Manufacturing Strategy: Toyota, Emirates, Amazon, Adidas

This report provides an in-depth analysis of the manufacturing strategies employed by Toyota, Emirates Airline, Amazon, and Adidas. The report begins with an executive summary highlighting the importance of market advantage and the role of organizational management in formulating effective strategies. It then delves into the mission statements and competitive strategies of each company, examining how they have achieved and maintained their market positions. For Toyota, the report focuses on its cost, differentiation, and leadership strategies. For Emirates, it explores the airline's service differentiation and cost-effectiveness. The analysis of Amazon highlights its market niche strategy, unique activities, vertical integration, and strategic alliances. Lastly, the report examines Adidas's corporate strategy, technology investments, and partnerships. The report concludes by emphasizing the significance of innovation, customer focus, and effective supply chain management in achieving sustained competitive advantage.

Manufacturing Strategy 1
MANUFACTURING STRATEGY
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Manufacturing Strategy 2
Table of Contents
Executive summary 3
Introduction 4
Part A 4
Toyota company 4
Emirate Airline5
Part B 6
Amazon Company…………………………………………………………………………….....6
Adidas Company ……………………………………………………………………………..…7
Reference………………………………………………………………………………………...............9

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Executive Summary
A market advantage is critical to a Company operation. In recent decades, businesses
have to carry retrenchment and some close down because of constant loss due to competition
in the market. It's the responsibility of the organization management to formulate measures that
enable the business to operate smoothly and remain competitive by producing products as per
market demand. Clear mission statements and business objective is critical in ensuring the
organization have a purpose in every operation. Investing more in technology and innovation is
crucial in ensuring the businesses remain competitive in the market. This report seeks to
evaluate mission statements and market strategies of varies organizations which has enable
them to stay competitive in the market.

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Introduction
Successful companies usually have feasible and clear missions. Many companies have
been closed because of unrealistic missions and competition in the market. Manufacturing and
service industries are most competitive due to technological advancement which keeps
changing each day. This report seeks to evaluate Toyota and Emirate's mission statements also
identify primary strategies that are competitive advantage to them.
Toyota Company
Toyota manufacturing company is one of the largest and competitive motor companies
in the world. Toyota's mission statement: To attract and attain customers with high-valued
products and services and the most satisfying ownership experience in America. Toyota has
remained too attractive to many customers beyond America and Japan, where the Company
was established in 1933. The Company adopts primary strategies to add competitive
advantage, which involve cost, differentiation and people or leadership (Chiarini, 2012)
Toyota products are affordable for all its customers regardless of their status. The cost of
acquiring Toyota vehicles is cheaper compared to other manufactures in the market. The
Company has distinguished itself more competitive through the production of a high volume of
different car models (Monden, 2011). With product innovation, they can sell many vehicles
through economies of scale. For the 2019 financial year, the Company was able to generate
$272 billion through its sales.
Toyota products are differentiable from other manufactures. One can distinguish the
Toyota model in the market. Their vehicles are fuel efficiency and are very reliable, making most
customers like Toyota vehicles in the market. The Company has invested more in technology
and innovation, making it the best car manufacturing model in the world (Mensah & Merkuryev,
2014)
Toyota manufacturing company leadership is one of the best in the world. With many
branches in different Countries, the staffs are hardworking and aggressive, making the
Company remain attractive to most graduates. The Company has created the best culture
where work offers the best services to the clients.

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Emirate Airline Company
Emirate Airlines is the largest Airline Company in the world, with offices in over 200
Nations. Emirate Airlines' mission: "we exist to deliver the world's best in-flight experience." The
airline industry is competitive, with many companies coming up with new services. Emirate
company service is cost-effective, attracting many customers worldwide. The cost of
transporting cargo with Emirate Airline is efficiency generating a 5% revenue increase in the
2018/2019 financial year (Nyarko, 2010).
Emirate Company services are differentiable from other Companies. The Company jets
are modern ones with beautiful seats that passengers enjoy while on long journeys. With recent
passengers and cargo jets, the Company is able to attract customers across the world. Emirate
Jets have unique trademarks that distinguish them from other companies. Its best service has
enabled it to expand continuously acquiring new jets (Sundarakani et al, 2018).
Emirate Airline leadership is one of the best in the business sector. With many branches
across the globe, the Company has services run efficiently. Staffs offer best services to
customers which attracted many stakeholders (Nataraja & Al‐Aali, 2011). With Company
headquarters in Dubai, the Company has thousands of employees from many Countries. The
Company has the best policies that look after workers' welfare. With the best engineers and
pilots, Emirate Airlines attract not only customers but also top graduates to work with the
Company.

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Part 2
Amazon
Amazon is a multi-billion Technology Company with its headquarters in the United
States. The Company offers artificial intelligence, e-commerce and digital streaming services.
With 750,000 staffs from different cultures, the Company has generated steady income over the
years. Competition from Apple, Google and Microsoft has make Amazon grow healthier through
innovation and qualified staff. This analysis assesses Amazon's strategies in terms of
competitive advantage making then Company most successful (Robischon, 2017).
Positioning and finding a market niche strategy was put in place by amazon to win more
customers. The organization created unique products that stand itself in the consumer's eyes.
The Company started in 1995 as an online book shop. The founder Bezos came up with many
objects over the years to expand the business to international standards. Bezos choose the
books industry because there were only two significant suppliers of books in the USA and most
of them were hardcopy (Kimble & Bourdon, 2013). Thus, Amazon came up with the idea of
providing online books at an affordable price to attract more customers.
Unique set of activities. The Company performed many activities which were
propositional to customers' needs. The main objective was to guarantee low price and large
volume of materials for customers' needs. Thirty days return policy was introduced in 1995
when the Company started its services to curb fears among clients and also to win market
demand.
Vertical integration is another strategy implanted by Amazon to gain a competitive
advantage. Amazon expanded its technology development and invented applications to
increase sales. Fingerprints sensors and applications used in phones and iPods are the latest
move by Amazon to improve its service delivery most securely and conveniently.
Strategy formulation and strategic alliances are another measure taken by Amazon to
gain a competitive advantage. The Company invested more in technology innovation and
reducing its prices as compared to its competitors. With intelligent experts and dedicated staff,
the Company ensures it was providing unique and efficient services. Salesforce.com and
Amazon Web Services form a strategic alliance as a measure of delivering its services most
efficiently. Services such as Alexa, Amazon VPC and AppStream 2.0 were integrated enable
clients can manage data. The partnership ensures mutual befits between the two organizations.

Manufacturing Strategy 7
The main goal of the alliance was to increase access to new technology, reduce cost and
enhance development and research (Kotha & Basu, 2011).
Service organizations face constant competition from emerging businesses due to
technological advancements. Bezos and Amazon management has ensured the Company
hires skill staffs and invests more in modern technology to curb market competitions. The
marketing department also has also strike many sponsorship deals with big Companies across
the world as measure of advertising Amazon across the globe. The Company has not only
helped to learn sectors but has also helped many communities across the world in providing
humanitarian assistance through donations.
Adidas
Adidas is a multinational organization that majorly deals with the manufacture of foot
wares, accessories and clothing. The Multibillion Company is situated in Herzogenaurach in
Germany with many branches across the world. The Company was started in 1924 as Dassler
brothers shoe factory but later changed to Adidas after Rudolf and Adolf join to operate the
business. In 2018, the organization's net income was € 1.702 billion making it one of the biggest
and profitable Companies in the world. To compete effectively with other companies in the
industry, the Company formulated many strategies to enable it to have a competitive advantage
over other companies in the market (Jayawardhana, 2016).
Corporate strategy is one of the measures implemented by Adidas to add a competitive
advantage in the market. Creating the new summarizes the business plan of Adidas Company’s
strategic plan. The Company's ambition of driving bottom and top growth is mainly focused on
increasing the company brand significantly. Besides creating a performance culture, Adidas
emphasize on increasing speed in production and open source. Major branches of Adidas built
in major cities with a large population. The management ensured that it maintains open source
by letting enjoy full participation.
Technology investment is another investment strategy taken by Adidas to gain market
advantage. Clients always need the best experience and personalized products that are of high
quality and affordable. In 2017, the digital technology team was established with the
responsibility to initiate digital strategies, which is critical in the decision-making process. Adidas
app and e-commerce services have provided marketing platforms where the Company access
its performance and reach more market across the globe.

Manufacturing Strategy 8
Partnership and sustainability strategies are essential in gaining customers' trust. This
measure is most effective in achieving market advantage. Adidas has strike many sponsorship
deals with varies football, rugby and basketball clubs in major leagues in Europe and across the
world (Shams, 2016). With many fans around the globe, Adidas can advertise its products by
manufacturing footwear and jersey of clubs. This mutual benefit has enabled clubs and Adidas
to grow over the decades. Sponsoring significant sports events such as Olympic, world cup and
various tournaments has help Adidas increase its sales significantly. Adidas has also worked
jointly with competitors such as Reebok to capitalize on the market gap.
Effective supply chain management has help Adidas to make delivery across the globe
in an efficient manner, thus gaining customers' trust. Gaining market trust has enabled Adidas
to strike many deals, which put the organization at a higher rank compared to other
manufacturers. The Company has over 59000 qualified and innovative employees with modern
machines to manufacture bulk products to meet market demand (Ind, 2017).
To remain competitive in the market, Adidas has focused on customers' demands. Well,
equip customer care services to play a lot in making the manufacture maintain its excellent
reputation for quality delivery. Technology advancement and market diversity has brought
competition in manufacturing industries whereby many Companies closes down due to poor
strategy. Adidas management stability and innovation have ensured the Company attracts
talented innovators by offering the best working conditions. Many branches across China,
Vietnam and Europe have enabled bring services close to the consumer, thus gaining market
advantage.

Manufacturing Strategy 9
Reference
Chiarini, A., 2012. Lean organization: from the tools of the Toyota Production System to lean
office (Vol. 3). Springer Science & Business Media.
Ind, N., 2017. adidas: rediscovering the source of its success.
Jayawardhana, A., 2016. Financial Performance Analysis of Adidas AG. European journal of
business and management, 8(11), pp.74-82.
Kimble, C. and Bourdon, I., 2013. The link among information technology, business models, and
strategic breakthroughs: Examples from Amazon, Dell, and eBay. Global Business and
Organizational Excellence, 33(1), pp.58-68.
Kotha, S. and Basu, S., 2011. Amazon and eBay: Online retailers as market makers. The
market makers: How retailers are reshaping the global economy, pp.155-180.
Mensah, P., & Merkuryev, Y. (2014). Developing a resilient supply chain. Procedia-Social and
behavioral sciences, 110(1), 309-319.
Monden, Y., 2011. Toyota production system: an integrated approach to just-in-time. CRc
Press.
Nataraja, S. and Al‐Aali, A., 2011. The exceptional performance strategies of Emirate
Airlines. Competitiveness Review: An International Business Journal.
Nyarko, Y., 2010. The United Arab Emirates. Some Lessons in Economic Development.
Robischon, N.O.A.H., 2017. Why Amazon is the world’s most innovative company of 2017. Fast
Company Magazine, 2.
Shams, S.R., 2016. Capacity building for sustained competitive advantage: a conceptual
framework. Marketing Intelligence & Planning.
Sundarakani, B., Abdul Razzak, H. and Manikandan, S., 2018. Creating a competitive
advantage in the global flight catering supply chain: a case study using SCOR
model. International Journal of Logistics Research and Applications, 21(5), pp.481-501.