David Jones: Market Analysis, Performance, and Strategic Options

This report provides a market analysis of David Jones, a major Australian department store. It examines the company's market share, strengths, weaknesses, opportunities, and threats (SWOT). The report highlights the company's financial performance, including a decline in profits. It also discusses strategic options such as discounts, training, and development to improve the company's position. The report references relevant articles and provides insights into the challenges and opportunities faced by David Jones in the competitive retail market. The report focuses on the company's financial performance, market position, and potential strategies for improvement. It emphasizes the importance of adapting to market conditions and leveraging strengths to overcome challenges. The report concludes with a summary of the key findings and recommendations for future actions.

David Jones

Market size and trends and
Financial and corporate performance
• Market share: large
• local celebrities as the “Store Mascots”
• innovative product
• Financial performance
a.) profit ratio has been dropped by 38% to $66
Million (Hatch, 2019).
b.) David Jones line profits down by 37.7% to
$66 Million (Financial review, 2019).

SWOT and Competitive advantage
• Strength
a.) strong domestic touch
b.) strong presence in the market
c.) variety of products
d.) 200 retail stores
• Weakness
a.) wide options of the products
b.) brand switching is high (Craik, 2017).

SWOT and Competitive advantage
• Threats
a.) high competition level
b.) limited brand loyalty
• Opportunities
a.) concerned with entering into the
pharmaceutical business
b.) market expansion

Strategic options and recommendations
• Discounts and offers
• Training and development
• Motivation

References
• Craik, J. (2017). Fashioning Australian: Recent
Reflections on the Australian Style in Contemporary
Fashion. Journal of Asia-Pacific Pop Culture, 2(1), 30-52.
• Financal review.(2019). David Jones profit falls 38 pc,
highlighting pain in department store sector. Retrived
from:
https://www.afr.com/business/retail/david-jones-profit-
falls-38-pc-highlighting-pain-in-department-store-sector
-20180222-h0wi5a
• Hatch, P.(2019). David Jones blames 'extremely
challenging' conditions for sale hit. Retrived from:
https://www.smh.com.au/business/companies/david-jo
nes-blames-extremely-challenging-conditions-for-sale-h