This report presents a comprehensive market analysis and sales development study of Godiva in Hong Kong. It begins with an industry and company background, highlighting Godiva's history and market position. The research aims to analyze Godiva's Hong Kong market, assess customer responses, and identify strategies for sales development. The research employs a case study approach with a mixed-methods design, including semi-structured interviews, group interviews, questionnaires, and secondary data analysis. The project timeline spans three months, with data analyzed using MS Excel. The report addresses research questions regarding Godiva's marketing strategy, competitive advantages, and sales growth strategies. The findings aim to inform business objectives and enhance Godiva's market presence. The study's data collection methods, including questionnaires and interviews, are described in detail. The report also covers the resources and data access methods utilized throughout the research process, and concludes with references to relevant literature.
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