This case study analyzes intercultural communication challenges within a business context, specifically focusing on a scenario where a manager, Jan, encounters difficulties after expanding his business to Nairobi and hiring local staff. The analysis identifies Jan's missteps, including a failure to prioritize effective communication channels and cultural understanding. It suggests utilizing intercultural theories such as Onion Layer Theory and Iceberg Theory to better understand and address cross-cultural problems. The report also emphasizes the importance of the HALL framework, focusing on skills, perspectives, and ethics in intercultural communication. Ultimately, the report advises Jan to recruit employees with cross-cultural awareness and to establish ethical guidelines that promote effective intercultural communication within the organization to foster a more inclusive and productive work environment. Desklib provides a platform for students to access similar case studies and solutions.
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