Mandarin Oriental Hyde Park Boardroom Report: Reputation Analysis

This report presents an analysis of a boardroom report concerning the Mandarin Oriental Hyde Park hotel. It examines the challenges faced by the business, particularly in the aftermath of a fire incident that significantly impacted its reputation. The report utilizes the Rep Track model to assess the company's reputation drivers and their effects. It delves into the application of various management practices aimed at mitigating losses and restoring the hotel's standing. The analysis covers the core areas of the Rep Track model, including trust, admiration, esteem, and good feeling, along with the seven reputation drivers: product and services, innovation, workplace, governance, citizenship, leadership, and performance. The report explores how these drivers influence the hotel's image and operational success. It also considers the importance of innovation, ethical behavior, and employee motivation in maintaining a positive reputation and ensuring long-term business viability. The conclusion offers recommendations based on the findings, emphasizing the need for proactive strategies to manage risks and enhance the hotel's reputation.

Individual
Boardroom report

Executive summary
This report concludes the boardroom report of the mandarin oriental hyde park
which will helps in identifying what are issues which are faced by the business and how
it has recovered one incident has been occurred in the business which has affected the
reputation of the business in the marketplace so to analyse the reputation of the
business Rep track model has been used which involves various reputation drivers
which will helps in identifying the reputation of the company in the economy and its
impact. And various management practices will also be observed which will helps in
managing the loss which have incurred in the business.
Table of Contents

Executive summary...................................................................................................................................2
Introduction................................................................................................................................................4
Main body...................................................................................................................................................4
Critical review of the reputation drivers and its impacts...................................................................4
Current management practices and alternate perspectives............................................................7
Conclusion and Recommendation..........................................................................................................8
References.................................................................................................................................................9

Introduction
Boardroom report is basically the metting which is conducting between the top
level management of the organisation in which various issues are discussed related to
the business so that affected solution can be provided and growth chances of the
business can be increased in the marketplace. if the effective resolution will not be
provided to the business then it affect the functioning of the company in the
marketplace. In this meeting various problem can be identified so that it can improved
and profit of the business can be maintained because if the services of the business will
met the customers then it can affect the functioning of the business in the market due to
which demand of the company will also get affected in the market. mandarin oriental
hyde park is one of the best luxurious hotel in Londons it provides the unique services to
the customers so that its growth can be increased in the market it helps in development
the growth of the economy by generating revenue. If the services of the business will
attract the attention of the customers the it will helps in increasing the customers loyality
in the business will helps in the increasing the profit of the business in the market. this
organisation helps in developing innovation in the economy by developing the services
so that demand of the company can also be increased in the economy and competitive
advantage can be gained in the marketplace. In this report its will analysed that what are
reputation drivers and how they impact the business and the different management
practices which has been applied in the business (Baade, 2017).
Main body
Critical review of the reputation drivers and its impacts
In the year 2018 the hotel was damaged badly by the fire incident at the time of
fire incident various guest and employees were removed from the place so that injuries
cannot take place. At the time of fire of the hotel staff has switched on the fire alarm so
that indication can be provided to yje people regarding the incident which has taken
place in the business. it demand in the market is more as compared to other hospitality
industry in the market people prefer the services of the business because it provides the
best quality of services to the customers which helps in making their stay perfect and
they should not face any issue while experiencing the services of the business. after this
incident the profit of the business has been fall in the market because of which
organisation has to go through the big loss in the economy because the hotel was
damaged badly due to which it was forced to get closed because to which financial
stability of the business also get affected in the marketplace.
Rep track model
It is basically an reputation model which was developed by Charles Formbrun it
helps in providing the views of the public on the companies so that its position and
demand can be identified easily in the business. this model in identifying the reputation
driver in the business so that its services can be improved if the companies will analyse
its demand in the market then it is important for the business to develop its services so
that more profit can be earned in the business. reputation of the business helps in
increasing the growth chances of the company in the market so that it goodwill and

revenue generating power can be developed in the market. building the reputation of the
business is very important so that people can get aware about the services of the
business and increase its demand in the economy. if the services of the company will be
as per the expectation of the customers then it will automatically build the reputation of
the business in the marketplace. There are four core areas in this model which are trust,
admire , esteem, good feeling. If the business is providing innovating services to the
customers it will helps in developing the positive image of the company in the economy
because people will increase it demand in the business and also if the leader of the
business is providing proper working environment to the employees it will enhance their
performance which will helps in developing the services of the business in the
marketplace. if the organisation is following all the guideline given by government in the
market then it will helps in innovating the services of the company due to will its
reputation will also get developed in the marketplace (NURSIANA, 2021).
There are 7 reputation Drivers which are given below:
 Product and services : if the business will provide the best quality of services to
the customers then it can help in developing the services of the company. If the
services of the business will not meet the stakeholders requirement the it can
affect the goodwill of the organisation. It is important for the business to develop
its services as per the requirement of the economy so that effective growth of the
business can take place in the market and profit of the business can also be
increased in the market the main factor of growth in the business is the quality of
services which it provides to the customers because it the customer will be
satisfied with the services of the business then it will help in developing the long
term survival of the business in the economy. The services of the mandarin
oriental hyde park is best in term of satisfying the needs of the customers but due
to lack of attention the incident happened in the business due to which its
reputation get spoiled in the market if the business would have trained the
employee more effective then this incident would not been taken place and
smooth functioning of the business will also get place.
 Innovation: It is very important in the business so increase the demand of the
company in the market because innovation helps in attracting the attention of the
customers. Innovation in business helps in creating and developing an effective
infrastructure with various technologies in the business so that chances of loss
can be eliminated from the business and services of the business can be
improved in the market so that overall growth of the business can take place in
the market. Innovation helps in the development of the company there are
various advance technologies in the business which helps in improving the
services of the business. in the mandarin oriental if the innovation would have
done properly then avoid the chances of incidents in the business and maintain
the performance of the company. Innovation will helps in the growth of the
business developing the innovation helps in improving the image of the company
in the market so that various better services can be provided to the customers in
the markertplace. If the company will analyse the power of innovation in the
business then it will helps in long term survival survival of the company in the
marketplace will be increase the productivity of the company in the market.
 Workplace: hiring the well skilled employees in the business helps in increasing
the performance of the business by developing the services of the companies
and providing the healthy working environment to the employees is also very

important so that they can remain motivated towards the services of the business
and can helps in the developing the services of the company in the marketplace.
if the employees will remain motivated towards the services of the business it will
helps in the maintaining the goodwill of the business in the market due to which
reputation of the business will also get in the marketplace. mandarin oriental has
also hired well skilled employees in the business due to which one of the staff
helped the saving the people from the injuries by providing fire alarm in the
business so that people of the business can get aware about the incident can
save themselves this organisation has trained their employees accordingly so
that they can use their skill at the time of requirement training the staff in the
appropriate manner will helps in maintaining healthy working environment in the
business by reducing the chances of conflicts in the business (Patil, 2018).
 Governance; It helps in measuring the ethical behavior of the company so that
environment of the company can be analysed properly in the marketplace. it is
important for the business to follow all the laws which are given by the
government so that smooth functioning of the business can take place in the
market because if the business will not follow the laws then it affect the goodwill
of the company in the marketplace mandarin oriental follows all the laws which is
given by the government due to which its reputation in the market is high as
compared to another organisation in the market. following all the law helps in
increasing the goodwill of the business in the market due to which its demand in
the market will get increased automatically.
 Citizenship: If the company is taking citizenship then they helps in developing the
growth of the economy by making social efforts in the making they helps in
fulfilling the needs of the society so that growth of the country can also take place
which further helps in developing the goodwill of the business in the marketplace.
mandarin oriental also involve in the corporate social responisility to helps the
society so that growth of the company and economy can take place in the
economy if the organisation is contributing in the welfare of the society the it will
helps in developing the growth of the society due to which people will get
attracted towards the services of the company which will helps in developing the
goodwill of the business in the marke.
 Leadership: leaders of the company helps in maintaining the performance of the
business so that its profit can be increased in the market they helps in developing
the services of the company in the market they helps in the increasing the
revenue generating of the business by developing the services of the business
and if services of the business will get developed then it will automatically
develop the goodwill of the business in the market due to which profit if the
business will also gets increased and goodwill of the business will also gets
developed in the economy Leaders of mandarin oriental helps in motivating the
employees by motivating and guiding them towards the assigned task so that
performance of the company can also be developed in the market.
 Performance: if the performance of the business is not matching the expectation
of the customers then it can affect the overall growth of the company because
people will not be satisfied by the services of the company due to which they can
face loss in the business. in the hospitality industry if the services of the business
will not match the expectation of the customers then it can affect the goodwill of
the company due to which company has to perform accordingly.

Reputation drivers impact
If the company is not meeting all the 7 reputation drivers then it affect the reputation
of the business in the marketplace due to which company will loose its profit and
customers in the economy because if the reputation of the business will not be good
then people will avoid taking the services of the company which can affect revenue
of the company There are some reputation driver which is not followed by the
mandarin oriental due to which incident has been occurred in the company which
has affected the demand of the company in the market because people are scared
after the incident which has taken place in the business. that incident does not harm
the people but people are scared that it can happen again in the business due to
which they avoid taking the services of the business even if every thing will be
reinnovate in the business but people have developed the image in their mind
regarding the incident. Reputation helps in identifying the journey and growth of the
business in the marketplace because on the basis of the reputation demand of the
company is identified in the economy (Valdez-Juárez, 2018).
Current management practices and alternate perspectives
Mandarin oriental hyde park has developed various services after the fire incident
so that customers can be attracted towards the business and goodwill of the business
can be build effectively. they developed various services of the stay of the customers
which is more innovative then before after the fire incident the company has been in big
loss so to overcome from this loss they have developed their services in the market so
that competitive advantage can also be gained in the market managers of the business
is hiring the well skilled employees in the business so that better services can be given
to the customers in the market and more profit can be earned in the marketplace. if the
organisation will not develop its services then they cannot be able to build the reputation
of the business because of which company will not be able to gain trust of the
customers and will also loose the market share of the company which can affect the
growth of the company in the market there innovating various services to maintain the
customers loyality in the business and chances of incident can also be removed from
the business because if the customers will not gain the trust of the business regarding
the mishappening then it can affect the productivity of the business in the market.
company should analyse the requirement of the customers so that services can be
developed accordingly in the business and growth of the business can also be
increased in the marketplace. there are various new technologies which has been used
in the business to provide services to the customers in the market it also helps in the
growth of the company in the market various technology helps in reducing the workload
in the business which will also helps in developing the services of the business which
will attract the attention of the customers in the marketplace. if the managers of the
business will not innovate their services in the market the it can affect the growth of the
organisation which will also provide the advantages to the other companies after the
incident it has become very difficult for the people trust the organisation which has
increased the demand of other organisation in the economy so to increase the profit of
the company it is important for the business to develop its services after analysing the
services of the competitiors so that various advantages can be gained by the business
and revenue of the company can also be increased as compared to other business in
the market. Organisation should check the facilities before providing to the customers so
that customers cannot face any issue while the stay and increase the customer loyality

in the business because customers of the business helps in increasing the profit of the
company they also helps in developing the reputation of the company so that its
demnad can be increased in the market and profit of the business can be increased in
the market. managers are maintaining the effective communication with the employees
so that chances of conflicts can be reduced and healthy working environment can be
created in the organisation (Zhang, 2020).
Conclusion and Recommendation
As per the above report it has been analysed that there are various issues which
can be faced by the business after the incident which has taken place it spoiled that
reputation of the company in the market even though that incident has not affected any
person in the company but people are scared in experiencing the services of the
business due to which goodwill of the business has been spoiled in the market. there
are various reputation drivers which has been discussed in the business on the basis of
which reputation of the business is developed and growth of the business also take
place in the market. there various business drivers which has not been followed by the
company which has affected its reputation in the economy. if the business wants to
maintain its demand in the goodwill in the market then it important for the business to
plan various strategies in the business so that growth of the trust of the customers can
be gained they should follow all the reputation drivers effectively so that in future they
cannot face any incident again and can increase their profit in the marketplace.
organisation should also train its employees accordingly so that chances of incident can
be eliminated completely from the business. managers should analyse the perform of
the business by identifying the strength and weakness so that improvement in the
business can be done accordingly in the business and profit of the company can also be
increased. Improving the services of the business on the comntinous basis will help in
increasing the services of the business which will also helps in developing the goodwill
of the company so that market share of the business can be increased and growth of
the company can take place in the economy.

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