Report on ManoMano's E-Business Model, Market Analysis, and Strategy

This report provides an analysis of ManoMano's e-business model, focusing on its commerce orientation, value proposition, and revenue generation strategies. ManoMano utilizes an internet-based approach to facilitate cost-efficient transactions for both customers and sellers of home improvement products. The company creates value by offering a wide range of products in a user-friendly manner, emphasizing transparency and competitive pricing. Its revenue model is based on merchandise sales through a virtual storefront and online catalog. Operating in the competitive home improvement e-commerce market, ManoMano faces competition from companies like Leroy Merlin and Kingfisher. The report recommends that ManoMano adopt promotional tactics, such as discounts and offers, and invest in digital marketing to further expand its business and gain a competitive advantage.

VIRTUAL BUSINESS

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
E-business model.........................................................................................................................3
Value proposition.........................................................................................................................3
Revenue model............................................................................................................................3
Market opportunities and competitive environment....................................................................4
Conclusion and Recommendation...............................................................................................4
REFERENCES................................................................................................................................1

INTRODUCTION
E-business can be defined as a business which is made performed with the use of internet
and electronically (Laudon, and Traver, 2019). ManoMano is one of famous company which
operate its online website and make sales of its home improvement products. This blog cover the
aspect of E-business model, value proposition concept, revenue model as well as market
competition and opportunities.
MAIN BODY
E-business model
The ManoMano adopt the commerce orientation business model by which it offers cost-
efficient transaction for its customers as well as seller of goods and services. ManoMano use
internet based process that will support and substitute traditional intermediation (ManoMano,
2022). Since ManoMano operate as commercial company that use internet in order to
commercialise its business and transaction. With the approach towards the concerned model the
ManoMano perform its business operations.
Value proposition
In order to create value, the ManoMano offer a wide range of its product in a user friendly
manner. With the enabling of user friendly access, the ManoMano create value of its product.
The aspect of transparency and best deal with discounted price is also a feature of ManoMano
website with reference to value creation. The vale can be created with the enabling of high
quality product in a user friendly manner (Bohnsack and Pinkse, 2017). As it was observed on
the website the product of the ManoMano are arranged and accessible in a user friendly manner
which clearly signify that with the mode of easiness and simplicity the ManoMano create value
for its customers.
Revenue model
The ManoMano follow the merchandise sales model under which it makes sale of goods
with the exchange of money at the time of transaction. This is categorised with the virtual
storefront and online catalogue of ManoMano (ManoMano, 2022). With the offering of online

sales, the company may revenue. Being a commercially operated website the adoption of
merchandise model enables the company to make sales of its products online so that it can raise
revenue along with earning of profit.
Market opportunities and competitive environment
The market under which ManoMano operate its services is related with home improvement
e-commerce platform. This is a major market in respect to UK and other countries. Raising of
interest of customer towards the improvement of their home has raised various market
opportunity for ManoMano.
There are large number of competitors which operate in the same market place. These may
majorly include Leroy Merlin, ModoBath.com, Kingfisher, MadeiraMadeira and various other.
With the persistence of strong market competition, the ManoMano face issues in terms of
operation of its business.
Conclusion and Recommendation
From the above report it can be concluded that ManoMano offer its product in a
consideration towards the value proposition model. In the same way it also follows the
merchandise method that will lead to raise its sales and revenue.
Recommendation:
 In order to further expand its business and grab competitive advantage it is recommended
to ManoMano that with the grabbing of high sales the company need to adopt some
promotional tactics which may include the providing of discounts and offers. This tactic
will lead to raise the sales of the company along with raising the revenue.
 An adoption of digital marketing is also recommended to ManoMano so that it can raise
awareness of its product and company.

REFERENCES
Books and journals
Bohnsack. R., and Pinkse, J. (2017). ‘Value propositions for disruptive technologies:
Reconfiguration tactics in the case of electric vehicles. California Management Review,
59(4), 79-96.
Laudon, K.C., and Traver, C.G. (2019). E-commerce 2019: business, technology, society,
Pearson
Online reference
ManoMano., 2022. [Online]. Available through <https://www.manomano.co.uk/>
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