Aston Martin: Workplace Equality and Diversity Management Report

This report examines the implementation of managerial policies related to the promotion of equality and diversity within the workplace, focusing on Aston Martin as a case study. The introduction highlights the importance of equality and diversity for business expansion and workforce management, especially considering diverse backgrounds, religions, and beliefs. The report's aim is to ascertain how managerial policies contribute to a better working environment. Task 1 details the project planning, including aims, objectives, and timeframes, along with a project management plan covering quality, scope, cost, time, resources, communication, and risk management. Gantt charts and work breakdown structures are also included. Task 2 delves into small-scale research, outlining qualitative and quantitative research methods, data collection sources (primary and secondary), and sampling techniques. Questionnaires for both Aston Martin and Rolls Royce employees are provided to gather data. The report aims to analyze the impact of these policies on the workplace environment. The report concludes with a discussion of the findings and their implications for fostering a more inclusive and equitable workplace.

Managing a Successful
Business Project

Table of Contents
Table of Contents.............................................................................................................................2
TITLE..............................................................................................................................................3
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Aims, objectives and timeframes of project along with the planning....................................3
TASK 2............................................................................................................................................8
Small scale research along with the data collection method..................................................8
TASK 3..........................................................................................................................................10
Presentation of findings........................................................................................................10
TASK 4..........................................................................................................................................20
Reflection.............................................................................................................................20
CONCLUSION..............................................................................................................................21
REFERENCES..............................................................................................................................22

TITLE
“To ascertain that how the managerial policies related to promotion of equality and
diversity assist in creating and developing better working environment at the workplace of
company.” A study on Aston Martin.
INTRODUCTION
Every business needs to be expanding their operations at a large extent and for managing
their business projects in an adequate manner they require to expand their workforce. These
employees have been changing means that employees belong to the different backgrounds,
religions and beliefs which all work together within a business organisation. It is requisites for
the businesses to establish the better environment of equality and diversity so that the working of
an organisation done in a proper and effective way (Bendl and et. al., 2015). As equality aid in
facilitating the equal opportunities to each and every individuals that are essential for
encouraging them to work effectively and efficiently. Whereas, the diversity assist in
collaborating the working of company of diverse workers so that they can adopt their skills as
well as ideas for accomplishing the goals and objectives. The present report is based on the
Aston Martin Lagonda which is an independent manufacturer of British and deals in luxury
sports cars as well as grand tourers. This was founded by Lionel Martin and Robert Bamford in
the year 1913 in London, United Kingdom. As the company employ various employees who
belongs to the different cultures, backgrounds, age, religions and sex so that it is essential for
them to manage and establish equality and diversity at workplace within a business enterprise.
Under this report, the project planning along with the small scale research is to be done that
assist in using management practices at their workplace so that all workers can be able to work
together effectively and efficiently.
TASK 1
Aims, objectives and timeframes of project along with the planning.
Project planning is associated with the planning and controlling the ways in which the
project activities will be performed so that goals and objectives of company can be attained
effectively and efficiently. It is essential to the Aston Martin to emphasise on management
policies and procedures such as providing feedbacks, raising employee’s inclusion and so on. All

these things can assist in increasing workers performance and motivate them to work effectively
and adequately.
Aim: “To ascertain that how the managerial policies assist in creating and developing
better working environment at the workplace of company.” A study on Aston Martin.
Objective:
 To analyse policies and practices that can aid in maintaining the workplace equality as
well as diversity at company’s workplace.
 To ascertain the influences of these policies on the work place environment where
employees are performing their tasks.
 To identify several ways through which the managerial policies can be implemented in an
organisation.
Questions:
 What are the policies and procedure that can be used for improving and maintaining
equality and diversity at working premises?
 What can be the influence of managerial policies which are implemented on working
place?
 What are the ways in which execution of policies can be done?
Project management plan:
Project management plan is defined as a collection of outlines such includes scope, cost,
schedule etc. Which are required to effectively communicate with all the members in detail so
that objectives can be achieved appropriately. It is related to the managing and controlling of
project activities and it is essential to developed because with which the objectives of business
are to be accomplished effectively and efficiently. It is based on the several deliverables that will
aid investigator for completing projects properly.
Quality: It is essential that the quality of investigation is to be maintained superior level
so that research can be done in an authentic and reliable way. Investigator adopts tools and
techniques of research effectively and gathers information from valuable source so that correct
information will be gathered.
Scope: It is related to the ascertainment of outcomes which are intended to be
accomplished throughout the execution of tasks and the ways with which it can be done
effectively. Several factors are considered for the scope of project such as resources, objectives,

deliverables, tools, deadlines and techniques. It helps in determining the overall expenses of
projects for adopting management policies and practices in Aston Martin Company to develop
equality and diversity (Hutchinso, Mack and Verhoeven, 2017).
Cost: It is the major and most important consideration which is used to eliminate entire
costs which can be done by preparing budgets so that entire activities can be appropriately
performed. Researcher requires specific amount of all activities for completion of tasks such
includes £150. Whereas, the project manager of Aston Martin needs £400 in order to manage
various tasks such are discussed as follows:
Particulars Amount
Methods and techniques £100
Data collection £150
Assets and resources £50
Other expenditures £100
Total Cost £400
Time: It is the time estimation that will be needed to perform projects within the certain
period of time at a time of executing all the activities in an adequate manner. Researcher requires
2.5 months in order to collect information and apply tools and methods as well as develop teams.
So that all business tasks can be appropriately done.
Resources: It includes the tangible and intangible assets that can be needed for
completing project activities effectively. These are needed by the researcher at a time of
collecting data regarding projects in terms of office, laptops and team members and so on. So
that the activities can be performed appropriately in a desired way throughout the task
completion (Kim, 2015).
Communication: For executing tasks in an effective manner as it is most significant that
appropriate communication is required for all team members in order to share information and
keep informed ad aware them. There are several communicational tools and techniques such as
internet, e-mails and video conferencing which are used by investigators so that interactions can
be done effectively.

Risk: It is defined as a uncertainties that might be occur at a time of doing project
activities which impacts on the quality and delivery of tasks. Some of the risks that can be faced
by researchers at a time of collection of data such as choosing wrong sources and methods, lack
of skills and knowledge, wrongly interpret as well as inappropriate sampling techniques
(Kendrick, 2015).
Gantt chart: It is referred to the bar chart that shows several actions within the
respective time frame as well as the length of bar chart in which it represents the starting,
duration and ending dates of project activities. Gantt chart is firstly developed by Henry Gantt
which facilitates the visual presentation of work schedules along with the specified period of
time. In addition, it can be used by the manager as well as researcher in order to plan and manage
short or long term projects and showcase entire work which is to be done on a particular day.
These assist investigator in ascertaining the issues and drawbacks of projects or tasks so that they
can be able to minimise the unnecessary procedures which shows the better effectiveness of
activities.

Work break down structure: It is considered as a most effective and valuable technique
which facilitates better assistance to the investigator for dividing entire projects or tasks into the
small sections as it helps in managing and controlling the team work in different sections. Along
with this, it gives clear and systematic framework of entire planning as well as coordinating
activities in order to accomplish desired results and also it helps in decreasing the complexities
of project by compositing them into manageable manner. With the help of this, all the team
members can perform their best effectively and efficiently in order to complete tasks within the
certain time period (Hass, 2017).

TASK 2
Small scale research along with the data collection method.
Research: It is a kind of investigation that gives a systematic manner of study which aids
to shows, forecast or concern by implementing scientific techniques. In addition, it facilitates the
better way of gathering requisites information by considering all issues and creates new theories
through the considerations of them. Numerous methods and tools are adopted by investigator in
order to gather, understand as well as analyse information and records to make appropriate
decisions for achieving investigation goals and objectives.
Methods of research:
Qualitative research: It is related to the market analysis which focuses on the getting
information by using open ended to gathering detail and depth data towards their attitudes, nature
of participants, behaviour and perception which has been determined by the investigators. There
are numerous kinds of methods such includes case study, focus groups, in depth or deep
interviews and so on. This type of tool is descriptive as well as communicative in nature (Davies
and Wolfert, 2016).
Quantitative research: It is also defined as a systematic research which facilitates data
and value in numeric terms in different ways such includes mathematical, computational and
statistical techniques. Main aim of quantitative method is to make sure the arithmetical accuracy
by accomplishing accurate and correct results from the different methods of investigation that
should be statistical and logical. It mainly includes the questionnaire form of research.
Sources of data collection:

Primary source: it is widely used by the investigator in order to obtain data and
information from the direct sources or face to face data collection instead of getting from
newspapers, books and magazines. This information is to be obtained by investigator through
conducting interviews, polls, questionnaires and many more. Whereas, it is termed as a time
consuming and expensive source of data collection.
Secondary source: It includes the collection of data or records from the already existing
journals, websites or from libraries that are being studied earlier by other researcher. It is defined
as an expensive method in comparison of primary sources and highly in used by businesses and
individuals.
Sampling: It is a process of deciding the small amount of individuals from large number of
entire population on the behalf of their evaluation which has been executed. It facilitates the
basis of gathering accurate and reliable information which assists in achieving the objectives of
business entity. This can be done by doing appropriate analysis of methods and characters of
overall population. In this report, investigator use random sampling and select a size of sample is
40 for gathering detail and accurate information about a specific topic.
A questionnaire for a sample population of 40 people:
Questionnaire
Q1) Are you aware about workplace equality and diversity?
a) Yes
b) No
Q2) Do you think equal treatment of diverse workforce is important?
a) Agree
b) Disagree
Q3) What can be the ways of implementing equality?
a) Equal opportunities
b) Participative leadership
c) No discrimination
Q4) How can a diverse workforce be built at Aston Martin?
a) Improved recruitment
b) Unbiased selection
Q5) What are the ways of implementing managerial policies in company?

a) Training and development
b) Motivation
c) Performance appraisals
Another company which is taken so that data from a sample population of 40 can be
collected from the company is Rolls Royce which is also a British multinational luxury car
manufacturer headquartered in England, UK. Questionnaire prepared for a sample population of
40 employees in Rolls Royce so that the managerial policies related to equality and diversity can
be compared with Aston Martin:
Questionnaire
Q1) Does the company have an equal and diverse workforce?
a) Yes
b) No
Q2) How is equality established in company?
a) Equal growth opportunities
b) Performance appraisals
c) Feedbacks
Q3) How is diversity established in company?
a) Unbiased recruitment
b) Managing cultural differences
c) employee engagement
Q4) What are the benefits of having equal and diverse workforce?
a) Increased employee retention
b) Improves innovation
c) Enhances reputation
TASK 3
Presentation of findings
Q1) Are you aware about workplace equality and
diversity?
Frequency
Yes 15

No 25
From this graph it can be said that out of 40 respondents in Aston Martin only 15 know
about the concept of an equal and diverse workforce whereas the other 25 are unaware about it.
this shows the lack of knowledge about having equality and diversity in company and its
importance in improving the performance of workers that can help the company in gaining a
competitive advantage in market. This is the reason that Aston Martin needs to implement
policies which can help in increasing equal opportunities among all workers without
discrimination so that all can work together in an efficient manner (Artto, Ahola and Vartiainen,
2016).
Q2) Do you think equal treatment of diverse
workforce is important?
Frequency
Agree 25
Disagree 15

From this graph it can be interpreted that 25 out of the 40 respondents agree that equal
treatment must be given in company to the diverse workforce that work together whereas the rest
15 do not agree on the same. Aston Martin is a large organisation with a large number of workers
belonging to different religion, culture, nations, skills, experiences etc. who work together in
company. It is important that all are given equal chances to grow so that they can feel valued in
company and they can be motivated to contribute their efforts towards achieving company goals
(Lientz and Rea, 2016).
Q3) What can be the ways of implementing
equality?
Frequency
Equal opportunities 20
Participative leadership 10
No discrimination 10