Analysis of Digital Technology's Impact on Apple's Business Project

This report provides a detailed analysis of managing a successful business project, focusing on the impact of digital technology. It begins with an introduction highlighting Apple as a successful organization and emphasizes the importance of digital tools in achieving business objectives. The report is structured into several parts, including project definition, problem statement, strategy, objectives, and deliverables. It outlines key elements such as project scope, quality management, risk assessment, and success criteria. The report also includes a work breakdown structure and a Gantt chart for project implementation. Furthermore, it incorporates qualitative and quantitative research methods, data analysis, recommendations, and a reflection on the project. The report aims to identify the influence of modern equipment on company performance, benefits of digital tools, drawbacks of modern technologies, and the relationship between digital technology and profit maximization. The project plan covers cost, scope, time, and resources, providing a comprehensive overview of managing a business project effectively.

Managing A successful
Business project

Table of Contents
INTRODUCTION...........................................................................................................................4
PART 1............................................................................................................................................5
Project definition.........................................................................................................................5
Problem statement.......................................................................................................................5
Project strategy............................................................................................................................5
Project objectives........................................................................................................................5
Performance, cost and time objectives........................................................................................6
Deliverables................................................................................................................................7
Project scope statement...............................................................................................................7
Quality management...................................................................................................................7
Risk and resources......................................................................................................................7
Success criteria............................................................................................................................7
Project assumptions.....................................................................................................................8
Implementation plan...................................................................................................................8
Work breakdown structure..........................................................................................................8
PART 2..........................................................................................................................................10
P4 Small scale research by applying qualitative and quantitative research methods...............10
PART 3..........................................................................................................................................10
P5 Data analysis with the use of appropriate tools...................................................................10
P6 Recommendation.................................................................................................................22
P7 Reflection.............................................................................................................................22
CONCLUSION..............................................................................................................................22
REFERENCES..............................................................................................................................24
LOGBOOK....................................................................................................................................25

INTRODUCTION
Digital technology is all about using modern tools for accomplishing business activities
in much appropriate manner in order to gain maximum benefits by satisfying the needs or
demands of distinct clients. Apple is most successful organization at international marketplace
whose main motive is to establish their positive image at marketplace by satisfying the needs or
demands of various customers (Yilmaz and Flouris, 2010). Therefore, assignment is going to
highlight an appropriate process of handling a successful organizational project by considering
necessary facts or figures. Thus, overall report is based on “impact of digital technology on
business activity”. Project management plan consist of cost, scope, time, resources,
communication and so on are outlining in this project for attaining set objectives in a defined
time period. Furthermore, an appropriate method is used by an enterprise for analysing the
viewpoints of distinct customers about usage of digital technology at workplace. Lastly, project
is all about focussing on suitable path that is adopted by firm for completing large business
assignment.

PART 1
Project definition
Project is all about managing thing in best manner by considering necessary facts or
figures. Their main objective is to acquire relevant information about the element which is used
by organization while running their business entity. Along with this, it consist of necessary
information related with completing of particular project such as; time, risk, resources,
communication, management, cost and so on. Hence, number of elements are falls under this for
designing an effective project in order to attain set objectives or goals.
Problem statement
Main objective of this project is to identify the impact of digital technology in
organization success and development. Digital technology is all about using advanced
equipments for enhancing the company performance in a minimum time period by considering
relevant facts or figures. Technology has restructured the functioning of business; everything has
now changed from ink to binary data. It is the most prudent way to perform the strategies of
business.
Project strategy
It has its pros and cons. The human engagement has become less due to the advancement
of technology in the business sector (Smith, Gonin and Besharov, 2013). It has it positive aspects
as well as negative too. Thus, Apple is adopting modern technologies for managing their large
business project in effective manner. The cost of installing the latest technology is not so cheap,
as everything comes with a price, technology is the expensive one. On the other hand it speeds
up the function of market as well as individual company.
Project objectives
Aims :- “Impact of digital technology on business activity”
Technology is also a part of business now. The tech companies have to deliver their
products with quality as there is also competition within the tech market. Technology is not only
playing a significant role in providing the service but it is also a part of market.
The digital transformation of business has revolutionized the market by increasing the
growth of connectivity of consumers with their sellers. It has helped the business to grow to a
next level and to stay ruthless and prepared for the upcoming challenges. It is a weapon of mass

destruction in this economic war. Therefore, main objectives of this project are discussed as
follows:-
 To identify the influence of modern equipments on company performance.
 To ascertain the benefits of using digital tools for company as well as employees.
 To analyse the drawbacks of using modern technologies.
 To identify the relationship between digital technology and profit maximization.
After analysing the objectives of an organization its time to design an effective questions
for understanding corrective questions. Some of the major questions which might arises after
analysing entire activities are –
 What is the impact of digital technology on organizational performance?
 Identify the benefits of adopting modern technologies on organization and employees?
 What are the drawbacks of using advanced technologies?
 What are the relationship between digital technology and profit maximization?
Performance, cost and time objectives
Managing a large business project is not an easy task due to the involvement of various
factors which have a major impact on a company performance as well as productivity. In fact,
managers of Apple is focussing on various elements while managing a large business
programmes in order to control the possibilities of mistakes and errors (Smith, Binns and
Tushman, 2010).
Cost :-Capital is seen as lifeblood for organization because almost entire business
activities are depend upon this only. Thus, it is essential for organization to reserved sufficient
amount funds for managing each or every task in better manner. However, it helps an enterprise
while running their organization as well as provide best facilities to managers while running a
successful business project in various regions.
Time :- Duration is also consider as most indispensable factor which is must consider by
an organization while making their company plans because it helps in creating positive relations
with consumers (Law, Chen, and Wu, 2010). Basically, every consumers wanted to receive their
products in a given time frame which shows the punctuality of Apple. As a result company get
succeeded in establishing their goodwill at marketplace by gaining trust or loyalty of clients.

Deliverables
It has been assessed that while using various advanced tools an organization needs to
analyse all the above questions for making appropriate changes at workplace. Their main
objective is to offer best services to desired clients in different style which supports an
organization while managing various successful business project. For example; launching new
advanced features of IPhone in new areas.
Project scope statement
Scope:- Initial step is to make an appropriate motive for attaining set objectives or goals
in a defined time frame with the help of appropriate tools or techniques. Major scope of an
organization is to expand their business across the international marketplace by introducing
number of advanced products which attract minds of maximum clients. Basically, its all about
designing a new or unique mobile phone or outstanding network which may facilitate consumers
in various manner.
Quality management
Apple is famous for its qualitative products due to which company get succeeded in
gaining trust or loyalty of maximum customers by fulfilling their needs or demands in a given
time period.
Risk and resources
Resources :- According to this element , it has been analysed that company needs to
acquire an appropriate resources for running their business entity. For example; employees,
manpower, money, plant and machinery, land and building hence forth. It means, company needs
to arrange essential elements for various purposes with the help of modern technologies.
Risk :- Uncertainty might occurs at anytime without any indication due to which
company needs to make plans and policies for controlling possibilities of mistakes or losses.
managers of Apple are focussing on designing an effective strategy to manage complex activities
in appropriate manner (Kowalkowski, Kindström and Brehmer, 2011).
Success criteria
According to given case study it has been assessed that if company is succeeding in
attaining organization goals or targets in a define time period then it shows that organization is

succeeding. On the other hand, if an association is getting failed in attaining their set objectives
then it shows that their success criteria is not attaining.
Project assumptions
Main and foremost objectives of project is to promote modern technologies at workplace in order
to accomplish business activities in best manner. Along with this, trying to attain organizational
goals in a minimum time frame by satisfying clients needs or demands. It helps in creating
positive relations with customers for maintaining company image at marketplace.
Implementation plan
An association needs to consider necessary terms and conditions for managing things in
best manner such as; design an effective plan or policies. Accumulate necessary data or
information for managing each or every activities.
Work breakdown structure
Apple is engaging in various types of complex activities while managing a business
assignment because it goes through an appropriate process. As a result it aids in minimizing the
probabilities of mistakes and errors. Thus, company needs to make an appropriate design by
considering necessary facts or figures with the help of several outstanding models. Work break
down structure is all about splitting the work into various members for distributing the work
pressure into various members (Greenwood and et. al., 2011). In fact, it helps an association to
accomplish their business activities in a minimum time period by controlling the probabilities of
losses. However, breakdown structure is supporting an organization in various manner.
Additionally, graphical representation of those activities are consider as a Gantt chart. Hence, it
has been understood that splitting of business activities are highly beneficial for company
success or development because it aids in reducing the workload of employees.
TASKS Week
1
Week
2
Week
3
Week
4
Week
5
Week
6
Week
7
We
ek
8
Develop the aim and
objectives
Select the strategy and
plan the steps of the
project

Meeting with the
investors/stakeholders
to explain the project
plan
Decide on the budget
and time schedule
Design the
questionnaire and the
interview
Arranging meeting
with the manager of
Apple to gather the
email addresses for the
employee that will be
the respondents
Hiring the research
assistant to help with
applying the interview
to the customers at the
gate of a local Apple
Buy the necessary
materials
Send the survey to the
managers of Apple
throw email
Interview the
customers of Apple in
a local store
Inputting of the data
in SPSS
Analyse the results
Draw conclusions of
the research
Documenting the
results
Prepare the final
report

PART 2
P4 Small scale research by applying qualitative and quantitative research methods
Apple is a leading organization whose main objective is to gain maximum profit by
satisfying needs or demands of various customers. Thus, in order to run their business in smooth
manner company needs to adopt various modern technologies for accumulating relevant data or
information (Kindström, 2010). It helps an association to understand the opinions or views of
distinct customers with the help of advanced tools such as; quantitative, qualitative, primary and
secondary hence forth. Thus, some of the major methods for acquiring corrective data or
information are described as follows:-
 Qualitative :- As per this element company acquire information in the form of objects,
literature, theories and so on. It helps an organization in understanding the views or
opinions of distinct customers for making changes as per their need or requirements.
 Quantitative :- If an organization is accumulating in numerical form then it falls under
this category which helps financial team of enterprise while making budget for annually,
quarterly , monthly or weekly.
 Primary :- first hand data is known as primary data which is initially accumulated by
person, interviews and so on.
 Secondary :- if information are acquired or used in second time by an organization then
it is known as secondary.
 Random sampling:- according to this element company is going to select individuals on
random basis. Thus, around 30 members are selecting for analysing their views in order
to make changes as per consumer demand.
PART 3
P5 Data analysis with the use of appropriate tools
Questionnaire
Name..............................................................................................................................................
Age................................................................................................................................................
Gender............................................................................................................................................
Q1. What are the reason behind implementing digital technology on business activity?

 Sales maximization. Performance improvement Connectivity with customers. All the above
Q2. Are you happy with services provided by an organization? Yes No
Q3. Is there any change in consumer buying behaviour? Yes No
Q4. What are the drawbacks of using digital technology? Long process Complexity Expensive All the above
Q5. Are you going with traditional approach or modern? Traditional Modern (Digital technology)
Q6. Is there any benefits for employees? Yes No
Q7. Is there any improvement in company success or development? Yes No
Q8. Does digital technology is bringing the investment criteria in organization? Yes No
Q9. Apple has used technology in effective way to innovate there products? Yes No Moderate (Not up to there level)

Q10. Any recommendation?
…......................................................................................................................................................
........................................................................................
Q1. What is the reason behind implementing
digital technology on business activity?
Frequency
 Sales maximization. 14
 Performance improvement 6
 Connectivity with customers. 7
 All the above 3
Interpretation: - From the graphical representation it has been understood that digital
technology have a major impact on a company performance because it helps in accomplishing
the business activities in a define time frame. Along with this, supports in making long term
connectivity with various types of consumers in most suitable manner. thus, out of 30
respondents around 14 are believing that digital technology is useful for sales maximization
whereas another 6 are saying that performance will be improved. Another 7 are believing that it
aids in making positive relations with various clients and at last around 3 members are going
14
6
7
3
Sales maximization.
Performance
improvement
Connectivity with
customers.
All the above

with all the above or saying that all the previous elements are get achieved by adopting digital
technology at workplace.

Q2. Are you happy with services provided by
an organization?
Frequency
 Yes 25
 No 5
Interpretation:- As per the above diagram it is determined that Apple is going in a right
direction by taking advantaged from modern technologies which resulted in enhancement of their
performance at marketplace. As a result out of 30 around 25 members are saying that services
which is provided by firm is much better due to presence of advanced technology as it helps in
accomplishing things in minimum time period. Whereas rest 5 are raising their voice against this
term because they believe that digital tools are full of complexity and difficulty to understand.
25
5
Yes
No

Q3. Is there any change in consumer buying
behaviour?
Frequency
 Yes 27
 No 3
Interpretation:- From the previous drawn data it is understood that company needs to
adopt modern technologies for accomplishing their business activities because maximum number
of customers are going with it because of its efficiency and benefits. Thus, above pie chart shows
that around 27 individuals are getting affected by implementation of digital technology as it
facilitate them in various manner. Whereas only 3 are not agree with this statement because they
believe that usage of complex or expensive methods creates major problems and even difficult to
access.
27
3
Yes
No

Q4. What are the drawbacks of using digital
technology?
Frequency
 Long process 10
 Complexity 9
 Expensive 8
 All the above 3
Interpretation:- Apple is engaged in offering various types of advanced technology but
at the same time it will consuming large number of cost as well as time due to the availability of
complex features. Thus, previous presentation is showing that around 10 individuals are saying
that its a very long process, another 9 are saying that digital technology is consist of complex
features. Some other 8 members are believing that implementation of digital technology will
consumer large amount of funds whereas rest 3 are saying that all the above explained problems
are occurred because of using modern tools at workplace.
10
9
8
3
Long process
Complexity
Expensive
All the above

Q5. Are you going with traditional approach
or modern?
Frequency
 Traditional 10
 Modern (Digital technology) 20
Interpretation:- Throughout the study one thing is determined that in today’s creative
world almost entire society are surrounded with various types of advanced technologies in order
to run their life in easy manner. For example; ordering things through online processing without
travelling from one place to another. Thus, almost 20 members are saying that company must
adopt various modern tools or digital technologies to complete their work in a minimum time
period. Whereas around 10 people are raising their voice against this due to its complexity and
expensive method.
10
20
Traditional
Modern (Digital
technology)

Q6. Is there any benefits for employees? Frequency
 Yes 24
 No 6
Interpretation: Employees are seen as most mandatory part of an organization because
various business activities are run and managed by them only. It means, it is essential to focus on
facilitating staff members by conducting several types of events or programmes. Thus, around 24
are saying that employees are becoming more happier by using digital technologies whereas only
6 are not agreeing with this statement as they believe that employees needs traditional one as
some of them are not aware about the advanced technology.
24
6
Yes
No

Q7. Is there any improvement in company
success or development?
Frequency
 Yes 28
 No 2
Interpretation: - Apple is becoming more successful after using modern technologies as
well as engaged in designing high tech equipments in order to facilitate customers in their day to
day life. Thus, above graphical representation shows that success of an organization is totally
rely on digital tools as around 28 are saying that usage of standardized technology is a major
reason behind development of Apple. Whereas two of them are not satisfied with this statement
as they believe that introduction of modern technologies create problem for business entity.
28
2
Yes
No

Q8. Does digital technology is bringing the
investment criteria in organization?
Frequency
 Yes 25
 No 5
Interpretation: Above diagram shows that around 25 people are believing that digital
technology is promoting investors to invest more in an organization for gaining maximum
benefits. Whereas rest 5 are not happy with this statement due to their professional reasons as
they believe that it will create problem for investors in various manner.
25
5
Yes
No

Q9. Apple has used technology in effective
way to innovate there products?
Frequency
 Yes 24
 No 4
 Moderate (Not up to there level) 2
Interpretation: Apple is succeeding in a fastest way by using modern technologies at
workplace and offering qualitative products to their consumers in order to gain maximum
advantageous. Almost entire nation is using high tech equipments for running their life in more
easy manner. Thus , by analysing the data it has been assessed that around 24 members are
saying that digital technology have a greater impact on a company as they encourage company
towards creating something new. But another 4 are believing that digital technology is not
affecting an organization whereas rest 2 are in dilemma about this term.
24
42
Yes
No
Moderate (Not up to
there level)

P6 Recommendation
After analysing the entire study it has been analysed that digital technology have a major
impact on a company performance as well as various organizational activities because it aids in
gaining maximum return on their initial investment. At the same time it is not easy to understand
each or every aspects of using modern technology due to its complexity and long process
(Gustafson, 2012). Apple is using standardized tools for improving the company performance by
acquiring trust or loyalty of customers as well as employees. Whereas, some of the findings
shows that few customers are raising their voice against usage of modern technology while
running organizational activities due to several reasons. For example; complex features, long
process, expensive and so on. Therefore, some of the major changes which must be done by
company is described as follows:-
 Need to hire skilled or talented employees.
 Conduct training and event programmes for enhancing the knowledge of individual in
order to maximize the company productivity.
 Required to design an appropriate plans or policies for assisting staff members about the
use of advanced technology in order to control possibilities of losses.
P7 Reflection
Throughout the study of advanced technology I have learn number of things such as;
modern technology have a major impact on company performance, aids in attaining
organizational goals in a defined time frame, maximize the profit and so on. At the same time it
has been analysed that handling of large business project is not an easy task due to the presence
of various complex situations and so on. Additionally, while managing things I am going through
several problems and issues which create problem for me at the time of accumulating relevant
information and data. Along with this, I can learn that usage of modern technology have a major
impact on company performance because it aids in accomplishing business activities in proper
manner.
CONCLUSION
From the above report it has been summarized that usage of digital technology is
increasing day by day due to its effectiveness and efficiency as it helps in attaining organization
goals or objectives in a desired time frame. Along with this consumers can also easily get

attracted towards products or services. Thus Apple is used in above assignment because this
company is getting more successful in usage of advanced technology and famous for its modern
equipments. Throughout the study it has been analysed that implementing modern technology at
workplace is highly beneficial for company success as it aids an enterprise in accomplishing
various business activities in more effective manner by satisfying the needs of clients. Hence, it
has been understood that company needs to adopt advanced technologies for enhancing their
overall company performance by acquiring trust or loyalty of overall society.

REFERENCES
Books and Journals
Fisher, E. S. and Shortell, S. M., 2010. Accountable care organizations: accountable for what, to
whom, and how. Jama. 304(15). pp.1715-1716.
Giesen, E., and et. al., 2010. When and how to innovate your business model. Strategy &
Leadership. 38(4). pp.17-26.
Greenwood, R. and et. al., 2011. Institutional complexity and organizational responses. Academy
of Management annals. 5(1). pp.317-371.
Gustafson, P., 2012. Managing business travel: Developments and dilemmas in corporate travel
management. Tourism management. 33(2). pp.276-284.
Kindström, D., 2010. Towards a service-based business model–Key aspects for future
competitive advantage. European Management Journal. 28(6). pp.479-490.
Kowalkowski, C., Kindström, D. and Brehmer, P.O., 2011. Managing industrial service
offerings in global business markets. Journal of Business & Industrial Marketing. 26(3).
pp.181-192.
Law, C.C., Chen, C.C. and Wu, B.J., 2010. Managing the full ERP life-cycle: Considerations of
maintenance and support requirements and IT governance practice as integral elements
of the formula for successful ERP adoption. Computers in Industry. 61(3). pp.297-308.
Smith, W.K., Binns, A. and Tushman, M.L., 2010. Complex business models: Managing
strategic paradoxes simultaneously. Long range planning. 43(2). pp.448-461.
Smith, W.K., Gonin, M. and Besharov, M.L., 2013. Managing social-business tensions: A
review and research agenda for social enterprise. Business Ethics Quarterly. 23(03).
pp.407-442.
Yilmaz, A.K. and Flouris, T., 2010. Managing corporate sustainability: Risk management
process based perspective. African Journal of Business Management. 4(2). p.162.

LOGBOOK
Project Logbook for the chosen
organisation: Apple
Name of the learner: Name of the Supervisor:
Project Title: Managing Business
Successful
Date:
Update of weekly research/ tasks
achieved (Account for a minimum
of six weeks with dates)
 What have you completed?
 Did you fulfil Task
requirements?
 Are you on track and within
deadlines set?
 Did you need to make any
changes to your project
management plan?
Comments
Digital technology have a
major impact on business
activity.
Yes
Yes
Yes
Any risks and / or issues
identified?
 Did you identify risks/issues
with a lack of skills required
for undertaking research
tasks?
 Did you identify any
additional risks/issues that
have an impact on the
project management plan?
No
No
24

Problems encountered
 What barriers did you face?
 How did you overcome them?
Absence of sufficient
duration and minimum
financial resources because
need is much more higher
then expected.
With the help of my
collogues and group
members in order to attain
final outcome.
New Ideas and change of project
direction
It must be accomplished for
determining the various
techniques of improving
organisational
performance.
What Have I learnt about myself
this week?
 How did I feel when I had to
deal with tasks/problems?
 Did I find it useful to
complete the tasks?
 How well have I performed?
What did I contribute?
 What can I improve on next
week?
I feel stressed and puzzled.
Yes
My performance
automatically get improved
after getting suggestion
from senior.
Resolutions of obstacles.
Tasks planned for next week
 Which tasks are priority?
 Have you set aside sufficient
time for completion?
Accumulation of
Information.
Yes, I get adequate
25

duration.
Project plan status to date (on,
ahead, behind)
Up to date
Supervisor comments to address
Signature of the Supervisor and
date:
Template for Performance Review
Template to be attached with the
report by the learner:
1. What was the Project supposed to accomplish?
Entire assignment is based on above described in this report.
2. Did the project succeed in its aims/ how do you know?
Specifically, please outline any evaluation and assessment
undertaken.
Yes, off-course the assignment have been successfully
achieve its major motive as it is indispensable for attaining
organizational growth.
3. What things do you think worked well and why? Evaluate all
aspects of the project (e.g initial inception, project activities and
project outcomes) from a range of perspectives.
I have worked on a specific plan
4. What problems emerged during the project and how were they
tackled? Was there timely identification of issues and resolution
during the project process?
Major problems which was occurred while doing sampling and
interpretation as it is seen as a most hardest process while
completing this assignment.
5. What did you learn from undertaking the project?
I have learned numerous of things such as proper communication
procedures.
6. How would you rate your performance as a management
26