Report: Assessing Communication Knowledge and Information at Tesco

This report analyzes the communication strategies implemented at Tesco, examining various channels such as email, phone, and online networks. It discusses the current communication structure, including how employees interact and share information. The report highlights the importance of mobile phones and emails for facilitating quick feedback and efficient information sharing. It then proposes methods for improving communication procedures, such as adopting a sequential approach, creating clear job descriptions, and utilizing phone systems and online platforms. Furthermore, the report explores the impact of market demand and competition on pricing strategy, and outlines an action plan for improving personal communication skills through two-way communication, feedback, and group discussions. The report also references key literature on stakeholder theory and decision analysis.

Managing Communications
Knowledge and Information

3.1
 Communication network channel is as follow
The existing communication structured of the organization is
that employee can communicate with each other or by an
email. Mode of communication is depend on person to who
information is passing:
Email
Phone

3.2
 In modern era there it rapidly develop in IT world, so Tesco
can closely relate with each other through the use of mobile
phone.
 This mobile phone provide facility to communicate with
different employees within an organization by sitting on his
desk itself.
 Along with this it help in taking feedback spontaneously
and lead to develop good relation between employees.
 It save time from moving one department to another and all
employees can take feedback or share information easily
with each other (Nakamur and Kato, 2016).
 Apart from this, the emails is also the effective source of
the communication within the firm which help in
delivering information.

Improving the communication procedures
• This is to discourse upon the ways in which the adopted
measures of communication can result in the
improvement of the overall procedure.
• This necessities the organizations like TESCO to adopt
a sequential method to communicate directly with one
other.
• It together demands to assess the level of
communication by also creating specific job
descriptions of the profiles to avoid any state of
misperception among the employees.

Cont...
 Tesco company can used appropriate method for improving the overall
communication it can use phone so that it linked with computer system and
allow the caller to divert the phone call .
 This help in calling at any place from anywhere.
 While company also conduct formal meeting in which where discussion
take place and argue and it also give rise to different issue.
 If internet facility is available then company can use it for sending
information to employee and its regular customer. In respect to implements
online distribution channel, Tesco need to concentrate on social networks
such as Facebook, Twitter, etc.
 In this aspect, current trend has been analysis at workplace to develop
performances and results in effective manner. In this way, organization can
also reach towards each customer with distribution channel.

3.3
 The above described sources of communication is
implicated at the Tesco,
 Further firm has developed online network within the
organization which help employees in connecting with
each other and easily express their view and ideas with
each other (Feraco and et.al., 2016.).
 The online network at Tesco help in building positive
relation with every one within the organization.
 The company has announced to call regular meeting
weekly or monthly with all leaders and union to interact
with each other and for accomplishing organizational goal.
 Tesco company implement plan then it will help in better
communication medium between the local community and
Tesco.

LAN

Cont...
Tesco company implement plan then it will help in better communication medium
between the local community and TescoIt is necessary to make sure that
information is passing from one department to other successfully. Along with this
Tesco can introduce the LAN and intranet facility which help in keeping regular
communication. Further, is also share wide communication secretly and safely
between all department. Apart from this, company can share information in face to
face meeting and also can avoid phone call it help in avoiding miscommunication
between people. There are following factors influence the pricing strategy:
 Competition: In the market, there are various other companies take place which
provides same products and services as Tesco. Thus, creates impact on pricing
strategy of the enterprise in effective manner. With the help of performances
management, enterprise will easily develop their results.
 Market demand: Market demand is another element which create impact on pricing
strategy. This is because, if product has high demand, the business should
implement high price for it and vice verse.

Cont...
Action plan:
 For improving my communication skill I will take
support of two way communication process in which two
person are involved so that I can communicated
effectively with others.
 After sending message then it will ask for feedback for
making sure that interpretation of message is right or not.
 For improving my communication skill I will involve in
group discussion so that I can communicate effectively.
 Action taken for making improvement in communication
skill such as, it is important to attain conference and
meeting so that skill can be improved.

Reference
• Greenwood, M., & Van Buren III, H. J., 2010. Trust and
stakeholder theory: Trustworthiness in the organisation–
stakeholder relationship. Journal of Business Ethics. 95(3).
pp.425-438.
• Kodikara, P. N. and et.al., 2010. Stakeholder preference
elicitation and modelling in multi-criteria decision analysis–
A case study on urban water supply. European Journal of
Operational Research. 206(1). 209-220.