Market Analysis and Business Opportunities for Maple Field Milk, UK

This report analyzes the business opportunities for Maple Field Milk, a UK-based small and medium enterprise (SME) and micro dairy farm. It begins by introducing the concept of business opportunities and outlining the report's objectives, which include assessing market sectors and opportunities for SMEs. The report then highlights various factors influencing Maple Field Milk's business, including political, economic, social, technological, environmental, and legal factors. These factors are assessed in relation to their impact on the firm's operations and growth potential. The report also examines market trends relevant to SMEs in the UK, such as government support for loans and finance, the rise of internet and digitization, and the increasing demand for healthy products. It concludes by summarizing the key findings and emphasizing the importance of these factors in shaping the firm's business opportunities. The report references key literature, including works on SMEs and the environment, as well as external knowledge sourcing strategies.

BUSINESS OPPORTUNITIES PROJECT
INTRODUCTION
Business opportunity refers to packaged business
investment that enables an individual to begin a business.
The report will highlight the study of market sector and
market opportunities of a small and medium enterprise
(SME) or firm The report will also highlight the various
factors affecting the business of an SME. The
organisation being observed in this report is Maple field
Milk an UK based small and medium enterprise which is
a community owned micro dairy farm that deals in the
direct selling of low cost processed and pasteurized milk
from the farm.
Venture operational activities:
The most important market trend for SME in UK is that there are more
opportunities and ways for SME's in availability of loans and finance by the
government. This will impact on Maple Field Milk as it will raise the
business expansion opportunities for the firm due to availability of finance.
Another main factor is the rise in the use of internet and digitization of
business which will enable Maple field milk to expand its market segment by
establishing online distribution channel for its products. Another important
trend is the rise in the consumption of healthy products by the people and the
rise of health concerns, this will increase the demand of the milk which is
being sold by Maple Field Milk to a greater extent (Brunswicker and
Vanhaverbeke, 2015).
The following are some factors that will affect the business of Maple Field
Milk-
Political factors- Political factors such as contribution of government in the
SME by various policies and easy way finance will boost the growth and
development of Maple Field Milk at rapid rate.
Economic factors- Economic factors such as inflation and credit availability
as well as market rates will affect the profitability and the cost for the firm as
due to variable changes and instability in UK market.
Social Factors- Social factors such as consumer interests and needs, which
consists of growing health concerns by the people in UK as well as their
demand for healthy products will boost the sales of Maple Field Milk.
Technological factors- Technology advancement such as rise in the use of
internet and online trading will create many opportunities for Maple Field
Milk to expand its market segment in Uk by having strong reach to its
customers through internet.
Environmental factors- Environmental factors such as climate, food for the
cows which will result in milk production affect Maple field milk as any
change in them could result in the change of uniformity of the firm's
business.
Legal Factors- Legal factors such as availability of license and various
consumer laws also affect the business of Maple Field milk as the consumer
satisfaction is the main factor in any business(Hillary, 2017).
Hence, it is justified that various factors could affect the working of
Maple Field Milk but on the other side there are some factors that will create
more opportunities for the development of Firm's business in the market.
CONCLUSION
From the above report it is observed that how
different trends in market serve as a positive as well as
negative impact on the business of Small Enterprise. The
report concludes by stating all the environmental factors
that affects the working of business as well as create
different opportunities for the firm in growth and
expansion of its business.
REFERENCES
Books and Journals
Hillary, R. ed., 2017. Small and medium-sized enterprises and the
environment: business imperatives. Routledge.
Brunswicker, S. and Vanhaverbeke, W., 2015. Open innovation in small
and medium‐sized enterprises (SMEs): External knowledge sourcing
strategies and internal organizational facilitators. Journal of Small
Business Management. 53(4). pp.1241-1263.