Principles of Marketing: Marketing Mix and STP Analysis Report

This report provides an analysis of the marketing mix and STP (Segmentation, Targeting, and Positioning) strategies, focusing on a tourism application in Tokyo. It discusses the 4Ps of the marketing mix: Product (the application itself), Place (Tokyo as a tourist destination), Price (application usage fees), and Performance (application quality and features). The report also details the STP analysis, including geographic and demographic segmentation, targeting tourists visiting Tokyo, and positioning the application as a reputable source of information. Furthermore, it touches upon the use of a Gantt chart to depict statistical data on application usage and project goals. The report concludes by highlighting the importance of the marketing mix and STP in maintaining the application's standards and providing valuable information to tourists.

PRINCIPLES OF
MARKETING

Table of Contents
MCQS..............................................................................................................................................3
TASK 2............................................................................................................................................3
Marketing Mix.............................................................................................................................4
STP Analysis...............................................................................................................................5
Gantt Chart...................................................................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................1

MCQS
1. a. Identifying, influencing and satisfying
2. b. Talking to individual customers and adjusting elements of the marketing programme in light
of how each customer reacts to the marketing mix.
3. d. None of the above
4. a. Segmentation of a customer
5. c. Information search
6. a. True
7. d. demographics
8. a. Customer value pricing
9. b. Above the line
10. a. Advertising to consumers encourages them to make a purchase
11. b. Advertising
12. a. Individual communication
13. b. Congruity, intangibility, perishability, integrity
14. b. Physiological
15. d. A statement that places the product against the competition
16. a. Product, service and price
17. a. Product Differentiation
18. a. Physical evidence, process and people
19. c. Maturity stage
20. c. E Jerome McCoy
TASK 2
Marketing as well as marketing mix is direct to be one of the strategic orientation that is
necessary for an application or a business that is moving ahead in providing certain speculations
that are necessary for people to understand the prominence of the work that is being constituted
(Deepak and Jeyakumar, 2019). In this regard the application that is designed in order to
understand the particular orientation of tourism destinations in Tokyo is being developed to
identify the prominence of a place and also help tourists to understand and guide them at regular
intervals. The entire understanding of the place is depicted in this report along with the

communication Strategies and the marketing mix which is of utmost priority. The report will also
highlight the segmentation targeting and positioning that is a part of marketing and will also
depict the prominence of Gantt chart and its usage.
Marketing Mix
Marketing mix is direct to be one of the formulation that is developed by every organisation or
an application to bring about the Integrated Marketing Communication strategy. This
communication is necessary for people who are using the application on an important basis and
that with regard to tourism is regarded to be one of the most pertaining issues that are important
to be known to people. In this regard marketing makes is defined to be one of the strategic tool
that will help them to identify the choices as well as the regions where people will have to
understand the prominence of place. In this regard the 4p marketing mix is as follows:
Product: The application is developed as an enormous product that will bring about a kind of
satisfaction that will have to be enhanced in its uses. Since tourism is regarded to be one of the
major prospect and with regard to certain destinations this is one of the criteria that follows
prominent marketing strategy and that can lift up any crafting value. For this the application is
said to be one of the most prominent as fat which will develop the product to move ahead
satisfying people with the kind of knowledge that is required regarding the destination.
Place: Tokyo is regarded to be one of the most prominent tourist destination and it comes with
many specialisations and various regions that are prominent in bringing about their choices
(Hollensen, 2019). In this regard the application will reflect upon the place to be one of the most
sacred one and while using the application this is regarded to be one of the most usable
application by the tourist all over such that they get to understand the most spectacular
phenomena of the place.
Price: the pricing strategy in this regard is the one that is in regard to usage of application. In
order to move ahead with the usage of application there will be a negotiable amount which will
have to be paid by the user. Coming to this particular criteria it is entirely dependent upon how
far the user are moving ahead with its usage and that will determine the price of the strategy. The
expenses that are maintained by the organisation and developing this application is said to be
offering its tourists for free. To move ahead with the premium quality as well as the components
that are to be enhanced people can pay the rest of the money in order to use certain factors that
are incorporated in the application.

Performance: the performance of the application is dependent upon the quality of application as
well as the factors that are constituting. The application is easy to operate and will identify the
regions in Tokyo that will reflect upon how far are the components are moving ahead in
arranging the strategic orientation regarding the place. This can also be a guidance for all the
tourist all over the world to get to understand the right knowledge about the place (Kotler and
et.al, 2021).
STP Analysis
Segmentation, targeting and positioning are regarded to be the important three formulations that
are applied to any business or an application to bring about the prominence and its usage. There
are many people all over the world who would be using the application on a more amount of
deriving its standards and therefore the segmentation targeting and positioning will define the
onset of criteria where they can portray users of application and can also amend things in order
to improve its quality. In this regard the segmentation targeting and positioning for the
application that is developed is as follows:
Segmentation: segmentation is when the usage of the application is divided among different
categories where there are certain features which are as follows:
Geographic: the Geographic features is nothing but how far the application is being used in an
area where it is being developed. in this regard the application that is derived is being used by the
Tokyo tourism and therefore the information in regard to a particular area or region is being
portrayed in this application.
Demographic: demographic is nothing but how far the market is in charge of this application and
the different age groups that will fall in regard to using the application. The knowledge focused
point application is being used by different age groups and mostly the youth where the usually
prefer travelling to places that are not known to them. In this regard this particular application is
mostly useful for them to identify the different regions and places where they will have to cover.
Targeting: the application's major target is the tourists who are visiting Tokyo and is also
characterized in to bring about various contacts to all categories that will fall in regard to people
who are using the application. Mostly its major target is the individuals or the tourists that are
referring to travel all over the world (Park, 2020).
Positioning: positioning is nothing but the derivation of the application along with its usage by
different services and its maintenance. The position of the application amidst of all other

application is said to be one of the reputed one since it is useful in deriving information
regarding the place.
Gantt Chart
The prospect of using a gantt chart as a timeline will depict the importance of application and the
list of projects and activities that are being displayed. Since this application is designed for the
orientation in regard to tourism and the kind of tourist that are usually using this application for
information purposes therefore the gantt chart will bring about the statistical data of how far
people are using it in a simplified format. It is necessary to identify the choices of people as well
as the usage and therefore the features of gantt chart will be depicting the entire phenomenal
bases and the template will especially bring about the different representation and create data
about how many people are usually using this application. The gantt chart application will bring
about the project goals as well as how far the application is aiming to identify the objectives of
deriving the standard of the tourists (Parsons and Lepkowska-White, 2018). It is necessary that
the statistics that are being depicted in the report will have to identify the correct set of
formulations as well as the data principles that will in return bring about a specific time frame
that can contribute for the entire application. There are certain tools that will bring about the
importance of gunshot online. The specific time frame as well as the number of tourists that have
visited the tourism spots can also be specified using the gantt chart criteria.

CONCLUSION
The entire report concludes upon explaining the choice of marketing mix. Through this report
one can easily understand how far the marketing mix can formulate upon bringing about every
integrated formula and providing people the different kinds of choices that are prominent enough
in maintaining the standards of application. Through this report one can easily understand
different marketing mix which include product place price and performance. All the four
components that are pertaining in this report will bring about the essence of the application and
certain destinations in Tokyo that are being accessed by the application. The app is usually
designed to explain about the prominence of place and that can be incorporated upon bringing
about the essential features and different strategies. The segmentation targeting and positioning
are also explained in this report with the prominence and usage of the application. These will
derive the standards of the application upon different kinds of segmentation. These different
kinds of segmentation that are put forth in the report include geographic and demographic. Also
the targeting and positioning criteria are being explained in this report with a proper positioning
strategy a midst of all the services. The prominence of gantt chart is also portrayed in this report
that will help people to understand how far gantt chart can be used.

REFERENCES
Books and journals
Deepak and Jeyakumar, 2019. Marketing management. Educreation Publishing.
Hollensen, 2019. Marketing management: A relationship approach. Pearson UK.
Kotler and et.al, 2021. Marketing management: an Asian perspective.
Park, 2020. Marketing management (Vol. 3). Seohee Academy.
Parsons and Lepkowska-White, 2018. Social media marketing management: A conceptual
framework. Journal of Internet Commerce. 17(2). pp.81-95.
1