PPDI5039 Spring 2019: Project Implementation - Vision Consultancy

This project presents a comprehensive market intelligence analysis of Vision Consultancy, a reputable organization with a broad operational scope. The analysis encompasses environmental factors using PESTEL, Porter's Five Forces, risk assessment, and stakeholder analysis. It explores political, economic, social, technological, legal factors impacting the consultancy, assesses competitive rivalry, supplier and customer bargaining power, and threats from new entrants and substitute services. The project also identifies potential risks such as recruitment challenges and market competition, and analyzes key stakeholders relevant to the company's success, aiming to provide strategic insights for scaling up operations and enhancing market performance. Desklib offers a wealth of similar solved assignments and past papers for students.

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Project Implementation
By (Name)
Name of the Course
Title of the Instructor
Institutional Affiliation
City and Date
The final date of Submission

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Market Intelligence Analysis of vision consultancy
Background
Vision consultancy is one of the most reputable organisations that have been able to
perform various tasks across large regions thus being able to meet the needs of all the customers
within the stipulated time frame (Wang et al . 2016). This project, therefore, aims towards
analysing quite several parameters that are concerned with the organisation's market intelligence.
Moreover, vision consultancy has been able to perform quite several tasks within the
market platform both at the local, national and international levels. This has, therefore, made the
top management team for the organisation to be concerned with the implementation of quite
several strategies that aims towards scaling up most of the operations that are associated with the
organisation. The development of market intelligence analysis needs the application of quite a
number of strategies in order to come up with one of the best and positive reliable outcomes (See
Appendix A) On the other hand, this is an organization that has been on the forefront to meet
most of the targeted future goals in real time by offering quite a number of adequate and reliable
services within the market platform. It is an organization that consists of various types of
employees known to be operating in multiple departments that are attached to the company, the
employees have been ranked into different categories ranging from the highest ranked employees
to the very lowest thus bringing some form of formality in relation to how vision consultancy is
capable of handling various operations (Iglesias 2016). On the other hand, it is fully managed by
a group of senior top management officials who are well versed with their respective duties and
can adequately highlight what is required by the entire organisation to scale up most of the
operations. Market intelligence analysis is capable of adequately analysing various situations

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within a given organisation thus leading to the emergence of quite several recommendations that
are aimed towards eradicating multiple types of problems (See Appendix B)
Market intelligence is a major pillar of this project; it is known to have the capability of
performing quite several tasks within a given organisation to come up with the intended outcome
(Baptista et al. 2016). It can be therefore described to be a set of relevant information that is fully
attached to various markets belonging to a particular company. This information is usually
gathered and adequately analysed to come up with a more confident and accurate decision
making processes that can be easily understood most so when it comes to the determination of
different strategies in various areas like market penetration strategy together with the market
opportunity (Carter and Jennings 2014). This project will, therefore, put much focus on different
aspects of market intelligence that are attached to vision consultancy thereby including the
implementation of various processes that are associated with gathering data that are obtained
from the external environment of the entire company. This, therefore, aims towards providing all
the decision makers with an adequate and reliable picture of what is going on in a set of various
market conditions as far as the performance of the entire organisation is concerned. This
indicates how the organisation aims towards carrying out multiple operations within the market
platform to obtain various forms of positive outcomes that are set to take the entire organisation
to the next level (Jelenković and Barjaktarović 2016).
Theories that aims towards underpinning the Analysis
Environmental analysis
This usually appears to be one of the most adequate and reliable forms of study that is capable of
benefiting various areas within an organisation. The environmental review of vision

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consultancy is known to be having multiple issues that tend to emerge as a result of
different performances. The ecological analysis of a given organisation requires the
implementation of various theories that are known to have the capability of adequately
describing multiple issues (see Appendix C)
PESTEL Analysis
This is one of the best parameters that are known to have the capability of carrying out a wide
range of environmental analysis of a given organisation thus coming up with one of the
best results that can be used to adequately predict what is likely to take place in the
coming future. Moreover, this theory consists of quite several Marco environmental
factors that majorly includes the following;
 Political factors-These are factors that generally talk about how together with the
intensity of a given government to intervene in the surrounding economy (Ansah,
Sorooshian and Mustafa 2016). Vision consultancy is therefore capable of encountering
quite a several government policies within the market platform together with various
aspects of political stability or instability in quite several international markets (Olvera
2016). These political factors are likely to have an impact on the entire organisation in
terms of how it conducts its business. Due to this, there is the need for vision consultancy
to adequately respond to it's current and the anticipated future legislation and at the same
time be ready to sufficiently adjust its marketing policy to higher levels.

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 Economic factors-They usually are known to have a significant impact on how a given
organisation performs various business operations together with how profitable that
organisation might become (Al Hamed and Alenezi 2016). Economic growth, exchange
rates along with inflation will adequately determine how vision consultancy will
sufficiently carry out its business in quite several areas to meet the expectations of all the
customers within the stipulated time frame. On the other hand, all the possible macro-
economic factors will enable the entire organisation to adequately analyse how various
customers are capable of spending their income.
 Social factors-These are factors that are sometimes termed as socio-cultural factors. They
usually involve quite several shared beliefs and attitudes that are related to a given set of
consumers. Various factors like population growth and age distribution are likely to help
vision consultancy to predict the nature of their external environment by having reliable
information of what is taking place there. The factors will, therefore, have a direct effect
on the organisation most soon how it understands various consumers together with what
is capable of driving them.
 Technological factors- The entire technological landscape is known to be changing daily,
this is therefore capable of impacting on the way vision consultancy markets all its
services. This is because it entirely affects marketing together with management. At the
same time, quite several modern technologies are likely to change the way the entire
company will be able to reach out to all its customers irrespective of their places of
residence.
 Legal factors- These factors typically include things like equal opportunities, advertising
standards together with health and safety issues (Ogunyomi and Bruning 2016). Vision

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consultancy, therefore, needs to have a clear understanding of what is legal together with
the illegal ones thus creating some reasonable conditions where trading can be carried out
consistently (Benjamin et al. 2016). Moreover, if the organisation decides to take most of
its operations to the international platform, it is likely to create a tricky situation that
cannot be understood since every country is known to have its own set of rules and
regulations.
PORTER’S FIVE FORCES
This theory explains quite several issues that are associated with a given organisation. It is
known to include the following;
(1) Competition rivalry- This force usually examines how intense the competition is at the
current moment within the market platform (Pollack and Algeo 2016). Through this,
vision consultancy is therefore capable of adequately determining the nature of
competition within its market platform through a comparison of all the existing
competitors together with what they are capable of doing (Kabir 2018). Rivalry
competition will, therefore, be higher than expected where few businesses are known to
be offering a particular service.
(2) Bargaining power of various suppliers- This force adequately analyses how much power
the supplier of a given business has together with how much control is available about the
scaling up of different prices (Toytok 2016). Through this, the organisation will,
therefore, be able to assess all the possible suppliers within the market platform
adequately. The fewer they will be available, the more power they will be having when it
comes to dealing with various aspects of bargaining power (Ismail and Ali 2016). The

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entire business will, therefore, be in a better position only when there quite several
suppliers who are situated in various locations.
(3) Bargaining power of all the available customers- Through this force, the organisation will
be able to examine the skills attached to all the consumers together officially will their
effects as far as pricing and quality are concerned. Most of the consumers usually tend to
have power when there aren't a good number of them, but there are various types of
sellers within the market. Bargaining power often appears to be low in multiple occasions
when various consumers tend to a product or e-service in small amounts, and at the same
time, the seller has a different product from any of the existing competitors.
(4) The threat on new entrants within the market- Through this force, vision consultancy will
be able to consider how easy or difficult it is for various types of competitors to join the
entire market place most so the one that is related to the industry that is being examined.
The easier it will appear for any given competitor to join the platform, the higher the
occurrence of various risks attached to the market share of the entire business being
depleted.
(5) The threat of different types of substitute products or services- This force adequately
analyses how easy it is for any given consumer to shift from the product of a particular
business or even service to that of a specific type of competitor known to be existing in
the market platform (Judge and Douglas 2016). This will, therefore, give vision
consultancy one of the best opportunities to look at the total number of available
competitors together with hoe their respective prices, and quality is capable of being
compared to the entire condition of the whole business. This is therefore likely to result in
a condition that is likely to determine if all the activities being examined are capable of

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lowering down their costs about various products and services. In most occasions, the
threats of substitutes are usually informed by switching of different values which
generally include both the immediate and long term together with the inclination to
change of a particular buyer.
Risk Analysis
Quite several risks are known to have the capability of taking place thereby hindering the
performance of the entire company (Saputra 2016). Risk analysis can adequately
determine what could go wrong at the current situation or even in the coming future. One
of the significant things that could potentially take place is the recruitment of the wrong
personnel who are not capable of delivering what is expected from them, this tends to put
the entire organization at a risk since its good reputation will be tarnished across large
groups of individuals thus making it difficult to operate in various regions. On the other
hand, the organisation is likely to encounter stiff competition within the market platform
thereby giving it a hard time to fully carry out its operation in a more reasonable manner
(Sadatrasool, Bozorgi-Amiri and Yousefi-Babadi 2016). This is a risk that has the
possibility of taking the entire organisation in the wrong direction making it not to attain
most of the desired goals within the stipulated time frame.
Stakeholder analysis
Various stakeholders are known to be of interest to the entire company due to various reasons.
Moreover, the following stakeholder analysis is capable of adequately analysing quite a
several stakeholders who might be of interest as far as multiple issues are concerned;

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Areas of impacts they are interested in
Stakeholder
group
Financial
matters
(Profits/l
osses
Environmental
issues
(Noise
and
Pollution
)
Reputation Business
performa
nce
Customers yes yes
Employees yes
Top
managem
ent
officials
yes yes
Residents yes yes
The customers who are among the major stakeholders within the organisation are sufficiently
concerned about knowing the reputation of the organisation together with how the entire
company is capable of performing various tasks. Moreover, the employees are only
interested in knowing about the performance of the business thus giving them an easy
time to appropriately determine what is likely to take place in the coming future and how
they can implement quite several strategies to scale up most of their operations. The top
management officials being one of the major stakeholders within the organisation, they
have decided to put much concentration on the financial issues thus giving them a perfect

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opportunity to appropriately determine the exact percentage of profit and losses made by
the organisation within a specific period (Meyer, Tsui and Hinings 2016). They are also
interested in knowing more about the performance of the organisation to determine how
they are capable of achieving various forms of customer needs within the right time
frame without delays being encountered. Finally, the residents being another group of
stakeholders, they are likely to put much focus on various aspects of environmental
issues, whether the business is capable of affecting the nature of the surrounding
environment negatively. At the same time, they are also concerned with knowing the
performance of the entire organisation thus being able to come up with various ideologies
on how the performance can be attained in real time.
Competitor analysis
This is usually an essential parameter within any organisation since it is capable of appropriately
analysing various situations that an organisation might be experiencing most so the ones
that are generally associated with competition (Krasniqi 2014). The following are some
of the major components that are known to be forming a competitor analysis;
-The current strategy of the competitor- Through this parameter, the vision consultancy will be
able to adequately analyse what a given competitor is capable of saying about its policy
(Audia, Locke and Smith 2016). To ensure that this is appropriately done, there will be
the need to make sure that annual reports obtained from the shareholder are adequately
analysed (Rodríguez-Rangel, Sánchez-Rivero and Sánchez-Martín 2016). At the same
time, the company will also be able to explain what the competitors are doing that will

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appear to be much evidence in most of the areas where the cash flow usually are being
channelled.
-Competitor's objectives- Analyzing the goals of every competitor as far as the company is
concerned, will be able to facilitate a much better prediction of quite a number of the
competitor's reaction most when it comes to different forms of competitive moves. This
will, therefore, help in the evaluation of both direct and indirect way of competition
offered by the competitors.
-The assumptions of the competitor- All the assumptions that the mangers of various competitors
are capable of holding about their firm or even their industry will always help to
appropriately determine some of the moves that they are likely to consider in most of
their operations both at the current situation or even in the coming future (Banerjee
2016).
-Various resources and capabilities attached to a competitor- This appears to be one of the most
fundamental steps that are connected to issues dealing with competitor analysis. Through
this strategy, more information about the competitors' objectives together with their
current policy will always appear to be useful specifically in understanding how the
competitor is planning to respond to various aspects of aggressive attack(Vokshi and
Dumi 2016). However, the organisation is likely to evaluate that multiple resources and
capabilities that are attached to a particular competitor are capable of determining its
ability to respond effectively to different situations within the market platform.
-The response profile of the competitor- Vision consultancy is capable of compiling quite a
several information from an analysis of all the objectives, strategies together with

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assumptions of a particular competitor thus collecting them in a response kind of profile
of all the possible moves that are likely to be made by the identified competitor. It is a
profile that generally constitutes of various aspects of potential offensive and defensive
moves.
An Assessment of the project’s phases together with an evaluation of their effectiveness
Planning- This is the first phase that is attached to the implementation of the entire plan. Some of
the essential considerations that are likely to be encountered during the planning process
of the whole project evaluation majorly include prioritisation of both the long term and
short term goals, an adequate identification of all the target audience together with
appropriate identification of various methods collecting data (Warsi, Mustafa and Ahmed
2016). On the other hand, the planning phase is known to have quite a several effective
outcomes to the entire organisation with the major one being the creation of a more
conducive and reliable environment that will appropriately determine how various
operations as set to take place in the coming future.
Implementation- This is the second phase of the entire project where it usually involves the
carrying out of the initially proposed evaluation plan (Al Hassan, Rahim and Shaalan
2016). This phase will enable the project to fully concentrate on the formative together
with various aspects of process evaluation strategies. Its effectiveness is that it allows the
entire project to adequately turn different proposed ideas into reality thereby bringing on
board quite several positive changes.
Completion- In as much as the completion phase of the project is done, all the evaluations efforts
attached to the entire project will be appropriately designed to determine quite a several