterly , monthly or weekly.
 Primary :- first hand data is known as primary data which is initially accumulated by
person, interviews and so on.
 Secondary :- if information are acquired or used in second time by an organization then
it is known as secondary.
 Random sampling:- according to this element company is going to select individuals on
random basis. Thus, around 30 members are selecting for analysing their views in order
to make changes as per consumer demand.
PART 3
P5 Data analysis with the use of appropriate tools
Questionnaire
Name..............................................................................................................................................
Age................................................................................................................................................
Gender............................................................................................................................................
Q1. What are the reason behind implementing digital technology on business activity?

 Sales maximization. Performance improvement Connectivity with customers. All the above
Q2. Are you happy with services provided by an organization? Yes No
Q3. Is there any change in consumer buying behaviour? Yes No
Q4. What are the drawbacks of using digital technology? Long process Complexity Expensive All the above
Q5. Are you going with traditional approach or modern? Traditional Modern (Digital technology)
Q6. Is there any benefits for employees? Yes No
Q7. Is there any improvement in company success or development? Yes No
Q8. Does digital technology is bringing the investment criteria in organization? Yes No
Q9. Apple has used technology in effective way to innovate there products? Yes No Moderate (Not up to there level)

Q10. Any recommendation?
…......................................................................................................................................................
........................................................................................
Q1. What is the reason behind implementing
digital technology on business activity?
Frequency
 Sales maximization. 14
 Performance improvement 6
 Connectivity with customers. 7
 All the above 3
Interpretation: - From the graphical representation it has been understood that digital
technology have a major impact on a company performance because it helps in accomplishing
the business activities in a define time frame. Along with this, supports in making long term
connectivity with various types of consumers in most suitable manner. thus, out of 30
respondents around 14 are believing that digital technology is useful for sales maximization
whereas another 6 are saying that performance will be improved. Another 7 are believing that it
aids in making positive relations with various clients and at last around 3 members are going
14
6
7
3
Sales maximization.
Performance
improvement
Connectivity with
customers.
All the above

with all the above or saying that all the previous elements are get achieved by adopting digital
technology at workplace.