Market Analysis Report: Online Learning and Training Services

This report presents a comprehensive market analysis of the online personal trainer and e-learning industries. It begins with an introduction to market analysis and its importance for businesses. The report then delves into the specifics of each industry, employing PEST (Political, Economic, Sociocultural, and Technological) and Porter's Five Forces analyses to evaluate external factors and competitive dynamics. The PEST analysis examines factors like internet access restrictions, affordability, human interaction in e-learning, and technological access. Porter's Five Forces evaluates the threat of new entrants, supplier power, buyer power, threat of substitutes, and industry rivalry. The report also includes cost analyses for both the Academy E-Learning and Online Personal Trainer services, detailing expenses such as platform development, hiring professionals, and marketing costs. A competitor analysis is conducted, identifying key competitors like Kayla Itsines in the Australian market. The conclusion emphasizes the importance of market viability and feasibility studies before launching a business, summarizing the key findings and the potential of these online business models. The report is well-structured and supported by relevant references.

ASSESSMENT 3

INTRODUCTION
 A market analysis can be described as an analysis of the market
with respect to an organization belonging to a specific industry.
 A market analysis helps an organization in determining the
potential customers, the income groups, competition, the
purchasing patterns, preferences and the needs and wants of the
customers within the industry.
 The current presentation includes a market analysis of the Online
personal Trainer and Academy E learning within the market place.

PEST Analysis
 Political
The political factors which are included in the e learning sector is that of the restriction of the
internet access that makes the experience of the online learning more difficult and most of the
jurisdictions have more particular internet guidelines that hinders the online education (Kokoç and
Altun, 2021).
 Economic
Affordability of the online education is one of the economic factor as not all the people can afford
the digital materials but in general the online education or the e learning is the most suitable and
affordable option as compared to the regular education
 Sociocultural
The factors that are being included in this are the lack of the human interaction as the e learning
only teaches the children virtually and thus the students can not go to the school physically and
ultimately it lead to decreased human interaction(Maleńczyk and Gładysz, 2019).
 Technological
The factors which are included in this are the access to the electronic devices and the internet
connectivity as not all the students have access to the electronic devices mostly in the developing
nations which makes them unable to use the learning materials.

Porters five forces
 Threat of new entrants
The new entries in the industry of the academic e-learning bring the want to acquire the market share that will
increase the pressure on the costs, prices and the rate of the investment that are important for the purpose of
the competition.
 Supplier power
When the number of the supplier power is limited for the multiple number of the customer with very little
substitutes that are available in the market then there is increase in the supplier power and it can gain the
value by themselves as well as also take the prices of the premium.
 Buyer Power
The influential customer can force to lower the prices and also demand the improved the netter quality or
increased service which will ultimately lead to forcing the suppliers of the industry for more competition by
compromising the profit of the industry (Alhabeeb and Rowley, 2018).
 The threat of substitutes
The profit of the industries are more likely to suffer when there are chances of the substities of the e learning
app or website in the academic industry
 Industry rivalry
The rival firms among the prevailing competitors takes multiple forms that includes the new product
introduction, price discounting, advertising campaigns and the service improvements.

Cost of Academy E- Learning
Particulars Amount
Space 10000
Study material 15000
Hiring teachers and professional 200000
Computers and other technical equipment 60000
Designing an E learning platform 15000
License of different types of software 50000
Total 350000

Competitor analysis of Online Personal Trainer
 The competitor analysis of the online personal trainer
business will be carried out using the Porter's 5 Forces
model. The Porter's 5 forces model is a framework used by
the organizations in order to determine the level of
competition within the market. Kayla Itsines has been
determined as the major competitor of the online personal
trainer idea in Australia. The same with respect to the
online personal trainer business has been explained below:
 Competition
 Threat of new entrants
 Power of customers
 Power of suppliers
 Threat of substitutes

PEST analysis of Online Personal
Trainer
 Political factors
 It has been determined that the Australia is a liberal and a
democratic nation.
 Economic factors
 It has been determined that the Australia is a capitalist economy. In
Australia, the country receives its major income from the service
industry within the country.
 Social factors
 It has been observed that in Australia, there are people living within
the country which belongs to different parts of the world.
 Technological factors
 The Australia is a high technology country that believes in
providing the nation with efficient and exclusive quality services
within the country.

Cost of Online personal trainer services
Particulars Cost
Cost of developing a platform 25000
Cost of hiring fitness professionals 100000
Cost of hiring dieticians 100000
Space 15000
Gym and physical training equipments 200000
Marketing cost 15000
Total 455000

CONCLUSION
 On the basis of this presentation, it can be stated that in order to launch a business within the market, it
is essential for the business owners to determine the viability and feasibility of the business idea within
the market.
 The business idea of Academy E learning aims to provide online educational services to the students
belonging to the Australia and help them in achieving good grades within their exams and assessments.
 This idea involves a cost in the form of a subscription fees from the students in exchange for which
they will be receiving the services.
 Similarly, the Personal trainer app will also include a variety of trainers that will cater to the needs of
the public with respect to their health and fitness within the industry in exchange for a particular sum
of money.

REFERENCES
 Goyal, A., 2020. A Critical Analysis of Porter’s 5 Forces Model of Competitive Advantage. Goyal, A.
(2021). A Critical Analysis of Porter’s. 5.
 Hans, V.B., 2018. Business environment–conceptual framework and polices. International Educational
Scientific Research Journal. 4(3). pp.67-74.
 Munira, A., 2018. Analysis methods of the factors influencing on consumer market. Бюллетень науки
и практики. 4(2). pp.276-282.
 Shtal, T.V., and et.al , 2018. Methods of analysis of the external environment of business
activities. Revista Espacios. 39(12).
 Alhabeeb, A. and Rowley, J., 2018. E-learning critical success factors: Comparing perspectives
from academic staff and students. Computers & Education.127.pp.1-12.
 Kokoç, M. and Altun, A., 2021. Effects of learner interaction with learning dashboards on
academic performance in an e-learning environment. Behaviour & Information
Technology.40(2).pp.161-175.
 Maleńczyk, I. and Gładysz, B., 2019. Academic E-learning in Poland. Results of a diagnostic