This research project investigates the role of globalization in driving business success, using Mark & Spencer as a case study. The introduction provides an overview, research aims, objectives, and questions, establishing the rationale for the study. The literature review explores the concept of globalization, challenges faced by Mark & Spencer during its global expansion, and the contributions of globalization to its business success, followed by recommendations. The research methodology outlines the tools and techniques employed. Data analysis and interpretation are presented in a separate section, although not included in the provided text. The project concludes with research outcomes, reflections, recommendations for alternative methodologies, and a conclusion. The project aims to identify the role of globalization in providing growth opportunities to businesses and achieving success in the global marketplace, as well as provides recommendations for Mark & Spencer.