Comprehensive Business Analysis of Mark & Spencer's

This report provides a business analysis of Mark & Spencer's, a prominent retail company in the UK. It examines the company's business environment, including factors like location, distribution, and pricing, and its influence on business operations. The report explores the company's mission, vision, and business objectives, focusing on customers, employees, suppliers, shareholders, competitors, and media relations. Furthermore, it details the company's marketing plan, including foreign investment and export-import policies, and analyzes the conditions of business operations, such as balance of payment, investment, budget, and government policies. The analysis concludes that Mark & Spencer's can achieve success through maintaining its rules, loyalty, and reliability towards customers.

“MARK &
SPENCERS
BUSINESS
ANALYSIS”

INTRODUCTION
Mark & Spencer's is one of the famous & large retail
industry in UK. The business environment of the this
sector is very pleasant for the employee & reliable for
the customers uses. The environmental factor has
influenced every aspect of the business. There are
some important things which is the main significance
of the business here it has written below: location,
distribution, price of the products, hence it is important
for the various components of the business. Every
business have there own strategy to get success, so
mark & Spencer's have own business module to
execute entire process.

CHARACTERISTIC OF
BUSINESS TYPES & PURPOSES
 External forces: The business environment is the
integration of all types of factors to fruitful business
module.
 Specific & general forces: This type of forces like as
investors, suppliers, customers & competitors,
political, social, legal & technological conditions.
 Dynamic nature: Mark & Spencer is doing their work
with a dynamic type of nature. This will help to
improve technological skills.
 Relativity: Entire business has differed from place to
place, one country to another country, so it is a
relativity of wok enforcement.

VISION & MISSION OF MARK
SPENCER
 The vision & mission of the company is the to
make a good guidance of the business &
maintain the employees & maintain the brand
value of the respective organization
 The mission is the to maintain good quality of
the product, large area of accountancy,
procurement, human resource management,
administration, regarding disciplines, & the
information technology.

BUSINESS OBJECTIVES
There are some points have described which will
conducted entire business objective of Mark &
Spencer's
Customers: Entire organization has survived with the
meeting of customers demand & needs.
Employees: This is the substantial influence of the
prospects of the organization. They have controlled the
planning of business of the policies. This is the vital
factor for the benefits of the organization.
Suppliers: Suppliers have provided the business
materials of the production & manufacturing activities.

BUSINESS OBJECTIVES
Share holders: This is the crucial part of the
organization because shareholders have taken the
company investments. Some while the share holders
pressurized for the company grow thing which is the
determination of getting long tern success.
Competitors: Entire business activities have adjusted
with the reaction & action of the competitors. This
factor is relate with the upcoming profit & collection
of revenue also.
Media: Media is necessary to maintain the promotion.
According to this company, management always try
reduce negatives impact of event. This company has
own public relation consultant to manage various kind
program & events.

MARKETING PLAN
 Foreign policy of Investment: This policy has
used for making & regulating flow of outside
country investments. Due to help of modern
technology various development are seeking
their advantage.
 Policy of export-import: This policy will help
to increase the bridges of import & export. Due
to have this policy the government of UK can
accounted different types of duties. This policy
will help to increase GDP of regarding this
country.

THE CONDITION OF
BUSINESS OPERATION
 Balance of payment
 Enhancing of outside investors
 Deficit of budget
 Cutting wages
 Policy of liberalization
 Policy of privatization
 Fighting against corruption
 Improvement of government body
 Negotiation with political affairs
 Fiscal deficit changing

CONCLUSION
Mark & Spencer's is the fastest growing
company in entire UK. There is a large
retail hub in the organization. Above all
discussion it has concluded that if this
organization has maintained their rules,
loyalty. Liability. Regulation & reliability
towards the customers then after a time
this organization can achieve fastest
retail organization in UK.

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