This thesis, submitted to Binghamton University in Spring 2010, conducts a geospatial marketing analysis to determine the feasibility of online grocery shopping and delivery in Manhattan. The research delves into the history of grocery stores, the evolution of online grocery platforms, and the demographics of online shoppers. It examines variables affecting consumer behavior, including gender and income, and their impact on online purchasing decisions. The study utilizes census data and geospatial analysis techniques to assess market potential, considering factors like warehousing, truck routing, and the distribution of grocery stores in Manhattan. The thesis explores the challenges and opportunities of online grocery services, providing insights into consumer adoption, market segmentation, and the competitive landscape. The analysis includes detailed figures and tables, offering a comprehensive overview of the research methodology, data analysis, and key findings related to the viability and potential success of online grocery businesses in the urban environment of Manhattan.