Market Attractiveness for Mobile Printers in the UK: Report

This report analyzes the market attractiveness of mobile printers within the UK, focusing on the EVEBOT portable mini printer. It identifies key market segments based on technology, industry, and geography, highlighting the benefits of targeting these segments. The report differentiates the product from existing printers, emphasizing its portability, ease of use, and wireless connectivity. It examines current market trends, such as the growth of digital printing and the increasing demand for portable devices. Furthermore, it explores potential market segments for future expansion, including the Middle East, and discusses the drivers behind market success, such as flexibility and cloud computing. The report concludes by emphasizing the importance of market share analysis and providing in-depth insights into market trends to attract diverse segments. The study references existing literature and provides a comprehensive overview of the mobile printer market landscape.

MARKET
ATTRACTIVENESS
FOR MOBILE
PRINTERS IN UK

Table of Contents
INTRODUCTION.......................................................................................................................................3
MAIN BODY..............................................................................................................................................3
Which segment is beneficial for venture..................................................................................................3
How the product is different from already existed products....................................................................3
Current trends shown by segment............................................................................................................3
Which market segments can also cover in order to achieve more success...............................................4
CONCLUSION...........................................................................................................................................4
REFERENCES............................................................................................................................................4

INTRODUCTION
Markets are the area where buyers and sellers get connected in order to exchange
products and services (Izdebska and Thomas, 2015). It can be situated at any area by
which marketers can easily attract more and more customers such as mall, shopping
centre and many more. Market is considered in an industry which is a generic term and
includes companies and market which sell similar goods and services. This report is
based on the newly designed product which is a portable mini printer and in order to
describe its overall market segment and how the product is different from other existed
products. It also discusses the current trends and which segments can be covered if the
business gets success.
MAIN BODY
Which segment is beneficial for venture
The targeted segment for the EVEBOT printer pen which is a portable printer is
determined on the basis of technology, industry and geography. As on technology,
market is divided on the basis of inkjet, thermal and impact printers. Industry level is split
into healthcare, transportation, logistics etc. and on geography basis, it is determined on
the basis of North America, Europe and Asia-Pacific. The venture put emphasis on rapid
expansion of offered products and services which involves huge mobility and flexibility
of business operations (Miller and et. al., 2018). If the use of internet rises across the
country and also drives the demand of portable printer but decrease in prices supports the
success of market.
How the product is different from already existed products
Portable mini printer is different from other because of their suitability and functionality
as these printers are easy to carry. Moreover, the load of paper is reduces as just download the
app, connect the printer with phone and all done as the app itself is easy to use. Many wireless
printers come and widely used in the world and offers multiple connections. Along with this, it
also has inbuilt card readers which can facilitate payments easier, secure and faster. Furthermore,
it also use short ranged Bluetooth technology which can connect Smartphone’s and tablets.
Current trends shown by segment
Digital printers are used in the commercial sector as they are better and long-established.
Currently, high performance inkjet is used as it allows publishers to repeat few copies and
reduces physical wastage. As it is successful because it is more productive and can easily run or
increase demand. This portable printer is growing in the market because of its suitability, easy to
use and consume less time.

Which market segments can also cover in order to achieve more success
These printers are currently available in North America which dominates other segments
including Europe. In Asia-Pacific, it is developing because of increase in demand for handheld
devices such as Smartphone’s and tablets. In addition to this, it can cover the market of Middle
East which is more potential but tally after Europe and Asia-Pacific. The important drivers for its
market were flexibility and comfortable they offer (Oh and Hong, 2018). Due to the innovation
of cloud computing and cloud storage devices can improve their foothold.
CONCLUSION
From the above information it is concluded that it analyze the study of market shares
which is prominent and also influences various market segment in order to occupy them. It
expresses the inputs which are initiated by the experts of industry and also provide in-depth
analysis of market trends and various indicators in order to attract market according to different
segments.
REFERENCES
Books and Journals
Izdebska, J. and Thomas, S., 2015. Printing on polymers: fundamentals and applications.
William Andrew.
Miller, D.B., and et. al., 2018. Identifying 3D printer residual data via open-source
documentation. Computers & Security. 75. pp.10-23.
Oh, G. and Hong, Y.S., 2018. The impact of platform update interval on platform diffusion in a
cooperative mobile ecosystem. Journal of Intelligent Manufacturing. 29(3). pp.549-558.