Manchester Press Cafe: SWOT, PESTLE, and Competitive Analysis

This report provides a comprehensive analysis of the Manchester Press Cafe, a restaurant located in Australia. It begins with an introduction and overview of the company, including its vision, mission, and organizational structure. The report then delves into an external situation analysis using the PESTLE framework, examining political, economic, social, technological, legal, and environmental factors. An internal analysis assesses the company's resources and capabilities. A competitive analysis compares Manchester Press Cafe with Belaroma, Danes Coffee, and Aroma Coffee, evaluating their strengths and weaknesses. A positioning map visually represents the cafe's market position. The report includes a SWOT analysis, identifying the cafe's strengths, weaknesses, opportunities, and threats. Three key opportunities and threats are explained in detail, followed by recommendations for further improvement, focusing on digital technology, social media, brand promotion, and cafe restructuring. The conclusion summarizes the findings and emphasizes the importance of adapting to external factors and implementing strategic marketing techniques. References are also provided.

Manchester Press Café –
Restaurant industry

Table of content
 Introduction
 About company
 Vision and mission
 Situation analysis external
 Internal analysis
 Competition analysis
 Positioning map
 SWOT analysis
 Explanation of three opportunities and threat
 Recommendation for further improvement
 CONCLUSION
 REFERENCES

INTRODUCTION
 External environment is composed of all
related outside factors which are influence the
impact of operations of business.
 As per that, present presentation is based on the
“Manchester Press Cafe” which is located in
Australia.

Overview of Manchester Press Café
Café established by whom Nir kalif and Issy Shaked
Nature of business Food services and coffee services
Services of café Provide the food quality of services, home
delivery and booking services
Customers segment Youngster and college aged customers

Continue…
Employees of company 93
Growth of company Expanding in other countries o attract more
customers.
Industry type Restaurant industry
Organizational structure Divisional structure

Vision and missions.
Vision:
To provide the best quality of services to their customers in order to attract more
customers.
Mission:
To inspire and nature of the human spirit.
To be over customers are more favourite place by provide better quality of food for
satisfying needs of customers.

Situation analysis – external
 In order to complete external analysis of company here is included PESTLE analysis
for Manchester Press Cafe are as follows:
 Political factor
 Economical factor
 Social factor

CONTINUE..
 Technological factor
 Legal factor
 Environmental factor

Internal situation analysis
Resource of company
Land
Human resources
Technology
Raw material
Production department

Competition analysis
Name Size Position Marketing
segment
Strength Weakness
Belaroma It is the part of
Australian coffee
landscape for
more over than
50 years. Backed
by specialist
support of 7
miles whole
sales team,
Belaroma
produce their
coffee by best
equipment and
serve to its
consumers
effectively.
Belaroma is one
of the most
suitable trend
setters in coffee
sector around the
world, they
known for
remarkable cafe
culture. They
had on top
position within
market place.
Company follow
psychographic
and demographic
segmentation
strategy to target
their market.
They have the
feature of
Australian coffee
scene, they are
able to produce
tasty coffee for
its consumers
and able to
maintain trust of
people since for
so longer. They
are able to sell
tea and
chocolate
beverages that
strengthen its
brand image in
They only focus
on making
coffee tasty
instead of
preparing other
beverages.

CONTD…
Danes Coffee It is one of the
younger coffee
supplier brands
in Australia,
founded in
1995 by
Danish
Woman.
Company
operate their
business in
Hong Kong
and Sydney.
Danes coffee is
favourite
among many
officer workers
in nation. They
are at third
position in
coffee
industry.
Organization
uses
Demographic
segmentation
strategy, they
mostly target
workers.
Danes coffee
are able to
provide their
own coffee
grinders.
Lack of online
presence is one
of the
weakness, that
lower down the
performance of
this brand.

CONTD…
Aroma Aroma coffee is
one of the
leading
Australian
premier coffee
brands. They
provide its
service in large
number of
consumers in
effective
manner.
Company
purchased
coffee beans
from Brazil,
India and
Tanzania.
Aroma coffee
cafe gain first
position within
their sector in
Australia.
Aroma used
demographic
segmentation
strategy for
adult people.
Unique taste in
coffee is
strength of this
company, that
attract people
towards buying
their products.
Beans
collected by
Aroma from
different
nations at too
much time,
that impact
on
manufacturin
g procedure.

Positing map

PESTLE analysis
Political Reduction in tax rate Growth opportunity
Economical Recession Threat
Social Change in taste or
preference
Threat
Technological Food technology Opportunity
Legal Food and safety act Opportunity
Environmental Climate change Threat

SWOT analysis
Strength-
Manchester press cafe have skilled and
professional workers who are able to produce
tasty coffee for its target market.
Organization is able to offer different types of
beverages such as sandwiches, bagels and
healthy food to its consumers.
Weakness-
 Lack of promotion, decrease the
productivity of business, they do not focus on
making effective promotional strategies that
help to increase their online presence and work
in order to set positive image in mind of
consumers.

CONTI…
Opportunity-
 Advancement of digital world, give one
of the best opportunity to Manchester Press
cafe that they can use to gain customer
attention.
 Different types of beverages when
company will include in their menu they can
gain more consumer attention.
 Restructuring design of building or café
where they parking facility drive people to
visit gain and gain.
Threat-
Well reputed brands in F&B sector give
tough competition to organization as they
build strong image in market that threaten
Manchester cafe.
 Threat of substitute products
 Change in preferences of consumers
according to trends and healthy diet threaten
Manchester to deliver products accordingly.

Explanation of three opportunities and
threat
Opportunity-
Digital technology- It is one of the best opportunity for Manchester Pres café, that they
can used gain competitive edge.
Different types of beverages- Availability of Food and Beverage items gain people
attention, that is another opportunity for company to do this.
Restructuring Café- Manchester press café can restructure place and make plan to
design some creativity.

CONTI…
Threat-
Threat of substitute products- The availability of substitute pro0ducts posses threaten
for Manchester Press café. It increase the threat of losing consumers and decrease customer
base.
Existing companies market reputation- In Café sector, existing restaurants and cafes
build their great image that threaten Manchester to progress.
 Changes in consumer preferences- Manchester Pres café faced difficult situation, it
threaten them to retain people with business for longer. According to changes in life style
consumers make changes in their eating habits.

One threat and Opportunity
 Threat-
Existing Café reputation and strong image in market-
 Opportunity-
Digital technology implementation within existing business practices

Recommendation for further improvement
 In order to increase productivity and profitability, Manchester Press Cafe is
recommended adopting digital technology for promoting their brand.
 They are highly suggested to use social media platform where the presence of people
are large. It helps to build its image in market and reduce threat effectively.
 In order to reduce threat of existing brand image that make barriers in growth of
Manchester, they should promote brand products and generate awareness.
 Manchester press café gain the opportunity to build their great image in market, they
should restructure its café and make its more attractive.

CONCLUSION
 From above analysis it has been concluded that Manchester press cafe reduce
the negative impact of external factor, by adopting different techniques. To
reach at high position, they are able to used social media marketing.

References
 Yang, J. and De Magdalene, P., 2018. Exploring innovation process in the internet café
sector in Hamilton.
 Hunter, P. G. and Spooner, N. A., 2017. Investigation of the role of the production
process on the luminescence of sea salt products. Geochronometria. 44(1). pp.121-128.