Maori Economy: Business Culture and Opportunities Report

This report provides a comprehensive analysis of the Maori economy, its business culture, and the opportunities it presents. It begins with an introduction to the Maori economy's significance and its historical context, including its international trade activities and the diversification of business operations. The report defines the Maori economy and the characteristics of Maori entrepreneurs, highlighting their connection to tradition and land. It explores the drivers of Maori entrepreneurship, including cultural factors and the impact of the Treaty of Waitangi. The report also discusses the significance of the Maori economy in New Zealand, the changes that have taken place, and the impact on various organizations. Examples of successful Maori organizations like Miraka and Waikato Tainui are examined, along with the working styles of Maori entrepreneurs. The report concludes by emphasizing the growth and cultural influence within the Maori economy and its impact on business operations.

Running head: MARKETING PLANNING AND CONTROL
MARKETING PLANNING AND CONTROL
Name of the Student
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Author Note

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Introduction
As opined by Brougham, Haar and Roche (2015), the Maori economy has developed
a long history in the international trade based activities. Different types of authorities,
employers and businesses have self-identity related to Maori. Maori also has a significant
proportion in the assets that have been gained by the New Zealand economy. The primary
sectors that are a part of the economy of New Zealand mainly include, fishing, lamb
production, forestry, beef and sheep production, production of kiwifruit and dairy production
as well. The products that are developed and provided by these sectors have to face the
highest levels of tariffs in different export based markets. The Maori economy has started
diversifying its operations in different investment based areas that include, geothermal,
education, services and housing and tourism (Cole & Martin, 2018).
The brief in the report will be mainly based on the ways by which business operations
can be conducted in the country. The business culture that is followed as a part of the Maori
economy will also be analysed in the report. The significance levels of Maori economy are
also an important part of the brief that will be developed in the report. The opportunities that
are provided by the economy to the Maori entrepreneurs are a major part of the discussion.
Discussion based on Maori business
As discussed by Haar and Staniland (2016), the re-emergence that has been depicted
by the Maori culture in the recent times has affected the expansion of Maori business based
sector. The diversification of business activities is a major factor that has affected Maori
culture in a huge manner. The assets related to Maori business have been augmented in the
recent years with the help of settlements related to the initial claims which have been made
by the Maori tribes. The Treaty of Waitangi has an impact on the business operations that are
performed by Maori entrepreneurs. A major focus is thereby on the development of future

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goals for the Maori business organizations based on the growth that has been shown by the
organizations (Haar, Roche & Brougham, 2018).
Definition of the Maori economy
As discussed by Henry & Wolfgramm (2018), Maori enterprises have been successful
in making a mark in the Maori economy. The growth levels of the economy and different
organizations that operate in the country have also been an important part of diversification of
Maori. The asset base of Maori economy was around 9.4 Billion Dollars in 2001 and the
figure has risen up to 16.5 Billion Dollars by the year 2006. The worth of the Maori economy
in the year 2010 has been estimated to 36.9 Billion Dollars. The multifaceted contribution
that is provided by Maori to the New Zealand economy is a major factor that has been able to
attract different organizations in the country (Houkamau & Sibley, 2017).
Defining a Maori entrepreneur
According to Janke (2018), the owners of different business organizations that are a
part of the Maori economy can be termed as the Maori entrepreneurs. The Maori
entrepreneurs have a strong sense based on the guardianship over sea and land. The growth in
Maori business based operations is based on the ways by which Maori entrepreneurs are able
to become a part of the economy. The connections that the Maori entrepreneurs have with the
traditions and with their roots is a major part of the success levels that have been gained by
the organizations.
Drivers of Maori entrepreneurship
As discussed by Mrabure, Ruwhiu and Gray (2018), the frustration levels of Maori
people and anger based on the negative effects related to loss of language, land, tribal
autonomy and culture over various generations is a major driver based on the growth of the
Maori entrepreneurs. The response that was provided based on this factor is related to a

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cultural renaissance. The growth of Maori tribes had started from the year 1970 and
reaffirmation of people of this culture related to the land was a part of the process.
As argued by Rangihau (2017), the Waitangi Tribunal was then developed that was
related to the development of reconciliation and peace with the Maori tribes. The Treaty of
Waitangi was then by the chiefs of Maori tribes in order to develop peace in the region. More
than 15,000 small sized or medium sized Maori organizations have formed a part of the
growth that has been depicted by the economy of the country. The growth has attracted many
different investors, suppliers and bankers in order to understand the modifications that can be
made in the methods and offerings.
Discussion based on significance of Maori economy
As discussed by Rout (2018), entrepreneurship has started gaining huge levels of
importance in the Maori economy in the last few years. The people belonging to different
Maori tribes had been a part of labour based jobs. The major professions that were a part of
the Maori culture included, forestry, health, education and fishing. The entrepreneurship
based activities in Maori culture had further started increasing in the last few years.
As argued by Ruwhiu and Elkin (2016), the transformation that had taken place in the
health and lives of Maori people was a major factor that had led to the increase in
entrepreneurship based activities. The levels of self-determination had also increased in the
people who were a part of the Maori culture.
The funding and investments had also started increasing in the Maori business
activities and many international tie-ups were also made by the Maori organizations. The
increase in levels international investments has also been an important part of the ways by
which different Maori organizations are able to operate. The economic condition of New

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Zealand has been influenced in a positive manner by the proper growth and development of
Maori economy in the last few years (Mrabure, Ruwhiu & Gray, 2018).
Change that have taken place on Maori economy
As discussed by Ruwhiu et al. (2018), the major change that has led to the proper
development of Maori business is based on the positive effects of enterprises on the lives of
people who belong to the culture. The changes have also taken place in the mind sets of the
Maori people. This has an impact on the ways by which Maori economy has been able to
attract investors and funds from different institutions.
According to Spence (2016), the most important features that are a part of the ideal
model based on enterprise assistance provided to Maori people include, operations within the
entity that is owned and controlled substantially by the Maori. The partial funds that are
provided by the government and the delivery of different services based on partnerships that
have been made with the mainstream based providers. The long term relationships which
have been formed with the Maori enterprises and assistance that is offered cycle of business.
Examples of opportunities provided by Maori economy
Miraka is an example of a Maori organization that has established itself in the dairy-
processing based industry of New Zealand. The operations of Miraka are mainly based on the
cultural beliefs of the owners. The values of the organization are able to guide the business
based decisions and can underpin different interconnected relationships that the employees
have developed. Miraka also has many international collaborations with different
organizations (Verbos, Henry & Peredo, 2017).
Waikato Tainui is a major Maori organization that has been operating in the industry
in a strong manner. The growth of the organization is mainly based on the property based
investments and different iwi agreements. The assets of the organization have been valued at

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1.16 Billion Dollars. The different areas in which the organization is able to operate mainly
include, development and implementation of the initiatives that are able to improve the iwi
outcomes. The departments based on employment, education and training, tribal preservation
and resource management have been effectively managed by the organization (Warren, Mika
& Palmer, 2017).
Ways by which Maori entrepreneurs work
The proper examples of successful Maori business entrepreneurs mainly include,
Business Hall of Fame inductee Mavis Mullins, innovator of iMoko Dr Lance O’Sullivan,
chief executive of Kono Rachel Taulelei, animation based entrepreneur Ian Taylor, Steve
Saunders who is a horticultural robotics based entrepreneurs and the Young business leader
who a part of Maori culture, Blanche Murray (Verbos, Henry & Peredo, 2017). The
entrepreneurs of Maori business enterprises have a different set of values that are followed in
an effective manner by the integration of Western values as well. The value is created by
different organizations with the help of proper intervention that is provided by the personal
and cultural values of Maori people (Mrabure, Ruwhiu & Gray, 2018). The cultures and
values are considered to be an important part of the operations of Maori entrepreneurs. The
organizations that are a part of the Maori economy are able to operate in an effective manner
with the help of proper development of an organizational structure that is based on their
values.
Conclusion
The brief can be concluded by stating that the growth levels of Maori economy are
mainly based on the development of the operations of various business enterprises. The
Maori culture is able to affect the levels of profitability of the organizations. The attraction
based levels of the Maori economy have increased in the last few years. The changes that

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have taken place in Maori economy and has affected the operations of different organizations.
Maori entrepreneurs also follow the cultures and values in the process of maintaining the
operations of organizations that are owned by them.

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