Market Segmentation, Target Market, and Positioning Strategy Report

This report analyzes the market segmentation strategies of Telstra, focusing on geographic, demographic, psychographic, and behavioral variables. It examines how Telstra targets different consumer groups based on income, location, and lifestyle. The report also explores Telstra's marketing positioning strategy, emphasizing the importance of primary market segments in decision-making. It covers geographic segmentation, including market division based on cities and states, and discusses the implementation of marketing techniques to expand the business. The report fulfills the requirements of the BSBMKG401 assessment, providing a comprehensive overview of market profiling, segmentation, target market identification, and strategic positioning. It includes an executive summary, business description, market segmentation details, business strategies, and a conclusion, along with references.

Introduction
• Para Olympic and Olympic games is associated with Telstra. This
organization was nominated as a communication partner for
telephone, mobile phone, and HD television at high level. This
organization concentrate on the buyer requirements. Influence of
behavioral, geographic, demographic, and psychographic aspects
considered by the authority of Telstra. This organization implement
and establish strategies of communication at new level.

Market Segmentation
• Demographic variables
• This organization has offered many plans for each income group. This
organization concentrates on both males and females of society.
• Geographic variables
• This organization offers big cities services of 3G. The plans of 3G is
unaffordable and costly for the lower income group.

Market Segmentation
• Psychographic Variable
• This organization has offered many services to the group of high
achiever, those wants to use latest techniques and stay updated.

Market Segmentation
• Behavioristic Variable
• This organization has launched scheme of message for low usage
customer and services of 3G for high usage consumers.

Target Market
• This organization offers mobiles to their male purchasers with various
features. This organization offers 3G services to big cities only. This
organization draws the consideration of most number of probable
consumers at large level.

Target Audience
• This lower income group people are the secondary target market of
Telstra. This organization have announced some of the systems with
an affordable value. This organization effect the demand of buyers
with the new techniques and technologies.

Target Audience
• This organization pays close consideration to fill the requirements of
customer. This organization introduced innovative and new phones
with the unique features with new technologies (Washington, 2012).

Marketing Positioning Strategy
• The primary segment will play a main role in decision making process.
This will involve the strategies of organization for constructing the
primary market (Taylor, 2013).

Geographic Segmentation
• This is based on geographic units like cities, states and etc. This is also
vary on factors like preferences of culture, climate, and population.

Geographic Segmentation
• Telstra divides its business based on the market geographic.
Geographic segmentation is a core way of success for the Telstra. This
includes statistic and techniques of marketing for expand the
business.

References
• Washington, G. (2012, 08 04). Positioning Strategy. Retrieved from
Equip Brand Consulting: http://
equibrandconsulting.com/services/brand-consultant/brand-positionin
g/strategy
• Taylor, C. R. (2013). Corporate Environment Behavior. Climate, 47(03),
55.