Detailed Analysis of A&A Coffee's Market Trends and Performance

This report offers a comprehensive market analysis of A&A Coffee, examining market trends, competitive landscapes, and performance data. It explores currency fluctuations impacting the coffee market and analyzes coffee price trends, highlighting the increasing prices of Mild Arabica coffee. The report delves into how market trends affect A&A Coffee's brand image and analyzes performance data across different regions, identifying opportunities for financial growth, particularly in Sydney. Furthermore, it assesses the competitive threats posed by rivals like Roasted Amigos, Mocha Del Mar, and Arabicana Canephora. The report also provides sales data for various products, including coffee and other offerings, and concludes with recommendations for A&A Coffee to enhance its market position by providing high-quality coffee with innovative presentations to attract customers.

Interpret market trends and
developments Core

Introduction
 Market analysis is the qualitative and quantitative assessment of the market.
 It is look into a size of market in the terms of volume and value for the various customer
segments.
 In the same way, current study also highlight the market trend of A & A Coffee Simulation.
 PPT provide the comparative market information and the pattern in market development.
 Further, through data it provide competitive analysis of the company as well.

Statistical analysis of market data
 It is analyzed that there is a fluctuation in
US dollar and Australian dollar.
 Also, the currency is declining which refers
that the market value of the currency has
been fluctuated from 1980 to 2015.

Continue…
 This graph shows the trend of the coffee in
which it is analyzed that price of coffee other
Mild Arabica is increasing from 2014 onward
and this is due to change in market demand.
 While in Robustas, it is slightly increases but
in 1980 to 86, the price of coffee is decrease
because of low demand.

Development and market trend with
respect to their potential effect on the
business
 With the help of effective market trend, A & A Coffee keep maintain the brand image at global level.
 It is so because it help the company to determine the external environment of the firm without affecting
internal environment.
 It also assist to analyse the position of the company, the market and enables in depicting the areas that
requires employing.

Performing data analysis in order to review
performance of the business
 The graph clearly depict that the market trend of
Sydney is increasing because the mean value of the
company is also increases.
 As it is analysed that lowest mean and median means
the trend of market in the city is also lowest.
 It shows that the business has an opportunity to
enhance the financial performance in Sydney as
compared to other cities.

Competitors for determining the potential
threats and opportunities
 Threat:
 This graph shows that the company is facing threat
from the competition in market.
 Such that the market share of Roasted Amigos,
Mocha Del Mar and Arabicana Canephora is keep
increasing which shows that A & A Coffee face
threat with the increasing market share

Performance data in respect of all the areas
of business
Areas Quantity of the
product
NSW 2783
QLD 792
SA 264
VIC 1584
WA 264
Total 5687

Over-performing and the under-
performing products of the firm
Products Sum of sales Ranking
Arabica Coffee 99801732 1
Cake 31239032 7
Cookie 26273229 10
Iced coffee 17781212 11
Juice - fresh 47295846 4
Juice - long life 38244906 6
Milk coffee 27421944 9
Muffin 29050448 8
Pastry 49902699 3
Robusta Coffee 93172039 2
Sandwich 42679648 5

Forecasting market requirements
 It is clearly reflected that the market of coffee in entire Australia is growing and it is so
because people at work mostly prefer to intake coffee for refresh themselves.
 But in some area, the intake of Coffee is harmful because of containing caffeine and that
is why, they prefer to take green tea that is more healthy for their health.
 Thus, it is recommended to A&A Coffee to start providing good quality of coffee with
innovative presentation in order to attract customers.

Conclusion
 By summing up it has been concluded that the current standing of the A&A coffee within
a market is seen as stable and poor as compared to its competitor.
 As the market share of the company is low from their rival and to increase the same, there
is a need to add new product in its business