The Role of Globalization in Driving Business Success: M&S Case Study

This research project investigates the role of globalization in driving business success, using Mark & Spencer as a case study. The introduction provides an overview, research aims, objectives, and questions, establishing the rationale for the study. The literature review explores the concept of globalization, challenges faced by Mark & Spencer during its global expansion, and the contributions of globalization to its business success, followed by recommendations. The research methodology outlines the tools and techniques employed. Data analysis and interpretation are presented in a separate section, although not included in the provided text. The project concludes with research outcomes, reflections, recommendations for alternative methodologies, and a conclusion. The project aims to identify the role of globalization in providing growth opportunities to businesses and achieving success in the global marketplace, as well as provides recommendations for Mark & Spencer.

RESEARCH PROJECT

Table of Contents
TITLE:- “To identify the role of globalization in driving business success.” A case
on Mark & Spencer ...................................................................................................3
CHAPTER 1: INTRODUCTION .............................................................................3
Overview of investigation.....................................................................................3
Background of research.........................................................................................3
Research Aim:-......................................................................................................4
Research Objective:-..............................................................................................4
Research Questions :-............................................................................................4
Rationale................................................................................................................4
CHAPTER 2: LITERATURE REVIEW ..................................................................5
The concept of globalization.................................................................................5
The several challenges that mark & Spencer has faced while its global expansion
...............................................................................................................................5
The contribution of globalization in driving business success of Mark & Spencer
...............................................................................................................................6
Recommend the ways Mark & Spencer can overcome the challenges it faced at
global level............................................................................................................6
CHAPTER 3: RESEARCH METHODOLOGY ......................................................7
CHAPTER 4: DATA ANALYSIS AND INTERPRETATION ............................10
CHAPTER 5: RESEARCH OUTCOME................................................................25
Covered in PPT....................................................................................................25
CHAPTER 6: REFLECTION & RECOMMENDATIONS FOR ALTERNATIVE
RESEARCH METHODOLOGY............................................................................25
Recommendations...............................................................................................25
Reflection.............................................................................................................25

CHAPTER 7: CONCLUSION ...............................................................................26
REFERENCES........................................................................................................27
TITLE:- “To identify the role of globalization in driving business success.” A
case on Mark & Spencer
CHAPTER 1: INTRODUCTION
Overview of investigation
Globalisation is refers to as a process through the economical relations
among two countries are with the purpose of reducing the barriers related with
cross border practices so that international trade can be promoted. As globalisation
of business practices support in development and expansion of business by
providing it easier access to global market for offering product or services to
customer living in several different geographical location (Crane and et. al., 2019).
The main reason behind this is that globalisation brings up several growth
opportunities to a business in term of expansions, access to advancement, foreign
investment and larger customer base to offer services. For performing this
investigation effectively over the role of globalisation in driving business success,
Mark & Spencer will be considering in this investigation. This is because it is an
international business which operates over several different location, so by
studying this it become easier to determine manner in which globalisation help a
business in achieving success (O'brien, 2019).
Background of research
Globalisation is a process of increasing and promoting the interaction
between people, companies and government which lives at several geographical
locations in world. The internationalisation of business practices increased with the

enhancement in technological and transportation development which attract
companies to start operating at global level (Reilly and Williams, 2016). In order to
conduct this investigation, Marks & Spencer will be consider which is a larger
British multinational organisation that is headquartered in London and it is
specialised in offering high quality apparels, food and home products. Mark &
Spencer is one of the greatest examples for globalising business practices as it
perform its operations in larger number of countries. It has experienced greater
success from the time it started operating at global level as it become able to access
more and more customer which in turn increase the demand of its product that also
work toward increasing its profitability and brand image at a larger scale (Verger,
Lubienski and Steiner-Khamsi, 2016).
Research Aim:-
To identify the role of globalization in driving business success. A case on
Mark & Spencer
Research Objective:-
 To gain knowledge regarding the concept of globalization.
 To identify several challenges faced by Mark & Spencer while expanding
business globally.
 To ascertain the contribution of globalization in driving the business success
of Mark & Spencer.
 To recommend the ways Mark & Spencer can overcome the challenges it
faced at global level.
Research Questions :-
 Explain about the concept of globalization?

 To analyse the challenges that mark & Spencer has faced while its global
expansion?
 To analyse the contribution of globalization in driving business success of
Mark & Spencer?
 What ways does Marks & Spencer can overcome the challenges it faced at
global level?
Rationale
The main aim behind conducting this investigation is to identify the
globalisation role in providing growth opportunity to business so that it mark-up
success at global market place. This is an interest area of researcher which make
investigator to focus more while gathering relevant and accurate information that
contribute toward achievement of research objectives (Hunter, Saunders and
Constance, 2016). In addition to this, researcher's knowledge in term of tools and
techniques will get enhance that support in presenting information effectively to
the readers?

CHAPTER 2: LITERATURE REVIEW
Literature review is defined as the process of critical evaluating the view
point of two or more authors in order to develop an understanding regarding a
topic of concern and nature of study (Laszlo and Cescau, 2017). This support in
creating a base on which further investigation can be performed for gathering
primary information with support of secondary evidencing.
The concept of globalization
As per the information presented by Sammy Collins, 2019, Globalisation
contributes toward the development of economy throughout out the world in
appropriate manner. It consists of several processes that are associated with
production as well as consumption of product or services in order to satisfy the
need of customer base. The globalisation practices get increased among
organisations throughout the world with the increase in level of technology,
improvement in production process and enhancement of per capita income of
people within society. This all contribute toward increasing the demand of
customers toward particular product or service that provide opportunity of
expanding business in such places where market demand is high and company
become able to achieve sustainability. Hence, it is consider being major point of
motivation for companies to expand their business and work toward
standardisation of business practices in order to achieve growth and success of
business. The main reason behind expanding business at several geographical
locations is to approach larger number of customer throughout the world for
earning maximum revenue. In addition to this, global expansion also support in
increasing brand image of company within marketplace which help them in
achieving competitive edge. These are some of the major attractive features which
support a business start performing at international level.

The several challenges that mark & Spencer has faced while its global expansion
According to the view point of Katie Reynolds, 2017, while performing
business at global level there are number of opportunities as well as challenges
through which a business goes through. With the increase in global market
practices the economies get interconnected among countries that bring up several
risk factors for the businesses which is trying to expand its services in abroad.
Following are the major challenges involve in international business:
 Foreign law and regulation:- The Comprehensive knowledge of laws and
regulation of particular country which govern the market is crucial for your
success. This is that major challenges which Marks & Spencer usually face
that affect its operations in other countries as each nation is different in term
of government policies and laws. It is so because governmental policies set
up the criteria or standards over which a particular company must offer its
product or services within marketplace.
 Cost calculation and global pricing strategy:- The setting of cost or price
of a product as per the market condition of particular country is consider to
be the most crucial part of strategy formulation as the growth and
sustainability of business also depends on this. It is also consider being
second biggest challenge that Marks & Spencer face while offering services
at global level because Marks & Spencer doesn't expand its production
process and only work over its marketing activities which increases the cost
of product but the pricing are required to be kept as per customer’s
capabilities within particular country.
The contribution of globalization in driving business success of Mark & Spencer
As per the information presented by Charles Jr, Schmidheiny and Watts,
2017, globalisation plays a significant role within driving a business success of

companies that operates at global level. This is so because it brings up several
opportunities which an organisation can avail to develop its value in front of
customers as well as target market. Marks & Spencer is one of the greater
examples of a successful global player who expanded its operations in number of
countries and now become a giant retail player at global market.
According to the view point of Sloman, 2017, globalisation is consider to be
most crucial within an organisational success as it provide a broader market place
to offer the product or services. In addition to this it also help in providing a larger
customer base to offer product or services that help in increasing sale and goodwill
of company as well that make it easier to expand business. Within the success of
Marks & Spencer, globalisation plays a major role as it provide a larger customer
base to offer it with required product or services which help in increasing the
productivity of company as demand get increased among customers. This in turn
supported toward increasing the sales as well as profitability of company.
According to Quirke, 2017, globalisation also supported Marks & Spencer in
developing a high skilled workforce that involve the employees belong to
diversified background in term of their skills, education, knowledge, culture or
country. These all supported Marks & Spencer in achieving success at global level.
Recommend the ways Mark & Spencer can overcome the challenges it faced at
global level
According to the view point of Epstein, 2018, there are number of
challenges that are present at global market which an organisation has to face while
expanding business at global level. These have direct influence over the
performance as well as practices performed by a company. Marks & Spencer also
have to face several challenges while performing operations at global level that
may also affect the performance of company and image at marketplace. Following

are the actions that Marks & Spencer must perform to deal with challenges such
as :
 Adoptive to environment and culture:- The Marks & Spencer must
focuses toward regularly studying the cultural practices as well as customer
buying pattern about the particular nation in which it is planning to expand
business. In addition to this it must also their local people to understand and
adopt the culture to offer services accordingly.
 Develop strategical plan:- For dealing with the threats available in
marketplace, Marks & Spencer must focuses toward studying the potential
market and determining the treats that are present along with the future
challenges. This help in developing a strategic plan which guides over the
direction to worker so that desired objectives can be achieved. In addition to
this strategical plan also support in determining the measures to be taken in
particular situation to deal with negative consequences.
On other side, as per the view point of Wirtz and et. al., 2016, an
organisation faces several challenges while operating business at global level as in
new market it become difficult for an organisation to work as per the condition
present in market. This in turn sometimes affect the operation as well as
performance of company. Hence in order to deal with these challenges Marks &
Spencer must focuses on studying the consumer behaviour in particular market and
risks present by performing market research. In addition to this Marks & Spencer
can also provide regular training to its employees as per the current demand in new
market which make it easier for them to adopt the culture and market practices
which contribute toward achieving success.

CHAPTER 3: RESEARCH METHODOLOGY
Research methodology is defined as that section of research where
information regarding number of tools and techniques are being presented in order
to determine the best suitable techniques that help in gathering, evaluating and
interpreting the information required for completion of research project (Wirtz and
et. al., 2016). This section is very helpful as it assist researcher in guiding over the
manner in which operations must be performed along with the direction to proceed.
Following are the tools and techniques that will be used for conducting this
investigation:
Research Philosophy:- It assist the manner in which information must be
gathered and evaluated so that information can be represented in effective manner
toward the accomplishment of research objectives. Research philosophy are of two
type such as interpretivisim and positivism among them interpretivisim philosophy
focuses toward interpreting the data which is based on qualitative mean of
investigation (Thomé and Medeiros, 2016). On the other side, positivism
philosophy work toward implementing the scientific method which is totally
depends over the quantitative facts and figures. In order to perform this
investigation effectively interpretivisim philosophy will be used as it best suitable
for working over the qualitative mean of investigation. The main reason behind
selecting this philosophy is that it help in evaluating the qualitative information
that make it easier to draw valid conclusion out of available information. In
addition to this it also work toward interpret the main element of study which help
in gaining the interest of individual within study.
Research approach:- Within an investigation, there are mainly two type of
approached used for investigation i.e. inductive and deductive (Taneja, 2017). In
these inductive approach is one that work toward updating the information with the
formation of new theories by supporting the with test as well as hypothesis (Brem

and Viardot, 2017). On the other side deductive approach is one that makes use of
existing theory in order to compare it with hypothesis created for performing
investigation and then prove it right or wrong. To perform this investigation
inductive approach will be used as it support in performing investigation with
qualitative mean in effective manner for accomplishment of desired goals.
Data collection method:- It refer to different sources through which
information is gathered for performing investigation. There are usually two type of
data collection method such as primary and secondary sources of information.
Among them primary method is one where information is gathered which is totally
new and not yet been used by any other person for own use. It is gathered from
several sources such as interview, questionnaire, survey, focused group etc. But on
the other side secondary information is one where data is collected from the
existing one which is gathered by some another person for their own use (Sloman,
2017). The secondary information is gathered from sources like books, journals,
articles etc. For performing this investigation both primary and secondary data
collection methods will be used in which primary data is collected with the help of
questionnaire and secondary information is collected using literature review.
Type of investigation:- There are basically two type of investigation used
for collection and representation of information within a research i.e. qualitative
and quantitative method. Among them qualitative investigation is one in which
information gathered within theoretical manner so that facts can be supported with
particular theories or concepts. But on the other side quantitative investigation is
one where information is collected with numerical facts and figures to represent
the accuracy of occurrence of particular event so that information can be presented
within authenticated manner (Adekola and Sergi, 2016). In order to perform this
research, qualitative mean of investigation will be used which support a researcher

to represent information toward the accomplishment of research goals by represent
it with the mean of theoretical framework to evidence the findings.
Sampling:- It is refers to the process of formulating a group of people in
order to gather information regarding current topic of concern on behalf of whole
population. There are basically two ways through which information is being
collected such as probabilistic and non-probabilistic approach (Ayers and
Odegaard, 2017). Among them probabilistic approach is one where researcher can
select respondents as per their choice which includes bias behaviour from the
researcher. On the other side non-probabilistic approach is one where respondents
are selected on random basis which doesn't involve any type of bias behaviour
from researcher side and help in gathering more authenticated information. For
performing this investigation random sampling method will be used under non-
probabilistic approach. The respondents for this study would be 50 employees
from which information will be gathered. ng it easier access to global market for
offering product or services to customer living in several different geographical
location (Crane and et. al., 2019). The main reason behind this is that globalisation
brings up several growth opportunities to a business in term of expansions, access
to advancement, foreign investment and larger customer base to offer services. For
performing this investigation effectively over the role o

CHAPTER 4: DATA ANALYSIS AND INTERPRETATION
Questionnaire
Q1 Are you aware about the concept of globalisation ?
a) Yes
b) No
Q2 In what manner globalisation contributes toward improving the business
practices to help them achieve success at marketplace?
a) Positive
b) Negative
c) Neutral
Q3 What are the major forces that attract a business to expand its business
practices globally?
a) Higher market expansion
b) More sales and profitability
c) Lower cost of resources
Q4 Do you think that the reason behind the success of Marks & Spencer is
globalises practices?
a) Yes
b) No
Q5 According to you, what are the major benefits that Marks & Spencer get while
expanding business globally ?
a) Higher customer base
b) More skilled workforce
c) Access to technological advancement
Q6 In what manner globalisation support businesses in driving business success

within the context of Marks & Spencer?
a) Improve business performance
b) Increase cross border practices
c) Integration of knowledge
Q7. What is the role of globalisation in context of success achieved by marks &
Spencer?
a) Make wider use of market
b) Manage link to global economy
c) Harness latest technology
Q8. As per your view point, does globalisation proves to be the significant step
taken by Marks & Spencer for success?
a) Yes
b) No
Q9 According to you, does Mark & Spencer faced higher competition while
starting operated at international level?
a) Yes
b) No
Q10 In what manner, Marks & Spencer can deal with the cultural barriers they
face at global level that can influence its sustainability in new market?
a) Hiring local people
b) Market research
c) Considering consumer feedback
Q11 What changes Mark & Spencer has experienced by globalisation of business
which leads to its market success?
a) Diversified workforce
b) Shared knowledge and understanding

c) Improve operational practices
Q12 Is globalisation supporting Marks & Spencer in expanding its business
internationalisation in effective manner?
a) Yes
b) No
Q13 What are the major challenges that Marks & Spencer has faced while its
global expansions?
a) Higher competition
b) Different legislation practices
c) Lack of cultural knowledge
Q14 From the below given options, what are the attribute that Marks & Spencer
consider before entering into new market at global level?
a) Current market situation
b) Consumer demand
c) Legal requirement
Q15 Recommend the ways through which issues faced by Mark & Spencer at
global level can be minimised.
Frequency table
Questionnaire
Q1 Are you aware about the concept of globalisation ? Frequency
a) Yes 40
b) No 10
Q2 In what manner globalisation contributes toward Frequency

improving the business practices to help them achieve
success at marketplace?
a) Positive 30
b) Negative 10
c) Neutral 10
Q3 What are the major forces that attract a business to
expand its business practices globally?
Frequency
a) Higher market expansion 20
b) More sales and profitability 20
c) Lower cost of resources 10
Q4 Do you think that the reason behind the success of
Marks & Spencer is globalise practices?
Frequency
a) Yes 40
b) No 10
Q5 According to you what are the major benefits that
Marks & Spencer get while expanding business globally ?
Frequency
a) Higher customer base 20
b) More skilled workforce 20
c) Access to technological advancement 10
Q6 In what manner globalisation support businesses in
driving business success within the context of Marks &
Spencer?
Frequency
a) Improve business performance 10

b) Increase cross border practices 20
c) Integration of knowledge 20
Q7. What is the role of globalisation in context of success
achieved by marks & Spencer?
Frequency
a) Make wider use of market 10
b) Manage link to global economy 20
c) Harness latest technology 20
Q8. As per your view point, does globalisation proves to
be the significant step taken by Marks & Spencer for
success?
Frequency
a) Yes 30
b) No 20
Q9 According to you, does Mark & Spencer faced higher
competition while starting operated at international level?
Frequency
a) Yes 30
b) No 20
Q10 In what manner, Marks & Spencer can deal with the
cultural barriers they face at global level that can
influence its sustainability in new market?
Frequency
a) Hiring local people 20
b) Market research 20
c) Considering consumer feedback 10
Q11 What changes Mark & Spencer has experienced by Frequency

globalisation of business which leads to its market
success?
a) Diversified workforce 20
b) Shared knowledge and understanding 20
c) Improve operational practices 10
Q12 Is globalisation supporting Marks & Spencer in
expanding its business internationalisation in effective
manner?
Frequency
a) Yes 40
b) No 10
Q13 What are the major challenges that Marks &
Spencer has faced while its global expansions?
Frequency
a) Higher competition 20
b) Different legislation practices 10
c) Lack of cultural knowledge 20
Q14 From the below given options, what are the attribute
that Marks & Spencer consider before entering into new
market at global level?
Frequency
a) Current market situation 10
b) Consumer demand 20
c) Legal requirement 20

Data Interpretation
Theme 1: The concept of globalisation
Q1 Are you aware about the concept of globalisation ? Frequency
a) Yes 40
b) No 10
a) Yes b) No
0
5
10
15
20
25
30
35
40
40
10
Frequency

Interpretation:- From the above mentioned information it has been found
that 40 out of 50 respondents said that they are aware with the concept of
globalisation and manner in which it support in improving the business practices.
But another 10 respondents said that they don't have any idea regarding
globalisation and how it helps a business to grow.
Theme 2: Globalisation contribute toward improving the business practices to
help them achieve success at marketplace
Q2 In what manner globalisation contributes toward
improving the business practices to help them achieve
success at marketplace?
Frequency
a) Positive 30
b) Negative 10
c) Neutral 10

a) Positive b) Negative c) Neutral
0
5
10
15
20
25
30
30
10 10
Frequency

Interpretation:- As per the above mentioned information it has been
identified that 30 out of 50 respondents said that globalisation work toward
improving the business practices in positive manner that help businesses in
achieving market success. But on other side 10 respondents said that globalisation
negatively impact over businesses by increasing level of competition. On the other
side 10 respondents said that globalisation have neutral impact i.e. it bring several
growth opportunity to a business by presenting it with broader customer base but at
the same time it present with several risk factors that affect the performance of
business.
Theme 3: The major forces that attract a business to expand its business
practices globally
Q3 What are the major forces that attract a business to
expand its business practices globally?
Frequency
a) Higher market expansion 20
b) More sales and profitability 20
c) Lower cost of resources 10

Interpretation:- From the information presented above it has been
interpreted that 20 out of 50 respondents said that higher market expansion is the
major force which attract business to approach global market. On other side 20
respondents said that more sales and profitability that a business gets global market
is the major forces which attract business to operate at global level. But 10
respondents said that lower prices of resources are the major force which attracts a
business at global level.
Theme 4: The reason behind the success of Marks & Spencer is globalise
practices
a) Higher market expansion
b) More sales and profitability
c) Lower cost of resources
0
2
4
6
8
10
12
14
16
18
20
20 20
10
Frequency

Q4 Do you think that the reason behind the success of
Marks & Spencer is globalises practices?
Frequency
a) Yes 40
b) No 10
Interpretation:- From the above presented information it has been
identified that 40 out of 50 respondents believes that globalisation is the major
a) Yes b) No
0
5
10
15
20
25
30
35
40
40
10
Frequency

reason behind the success of Marks & Spencer as after globalising its business
practices it become able to cater the need of larger number of people. This help in
improving brand image and profitability of company at higher rate. On the other
side 10 respondents said that the main reason behind success of Marks & Spencer
is the value it holds among the customers and quality of services it provide to its
market base.
Theme 5: The major benefits that Marks & Spencer get while expanding
business globally
Q5 According to you what are the major benefits that
Marks & Spencer get while expanding business globally ?
Frequency
a) Higher customer base 20
b) More skilled workforce 20
c) Access to technological advancement 10

Interpretation:- According to the above mentioned information it has been
found that 20 out of 50 respondents said that higher customer base is the major
benefit which Marks & Spencer get with globalisation of business practices. On
the other side 20 respondents said that with globalisation of business practices
Marks & Spencer become able to develop a high skilled workforce. Despite of this
10 other respondents said that access to technological advancement is the major
benefit that Marks & Spencer attained after offering its services to international
market.
Theme 6: Globalisation support businesses in driving business success within
the context of Marks & Spencer
Q6 In what manner globalisation support businesses in
driving business success within the context of Marks &
Spencer?
Frequency
a) Improve business performance 10
a) Higher customer base
b) More skilled workforce
c) Access to technological advancement
0
2
4
6
8
10
12
14
16
18
20
20 20
10
Frequency

b) Increase cross border practices 20
c) Integration of knowledge 20
Interpretation:- From the information mentioned above it has been
identified that 10 out of 50 respondents said that improvement in business
performance is the major development Marks & Spencer get from
internationalisation of business. But 20 respondents said that with the globalisation
of business practices Marks & Spencer become able to increase its cross border
practices as it help in getting increase in interaction among larger number of
countries in term of trade. But another 20 respondents said that internationalisation
of business practices helped Marks & Spencer in integrating its knowledge with
a) Improve business performance
b) Increase cross border practices
c) Integration of knowledge
0
2
4
6
8
10
12
14
16
18
20
10
20 20
Frequency

the manpower or employees belongs to another country for improving business
practices.
Theme 7: Role of globalisation in context of success achieved by marks &
Spencer
Q7. What is the role of globalisation in context of success
achieved by marks & Spencer?
Frequency
a) Make wider use of market 10
b) Manage link to global economy 20
c) Harness latest technology 20
a) Make wider use of market
b) Manage link to global economy
c) Harness latest technology
0
2
4
6
8
10
12
14
16
18
20
10
20 20
Frequency

Interpretation:- From the above mentioned information it has been
interpreted that 10 out of 50 respondents said that globalisation help in widening
the market, 20 respondents said that it manage link in global economy but another
20 respondents said that globalisation help in harnessing the latest technology.
Hence it has been identified that majority of people are agree that globalisation
supported marks & Spencer in getting access to latest technology with its
expansion which support in improving their practices. In addition to this it also get
financial benefit with globalisation as it contributed toward managing a link with
global economy.
Theme 8: Globalisation proves to be the significant step taken by Marks &
Spencer for success
Q8. As per your view point, does globalisation proves to
be the significant step taken by Marks & Spencer for
success?
Frequency

a) Yes 30
b) No 20
a) Yes b) No
0
5
10
15
20
25
30
30
20
Frequency

Interpretation:- As per the above mentioned information it has been
interpreted that 30 out of 50 respondents are agree with fact that globalisation is a
significant step toward Marks & Spencer success, but 20 are not agree. Hence it
has been found that majority of respondents are in favour of Marks & Spencer
decision toward globalisation as this help company in enhancing its market base
and quality of product by getting knowledge of different market. This in turn
contributed toward increasing the satisfactory level of customer.
Theme 9: Mark & Spencer faced higher competition while starting operated at
international level
Q9 According to you, does Mark & Spencer faced higher
competition while starting operated at international level?
Frequency
a) Yes 30
b) No 20

Interpretation:- As per the above mentioned information it has been
identified that 30 out of 50 respondents said that Marks & Spencer has faced
higher competition, but another 20 said no. Hence from this evaluation it has been
found that majority of people said that it faced competition at global level which is
a) Yes b) No
0
5
10
15
20
25
30
30
20
Frequency

higher then the home country. This is so because there are number of players that
are operating at global level and the quality of their operations as well as product is
also higher as a result of which it create several barriers to companies that enter
into market. Hence the competition faced by Marks & Spencer at global level is
higher.
Theme 10: Mark & Spencer can deal with the cultural barriers they face at
global level that can influence its sustainability in new market
Q10 In what manner, Marks & Spencer can deal with the
cultural barriers they face at global level that can
influence its sustainability in new market?
Frequency
a) Hiring local people 20
b) Market research 20
c) Considering consumer feedback 10

Interpretation:- As per the information presented its has been found that 20
out of 50 said that M&S must focuses toward hiring local people, 20 said that it
must perform market research but 10 respondents said that it must consider
consumer feedback to deal with cultural barrier. From this evaluation it has been
a) Hiring local people
b) Market research
c) Considering consumer feedback
0
2
4
6
8
10
12
14
16
18
20
20 20
10
Frequency

found that majority of people are agreed that Marks & Spencer must perform
market research to determine need and expectation of targeted customer to provide
services according. In addition to this by hiring local people the cultural
understanding would become more easier which contribute toward formulating
strategies to deal with cultural barriers.
Theme 11: Changes Mark & Spencer has experienced by globalisation of
business which leads to its market success
Q11 What changes Mark & Spencer has experienced by
globalisation of business which leads to its market
success?
Frequency
a) Diversified workforce 20
b) Shared knowledge and understanding 20
c) Improve operational practices 10

Interpretation:- From the information presented above it has been
interpreted that 20 out of 50 respondents said that through globalisation Marks &
Spencer get diversified workforce, 20 said that it become able to get shared
a) Diversified workforce
b) Shared knowledge and understanding
c) Improve operational practices
0
2
4
6
8
10
12
14
16
18
20
20 20
10
Frequency

knowledge and understanding, but 10 said that it help in improving the operational
practice. From this it has been identified that majority of people are in favour of
Diversified workforce and shared knowledge or understanding. This is because by
globalisation of business it started hiring employees from different countries to
understand cultural practices and value. This also ensures that employees from
different background shares knowledge and understanding with others to improve
performance.
Theme 12: Globalisation supporting Marks & Spencer in expanding its business
internationalisation in effective manner
Q12 Is globalisation supporting Marks & Spencer in
expanding its business internationalisation in effective
manner?
Frequency
a) Yes 40
b) No 10

a) Yes b) No
0
5
10
15
20
25
30
35
40
40
10
Frequency

Interpretation: From above presented information it has been identified
that 40 out of 50 are agree that globalisation help Marks & Spencer in expanding
business effectively, but 10 respondents said no to this. Hence it has been
identified that majority of people believes that globalisation contributed to a larger
extend in business expansion. This is because it supported in improving the
business practices with the help of diversified understanding and knowledge. In
addition to this it also contributed toward ensuring easy availability of resources
that help in enhancing the quality of performance and make the adoption of
globalisation for business expansion helpful.
Theme 13: The major challenges that Marks & Spencer has faced while its
global expansions
Q13 What are the major challenges that Marks &
Spencer has faced while its global expansions?
Frequency
a) Higher competition 20
b) Different legislation practices 10
c) Lack of cultural knowledge 20

Interpretation:- As per the information presented above it has been
interpreted that 20 out of 50 respondents said that higher competition is the major
challenge that Marks & Spencer found while expanding its business at global
level. But on the other side 10 respondents said that difference in legislation
pract9ices are the major issue which has been faced by Marks & Spencer. Despite
of this 20 respondents said that lack of cultural knowledge is the major challenges
faced by company as each country is different in cultural practices that affect
customer choice as well.
Theme 14: Attribute that Marks & Spencer consider before entering into new
market at global level
Q14 From the below given options, what are the attribute
that Marks & Spencer consider before entering into new
Frequency
a) Higher competition
b) Different legislation practices
c) Lack of cultural knowledge
0
2
4
6
8
10
12
14
16
18
20
20
10
20
Frequency

market at global level?
a) Current market situation 10
b) Consumer demand 20
c) Legal requirement 20
Interpretation:- As per the information mentioned above it has been
interpreted that 10 out of 50 respondents said that Marks & Spencer must study
about current market situation before entering in new market. On other side 20
respondents said that Marks & Spencer must focuses toward identifying the
consumer demand before started operating into a new country. Despite of this 20
respondents said that legal requirement is the major concern that Marks & Spencer
must understand before entering into new market for reducing the chances of error
or failure.
a) Current market situation
b) Consumer demand
c) Legal requirement
0
2
4
6
8
10
12
14
16
18
20
10
20 20
Frequency

CHAPTER 6: REFLECTION & RECOMMENDATIONS FOR
ALTERNATIVE RESEARCH METHODOLOGY
Recommendations
By performing investigation over Marks & Spencer it has been found that by
globalising its business practices company become able to achieve higher growth
as well as profitability within marketplace. But despite of this there are certain
challenges which Mark & Spencer have to face while entering into a new
marketplace. So to deal with such issues following recommendations are provided:
 Mark & Spencer must focus toward determining the current market situation
of the country in which it is trying to enter so that proper scenario can be
determine to identify the feasibility of project. This help in formulating the
strategies accordingly so that proper actions can be taken to achieve
sustainability.
 Company must focuses toward conducting market survey for determining
the demand and expectation of customers along with their previous history
in term of changing or stability of demand over similar product so that
proper services can be granted as per the expectation of customers.
In addition to this the activities performed throughout this research projects
supported in achieving the objectives behind its conduction. But to enhance the
quality of research in future following recommendations will be helpful,
 In this investigation the respondents are employees but for enhancing the
level of information in future, managers will be taken as respondents. As
they have thorough and deep knowledge regarding organisational strategies
that adopted by M&S to deal with challenges at global level.

 In current investigation questionnaire is used to gather primary information
but it is recommended to use personal interview for gathering in depth
information regarding particular issue.
Reflection
I am glad that I got a chance to conduct investigation over such a great and
knowledgeable topic i.e. “To identify the role of globalization in driving business
success”. A case on Mark & Spencer. It will help me in enhancing my knowledge
about the globalisation and manner in which it help a business in experiencing
growth and success. Throughout conduction of this investigation I went through
several type of information that further contribute toward improving my skills as
well as capabilities. But despite of all this there are several challenges that I have
faced while performing investigation such as time given for performing
investigation was limited that was the major issue and to deal with this I make use
of questionnaire that support in gathering more information from larger number of
people within very short time period. But apart from this another major issue faced
throughout the investigation i.e. Respondents were not interested within the
investigation and are providing information without any concern or understanding.
Hence, for dealing with this I have conveyed the participants regarding main
reason behind conducting this investigation and manner in which it would be
helpful. Despite of all this I also make them clear with ethical consideration of
project in order to ensure that the confidential information of respondents will not
be shared among public without their knowledge. Hence, with all these issues I
tried my best to perform this investigation in effective and ethical manner to
provide the best possible results.
The conduction of this investigation also supported me in enhancing my
researcher skills by upgrading my knowledge regarding several tools and

techniques which are used to perform an investigation effectively. Within this
investigation I have gathered information from both i.e. primary as well as
secondary sources in order to present more reliable information as secondary
information compliment the primary data by evidencing it with past findings.
In this investigation for gathering primary information questionnaire is used
as time provided for investigation was very limited and questionnaire support in
collecting larger information from several people in single time. But in future when
I again get a chance to performing investigation I will use interview as an
alternative method of investigation because it help in collecting in depth
information from respondents by performing face to face conversation. This is
because from this investigation I came to know that though questionnaire help in
gathering information in less time from larger number of people. But there is
probably no detailed description is present their which make it difficult to interpret
them effectively and present correct information according to the respondents view
point. This is easier in interview as it involve face to face interaction that support
in evaluating thoughts and ideas of respondents in effective manner.
CHAPTER 7: CONCLUSION
From the above mentioned information it has been summarised that in this
competitive world globalisation is crucial for the sustainability of business. This is
so because it benefits a company with several growth and expansion opportunity
which contributed toward the future success of a business. By performing
investigation it has been found that majority of people believes expanding a
business at global level a company get benefited with Higher market expansion,
increase in sales and profitability as the customer base get increased and also
support in lowering the cost of resources. Despite of this, it also has been found
that globalisation also help a business in Improving its performance, increasing the

cross border practices by dealing with several countries and integration of
knowledge by developing a diversified workforce. These all are the forces which
attract a business to enter into global market and try to grab the opportunities
present at international market which support it into achieving the greater
sustainability as well as competitive edge by standardising its business practices
through integration of knowledge among two countries.