Report on Enterprise and Business Development: Market Needs & Revenue

This report provides an overview of enterprise and business development, emphasizing the importance of understanding market needs and creating effective revenue models. It discusses the significance of analyzing market needs before entering the market, using the example of a new business venture called “Organic Beauty Heaven.” The report highlights the value proposition tool and value map as methods to meet customer needs and differentiate from competitors. It also covers the STP model for targeting potential customers, dividing them into segments like beauty experts and new entrants. Furthermore, the report explains how revenue is generated and concludes that companies must examine market needs, customer demands, and competitive advantages to achieve maximum profit. Desklib offers a variety of resources, including past papers and solved assignments, for students seeking further assistance.

Enterprise and Business
Development

Table of Contents
 INTRODUCTION
 Market Need
 Value Proposition
 Target Customer
 Revenue Model
 CONCLUSION
 REFERENCES

INTRODUCTION
 Business development refers to the creation
better strategies, ideas and activities that could
help companies in generating opportunities to
make their organisation profitable. Enterprise
development is described as the procedure of
developing an application for utilization within
company or for sale to an organisation.

Market Need
 What is the need of the market
 Before entering the market it is very crucial for the company to understand
the need of the market so that it could deliver products or services according
to that. In order to evaluate the need of the market the new business venture
“Organic Beauty Heaven” is require to follow given below steps:
 Understand the need of product: The first step in understanding the need
of market is to evaluate why the specific product or services are required by
customers along with what is the purpose of their to buy them.

Value Proposition
 Value proposition Tool
 After evaluating the needs of market companies are
required to create a value for their product by
meeting the needs of customers, examining ways to
deliver their goods and analysing how they are
better from their competitors.

Continue
 Value map
 This stage of the model helps companies in examining
ways by which they could fulfil all the requirements of their
potential customers. The following are some factors by which the
selected new business venture could try to meet the demands of
their customers:
 Gain creators: This element explains that how companies from
their products or services generate profits and how they develop
value among people regarding their goods.

Target Customer
 Who is target customer segment
 For making effective strategies to position the products or
services among targeted potential customers, the “Organic
Beauty Heaven” will apply STP model.
 Segmentation: In case of the chosen new company, it will
divide its customer base into beauty experts and new
entrants. As beauty experts are those people who are
professionals and are making their career in beauty industry.

Revenue Model
 How is revenue created
 Revenue is the amount that a company
generates from its business operations which is
calculated as an average sales price times the number
of products sold. It is that income from which amounts
are subtracted to evaluate overall value.

CONCLUSION
 From the above discussion it has been concluded that business development is a procedure of delivering
better services or products to customers by understanding needs of market. It has also been evaluated that
companies are required to examine the market needs through understanding demands and needs of
customers. It has also been analysed that companies need to divide their customers on the basis of which
segment is ready to pay for their products. Before entering the market it is very essential for companies
to examine how they will meet the demands of their potential customers and what they will offer to them
that could provide them competitive advantage in the market. It has also been concluded from the above
report that companies must discover ways to generate revenues for it in order to gain maximum profit
from the market.

REFERENCES
 Bridge, S. and O'Neill, K., 2017. Understanding enterprise: Entrepreneurs and small business. Macmillan
International Higher Education.
 Chernov, S. and Chernova, L., 2017, September. Constructing the system of decision-making support while
creating the strategy of the high-technology enterprise development. In 2017 12th International Scientific and
Technical Conference on Computer Sciences and Information Technologies (CSIT) (Vol. 2, pp. 7-10). IEEE.
 Grigoreva, A. and Sorensen, L.T., 2020, November. Developing Enterprise Architecture Skills in HEI's: a
Russian survey. In Proceedings of the International Scientific Conference-Digital Transformation on
Manufacturing, Infrastructure and Service (pp. 1-6).

Thank-You