Globalisation Report: Analysis of Summer Shoe Launch Project

This report analyzes the globalisation of a summer shoe launch project, examining market factors for a new summer shoe. It begins with an introduction to globalisation and the company. The main body covers the project's aim and objectives, outlining the conceptual framework, research questions, and SMART objectives. It details the project management plan, including cost, scope, time, and quality considerations, along with communication and resource management. The report presents a Work Breakdown Structure (WBS), a Gantt chart, and a milestone plan. It also explains the research methodology, differentiating between research philosophy, and types (qualitative and quantitative), and research design (descriptive). The report concludes with recommendations and values derived from the research, summarizing the project's findings and its implications for the company. The appendix includes the questionnaire and project logbook.

Globalisation

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
P1 Explain project aim and objective.....................................................................................3
P2 Explain the Project Management Plan for the project.......................................................4
P3 Produce Work Breakdown Structure (WBS) and grant chart...........................................6
P4 Explain different type of research methodology...............................................................7
P5 Explain data and research using different tools and technique.......................................10
P6 Recommendation from the result and conclusion from the data analysis .....................18
P7 Explain value to undertake the research..........................................................................18
CONCLUSION..............................................................................................................................19
REFERENCES..............................................................................................................................20
APPENDIX....................................................................................................................................21
Questionnaire........................................................................................................................21
Project logbook.....................................................................................................................23

INTRODUCTION
Globalisation is the process by which business starts to diversify their business at the global
stage. Company is a multinational corporation, founded and headquartered in Herzogenaurach. This
report shows that the shoe will be launched in a London fashion week and also shows the way through
which it can be launched at a large scale.This report highlights the Aim and objective of the project.
Further this report highlights Project management plan, Work breakdown structure and Gantt chart.
Further this report highlights the small research by applying quantitative and qualitative research
approaches. Further this report shows the data using appropriate tool and technique and the
recommendation on the basis of that. Further these report highlights values of undertaking research.
MAIN BODY
P1 Explain project aim and objective
Background of the Study
Demand for the women product in the market has seen a very good rise in the past few
years as the awareness of the product is successfully promoted in the global market. Footwear is
the one of the product which has seen a good rise in the demand. As women are the gender
which used to drive the 70-80 percent of the purchasing in the market as a result it will be
beneficial for the company to produce a woman product and specially footwear. As women is the
multiple marketer it will be beneficial for the company to produce a product with a multiple uses
as it will attract more women toward the product as summer shoe offers a multiple uses to the
women as summer shoe can be used for multiple occasion like for office, party, days, evenings
uses (Ettlie and Hira, 2018). As the women are the multiple marketer they always look to buy the
product with top quality and as company is looking to produce the product with the top quality
leather and raw material it will be beneficial for the company to target the women for their
product and it will also help the company in getting competitive advantage. At the same time it
has been also observed that it is difficult for the organisation to attract the attention of the women
as compare to the men as women find it difficult to leave their previous brand and it may impact
the performance of the product in the market as it will require the company to have the best
marketing strategy to promote the awareness of the product in the eye of the women.
Aim
“To analyses the market factors that are considered by business at the time launching new
summer shoe to attain competitive advantage”
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Objectives
To understand conceptual framework of consumer behaviour for new products
To examine the relationship between product designing or features on consumer behaviour
To analyses the impact of new product on competitiveness of Company
To suggest strategies which will be considered by Company for product designing and launch of
new summer shoe (Almeida and Chase-Dunn, 2018).
S- smart to evaluate the conceptual framework the consumer behaviour
M- measurable. The Impact of new product.
A-attainable the strategies for product designing.
R- realistic relationship between the product designing and the consumer behaviour feature.
T- time to achieve in particular point of time.
Research Question
Q1. How would you understand the conceptual framework for the new product?
Q2. How would you determine the relationship between product designing and feature of the
product?
Q3. How would you examine the impact of new product with other company product?
Q4. What suggestion would you like to give to the Company for the purpose of product
designing and new product launch?
P2 Explain the Project Management Plan for the project
A project management plan develops the plan related to all the inputs that are required by
the project team to complete the research. A project management plan is an approved formal
document that defines how the research will be executed and controlled (Turner and
Holton,,2015). In the proper planning it consists of all the information about managing operation
and how the objective will be meet. It is important for the project manager to incorporate the
cost, scope, communication, quality, time and the scope in the planning of the project to
achieved the required results with efficiency and effectiveness.
Cost-Effective allocation of the resources should be done by the managers so that no problems
should arise. Managing the cost for this report is complicated as the funds are more required
more the set of the premises' approx to the cost of £300 approval. The designing of the shoes to
the effective level required the labour cost and the material cost required the budget of £1164.
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For the successful representation of the footwear's around £581 is required to hire the models.
For the estimates of the uncertainty the amount of £400 has been kept as the provision. The
research cost is approximated around £183. This helps in managing the project well (Haynes,
2016).
Scope – the included scope defines that due to the uniqueness of the product, the scope are very
high as the product have the consistent quality with provide maximum customer satisfaction. The
quality of the product will compete the bit footwear brands by reaching out the satisfaction of
there targeted customer. The launching of the product will also increase the income. The
excluded scope of the project plan consist of the contract agreement for using premises are not
signed or the quality of the shoes see are approximated.
Time- Managers are required to divide the task into sub task as the effective utilization of the
funds and resources can be done to increase the effectiveness of the project planning. Effective
time management by appropriate scheduling. The research will take the time period of 60 days
starting from date September 9,2019 and finishes off by November 4, 2019. The London fashion
week has been scheduled on 16-20 November (Turner and Holton,,2015).
Quality- the quality of the project has been the essential part. To ensure the quality of the project
managers look after all the data involved and the research methodology used to perform the
research. Due to these managers will get the help to meet the objective of project by drawing the
valid conclusion.
Communication- it is required to have the proper communication between the team members,
project sponsor and the quality team so that there must be the co-ordination which minimizes the
degree of error in the successful completion of the research. The success criteria will be the
positive outcome and feedback from the customer. Initial goals should be achieved to measure
the success factors.
Resources-for the successful completion of the project the researcher required various resources
such as the technical, physical and the human resources. The proper utilization of the resource by
the mangers will make the project complete with time (Provencher, 2016).
For the completion of this project major assumption has been taken-
Buying /selling of the footwear will be done to gain the money against the investment.
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Business is done for the profit maximization.
The event will be attained by the sufficient customers.
The event will be successfully organised.
P3 Produce Work Breakdown Structure (WBS) and grant chart
Work Breakdown Structures
It is a graphical presentation of the task in which leader used to make a chart in which
task or project are illustrated and divided and relationship between different group are fixed as a
whole project.
It is the process based function in which leader or manager used to derive key objective
and on the basis of the key objective task are identified to reach prescribe goal. WBS used to be
in the tree shape diagram in which on top there is a “Trunk” which is followed by “Branches”
below. In simple word it is a well structured flow chart (Taşbaşı, Sarıca and Yüksel, 2019 ).
Gantt Chart
As a name suggest it is a chart which describes and illustrate the proper schedule of the
chart as this chart list the task which has to be performed in the vertical and horizontal axis on
the fixed time interval. Grant chart is generally used in the case where one task immediately
starts at the end of the previous task.
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Milestone plan in project management
A milestone plan works as the marker in project management plan which signifies stage or
change in development. It works as the powerful components as they show major events and
direction of plan where it is leading the project plan. In this pathway of activities that are needed
to be followed from the successful completion of the research project there are two-mile stone.
1. Selecting the target market.
2. Selecting the sales target.
Difference between milestone plan and Gantt chart
A Gantt chart works as the tool in project management. With the help of project management
the timing of various task is represented that are required to complete the project whereas the
milestone plan depicts the important events along with timescale graphically.
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Controlling and Monitoring Plan
For controlling organization will be hiring more effective worker in the organization so that the
organization is able to control the working very easily as they will bring the new skill set in the
organization.
For the purpose of monitoring the function of the organization we will set the benchmark at the
starting point itself and on the basis of that organization will evaluate the performance of the
organization (Sharma and Bharti, 2017).
P4 Explain different type of research methodology
Research methodology can be defined as a tool which assists an organisation in carrying
out its operations in flawless manner. Research methodology is carried out through
implementation of various tools and techniques. It addresses each question separately thus
creating a clear understanding for the researcher. The different tools and techniques used are :-
Research Philosophy :- The mode and methods used for collecting information by the researcher
can be termed as research philosophy. There are two major classifications of philosophies used
for different research project types : positivism and interpretivism. Positivism is a method
focusing on hypothesis formulation for researching about the topic. Whereas, interpretivism
focuses on qualitative aspect and involves implementation of models and theories. This helps in
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accumulation of facts and figures relating to human tendency and generates actual i.e. real
figures and data. For conducting the present research, interpretivism philosophy has been used in
this report. Use of this philosophy has facilitated collection of qualitative information regarding
the summer collection of footwear and impact of the comfort level associated with it that the
women customers seek (Sharma and Bharti, 2017).
Research type
Qualitative and quantitative are two main types of researches, qualitative researches are
the studies in which scholar uses theories and models in order to find out the results. Scholar
does not involve any kind of statistical data into qualitative studies whereas quantitative are
another type in which researchers uses facts, figures, statistics in order to measure the results. In
the current study scholar has used qualitative research type and has applied theories in order to
understand the concept.
Research Design :- Research design involves three different categories in which it can be
conducted. Descriptive research, Exploratory research and Causal research. Descriptive research
is the one where characteristics of the population is studied. It involves techniques like
observation method; survey and case study analysis rather than formulation of hypothesis. In this
report, the researcher has used descriptive research design to conduct the study and outline the
method in which research has to be conducted. This will facilitate the researcher in analysing
each element related to comfort level of the footwear launched by Company for their summer
collection and its impact on the buying behaviour of the targeted customer behaviour (Turner
and Holton,,2015). This has facilitated in conducting research as per the required aims and
objectives formulated.
Research Approach :- For conducting a research study, it is imperative to determine the manner
in which the research shall be conducted. The two ways of conducting a research are inductive
approach and deductive approach. Inductive approach involves implementation of models rather
than formulation of hypothesis for conducting the research. This is mainly used for qualitative
research. Deductive approach on the other hand is a technique where hypothesis is formulated by
the researcher. It is usually applied on those reports which involve quantitative analysis. Since
the researcher basically assessing facts rather than figures, the approach is that one which is
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suitable for evaluation of qualitative data and hence the researcher has used inductive technique
for evaluation of data (Ettlie and Hira, 2018).
Data Collection :- the major part of conducting research is collection of those facts and figures
i.e. that information which is relevant for carrying out the research and hence formulate the
relevant conclusions and findings. The data collected should be both relevant and meaningful.
There are two sources for collection of data primary method and secondary method. Primary
method involves those tools and techniques in which the researcher himself collects all the
relevant data by interacting with the samples consumers selected. Interview method,
questionnaire etc are the methods used in collecting data. Secondary data collection method
involves studying the already researched data which is relevant to the study. Here, that data is
analysed which has already been researched and involves study of journals, books and websites
which are relevant. In this research both primary and secondary data have been used for
conducting research (Haynes, 2016).
Sampling :- Selection of those sample which are relevant for conducting the study out of the
entire population is called sampling. It is an essential part in carrying research and must be
selected in precise manner so that correct conclusion and findings can be made. Here, in the
present research, the researcher has applied the method of random sampling for collection of its
samples. In this, the researcher selects sample on a random basis and does not have any criteria
for their selection and removes any biasness involved(Provencher, 2016). The selected sample
involves 25 women residing in U.K. They will provide the relevant data and the impact which
the comfort level of the shoes has on the buying behaviour of the females.
Data Analysis :- After accumulating all the relevant data for conducting the research, analysis
i.e. systematic study is conducted by the researcher on the collected data so that relevant
conclusions can be made. Here, in this report the researcher has used thematic analysis technique
for presentation of information in effective manner(Provencher, 2016). Thematic analysis
involves formulation of different themes for analysis of the information collected by breaking it
down into different parts and then building up tables and charts for interpretation so that
conclusions can be formed easily and appropriate recommendations can be made.
Ethical Consideration :- Ethical consideration is the crucial element in carrying out the present
research for identification of the impact that the comfort provided by shoes has on the buying
behaviour of their targeted customer base. The various ethical aspects involved in the research
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carried out involve consent of all the individuals selected in the sample size affirming that they
have not been forced. It also involves declaration that the researcher did not force them to speak
on a particular topic or prioritize one factor over another. Lastly, declaration that the research has
not been copied from anywhere and the work done is original is made (Provencher, 2016).
P5 Explain data and research using different tools and technique
Theme 1: Age group to be targetted
20-25 5
25-35 15
35-45 5
Interpretation: After going through above stats it has been interoperate that the firm
need to use the marketing policy which can attract the age group Respondent of 25-35
as majority of the women in these age group will be married and with the job, so the
company can take the advantage of the multiple uses of the product by promoting the
awareness that these shoe can be used for the multiple occasion as it will help them to
attract more such age group women (Almeida and Chase-Dunn, 2018).
Theme 2: Product to be targetted
Flat Sandals 3
High Heel Sandals 5
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Wedges 4
Mid Heels Sandal 10
Gladiator Sandal 3
Interpretation: After going through above stats it has been interoperate that there is
difference in the opinion of the woman but as majority of the woman are in the favour of
Mid Heels Sandal company should manufacture Mid Heels Sandal as these will help the
organisation to attend more customer as compare to the past, difference in the opinion
also shows that there is a good awareness of the product in the eye of the customer so
it will help the business in reducing the promotion work.
Theme 3: Number of shoe owned by customer
1-5 4
5-10 13
10-15 5
More than 15 3
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