Market Property for Lease Project

The assignment focuses on the project for the CPPDSM4013A course, where students must create a marketing plan for a rental property. It includes identifying the target market, promoting property features, and developing marketing materials. Students are required to demonstrate their understanding of real estate marketing principles and legislative requirements while completing various assessment activities.

ASSESSMENT
Market property for lease (CPPDSM4013A)
Student identification (student to complete)
Please complete the fields shaded grey.
Student number [8-digit number]
State or Territory [State or Territory]
Course [Registration/Representative or License program]
Number of pages
including this one [number]
Assessment result (assessor to complete)
Result — first submission (Details for each activity are shown in the table below)
Competent / Not yet competent
Result — resubmission (if applicable)
Competent / Not yet competent
CPPDSM4013A_AS_v1.1 © April 2016 Kaplan Education Pty Limited

Feedback (assessor to complete)
[insert assessor feedback]
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Before you begin
Read everything in this document before you start your assessment for this subject.
Instructions for completing and submitting this
assessment
The information and resources that can assist you in answering the questions in this assessment can be
primarily sourced from the learner guide and supporting resources for ‘Market property for lease
(CPPDSM4013A)’, located on your eLearning platform. You may also be required to conduct some
independent research.
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• ensure you read each question carefully and answer all parts of the question
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subject name and question number.
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‘Not yet competent’ and resubmissions
Should your assessment be marked as ‘not yet competent’ you will be given an additional opportunity
to amend your responses so that you can demonstrate your competency to the required level.
Further resubmissions to this can be requested at a fee.
When resubmitting:
• you must address the assessor’s feedback in your amended responses
• you only need to amend those sections that the assessor has indicated require resubmission
• make changes to your original submission
• use a different text colour for your resubmission. Your assessor will be in a better position to gauge the
quality and nature of your changes.
Units of competency
This assessment is your opportunity to demonstrate your competency in the following unit:
CPPDSM4013A Market property for lease
Assessment activities
The assessment consists of one (1) workplace project.
Workplace project:
• This workplace project consists of ten (10) questions.
• You will be required to use a property of your choosing in order to respond to the questions.
• Question 7 requires that you develop a marketing plan for your chosen property. If you are unable to
include the plan in the area provided, you may attach it to this assessment or upload it as a separate file
on the eLearning platform, ensuring it is clearly labelled with the question number.
• Question 8 requires that you develop a three (3) forms of marketing material for your chosen property.
If you are unable to include the plan in the area provided, you may attach it to this assessment or upload
it as a separate file on the eLearning platform, ensuring it is clearly labelled with the question number.
We are here to help
If you have any questions about this assessment you can email us at [e-mail]. You can
expect an answer from one of our technical advisers or student support staff.
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Workplace project
You will need to choose a particular property to work on for this project. If you work in real estate, you may
like to choose a property you have access to, or you may use the property you are living in. For this
particular chosen property, complete the following activities:
Question 1
Who is the target tenant market for this property and where would they originate from?
I will target immigrants coming in Australia from other parts of the world such as Africa and South America.
The target immigrants are the major ones who come here for studies and business. Them being new in the
town, I will target them as they come from the airline services and where possible I will have interacted
with them online before they land. This is to create awareness of the product and offer a platform of
interacting with them (Naillson, 2005).
Question 2
What features of the property will you promote in your marketing to the target market?
The main unique feature of the property is fully furnished rental houses and office space. It is meant to
reduce the stress that these clients can have in trying to secure furniture. The will feel attracted by the deal
because it will be a conclusive for them and will save them time and energy. The rental houses too will
have constant supply of water, electricity and energy gas. WIFI will also be availed for the tenants.
Question 3
What are the benefits of those features to the target market?
The client will have all the required items for settlement in only one contract. The additional features of
power backup will help them continue with their businesses even during blackouts. WIFI will help them do
their academic and business research and at the same time keep communicating with their friends and
family members back home. They will also be in a position to settle faster in their new environment (Kehoe,
2015).
Question 4
What methods of marketing would you use to promote this rental property and why?
Online marketing will be the most appropriate for this property and especially use of social media and
websites. The main reason for this being that the target customers are international and the only way to
reach them is using the unlimited online sources (Arney, 2007). Brochures and catalogues too can be issued
to the people visiting Australian embassies all over the world for visas can be a way of creating awareness
of the existence of the product.
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Question 5
What marketing budget would you suggest is sufficient to promote this rental property and why?
A small budget of about US Dollars 300. This will cater for opening of the official website of my firm and
other social media platforms. Printing of brochures and posters too can be catered for in the same amount.
Their transportation too into various Embassies and in the international airports for the arrivals (Collinson,
2016).
Question 6
What legislative requirements from your state will you need to take into account when marketing a
property for lease, including the appropriate process for accessing the rental property to show the property
to prospective tenants as applicable in your State/Territory Residential Tenancy Act?
The major legal requirement for lease houses in the law of contract as contained in the England Common
law. The lease and the leaser are getting into the agreement and all the elements of the contract applies.
Another legal requirement is the Global Property Guide which requires neutrality between landlord and
tenant. Both parties’ rights are well-protected by each states’ Residential Tenancy Act. Major issues on the
rent are addressed by the rent tribunal.
Question 7
Now you need to create a marketing plan for the rental property. If you already work in real estate, you
are encouraged to design your marketing plan within your preferred agency format. If you are not yet
working in real estate, then you may complete the marketing plan on your own designed schedule.
You will be required to demonstrate in your plan:
• the allocation of a marketing budget including reasoning behind your decisions
• timing of the campaign
• the use of at least five marketing tools or media.
Your plan must have full costs indicated, including any costs being covered by the agent. You may use local
media costing. If you do not work in real estate and do not have access to advertising and promotional
costs, then you may use the costs referred to in Table 2 in Topic 5.
If you are unable to insert your developed marketing plan below, you may attach your marketing plan to
this assessment, ensuring it is clearly labelled with your name and the question number.
The marketing costs shall be distributed as follows, (all denominations in US Dollars), official website and
the social media platforms 50, printing of brochures and posters 30, travelling in Embassies 100, salaries to
the salesmen 180. The campaign will take place in 6 consecutive months to try and reach as many people as
possible especially when travelling season comes.in addition to the already mentioned tools, referrals will
be encouraged with each client coming with a new one receiving a discount. The firm can also place an
advert with one airline company during the journey to inform the boarders on the products.
Question 8
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You are now required to create marketing materials for this rental property. You will need to create the
following three (3):
• a classified advertisement for your selected property. Your advertisement must be at least
eight (8) lines, including a headline, body copy, a closing statement and your personal contact details.
• the copy for a window card
• the copy for an internet advertisement.
Ensure that your headline is emotive and reflects the criteria discussed in Topic 7 regarding how consumers
scan headlines. Your body copy must include effective use of benefits as well as features. Ensure that you
have a strong closing statement and your contact details.
If you are unable to insert your developed advertisements below, you may attach your material to this
assessment, ensuring it is clearly labelled with your name and the question number.
VISITING AUSTRALIA FOR STUDIES OR BUSINESS? HERE IS A SOLUTION TO YOUR
ACCOMODATION
PREMIOUR RENTAL AND BUSINESS AGENCIES
SERVICES OFFERED
 RENTAL RESDENTIAL HOUSES
 OFFICE SPACE
 BUSINESS PREMISES
All fully furnished and available at an affordable price. For more information
visit our website www.premiourrba,co.au or contact us at
[e-mail] or call us at [phone] during normal working hours.
We care for you……
Question 9
Describe what steps you would need to take to implement the marketing program you have designed in
Question 7 above.
The first step is ensuring that I have all the resources that I need to undertake the project. This includes
capital resources in monetary terms and the efficient, well-motivated human resource. In addition I will
ensure I have legally checked all the contracts entered into and have properly registered them with my
attorney. I will also set targets that would be my standards which can be compared with the actial
performance to get variances which will form the basis of corrective actions.
Question 10
Explain how you would review and report on the effectiveness of this marketing plan to the landlord of
the property. Ensure you cover in your response:
• What evidence you would need to analyse in order to make your conclusions about the
effectiveness of the marketing campaign
• What alternative marketing activities you would suggest if the property proves hard to lease.
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The report will be reviewed based on the targets set before the campaign started. The main focus here
being the targeted clients and the subsequent turnout or feedback on interest in the property. The two
parameters will form the basis of evaluation. If the results are negative, then I will consider marketing in
the local market. I will change the targeted clients to local and subsequently use trade fairs, print and
electronic media that are locally available.
References
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ABC News, 12 June 2014: Australia has third highest house price-to-income ratio in the world: IMF
ABC News, 3 June 2016: Housing boom could end in a 'dramatic and destabilising' real estate hard landing:
OECD
Arney, June (14 December 2007). "State Wants Ground-rent Suit Moved". The Baltimore Sun. p. 3B.
Claus, E (2005) Submission to the Productivity Commission on Population and Migration (submission 12 to
the Productivity Commission's position paper on Economic Impacts of Migration and Population Growth).
Archived 27 September 2007 at the Wayback Machine.
Collinson, Patrick (29 October 2016). "The new-builds catching house buyers in a leasehold property trap".
The Guardian. Retrieved 23 April 2011.
Craig Deegan. Australian Financial Accounting, 4th edition. ISBN 0-07-471479-1.
Kehoe, John (May 2, 2015). "IMF to probe Australia's record property and debt levels". Australian Financial
Review.
Nilsson (2005) Negative Economic Impacts of Immigration and Population Growth (submission 9 to the
Productivity Commission's position paper on Economic Impacts of Migration and Population Growth).
Archived 27 September 2007 at the Wayback Machine.
Nilsson (2005) Negative Economic Impacts of Immigration and Population Growth (submission 9 to the
Productivity Commission's position paper on Economic Impacts of Migration and Population Growth).
Archived 27 September 2007 at the Wayback Machine.
O’Donnell, Jim (July 2005). "Quarantining Interest Deductions for Negatively Geared Rental Property
Investments". EJournal of Tax Research. Sydney: Atax, University of New South Wales. 3 (1). Retrieved 2
May 2011.
Rudgard, Olivia (11 February 2017). "Government to act on leasehold rip-offs". Daily Telegraph. Retrieved
23 April 2017
Stapledon, Nigel, (2011). A History of Housing Prices in Australia 1880-2010. School of Economics Discussion
Paper: 2010/18. Sydney, Australia: The University of New South Wales Australian School of Business.
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END OF ASSESSMENT
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