Zara: Strategies for Managing Innovation, Creativity, and HR Issues

This report examines Zara's strategies for managing innovation and creativity within its fast-fashion business model. It identifies the problem of employee turnover and absenteeism, highlighting their negative impact on productivity and competitive position. The report proposes various solutions, including training and development programs, reward and incentive systems, and initiatives to improve the quality of work life. It outlines a detailed implementation plan, emphasizing needs assessment, learning environment creation, evaluation plan development, and training method selection. Recommendations focus on market and data analysis, continuous feedback, and conflict management to enhance employee motivation and retention. The report concludes that effective human resource management is crucial for improving organizational productivity and maintaining a competitive edge, emphasizing the importance of employee retention through various strategies.

Managing &
Developing Innovation
& Creativity

Table of Contents
INTRODUCTION...........................................................................................................................2
IDENTIFICATION OF PROBLEM...............................................................................................2
IMPLEMENETATION OF POSSIBLE SOLUTIONS..................................................................2
IMPLEMENTATION OF PLAN....................................................................................................3
RECOMMENDATIONS.................................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Innovation is broadly recognised as the important source for the comparative strategy for
company which is used by many organisations as they can use it to thrive the dynamic business
environment. Along with this, creativity is the factor for developing new things that can develop
anything new and creative either is the new concept, approach or any other thing (Cirera and
Maloney, 2017). The effective use of creativity is to enhance the efficiency of the program,
person, team or business as it is termed as creativity. For completing this report, Zara is
considered which is a Spanish retailer which is based in Spain. The company is specialised in
fast fashion and new products like clothing, accessories, beauty, shoes and so on. Despite from
this, report is going to describe creative and innovative methodologies regarding the production
of possible solution. Furthermore, they also plan for executing solution as per the requirement
and lastly, recommendations are also given overcoming the issues which are discussed in the
report.
IDENTIFICATION OF PROBLEM
The potential issues which is faced by Zara in terms of human resource management was
quick like “inclination in employee turnover and employee absenteeism”. These factors put
huge impact over the productivity of organisation and competitive position within the sector.
Because of the rapid enhancement in employee turnover, it put major impact over the
performance of company as it arises because of the shortage of appreciation, recognition, reward
and inability to offer quality of work life and work life balance to the workforce.
IMPLEMENETATION OF POSSIBLE SOLUTIONS
The creative problem solving process tend to scorch regarding the prior art which is linked
to creative solutions by others. All the innovations begin with the creative and innovative issues
but not all of them has creative solutions that became the innovations (Morrison and et. al.,
2019). There are various strategies that can be obtained by Zara after identifying the incline in
employee turnover and absenteeism that put negative impact over the performance of business.
Some of the following issues are discussed as:
Training and development: This approach leads to offer training opportunities that are
helpful in terms of developing the further opportunities regarding the development of
professional and personal features of an individual (Kerrin, Mamabolo and Kele, 2017). The

need of training is identified by the assessment of training assessment that helps in analysing that
which skill and knowledge is required in order to deliver things regarding the overall productive
performance of employees.
Reward and incentives: By providing suitable rewards and incentives to the workforce for
their overall performance and work, it is useful for Zara to make sure that their workforce put
valuable contribution which helps in meeting the planned and well-developed objectives of
organisation and their performance standards.
Quality of work life: By effectively monitoring the overall performance standards are useful
for Zara to provide quality of work life as it leads to create a positive impact over their
performance and productivity of the workforce (Gagliardi and et. al., 2017). By making sure that
the positive working scenarios leads to make sure in terms of offering the positive working
pattern style.
Better growth and opportunities: By rapid enhancement is the dynamic business
environment, there are several skills that a person must possess and these sort of skills and
knowledge is useful for them in terms of achieve growth in their career and further opportunities
which is useful in terms of shaping their career towards the effective direction.
IMPLEMENTATION OF PLAN
For reducing the employee turnover and absenteeism, training and development plan must
be developed which is useful in terms of improving the performance standards of workforce like
training and development plan which is discussed as underneath:
Need assessment: It is the first step of training and development plan which leads to
assess the training requirements that can be done by effectively monitoring the overall
performance on the grounds of their performance standards (Tischner and Charter, 2017). By
comparing the actual performance with the performance standards is helpful in finding deviation
and it is done through benchmarking.
Create a learning environment: By undertaking the environment of learning, which is
useful in terms of motivating all the workforce to opt changes without any sort of resistance in
order to enhance their skills that can improve their performance and their interest level towards
the working in organisation. This strategy tends to motivate workforce in terms of participating
in the managerial activities and also eliminate employee turnover and absenteeism.

Develop an evaluation plan: By effectively creating a development plan and also
preparing the layout of the plan is useful for the organisation for the successful training program
to enhance the knowledge and skills of workforce (Speklé, van Elten and Widener, 2017).
Select training method: Selection of effective training method is the most important
stage as it leads to enhance the overall productivity of employees and also minimise employee
absenteeism and turnover rate within the organisation.
Implement plan: This stage undertakes the execution of training and development plan
according to the strategic plan that has been developed by Zara, as this strategic plan is useful for
them in order to reduce employee turnover rate and improve their skills and overall performance
and productivity (Chiu and Cheng, 2017).
Monitoring of program: After implementing the program, effective monitoring is useful for
giving feedbacks and achieving the desired performance standards.
Therefore, it is true that company need to attract maximum number of customers but they
also need not to forget about their existing customers as they are also important. In terms of
existing customers, to retain them within the organisation they can provide, interesting offers,
given motivation to them and some additional benefits like dividends. Therefore, by conducting
these activities leads to enhance their sales and productivity effectively.
RECOMMENDATIONS
For this, some of the recommendations that are useful and also tends to eliminate the
employee turnover rate which should be followed by Zara that are discussed as:
 Market and data analysis: With the help of effectively monitoring the market, the
suitable factors that can create the positive impact over the performance of employees
and also make decisions which are useful in order to eliminate the impact of employee
turnover are considered as the approach that leads to support the desired standards and
make sure that they tend to use valued things in organisation. By providing them quality
training and effective development sessions is useful to enhance the interest of employees
and their ability to effectively perform the delegated job role and responsibilities that
prominently reduce the employee turnover.
 By taking continuous feedbacks: One of the most effective approach to improve the
motivation level of workforce which is to motivate them for sharing their own ideas that
are useful in making sure that employees are valued by organisation and these strategies

are useful in maximum employee retention. By providing continuous feedbacks and
forming a scenario to trust and competence to understand each other is useful to maintain
the positive working condition and that can reduce employee turnover. Further, these
strategies lead to support elimination in employee turnover and absenteeism and also can
enhance their overall performance that will help in meeting the expected goals.
 Management of conflicts: By managing and solving all the issues and conflicts will help
Zara to maintain positive working condition in business and these strategy tends to
support and drive effective employee satisfaction. Managing conflicts at the workplace,
plays an important role to enhance the quality of work life that can be done by creating
and maintaining the cordial relationship among the whole team and also make sure clarity
and trust at the time of communicating with each other.
CONCLUSION
From the above report, it is able to be concluded that a powerful Human Resource
Management may be beneficial in dealing with all personals of the corporation and in improving
the organisational productiveness and aggressive role with inside the industry. Such method
additionally facilitates in most worker retention that may be beneficial for a corporation to
preserve their role and profitability for longer length of time. Furthermore, everlasting programs,
cantered marketing and marketing is considered as a set of independent, remoted email-primarily
based totally initiatives. Focusing entirely, over on-line advertising and marketing method
notably undercuts marketing and marketing automation’s capacity to dramatically growth your
purchaser relationships or courting control results.

REFERENCES
Books and Journals
Chiu, P.H.P. and Cheng, S.H., 2017. Effects of active learning classrooms on student learning: a
two-year empirical investigation on student perceptions and academic
performance. Higher Education Research & Development. 36(2), pp.269-279.
Cirera, X. and Maloney, W.F., 2017. The innovation paradox: Developing-country capabilities
and the unrealized promise of technological catch-up. World Bank Publications.
Gagliardi, D and et. al., 2017. Information and communication technologies and public
participation: interactive maps and value added for citizens. Government Information
Quarterly. 34(1), pp.153-166.
Kerrin, M., Mamabolo, M.A. and Kele, T., 2017. Entrepreneurship management skills
requirements in an emerging economy: A South African outlook. The Southern African
Journal of Entrepreneurship and Small Business Management. 9(1), pp.1-10.
Morrison, G.R and et. al., 2019. Designing effective instruction. John Wiley & Sons.
Speklé, R.F., van Elten, H.J. and Widener, S.K., 2017. Creativity and control: A paradox—
Evidence from the levers of control framework. Behavioral Research in Accounting.
29(2), pp.73-96.
Tischner, U. and Charter, M., 2017. Sustainable product design. In Sustainable Solutions (pp.
118-138). Routledge.