This report provides an analysis of Mark & Spencer's marketing and communication strategies in the digital world. It begins by outlining the company's marketing mix, focusing on the 7Ps (Product, Price, Place, Promotion, Physical Evidence, People, and Process). It then explores primary and secondary market research methods that M&S can use to relaunch its women's apparel line on digital platforms, recommending the interview method for its direct customer feedback. The report includes a marketing plan with a SWOT analysis, objectives, STP (Segmentation, Targeting, Positioning), marketing mix strategies, budget allocation, and action and control measures. It also discusses the importance of marketing planning in managing customer base and developing products or services that meet customer needs, highlighting M&S's segmentation, targeting, and positioning strategies. The report concludes by emphasizing the role of the four P's in improving M&S's positioning and overall marketing effectiveness.
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
