Eastern Green Marketing: Manufacturer-Distributor Partnership Analysis

This project is a comprehensive analysis of the partnership relationship between manufacturers and distributors, specifically within the context of Eastern Green Marketing (EGM). The research delves into the factors influencing these partnerships, exploring challenges, impacts on business development, and strategies for long-term sustainability. The study investigates the challenges faced by both manufacturers and distributors, the effects of their relationship on business outcomes, and the impact on revenue generation and customer satisfaction. The methodology includes a literature review, research design, data collection, and analysis using statistical tools like Pearson Product Moment Correlation and Regression Analysis. The project provides recommendations for company management to improve partnerships and enhance performance within the green marketing sector. The research covers key aspects such as strategic alliances, B2B communication, conflict resolution, and the overall success of the partnerships, offering valuable insights into this critical business relationship.