Enterprise and Entrepreneurship Report: Market Analysis and Strategy

This report provides a comprehensive overview of an entrepreneurship venture, focusing on the fast-food industry. It begins by outlining the motivation behind the business, the process of generating the business idea, and the feasibility studies conducted, including market segmentation using STP analysis. The report details the products offered, which include Turkish shawarma, sandwiches, and beverages, emphasizing their healthy attributes. It explores potential market opportunities through PEST and Porter's Five Forces analyses, assessing the industry's attractiveness. The report concludes with a vision for the business, emphasizing quality service and customer relations, and includes references to relevant academic sources. The report covers topics like motivation for the business, business idea generation, feasibility studies, product details, market opportunities, and industry attractiveness.

Enterprise and Entrepreneurship

Table of Contents
 INTRODUCTION
 Motivation for choice of business
 The process you went through to generate this business idea
 Feasibility studies conducted
 Details of the product/ service to be offered
 Potential market opportunities
 Attractiveness of the industry
 Vision of your business
 Conclusion
 Reference

INTRODUCTION
The enterprise or entrepreneurship is basically
referred to whole organization and they are
responsible for carried whole departmental
activities in smooth manner. The main motive of
enterprise is to serve the best quality products
and services to users according to their desires
and wants for long time.

Motivation for choice of business
The main motivation which comes for starting
this type of business is that the current trends
and culture of fast food which are going
between young generations and children.
Because in today’s time in comparison with
normal food snacks or fast foods are highly
young generations and other type of customers.

Process applied for generating business
For generating or establishing this type of
business idea top level management applied
various types of methods in new market and
location. Due to the effective use of various
methods Emy's fast food restaurant easily
identified the needs and desires of customers
within low time.

Feasibility study conducted
In the process of feasibility study the
management of Emy's fast food restaurant
applied STP for targeting the beneficial
audience. The STP is basically a method which
is used by company for classifying the
consumers in systematic manner according to
their needs and desires.

Details of products to be offered
According to current trends and culture the
selected firm is introduced Turkish shawarma,
sandwiches and beverages in new market. The
main highlights of this type of products is that it
is made with healthy intranets and various
flavours which are highly beneficial for
customer health.

Potential Market Opportunities
 The PEST analysis is defined as the study of key
external factors which produced the impact on
the activities of organization in both positive
and negative aspect.
 The marketing mix is basically defined as the
combination of various tactics or actions which
is utilized by company for popularising and
promoting their products.

Attractiveness of the Industry
 The porter's five force model is basically a
tool which is used by organization for
evaluating the operating environment of a
competition of business. The stages which
are included in this model are -

Vision of your business
The main vision of this organization is to
provide best quality services and goods to
customers in long time without any type of
discrimination (Morris, Santos and Kuratko,
2021). The other vision is to maintain positive
relationship with all customer segments for long
time with help of facilitating hygiene and safe
products.

Conclusion
After the above analysis, it concludes that the activities of entreprise plays the crucial role for
delivering quality service and products to customers in long term. Due to this organization easily
sustained strong positive relations with customers for long time. The report will cover motivation
for choice of business, the process which is went through to generate this business idea. It further
explains feasibility studies, details of the product/ services to be offered, potential market
opportunities and attractiveness of industry.

References
 Agrawal, R., 2022. Conceptual Framework for Sustainable Entrepreneurship. Journal of
Applied Management-Jidnyasa, 14(1), pp.61-74.
 Cui, J., Sun, J. and Bell, R., 2021. The impact of entrepreneurship education on the
entrepreneurial mindset of college students in China: The mediating role of inspiration and
the role of educational attributes. The International Journal of Management Education, 19(1),
p.100296.
 Dana, L.P., 2021. Religion as an explanatory variable for entrepreneurship. In World
Encyclopedia of Entrepreneurship. Edward Elgar Publishing.