Social Media Marketing Strategy Report for Puma: MARK 360 Assignment

This report presents a comprehensive social media marketing strategy for Puma, addressing various aspects of online engagement and brand promotion. It begins with an overview of tactics and success metrics for social media activities, outlining strategic goals, social channels, specific actions, and key performance indicators (KPIs) for each. The report then details a channel plan for Puma, including owned, earned, and paid strategies, along with associated budgets, resources, and desired outcomes. Furthermore, it discusses whether social media activities should be outsourced or managed in-house, organizational structure, and team roles. Policies to govern social media activities, security protocols, and crisis management plans are also included. The report also covers account management, training, social media goals, software recommendations, and time management strategies, providing a holistic approach to Puma's social media presence.