Managing Innovation on TikTok: A Disruptive Innovation Perspective

This report delves into the concept of managing innovation, focusing on TikTok as a case study and applying the disruptive innovation theory. It begins with an introduction to innovation and the chosen theory, followed by a detailed examination of the theory's principles, processes, benefits, and limitations. The report then provides an overview of TikTok's background, including its business model canvas and historical development, analyzing how the disruptive innovation theory applies to its growth. Finally, it explores the potential for future innovation on TikTok, based on the disruptive innovation theory, and provides concluding remarks. The report covers various aspects such as the impact of innovation on market share, the role of innovation in attracting new clients, and the strategies employed by TikTok to maintain its competitive edge in the dynamic social media landscape.

Managing Innovation on
Tik Tok ..

Table of Contents
Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Innovation theory ......................................................................................................................1
Relevant tips for Innovation........................................................................................................3
Limitation of Disruptive Innovation ..........................................................................................5
Application of Disruptive Innovation theory in historical development context........................5
Application of Disruptive Innovation theory in future development context: .........................7
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
The concept of innovation is all about scrutinize or optimise new creation that includes
new traits, specifications or new method of production. In terms of business, innovation works as
bringing new product and services concepts where it also needs new supply for organisation that
carry out for any industry (Al-Thehli. and Ahamat., 2019). Furthermore, the process of
innovation is derives about overall performance that indicates to organisation for better
improvised and commence steps to undertaken in receive competitive edge. The benefits of
implementation of innovation towards attain higher market size as well as share and due to
quality product as well (Bican and Brem., 2020). As current report is based on Tik Tok which is
China is video sharing where social sharing networking services that owned by Byte Dance. This
social media platform is assort to create variety of slow motion, boomerang and short clips
videos where it generates in form of dance, music, education etc. As this report is covers on
innovation theory that enhance benefits, demerits and limitation in relation of Tik Tok which is
being established. Besides, this report that covers application of disruptive innovation in
historical and future development for Tik Tok.
MAIN BODY
Innovation theory
According to Innovation theory is defines about pattern and increase their mobility where
new ideas, practises, training and adding unique specification in product and services that
enhance its productivity in market. As in business situation, the role of innovation theory helps to
update new ideas to promote product and service adaption in competitive market. To select
Disruptive innovation theory, it creates a new market and new pathways to generate networking
1

for discontinue an previous market in leading firms for product and services. In addition to this
process where it revolving around to scrutinize different ways in which market pressure enhance
to minimised.
As in current market or business environment it emphasis to operate to face high
competition in which larger market that can be received. Tik Tok is base on constant users to
enhance better innovation strategy which leads to invites or attract new clients. As per high
intense competitions Tik Tok where it is required inhale various innovation feature to attarct new
customers. This assisting to company in order to offer in different types of reach out advanced
ultimate objective.
For Tik Tok perspective, there are various types of innovation in order to inhale new
features where in their business and websites. All these strategies is maintain to modern
uniqueness and must distinctive to offerings within market place (Chesbrough, H., 2020). It is an
activity which is helpful to understand all the alternatives and possibilities to attain overall
objectives in prominent manner. This strategy is addressed to provide effective innovation and
differentiation in offering to which profitability of business increased in competitive market.
There are many competitors lying for Tik Tok such as Trillen, Zynn, Dubsmash and Byte these
2
Illustration 1: Model of Disruptive Theory, 2020
Source:
https://courses.lumenlearning.com/marketing-spring2016/chapter/r

companies are updated their software which enhance their productivity for competitive
advantages. As this business assess overall market and get to comprise in detailed manner where
to recognise opportunities where higher image get to compete as well.
The theory is allows four major concept which is existed and these enhance to effective
utilised to apply relevant theory in fruitful manner. The process is demonstrate where steps are
inhale steps are enlisted below:
 In current business environment is implies new innovation adopt which creates more
demand in market (Christensen and et. al., 2018). That particular innovation where
market profitability enhance due to reason on market demand which affiliated in
sufficient manner for customer preference.
 On the basis of business is better emphasis to get over social groups so that it enhance to
analyse for effective target market in compliance oriented manner.
 It must require marketing and administrative team to seek for optimum opportunities as
well as constant update about new specification is trend within competitive market.
 New Entries of product and companies are effectively assorting of disruptive innovation
theory. This helps to get move upwards in order to seek prominent solutions for major
issues within social groups.
 As in current time it is being analysed that having presence of new entry is highly
disruptive towards business in order to make fluctuation within offerings. The attitude
commence and to leading business where new development and innovative ideas as well.
Evaluation:
In above using of Disruptive theory, it explains about not to use in product and service
development but it creates improvise of mechanism factor that exists in business. This helps to
develop the business by offers new technologies or resources which creates direct impact on
business growth in competitive marketplace. Furthermore, it is examine about potential
companies who are having strong presence that enhance overall market business. For Tik Tok
situation, their innovation theory helps to makes more adaptation in business which support to
creates positive outcomes.
Relevant tips for Innovation. Not all Innovation is Disruption: As per opinion of experts, disruption is depicts in
significant ways on that note it implies as systematically added which are innovative and
3

different. As in this aspect of business is currently focused towards better understanding
about customer satisfying as per their requirement. As per under social media group is
better option to understand as per their needs and wants to giving business reaching
objectives. Disruption can low ended and new market: As per this theory, where it undertakes about
two major aspects which are significant for any new entrants. It also helps to enhance to
create their strong existence in competitive market. For new entry, the disruption level is
low as needs and want of customers is creates huge priority (Erdogan, Rondi and De
Massis, 2020). For example, Tik Tok initially launch in new market where company
starts from beginning factor where they target youngster and after that all age of people.
Through this practise needs and wants get effectively fulfilled. Apart from it, new market
is the another factor of disruption which is required to be focused where they get to
engage as satisfactory manner.
 Disruption innovation of Product and Services: This theory is initially provide better
understanding about effective process which helpful to effective execute to entering
market position. As per the innovation factor is aspect of organisation that significantly
manage market position. Under this innovation factors to highly derives unique offering
in developed manner.
 Choose battle wisely: As per new entrants are trend to be highly attentive in which it
emerges business that can be formed (Flavin and Quintero, 2018). As per business
perspective it related within fresh business concept to better understand disruption. As
Disruption allows high level of opportunities in market with having benefits to received
by business owners.
Benefits of disruptive innovative theory.
There are certain companies where they assort to disruptive innovation theories that to
make their business areas into successful manner. It tend to changes the concept of buying and
selling of product through concerned organisation. Disruptive theory enhance new rule of the
business to exists ahead to flexible market to collaborate for change environment of market.
 Broad of market: To enhance in market is necessary to find as sector where
opportunities is creates better changes where behaviour of customer matters in
4

traditional business industry. This is an initial stage of opportunity to attract and increase
lower market margin as smaller targets to similar product.
 Improvement in own process: By enhancing proper examination about current
situation towards market get share within company where always takes steps back in all
possible solutions. The solution is need to customer, for finding as solution to effective
evaluate company's process to adapt (Griesar, Bessant and Bernschneider‐Reif., 2018).
The changes which needed to improve to provide product and service, implement new
technologies within industry. For company perspective it is been hard to investigate new
development areas as internal areas towards relevant changing industry.
 New opportunities: When there are new opportunities arrives in present as well as
future too. Some of platform are not exists in present but later on it will generates high
rate of profitability. For example: OOT platform creates major role through innovation
like Netflix, Amazon Prime Video at the time of their launch people get their addictive
for enhance new opportunities. But after certain time it becomes threat cable industry as
Netflix creates high time awareness of people's mind.
Limitation of Disruptive Innovation
 Disruptive innovation is allows strategy process separately where it is having process that
enhance to focuses certain aspect (Mahto, Belousova and Ahluwalia., 2020). This only
demonstrate what works and what does not. It must be focused on generating
opportunities, problems or successes that not anticipated.
 From Disruptive innovation is more focused on designing about product that define the
behaviour of current customers. Thus, it must focuses on informing as per design of
innovation.
5

 The innovation of Disruptive is allows to not adopt any business which is not related with
profit in larger number because they have same identifying markets (Nardelli and
Broumels, 2018). As per venture capital are the people who are impatience earn towards
larger amount of profit.
Application of Disruptive Innovation theory in historical development context.
Overview of Company:
Tik Tok is private Chinese video sharing social media where networking website which
is owned by Bytedence. This platform is assort by user in context to make different types of short
videos. Slows motion in dance, comedy, knowledge and education. As per this websites to
making available to develop in effective manner (Prange and Schlegelmilch,., 2018). This
websites is available is having 40 different languages and it becomes worldwide after emerging
with other Chinese social media in 2018. it was launched in the year of 2016 and having gained
higher popularity in market segments of South-East Asia, United States, Turkey and Russia.
Vision:
The statement of Tik Tok company is to create enormous content which that helpful for
the people where they have gain competitive and have entertainment as well.
Mission:
The mission statement of TikTok is to enhance creativity and bringing joy to people.
Besides this major mission of TikTok is to bring innovation in gateway of their app and to
enhance use experience as well.
Business Canvas Model:
Key Partners:
 Supermar
kets
 Social
media
influencer
 Walmart
 e.l.f.
Cosmetic
 Ralph
Key Activities:
 Creation
of videos
 Creation
of hashtag
challenges
 Creation
of videos
covering
tutorials
Value
Proposition:
 Providing
ways to
entertain
people
and giving
them
opportunit
ies by
Customer
Relationships:
 Providing
opportunit
ies to
people for
entertainm
ent and
giving
users
Customer
Segments:
 Kids
 Young
people
 People
those are
prone for
entertainm
ent.
6

Lauren  Promotion their
acting and
entertainin
g skills.
entertainin
g and
remarkabl
e content.
Key Resources:
 Social
media
influencer
 bloggers
 Vloggers
Channels:
 Social
media
Cost Structure:
 App development
 logistics such resources or appliances.
Revenue Streams:
 TikTok earns from user as when they
browse content given over TikTok.
Historical development Tik Tok
Tik Tok is type of social media platform which is known towards their short video
posting Tik Tok is associated with different types of creative content which are helpful for the
company to engage their customer in better accessible. As per beginning stage of Tik Tok where
they more focused on advertise and promote that enhance to upbringing as per their business
model. The challenges over Tik Tok are accompanied through demanding for music tracks to
filtered and merge various effect as well. The content over Tik Tok and Artificial intelligence
which it helpful to better optimise content creation.
The Disruptive innovation theory is being applied towards organisation in such as manner
that they assort to analyse individual requirement in such a manner that effectively handle where
it order to satisfied their users. Besides about Tik Tok they majorly allows to better developing
about their application and development from user perspective as received entertainment as
higher accessibility (Radnejad and Vredenburg., 2019). Therefore, Disruptive theory of
innovation emphasis on which developed worldwide presence that made by organisation in
effective manner. In current situation, Tik Tok is existed in 154 countries and well insight. Along
with disruptive innovation that helpful to understand where higher development within business
7

function. As Tik Tok is known to be highly innovative and having remarkable to content
provider is known about their creativity and entertainment as well.
Application of Disruptive Innovation theory in future development context:
The disruptive innovation is defined as per theory which define through several stages
and helps to an organisation. This reaches for systematic added value in order to have effective
presence in market. In this manner unique selling aspect within industry is examined so that to
enhance power in appropriate way. In background of Tik Tok company it enhance future
development aspect where high purpose of deal along with engage in proper systematic way.
In user perspective, they are very fascinated about content creator and Tik Tok is provide
not only platform but also generates chance to showcase talent or skills to gain fame. For further
aspect individual are trying to reduce barriers due to reaching to customer is hard to examine
their taste and preferences (Reimann, Xiong and Zhou., 2019). Tik Tok is recognising for having
cultural aspect in such way that which could be attention of their user in appropriate manner. For
better culture dimensions for Tik Tok is emphasising over cultural dimension in such a way their
published to not having sentiments about an individual.
Tik Tok is enhance better initiatives that elaborates to undertaken so that boosts interest
of their customer and make them happy with provided content. As Tik Tok is most trending of
the countries it allows innovative program that helps to viewers attention upon it. This elaborates
viewers percentages to better increase customer base for Tik Tok for better popularity to promote
in Application in attain global identification. It should make enhancement within helps of
updates to make it more easily in friendly manner to cover previous issues faces loyal customer.
Tik Tok promote should promote both regional and cultural program which makes more it attain
popularity within local market that focuses on challenges to competitors (Stubbs., 2019). By
selecting better place and market Tik Tok need to scrutinize STP model attain sustainability
within market. On the basis of this model is having various kind of innovative ideas which
enable to introduce as per customer needs. This makes customer to be attracted towards the app
and helps make for better generating high revenue profit (Tidd and Bessant., 2018). Tik Tok is
also creates high employment facilities in different countries where vacancies are filled by local
candidates.
For aims of Tik Tok that can use innovative theory which supports its makers to
developing strategies with innovation to attain high rate of outcomes. It is required in order to
8

make more application that enhance more impact for better developing productive content. Some
how Tik Tok has to faces legal issues in behalf of creating of negative adult and violence content
. These type of content people use to protest and demanded to ban Tik Tok in worldwide. After
this implication enhance their working environment through more friendly for employees
working application. Some of social services to promotes where environmental awareness by
doing awareness with NGO and social welfare organisation (Zharov., 2019). The application of
Tik Tok is very unique concept where it helps to faces challenges due to program and show new
type of content . The application where use of various locks and upon that enhance to put over
content that consists sensitive which going to increase better survival that gaining new
development in future. The app can also focuses upon advertising pattern in both physical and
online terms. It is can be done through magazines, news paper and brochure.
CONCLUSION
As per above report, it is summarised that enhance to concluded that for every
organisation for business on inhale systematic innovation in order to increase productivity and
efficiency. This report is providing development better opportunities as that highly advantageous
for gaining new business insight as well. Along within this disruptive innovation that helpful for
effective understanding to effective attain marketing competitive edge as well. As per this theory
it support to evolve new creativity and development within business functions. At last, report
has covered all distinctive factors and purpose of company to use Disruptive innovation theory
that enhance business to more competitive advantages.
9

10

REFERENCES
Books and Journals
Al-Thehli, F.A.R. and Ahamat, A., 2019. MANAGING INNOVATION AND CREATIVITY IN
HUMAN RESOURCE MANAGEMENT: A CRITICAL REVIEW OF
LITERATURE. Humanities & Social Sciences Reviews. 7(2). pp.21-29.
Bican, P.M. and Brem, A., 2020. Managing innovation performance: Results from an industry‐
spanning explorative study on R&D key measures. Creativity and Innovation
Management. 29(2). pp.268-291.
Chesbrough, H., 2020. To recover faster from Covid-19, open up: Managerial implications from
an open innovation perspective. Industrial Marketing Management. 88. pp.410-413.
Christensen and et. al., 2018. Disruptive innovation: An intellectual history and directions for
future research. Journal of Management Studies. 55(7). pp.1043-1078.
Erdogan, I., Rondi, E. and De Massis, A., 2020. Managing the tradition and innovation paradox
in family firms: A family imprinting perspective. Entrepreneurship Theory and
Practice. 44(1). pp.20-54.
Flavin, M. and Quintero, V., 2018. UK higher education institutions’ technology-enhanced
learning strategies from the perspective of disruptive innovation. Research in Learning
Technology. 26.
Griesar, K., Bessant, J. and Bernschneider‐Reif, S., 2018. The Recipe for Corporate Longevity:
From the Perspective of “Managing Innovation”. Angewandte Chemie International
Edition. 57(16). pp.4130-4142.
Mahto, R.V., Belousova, O. and Ahluwalia, S., 2020. Abundance–A new window on how
disruptive innovation occurs. Technological Forecasting and Social Change. 155.
p.119064.
Nardelli, G. and Broumels, M., 2018. Managing innovation processes through value co-creation:
a process case from business-to-business service practise. International Journal of
Innovation Management. 22(03). p.1850030.
Prange, C. and Schlegelmilch, B.B., 2018. Managing innovation dilemmas: The cube
solution. Business Horizons. 61(2). pp.309-322.
11

Radnejad, A.B. and Vredenburg, H., 2019. Disruptive technological process innovation in a
process-oriented industry: A case study. Journal of Engineering and Technology
Management. 53. pp.63-79.
Reimann, M., Xiong, Y. and Zhou, Y., 2019. Managing a closed-loop supply chain with process
innovation for remanufacturing. European Journal of Operational Research, 276(2),
pp.510-518.
Stubbs, W., 2019. Strategies, practices, and tensions in managing business model innovation for
sustainability: The case of an Australian BCorp. Corporate Social Responsibility and
Environmental Management. 26(5). pp.1063-1072.
Tidd, J. and Bessant, J., 2018. Innovation management challenges: From fads to
fundamentals. International Journal of Innovation Management. 22(05). p.1840007.
Tidd, J. and Bessant, J.R., 2020. Managing innovation: integrating technological, market and
organizational change. John Wiley & Sons.
Zharov, V., 2019, July. Methodological foundations of managing innovation-effective
development of industrial production of the Arctic. In IOP Conference Series: Earth and
Environmental Science (Vol. 302, No. 1, p. 012132). IOP Publishing.
12