This report presents a comprehensive marketing audit of Mark and Spencer, evaluating the company's current performance, market strategies, and position within the competitive landscape. It utilizes SWOT and PESTLE analyses to assess both internal strengths and weaknesses, as well as external opportunities and threats. The report delves into M&S's segmentation, targeting, and positioning (STP) strategies, highlighting how the company segments its market based on demographics, geography, and psychographics. Furthermore, the report proposes two potential market segmentation strategies: focusing on women's professional wear and introducing bio-degradable clothing lines, outlining SMART objectives, target markets, and marketing mix considerations for each. The analysis provides a detailed overview of M&S's marketing approach and offers recommendations for optimizing their strategies to enhance market share and profitability. Desklib provides students with access to past papers and solved assignments.