Recruitment Practices and Effectiveness: Case Study on Manaseer Group

This case study analyzes the effectiveness of recruitment practices within the Manaseer Group of Companies. It explores the company's recruitment processes, including internal and external sources, and assesses their impact on organizational performance. The study identifies challenges associated with recruitment, such as attracting qualified candidates in a competitive labor market, and investigates factors that could improve recruitment practices. The research employs both quantitative and qualitative methods, including surveys and interviews, to gather data and provide comprehensive insights. The study is structured across five chapters, covering an introduction, literature review, methodology, analysis, and conclusion, with recommendations for future research and improvement. The study also includes an examination of the role of human resources in recruitment and selection, the benefits of the study to the company, and the scope of the study. It also addresses the research objectives, research questions and hypotheses.

Running head: DISSERTATION
Effectiveness of recruitment practices
Case study on Manaseer Group of Companies
Name of the Student
Name of the University
Author Note

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Abstract
This research study helped in understanding the effectiveness of the selection and the recruitment
practices that helps the organizations in the modern world. The organization based on which this
process of research was conducted is Manaseer Group of Companies who helps in attracting and
selecting the candidates who have the best attributes in the labor market. The research that was
conducted helped in identifying the process of recruitment practices that is conducted within the
organization and the ways in which it can be improved. The research questions and the
objectives that were framed for the study was answered in a proper way, which helped in
identifying the best practices that needs to be taken up by the organization.

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Acknowledgement
I would also like to take this opportunity to thank my professor without whose, constant support
and guidance, the research would not have been possible.
Firstly, I would like to thank God the Almighty in giving me the strength and courage without
which I could not have completed the entire study. Secondly, I would like to thank my family
and relatives who gave me constant support mentally and physically so that I can complete the
study on time. Lastly, I would like to extend my gratitude towards my peers and the friends who
have helped me in providing the appropriate information throughout the project and helped me in
doing the in-depth analysis of the research. Without their proper guidance, it is impossible for me
to complete the project.
Thanks and Regards,
Yours Sincerely,

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Table of Contents
Chapter 1..........................................................................................................................................6
1.1: Introduction..........................................................................................................................6
1.2: Background and context.......................................................................................................7
1.2.1: Benefits of the study to the company ‘Manaseer group’...............................................8
1.3: Statement of the problem......................................................................................................9
1.4: Research objectives..............................................................................................................9
1.5: Research questions...............................................................................................................9
1.6: Scope of the study...............................................................................................................10
1.7: Thesis structure...................................................................................................................10
1.8: Hypothesis..........................................................................................................................11
Chapter 2........................................................................................................................................12
2.0: Introduction............................................................................................................................12
2.1: The concept of recruitment.................................................................................................12
2.2: Definition of recruitment....................................................................................................13
2.3: Sources of recruitment........................................................................................................15
2.3.1: Internal sources............................................................................................................15
2.3.2: External sources...........................................................................................................17
2.4: Challenges of recruitment...................................................................................................18

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2.5: Impact of recruitment practice on performance.................................................................20
2.6: Improving the effectiveness of recruitment........................................................................22
2.6.1: Link between HR and the effectiveness of recruitment..............................................23
2.7: Conceptual framework.......................................................................................................24
2.8: Funnel Approach................................................................................................................24
2.9: Conclusion..........................................................................................................................26
Chapter 3........................................................................................................................................27
3.1: Introduction........................................................................................................................27
3.2: Research methods used.......................................................................................................27
3.2.1: Quantitative method....................................................................................................28
3.2.2: Qualitative method......................................................................................................28
3.3: Sample or Data collection...................................................................................................29
3.4: Data Analysis......................................................................................................................29
3.5: Research Philosophy...........................................................................................................29
3.5.1: Justification of the method..........................................................................................30
3.6: Sampling.............................................................................................................................30
3.6.1: Types of sampling.......................................................................................................31
3.7: Accessibility issues.............................................................................................................31
3.8: Ethical considerations.........................................................................................................31
Chapter 4: Analysis and Discussions.............................................................................................32

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4.1: Survey.................................................................................................................................32
4.2: Interviews...........................................................................................................................55
Chapter 5: Conclusion...................................................................................................................58
5.1: Conclusion..........................................................................................................................58
5.2: Linking with the objectives................................................................................................58
5.3: Recommendations..............................................................................................................60
5.4: Scope for future research....................................................................................................61
Reference List................................................................................................................................62
Appendices....................................................................................................................................69
Interview questions....................................................................................................................69
Survey questions........................................................................................................................69

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Chapter 1
1.1: Introduction
This research study will help in explaining the fundamentals that needs to be followed by
the managers regarding the process of recruitment and the practice of selection process. In
effectively working with the people, it is necessary to understand the behavior of the humans
along with their attitudes so that it can help in building a motivated and a skilled workforce (Pit,
Vo and Pyakurel 2014).
Majority of the business in the current era focuses on the human assets rather than on the
assets that are physical in nature. The organizations can purchase the equipments immediately
that will be utilized in manufacturing the products along with the technologies, which will help
in easing out the production process (Robertson-Kraft and Duckworth 2014). It is rather difficult
for the organizations to select the right talent of individual who can handle these resources in an
optimum manner. The people who are able to build up values within the organization and handle
the businesses of the clients in a better way have the ability to be recruited in organizations that
are searching for talents. The role of Human Resources is that it helps in setting up of the
strategies so that wider areas can be covered under the recruitment and selection process
(Breaugh 2017).
Recruitment is the term that is used for attracting the candidates towards the organization,
screening them and selecting the potential and the qualified candidates so that they can help in
maximizing the output of the organization. Selection refers to the process through which the

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individuals are chosen based on their qualifications so that the current vacancies within the
organization can be filled up (Nikolaou 2014). The managers have to take a major decision in
hiring the right candidate so that they can successfully deliver the work that is assigned to them
within the stipulated time. The right people in the right position within the company will help the
organization in executing the performance in a better way. On the other hand, hiring the wrong
candidates within the organization can lead to disastrous effects and may result in the downfall
of the organization as well (Donaldson 2013).
1.2: Background and context
In the fast-paced condition of the modern world, focus needs to be laid down on
improving the quality of service by utilizing the human resources in a better way. it is important
for the organization to develop a better relationship with the customers so that it can help them in
communicating effectively with the customers by offering them with premium products (Taylor
and Bergmann 2014). The changes that have taken place in the past decades has shown that
competitive advantage has taken a paradigm shift from the process of execution to a process that
will help in delivering better services to the customers and excel in the field of customer
relationship. The effective use of human resources is one of the options that help the
organizations in gaining a competitive advantage, as it helps in utilizing the resources in an
appropriate manner (Gulias et al. 2014).
The globalizing of the economy of the world urges the organizations in performing in a
manner, which will help them in gaining a competitive advantage has become important. The
primary approach to this phenomenon is to create a competitive edge that will be less expensive
than the methods that are being used by the competitors (Clark, Macklin and Wood 2013).

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It is seen that the role that humans play within the organization helps them to succeed
within the market. It can be also seen that the effective use of human resources help the
organizations in earning competitive advantage rather than depending on the financial resources
only. For the companies to be effective in nature, it is seen that the right people needs to be
placed at the right positions so that they can function in a proper way. This helps in eliminating
the managing and the motivational problems so that it can help in the success of the organization
(Perkins, Thomas and Taylor 2013).
The business can succeed if the performance of the candidates can help in affecting the
goals and policies of the organization. The competitive strategy along with the efficient use of
the HR practices has to be linked in an appropriate way so that it can help in improving the
output of the organization (Whitaker 2013).
1.2.1: Benefits of the study to the company ‘Manaseer group’
The Manaseer Group is an organization that works on the development and the
optimization of the economic industries that are present in Jordan. The investment of the
organization helps in successfully implementing the plans of work in a proper manner so that it
can help in adding value by encouraging investment within the country. The strategy that is
adopted by the company helps in creating an impact on the market by providing better standards
and transparency in the investments that they make. The investments made by the organization
have helped in contributing towards the development of the business environment by providing
sustainable jobs. They have helped in developing the skills and technology that are needed by the
people so that it can help in the promotion of creativity and help in increasing the economic
growth of the country.

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The mission of the company is to create a sense of commitment among the citizens so
that the present and the future generation can combine the quality of knowledge, which will help
them in prospering. The organization in its present form has more than 18 companies under its
wing and has partnered with other leading companies in Jordan as well. It also employs around
10,000 employees so that the work can be handled in an effective manner (Manaseer Group
2017).
1.3: Statement of the problem
It is difficult for the organizations to recruit talented candidates, as they have to search in
an intense manner within the highly competitive labor market. The availability of few qualified
talents has made it more difficult for the organizations in the competitive market. The shortages
that are present in the recent period have urged the organizations in conducting an effective
process of recruitment so that proper talents can be retained within the organization. The process
of recruitment involves cost and time, which might often lead to low productivity within the
organization.
1.4: Research objectives
The research will be based on the following objectives:
1. To identify the recruitment process of the company
2. To examine how recruitment practices affect the performance or development of the
company
3. To assess the challenges associated with the recruitment practices of the company
4. To identify the factors that will improve recruitment practices at the company

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1.5: Research questions
The research will be based on the following questions:
1. What are the recruitment practices of the company?
2. What is the effectiveness of the recruitment of the company?
3. How do recruitment practices affect the performance and development of Manaseer
Group?
4. What are the challenges associated with the recruitment practices of the company?
5. What are the ways to improve the human resource planning and development?
1.6: Scope of the study
This study will primarily focus on the the selection and the recruitment practices that the
Manaseer Group follows. The research will be covered through two areas that are the strategies
that will help in implementing the recruitment and the selection practices in an effective manner
and the various steps that needs to be followed so that the best talents can be hired. The
procedures such as the analysis of the job, process of recruitment and the different types of
recruitment and selection methods needs to be considered and is discussed in a better manner in
the further chapters.
1.7: Thesis structure
The research will be divided in to five main chapters. The first chapter will consist of the
introduction, which will explain the background and the problems that are present with the
process of recruitment and selection. The second chapter will consist of the various literatures
that have been laid down by different authors so that it can help in explaining the topic in a better
way. The third chapter will deal with the methods that will be used in the research study by the

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researcher. The fourth chapter will deal with the analysis and the findings that will help in
studying the topic in an in-depth manner. The last chapter will consist of the recommendations
that will be provided by the researcher so that the organization can benefit from it.
1.8: Hypothesis
This research study will be based on the following hypothesis:
H0- The factors like age, gender and education does not have any significant role in evaluating
the effectiveness of the recruitment practices within the organization.
H1- The internal sources of recruitment are more efficient that the external sources within the
organization.