Manchester United FC: Stakeholders, Culture, and Strategy

This essay provides a comprehensive analysis of Manchester United Football Club (FC), starting with an introduction to the club's history and business goals. Question A delves into stakeholder analysis, utilizing the Mendelow Matrix to evaluate the power and interests of key stakeholders such as the local community, employees, governing bodies, fans, and the Glazer family. The analysis highlights differing expectations and potential conflicts among these groups. Question B critically evaluates the cultural changes that have occurred since Manchester United became a PLC in 1991, examining key characteristics, beliefs, and assumptions. Finally, Question C explores the implications of these changes for current and future strategies, including restructuring plans, financial control, and the application of Ansoff's Matrix for market penetration and product development. The essay concludes by summarizing the key findings and emphasizing the importance of stakeholder management and strategic adaptation for the club's continued success. The essay uses various sources to support its claims and provide a well-rounded perspective on the topic.