Comprehensive Report: Marketing Process of Mark & Spencer

This report analyzes the marketing process of Mark & Spencer, a well-known UK retail supermarket. It focuses on a PESTLE analysis, which examines the political, economic, social, technological, legal, and environmental factors influencing the company. The political factors include government re...Read More

Marketing

Table of Contents
INTRODUCTION ..........................................................................................................................1
Main Body.......................................................................................................................................1
REFERENCES ...............................................................................................................................3

INTRODUCTION
Marketing is the positive activity in which marketing manager promotes the product and
services with the help of marketing tools. It creates value and clear vision to accomplish the
business objectives. On the basis of given assignment, it will explain about the PESTLE analysis
which is a tool for identifying the external environment that helps to make new business
strategies. Marketing process is a positive factor of business model. It gives many advantages to
accomplish the organisational goals. Marketing is the key essential by which company sale its
products in an efficient manner. In this given assignment, it will explain about the marketing
process of Mark & Spencer and its PESTLE analysis which helps to achieve the target in an
effective manner (Zalengera et.al, 2014) Mark & Spencer is the well-known brand retail
supermarket in UK. It provides clothing, home furnishing products, food and beverages across
the world. Mark & Spencer helps provide quality of services to their potential buyers. They have
800 stores all over the country. There is one business model which shows the essential features
of the company and helps to achieve the final target.
Main Body
Political: Political factor is an important factor which is mandatory for the company to
abide (Abbott, 2015). Like some safety & health for the customers, risk control. In this, political
factors give brand image in front of the society and government. Government sets some rules and
regulation so that company doesn't give any harm to the customers. It helps to protect the risk
and gives brand value to M&S.
Economical: Economic factors are uncertain and it involves huge risk. From this
uncertain issues Mark and Spencer make strategic plans and ideas so that they protect themselves
from risk events. But on the other side sometimes they suffer heavy loss and decides to close
some stores. Economic factors involve positive or negative effects as well. Due to changes in
political parties, M&S profit revenue has decreased. These political factors affect the company
objectives. Like government of British change its employee policies which affects the employee
status of M&S.
Social: Social factors are based on the customer preferences i.e. on the basis of individual
choices. In this factor, company has to adopt new technologies and strategies to compete with
their competitors. Like recently, Mark & Spencer chief executive decides to grow its business
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online. Compete with Asda. Social factors involve the customer satisfaction and they want
different, new plus better services and products at reasonable rates.
Technological: This factor gives both positive and negative impacts. The given factor is
beneficial for customers and employees as well. It gives new learning to employees and give new
attractive service to buyers (Shaw, 2015). The main focus of Mark & Spencer is to give
continuously new services so that customers are attracted. They keep on changing in its services
and products. Like Mark and Spencer provides its clothing outlets online on its site and gives
variety of good brands. Mark and Spencer give various social benefits to the society for the
development of economy growth. Society factors gives company brand image and helps to
attract more new customers.
Legal: In the country there are always changes in legislation process of government. It is
the responsibility of M&S to adopt the rules and regulations imposed by the government and
create loyalty and trust between the customers (PESTLE Analysis of Mark and Spencer, 2017).
Like Fair packaging labelling act (1996). this is the important act which is follows by all
retailers. This act is related to safe labelling and product which is packed by the company. It
helps M&S company to build long-term image in customer’s mind. Environmental: In current
environment is to promote the new products online company has to adopt current trend which is
adopted by customers (Pestle, Crowley and Weirauch, 2014). From this above report, external
factors of M&S were explained with the help of PESTLE analysis. It can be concluded that
political factors affect the whole market industries by imposing government laws. Also, the
company faces low sales and low economic growth. On the other side technological factors are
the most important cause by which company increases their profit. Furthermore, legal and
environmental factors involve some regulations and individual perceptions respectively. Overall
these external factors help company to take better strategic decision-making approach.
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REFERENCES
Books and Journals
Abbott, R. J., 2015. Pestle Analysis for Students.
Pestle, W. J., Crowley, B. E. and Weirauch, M. T., 2014. Quantifying inter-laboratory variability
in stable isotope analysis of ancient skeletal remains. PLoS one. 9(7). p.e102844.
Shaw, A., 2015. A PESTLE analysis for the Pharmaceutical Industry.
Zalengera, et.al 2014. Overview of the Malawi energy situation and A PESTLE analysis for
sustainable development of renewable energy. Renewable and Sustainable Energy
Reviews, 38, pp.335-347.
Online
PESTLE Analysis of Mark and Spencer., 2017. [onlineOnline]. Availaible Available
through<http://freepestelanalysis.com/pestle-analysis-of-mark-and-spencer-ms/>
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