Analysis of Market Benefits and Attractiveness for a Learning Centre

This report provides a market analysis for a Learning and Play Centre, examining the benefits and attractiveness of the venture. It identifies the target market segment as children aged 3 months to 12 years, highlighting the potential for learning and social interaction. The report differentiates the centre from competitors by emphasizing sound management strategies and the inclusion of disabled children. It explores current market trends, such as the growing parental interest in early childhood education. Furthermore, it considers potential market expansion into art and craft galleries for seniors and sports academies, demonstrating the venture's scalability. The report references several academic journals and books to support its findings.

MARKET BENEFITS
AND
ATTRACTIVENESS

Table of Contents
MAIN BODY...................................................................................................................................1
REFERENCES................................................................................................................................3

MAIN BODY
The Learning and Play Centre located besides the university has services of educating
and social interaction that would be focusing on children (Wonglimpiyarat, 2016). The prime
emphasis of the organisation would be completely on the kids with age group between 3 months
to 12 years.
 Which segment of the overall market is most likely to benefit from your venture?
From this centre, the most effectively benefited segment within the market would be
small kids, who are developing their learning abilities. Moreover, with flexible learning provided
to students at flexible hours, they would be able to develop appropriate abilities within limited
time frame due to better access of a learning and play centre (Wu, Zhuo and Wu, 2017). In
addition to this, this centre would also provide the kids with interactive activities that is likely to
evolve their learning process and would indulge them in being self sufficient in terms of learning
in later life.
 How is your venture or product different from others already servicing this segment?
There are several organisations that are working effectively within the marketplace that
are providing more or less similar services to kids. However, at Learning and Play Centre, there
are several distinguished activities like adoption of sound management strategies, which provides
children with a soothing experience, that further develop their learning abilities and make them
listening. Another distinguished feature is inclusion of disabled kids along with the other
children, through employing competent staff, which is a state not usually found in other learning
centre. The agenda of this venture is related to providing a common and unified growth to
students of different backgrounds, orientation and learning abilities, which makes it one of a kind
within the area (Yan and Yan, 2016).
 What trends is this segment showing? Is it growing, and, if so, is this growth set to
continue?
There are certain trends which are reflected through this segment. For instance, parents
are now quite inclined towards providing their children with a social and educational
environment at a very early age. This trend is growing as mothers with children as young as 3
months old are engaging in providing them with several activities that would develop their
personality in a very prominent manner in the future. Hence, this trend seems likely to grow
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within the future as organisations like Learning and Play Centre are likely to support parents in
raising their kids effectively and as it is required in the modern era.
 What other market segments could you access if you're successful in this one?
The other markets segments which can be considered post success of this business will be Art
and craft gallery for senior members of the society. The art and craft gallery will be London and
will be targetting the local population who will be belonging to a decent socio-economic group
of this area specifically (Zott and Amit, 2017). The another business opportunity which can be
considered is Sports Academy, target segment for this entrepreneurial idea is people who are
engaged in sports activity professional or otherwise. On the basis of demographic segmentation,
the age group which will be considered is people ranging between 15-35 years of age and
belonging to upper middle class.
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REFERENCES
Books and Journals
Wonglimpiyarat, J., 2016. The innovation incubator, university business incubator and
technology transfer strategy: The case of Thailand. Technology in Society. 46. pp.18-27.
Wu, J., Zhuo, S. and Wu, Z., 2017. National innovation system, social entrepreneurship, and
rural economic growth in China. Technological Forecasting and Social Change. 121.
pp.238-250.
Yan, J. and Yan, L., 2016. Individual entrepreneurship, collective entrepreneurship and
innovation in small business: an empirical study. International Entrepreneurship and
Management Journal. 12(4). pp.1053-1077.
Zott, C. and Amit, R., 2017. Business model innovation: How to create value in a digital
world. GfK Marketing Intelligence Review. 9(1). pp.18-23.
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