Strategic Marketing Plan for Maria Coffee Australia: Business Analysis
VerifiedAdded on 2021/05/31
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AI Summary
This report provides a comprehensive marketing plan for Maria Coffee Australia, a Sydney-based coffee company. The analysis includes an organizational overview, detailing the company's single outlet in the Central Business District. The report identifies the core products and services, including hot and cold beverages, and emphasizes the importance of quality products and innovation. The primary target market is identified as young adults aged 18-45 and office workers, with secondary targets including newly married couples and older demographics. The competitive landscape, including major competitors like McDonald's and Starbucks, is evaluated. The report includes a SWOT analysis and outlines marketing objectives focused on building a strong brand and customer experience. The marketing mix, including product, price, place, and promotion strategies (Maria card, gift cards, and philanthropic means), is discussed. The report also addresses the company's code of ethics, including social media marketing and environmental sustainability practices. Finally, the timeline, expenditure, and references are included.
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