M&S Business Context: SWOT, PESTLE, Leadership & CSR Analysis

This report provides a comprehensive analysis of Marks and Spencer (M&S), a UK-based company dealing in home goods, food, and clothing. It covers internal and external analyses using SWOT and PESTLE frameworks to understand the factors affecting the business. The SWOT analysis identifies the company's strengths, weaknesses, opportunities, and threats, while the PESTLE analysis examines political, economic, social, technological, environmental, and legal factors influencing M&S. The report further explores how alterations in PESTLE components impact opportunities and threats and suggests strategies to mitigate weaknesses and capitalize on opportunities. Additionally, it recommends a suitable leadership style for M&S and examines the company's corporate social responsibility initiatives, providing a thorough overview of M&S's business context and strategic considerations.

Context of Business

Table of Contents
INTRODUCTION ......................................................................................................................1
MAIN BODY .............................................................................................................................1
Examine internal and external analysis on the basis of considered company:...........................1
Examine how the alteration in pestle components has influenced the possibility and
threats:.........................................................................................................................................4
Retail industry positive points to cut down the impact of threats and weaknesses on
opportunity :................................................................................................................................4
Recommend a suitable leadership style :.................................................................................5
Examine comment on their corporate social responsibility in the process utilising
evidence from your research. ....................................................................................................7
CONCLUSION ..........................................................................................................................8
References:.......................................................................................................................................8

INTRODUCTION
Business is a structure which is being created with the aim of making money and grow
the company in an effective way. The major aim of outlining a business enterprise is to
provide a goods and services in order to satisfy the needs and wants of the users and make
them a loyal consumer so that concern have a long term sustainability in the market place
(Muthukannan, Tan, Tan, and Leong, 2021). For running an organisation in an effective way
it requires a various functional areas so that they can have a systematic working and
effective operations with in a company. The report is based on Mark and Spencer it is UK
based company it was founded in 1884 by Thomas mark and Michele Spencer. They deals
In home based goods, food products and clothing products. The report will cover internal
and external analysis in relation of considered company. Further it will explain different
leadership models and global impact of possibility and threats.
MAIN BODY
Examine internal and external analysis on the basis of considered company:
Swot analysis -
It is a internal analysis which helps in understanding the factors that can effect the business
and its surrounding in both way (Kowalska-Pyzalska, Kott, and Kott, 2020). These factors can
be control and change as per the requirement. This theory is Impactful in the business
concern. The further discussed in below :
Strength
1. The company is well known brand in
global market place. It is treated as luxury
product by the users.
2. Concern has huge amount of outlets in
different regions so that consumers can reach
anywhere easily.
3. Strong concentration on growing user
experience so that they can be a loyal
consumer.
Weakness
1. powerful rivalry with other brand can be
leads to limited market share in the retail
market.
2. Being a well recognised brand they
require to secure their brand from abuse of
false imitations goods.
3. Too much reliable on UK market create
it vulnerable to market conditions in the
domestic country (.Azubuike, and et., al.,
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2018).
Opportunity
1. Company can develop their networking
sites to spread awareness of the goods and
grow the brand value in the market place.
2. They can establish new stores and outlets
to new market or country that offers more
profit and goodwill.
3. Contour their clothing section with new
design and attractive design that attracts the
users in a influential way.
Threat
1. Other competitors outlets are a threat
because of their discounted values it can
reduce the consumers base of the company.
2. As being a global retailer they are included
with various political facts in nation where
they serve services in global market place.
3. modifying trends of wearable can be a big
threat for the company it can lead to
reduction in the sales volume.
This analysis is a proven management framework which enables a brand like M&S, to
criterion its business and performance as comparison of the rivals. M&S is one of the largest
leading brands in the lifestyle and retail sector (.Nasir, and et.,al., 2022).
Pestle analysis -
It is framework which is being used to analysed the external forces that effect the
business and its operations. Its factors plays an essential role in examine a business strategy
that will assist the organisation in overcoming the issues it is facing presently. The factors
are elaborated in below :
1. Political factors : This is refers to the governing policies and activities that is
occur in economic system of the country. It considers tax policy, trade restrictions,
and many others. In context of M&S, it is the first major retailer to go down the fair
trade way on both the segments, namely clothing and foods. Brexit movement has
triggered a wave of risk for business operations in the UK. This final majorly
change the political landscape of great Britain and consequently effect company
operations.
2. Economical factors : These factors considers a factors like inflation rates,
taxation policy, tariffs and many others. These factors directly effect the business in
normative way. In order to M&S, financial crises can effect the business negatively,
the company has been effected by the crises as the company has to make job cuts of
2 % of their employees. The financial condition impacted the company capability to
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give discounts as the establishment piece off the starting idea of offering a
discount of 20 % on x mas (Caspersz, et., al., 2019).
3. Social factors : This factor includes cultural norms and expectations, health
consciousness, population growth rate, age discrimination, health and safety. These
all considered points effect the business in both ways. In relation of M&S, concern
appeal to various market in terms of social class and demographics, this has major
implications on how they manage present issues in the market place. The quality of
the company products makes them best retailer in the segment. There was rise in trade
when credit cards were announced in the market newly whereas company took
advantage of this opportunity and permit its users to pay through credit cards which
further grow its sales (Ricci, and et., al., 2021).
4. Technological factors : Technologies are changing rapidly and it is important for
company to adapt it frequently so that business can have competing advantage. In
order to M&S, they have announced technology transformation programme that
would capable the company to become a digital first business and commercial
technology functions that would leads to growth for the businesses. The concern
concentrate of a new technology which would crucially assist company in using
new equipments considering the implementation of industry quick technique.
5. Environmental factors : Global warming and the increased requirement to switch
to sustainable resources. In includes weather forecast, climatic changes and many
others. In relation of M&S, it introduced their own green policy which they now
refer to strategy A. it is starting adopted by the company to have a positive effect
on the health, communities and on the earth. They also have acted as a link for
declining the disparities in the society (Muya, Kabugumila, Moses, and Shatta,
2022).
6. Legal factors : This is last factor that effect the business and it considers modification
in legislation effecting , changes in business laws and these alteration directly effect
the operations of the structure. In relation of M&S, they constantly conducts training
sessions on areas such as health and updates so that they can keep updated with the
changes in current laws and legislations. They were eventually convicted of two charges
on of them is based on health and safety at workplace act 1974 in regards to take
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measures for introducing rules towards the security of the staff (Koniagina, and et.,
al., 2020).
Examine how the alteration in pestle components has influenced the possibility and threats:
As it is evaluated that the roles of management is to control and determine the
alteration so that decision that might be developed in an effectual styles. This part will
deals with different opportunities ad threats that are elaborated in below :
Opportunities :
Political and economical components have varied manner of dynamical modification
that will get impact its global areas of possibility. The political factor like movement
happened Brexit create an essential change for M&S to expand their stores of product and
services by including efficient documentation of assignments. In economic components it
will considers various groups of modification in the value of fuel of the particular value of
products.
Threat :
It will definitely effect because of technical and environmental sepration that will
include as the threat. It will also decline the threat like technical changes that are
presently being important. The company will not implement their operations and will
action to reduce the sections of threat or issues. As well as it will increase the social
programs by which changes will happen in the market place. Surrounding and legal
components will reduce the style of threats to organisations like the management that are
capable of increasing their cost of particular individual by maintaining laws (Lin, Wang,
and Sheng, 2020).
Retail industry positive points to cut down the impact of threats and weaknesses on
opportunity :
M&S, are growing and maximising their services by providing consumer satisfaction.
It will relate to the company that are using the chances with the vision and mission of
reducing impact of the threat and weaknesses. Hence it will be effective to implement all
activities and others activities.
 Company is managing and controlling their values and economical strategy to
upgrade their operations easily and it will also measure and examine prevailing
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operations. It will also manage the way to implement the policy that will reduce
there conflicts in relation of the challengers.
 The company execute various terms of the services to the different nations and they
use digital networking sites and social media programs as effectual and efficiently.
 Thus, they are using lower factors of valuation strategy that are to be refers as
strength to ascertain it and make it effective to minimise the threat issues. The basic
fundamental issues will relate to the alteration to the modified hurdles will relate to
the changes in the cost of goods by governing bodies (Salwa, and Sudarsan, 2018)..
Recommend a suitable leadership style :
It is refers to the management classifications attitudes when directing, motivating,
guiding and managing groups of units. Good controller can motivate political drives and
social changes. They can also encourage other too in order to action create and innovate.
Good leaders create the operations more effectively and systematically. Manager Is
capable of a particular to attract and advice followers for the aim of improving
organizational productivity. If the company has not implemented an leadership style then it
becomes an inefficient to operate their business constantly. The leadership style has varied
theory here elaborated is of Daniel Coleman of six components which are elaborated as :
1. commanding leadership style : This style is known as the directive leading style.
In this kind of leading style all the decision making activity is done by the group. High
management and follow up interlinked with high transparency in rules, roles and
expectations are core parts of this leadership style. It can be more effective but with
few exception only in less skilled group and decision should be created very fast. It
can be easily engaged, specifically in teams with high educated in difficult
environment.
2. visionary leadership style : this type of style is certain times also authoritative
leadership style. This type of management understands the big picture as sets
explained to the industry. A great vision manages to communicate and explained
to the industry feel encouraged to communicate and determined to the company to
feel motivated and analyse how they will be beneficial through their education. It is
good leading style it still should not be observe. Too much of this can leads to short
run operations and operational subjects (.Al-Malki, and Juan, 2018).
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3. Democratic leadership style : it is kind of leading style in which empowered team
takes full participate in the decision making strategy. Any kind of individual can
bring forward thoughts and creativity. There is a strive for uncertainity in decision
making. It is an effective style of leading but can certain times be too slow when
decisions are required quickly. Use it at appropriate time and to the correct
message. And it can punctual initiate and idea manufacturer. It can created ample
complicatedness and bring person jointly as a team with crucial reduction of conflicts
between the governmental reforms.
4. coaching leadership style : It is the leading style when the leader trained their
groups to improves in the long term to become better respective and professional.
Utilising the leadership style the person can create a very high committees assignment
and trueness in their teams. Improving the units members will eventually nurture
them to become coaching trainers itself. That after generations of trainer can
constantly to train so that they can be a better developed in action in long run. It is
time taking style and needs a lot of ability on the section of the management. It will
only operate if the person having coaching is motivated and satisfied with the
feedbacks.
5. Affiliation leadership style : this concentration more on relation and people. During
concentrating on keeping all team members satisfaction, the positive leading leads
to trust and harmony with the units individual and between them. There is a lot of
natural process, acknowledgement and administrative district in this style, which assist
to design team spirit and cohesion. Such as the other styles leads to exploitation
afflictive leadership style can have trouble effects. This approval to reverberant
leading by people closer collectively and making a consonant working surrounding
with a lot of trust and cerebral support. The beginner has found a positive
correlativity between association status and clearness, mortal , standard and other
abstract division of a technology.
6. pacesetting leadership style : this has the absolute focus on acting and results. This
leaders cypher but characteristic from group associate and person. This is best for
short term objectives when outcomes are all the substance but it can be draining for
everybody in the long term and tends to demotivate and stressed with in the unit. It
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can be devastating for morale and leads to high tension phase and high turnover ratio.
It approval to the groups by gathering situation and goals jointly providing the idea
by gathering hurdling and verifiable jointly (Thomas, 2020).
It is recommended from above report that while conducting a concern occurrence of
situation is natural where it go important to be ready for this and defeat the issues. In case
any difficulty rise in conducting business then leading style assist to convey changes and
control their presentation effective due to pandemic sales of M&S, have been confirmed
reduced and people feels risk to purchase the products where democratic leadership style
is effective as it assist to establish safe and secure shopping for their buyers by executing
changes. The person and employees keep all carefulness during a event that could help to
motivate workers to buy their goods in such retail ready to execute well. This also help
to develop business constantly. The recommended leading style is effective for business as
it makes feel to the employees valued with in the company moreover it makes the decision
more creative and attainable.
Examine comment on their corporate social responsibility in the process utilising evidence
from your research.
It is refereed to the actions and policies utilised by organization that have affirmative
attractions on the business concern surrounding. For every organization it is required to have
concentration over CSR act that brings improvement in organisation implementation. In
research, it is found that if company is executing CSR activities then it will advantage to
add social percept as well as company is Implementing sales in altering surrounding. Due
to pandemic most business are facing issues where it become essential to resolve issues
and manage all events attainable (Ongsakul, Jiraporn, and Jiraporn, 2020). Make a trend a
good culture can create champion efforts on surrounding sustainability. M&S, contribute
some percentage of their total revenue in charity that utilised in education, road making and
keep the environment clean and neat. This can assist to develop the social perception and
brand value in changing surrounding. Commit to waste and plastic minimising at M&S
and with in the supply network has decided to decline the use of plastic that assist to
impress users and gives health in changing surrounding.
Thus, from all the above study it has been analysed that M&S includes in CSR process by
the understanding demand of their business and contribution to complete the company
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objectives. This also help the management to operate foe workers welfare. The management
analysis what is conducting in marketplace and introduce changes that can assist to complete
objectives of the company (Choi, and Choi, 2021).
CONCLUSION
It is concluded from above report that management and executives of the company will
requires to implement the strategic action and tactics with an effective course. The market
situation impact directly certain group of quality that will get attained as effective and
successful surrounding within the company. It has been described in above discussion the
analysis of external and internal analysis that assist in understanding the factors that can effect
the business organisation in an effective way. Further it has explained the evaluation that
comes after analysing the swot and pestle models the possibility and threat that effect the
business. In third section it is discuss the different kind of leadership models and
recommendation a one theory to consider company. In last it has explained that importance
of CSR and how the considered company is using it. The report shows that business requires
a particular leading style so that they can operate their organisation systematically and they
can achieve a n objectives in an attainable way although it is essential to motivate their worker
so that their productivity can be increased.
References:
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