Analysis of Market Attractiveness for Mobile Printers in the UK

This report examines the market attractiveness of mobile printers in the UK, focusing on the product EVEBOT printer by Beetle Pvt. Ltd. It identifies the target market segments based on demographics, behavior, technology, industry, and geography, highlighting the benefits for the venture. The report differentiates the portable mini printer from existing products, emphasizing its portability, ease of use, and functionality. It discusses current market trends, including the increasing demand for digital printers and the growth of the portable printer market. The report also explores potential market segments for expansion, such as North America, Asia-Pacific, and the Middle East. The conclusion summarizes the key findings, emphasizing the importance of market analysis and segment-specific strategies for success.

MARKET
ATTRACTIVENESS
FOR MOBILE
PRINTERS IN UK

Table of Contents
MAIN BODY...................................................................................................................................3
Which segment is beneficial for venture.....................................................................................3
How the product is different from already existed products.......................................................4
Current trends shown by segment ..............................................................................................4
Which market segments can also cover in order to achieve more success.................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Markets are the area where buyers and sellers get connected in order to exchange
products and services (Izdebska and Thomas, 2015). It can be situated at any area by which
marketers can easily attract more and more customers such as mall, shopping centre and many
more. In this report, the new business idea which has been taken into consideration Beetle Pvt.
Ltd, who launch its new product named EVEBOT printer which is portable mini printer. This
report is based on the newly designed product which is a portable mini printer and in order to
describe its overall market segment and how the product is different from other existed products.
It also discusses the current trends and which segments can be covered if the business gets
success.
MAIN BODY
Which segment is beneficial for venture
The targeted segment for the EVEBOT printer pen which is a portable printer is
determined on the basis of demographics, behavioural, technology, industry and geography. As
on technology, market is divided on the basis of inkjet, thermal and impact printers. The business
idea of the firm is provide portable printers for the convenient of general public which is helpful
as this printers can carry from one place to another. The venture put emphasis on rapid expansion
of offered products and services which involves huge mobility and flexibility of business
operations (Miller and et. al., 2018). If the use of internet rises across the country and also drives
the demand of portable printer but decrease in prices supports the success of market.
How the product is different from already existed products
Portable mini printer is different from other because of their suitability and functionality
as these printers are easy to carry. Moreover, the load of paper is reduces as just download the
app, connect the printer with phone and all done as the app itself is easy to use. Many wireless
printers come and widely used in the world and offers multiple connections. Along with this, it
also has inbuilt card readers which can facilitate payments easier, secure and faster. Furthermore,
it also use short ranged Bluetooth technology which can connect Smartphone’s and tablets.
Current trends shown by segment
Digital printers are used in the commercial sector as they are better and long-established.
Currently, high performance inkjet is used as it allows publishers to repeat few copies and

reduces physical wastage. As it is successful because it is more productive and can easily run or
increase demand. This portable printer is growing in the market because of its suitability, easy to
use and consume less time. In order to launch product three market segments are discussed: Demographic: It describes the target market on the basis of age, gender, income,
education etc. As Beetle Pvt. Ltd, aims to introduce its new product which is portable
mini printer and target those people who continuously travel and want their equipments
with them. Geographic: It describes the areas, country, region and climate of country which
influences the sale of mini printer. To launch its products company can cover North
America, Europe and Asia-Pacific where technology is so advance and people want
products as per their suitability.
 Behavioural: It defines the buying behaviour of their customers like what kind of
product they want and is it suitable for them? Before launching its product in market
Beetle Pvt. Ltd, could identify the buying behaviour of people as their target market is
techno-friendly and those who does not want to carry much burden of technical
equipments.
(Source: UK Digital Strategy, 2017)
Illustration 1: UK Digital Strategy 2017

Which market segments can also cover in order to achieve more success
These printers are currently available in North America which dominates other segments
including Europe. In Asia-Pacific, it is developing because of increase in demand for handheld
devices such as Smartphone’s and tablets. In addition to this, it can cover the market of Middle
East which is more potential but tally after Europe and Asia-Pacific. The important drivers for its
market were flexibility and comfortable they offer (Oh and Hong, 2018). Due to the innovation
of cloud computing and cloud storage devices can improve their foothold.
CONCLUSION
From the above information it is concluded that it analyze the study of market shares
which is prominent and also influences various market segment in order to occupy them. It
expresses the inputs which are initiated by the experts of industry and also provide in-depth
analysis of market trends and various indicators in order to attract market according to different
segments.

REFERENCES
Books and Journals
Izdebska, J. and Thomas, S., 2015. Printing on polymers: fundamentals and applications.
William Andrew.
Miller, D.B., and et. al., 2018. Identifying 3D printer residual data via open-source
documentation. Computers & Security. 75. pp.10-23.
Oh, G. and Hong, Y.S., 2018. The impact of platform update interval on platform diffusion in a
cooperative mobile ecosystem. Journal of Intelligent Manufacturing. 29(3). pp.549-558.
Online
UK Digital Strategy. 2017. [Online] Available through
<https://www.gov.uk/government/publications/uk-digital-strategy/uk-digital-strategy>./