Market Research Report: Australian Family and Housing Demand

This market research report examines the Australian real estate market by analyzing family characteristics and housing demand. The study focuses on the family structures, employment status, and housing trends within Australia using secondary data from sources like the Australian Bureau of Statistics (ABS). The report explores the research process, including problem definition, research design, sampling, and data collection methods. Key findings include an analysis of family composition, employment statistics, and the impact of these factors on the housing market. The report concludes with recommendations for real estate developers, emphasizing the importance of understanding market dynamics and effective communication strategies to meet the needs of diverse customer segments and adapt to future housing demands. The report also uses data from 2012-2013 to forecast the future of the market, analyzing the changes in family structures and employment statistics, and how they might impact the real estate market.

Running head: MARKET RESEARCH
Market Research

MARKET RESEARCH 2
Table of Contents
1. Introduction..................................................................................................................................2
2. The research Process....................................................................................................................2
2.1. Define the Problem...................................................................................................................2
2.2. Planning the research design....................................................................................................2
2.3. Planning the sample..................................................................................................................2
2.4 Collecting the data.....................................................................................................................3
2.5 Analysing the Data....................................................................................................................5
3. Formulating conclusions..............................................................................................................6
References........................................................................................................................................8

MARKET RESEARCH 3
1. Introduction
In the recent era, real estate organization has suffered from many issues because of changes in
the requirement of families and households. It is determined that huge number of individuals is
immigrating and there is not adequate amount of house that is associated with the supply of
everyone. Therefore, prices are increasing in the real state area. The secondary data would be
practiced to collect the data towards the characteristics of family in Australia.
2. The research Process
2.1. Define the Problem
The developers of SKY HIGH Real Estate could make their efforts in comprehending the
available structure of the families as well as households and families in the context of Australia.
Hence, market research is effective to understand issues of this firm in depth (Adnan, et al.,
2017). Further, the developers of this organization have deeply understood the existing
performance of this organization to forecast the demand for upcoming 20 years. It would also
facilitate to make plan for properties that would influence the demand of organization.
2.2. Planning the research design
For this study, the qualitative research method would be practiced as it enables to get the depth
data about the issue. It would also facilitate to increase conceptual information in favour of the
real state issue (Rogers and Koh, 2017). For this study, the data has been captured by relevant
sources named as Australian bureau of statistics and family characteristics. The recent
publication was created in 2015 as it is entitled as 4442.0 family characteristics.
2.3. Planning the sample
The information relied on the households and families of Australia. For this study, the data were
collected during 2012-2013. It is effective to collect the authentic data that is related to the study

MARKET RESEARCH 4
(Khalfan and Maqsood, 2014). It is imperative in collecting the data about the employment
statutes of parents who are settled in Australia.
2.4 Collecting the data
The investigator would collect the information from the secondary data collection technique that
could consider many sources named as articles, books, journals, online and offline sources
(Mani, et al., 2014). The collected data is presented by the following table and chart:
Families — family composition
Employment
People who reported being in the labour
force, aged 15 years and over
Australia % 2011 %
Worked full-time 6,623,065 57.7 6,367,555 59.7
Worked part-time 3,491,503 30.4 3,062,977 28.7
Away from work 569,276 5.0 627,798 5.9
Unemployed 787,452 6.9 600,134 5.6
Family composition employment status of couple families
Family composition Australia % 2011 %
Couple family without children 2,291,987 37.8 2,150,299 37.8
Couple family with children 2,716,224 44.7 2,534,397 44.6
One parent family 959,543 15.8 901,634 15.9
Other family 102,559 1.7 97,721 1.7
Employment status of parents in couple Australia % 2011 %

MARKET RESEARCH 5
families
Labour force, parents or partners aged
15 years and over
Both employed, worked full-time 1,084,006 21.6 1,015,164 21.7
Both employed, worked part-time 203,596 4.1 174,795 3.7
One employed full-time, one part-time 1,086,460 21.7 1,001,907 21.4
One employed full-time, other not
working
749,886 15.0 736,322 15.7
One employed part-time, other not
working
302,037 6.0 251,191 5.4
Both not working 1,006,697 20.1 899,598 19.2
Other (includes away from work) 264,145 5.3 291,196 6.2
Labour force status not stated (by one or
both parents in a couple of families)
311,381 6.2 314,529 6.7
Occupation
Employed people aged 15 years and over Australia % 2011 %
Professionals 2,370,966 22.2 2,145,442 21.3
Clerical and Administrative Workers 1,449,681 13.6 1,483,559 14.7
Technicians and Trades Workers 1,447,414 13.5 1,425,146 14.2
Managers 1,390,047 13.0 1,293,970 12.9
Community and Personal Service Workers 1,157,003 10.8 971,898 9.7
Labourers 1,011,520 9.5 947,608 9.4
Sales Workers 1,000,955 9.4 942,140 9.4
Machinery Operators and Drivers 670,106 6.3 659,551 6.6

MARKET RESEARCH 6
(Source: ABS, 2019).
2.5 Analysing the Data
From the analysis of 2012-2013 data, it is founded that 8.9 million Australian had their own
house. In this, 74% of people have family households, 3% were team households, and 23% were
having alone households (ABS, 2019). It is also addressed that 88% of Australian people have
lived in private households. It is also addressed that 2.1 million were lived alone wherein 1.1
million were male and 1.0 million were female (ABS, 2019). The data of alone household were
equal to the data of 2009-10. During 2006-20017. It had been declined by 25%. The family
structure of Australian people in 2012-2013 is 5.7 million were joined families, while 14% were
single-parent family and 2% were other. From the data, it is also founded that the data of
households will be increased by 25% in the upcoming 20 years (ABS, 2019). From the data, it is
also founded that couple families have resident children named as independent and dependent.
Further, the couple of families were young individuals as well as whose age could come amongst
0 to 14 year. It development the higher proportion i.e. 34% (ABS, 2019). It is examined that a

MARKET RESEARCH 7
large number of single-parent families has concentrated on those that are youngest inhabitant and
comes under 25yeras. The data is more than 23%. In this, 9% of people are entailed as families
with respect to same age group. It is evaluated that intact families were associated with those that
have adopted children and involve the inborn children. In these kinds of families children were
not discovered. These families had children with age of 0 to years (ABS, 2019). With respect to
youngest resident, 0 to 17 years of children were addressed. Moreover, it is also founded that
unbroken family has fallen under 0 to 4 years. It is examined that intact families which have
older occupant child were having minimum in the context to families along with, 0 to 17 years
age of child founded. From the data, it is addressed that 72% of people were integral family. This
is all related to family who has children and their age has come under 0 to 17 years (ABS, 2019).
From the collected data, it is examined that the family couples have existed more than the lone.
Further, it is addressed that most of the parents were educated as well as employed who give the
value to house. From this, it is estimated that the household and family structure has been
improving in the next 20 years that affected the demand of household as it could great
achievement for this real estate organization. It is examined that the Austrian has made an
effective policy regarding house due to increase the household and affected the condition of the
country (ABS, 2019).
3. Formulating conclusions
With respect to the whole discussion, it can be concluded that real estate developers could face a
problem with respect to the demons that is related to the families as well as households. It is
founded that Sky-high real estate developers could comprehend the existing structure of families
as households with respect to Australia. Further, it is founded that qualitative research design is
practiced due to getting the conceptual information in the context of issues that are faced by the

MARKET RESEARCH 8
real estate developers. It can also be summarized that secondary data is gathered by considering
the existing sources named as Australian bureau statistics and family characteristics and
Transitions, Australia. It can be suggested that real estate developer could gain their
understanding of the market, want and needs of people due to sustaining their business sin
marketplace (Khalfan and Maqsood, 2014). It could be quite typical for the developers of real
estate to get the depth information about the local atmosphere. It can lead to making connection
between experts and regional atmosphere. Moreover, it is evaluated that the real estate
developers can determine proficient agent with creating business alliance wherein an individual
could alert to the business of property dealing. It can be effective to support as well as
demonstrate tools that are associated with the market. It can also be concluded that developers
of real estate could emphasize on using effective communication. They could learn about
different methods of communication to effectively dealing with diverse culture of people and
influence them for purchasing households. It can be recommended that real estate developers
could make interaction with other people effectively for meeting the project purpose (Poon and
Brownlow, 2015). It is also illustrated that the employee could also use effective communication
technique due to making effective solution in the context of business process.

MARKET RESEARCH 9
References
ABS. 2019. 2016 Census QuickStats. [Online]. Available at:
https://quickstats.censusdata.abs.gov.au/census_services/getproduct/census/2016/quickstat/036
(Accessed: 23 August 2019).
ABS. 2019. 4442.0 - Family Characteristics and Transitions, Australia, 2012-13. [Online].
Available at: https://www.abs.gov.au/ausstats/abs@.nsf/mf/4442.0 (Accessed: 23 August 2019).
Adnan, Y.M., Daud, M.N., Alias, A. and Razali, M.N., 2017. Importance of soft skills for
graduates in real estate programs in Malaysia. Journal of Surveying, Construction, and
Property, 3(2).
Khalfan, M. and Maqsood, T., 2014. The current state of off-site manufacturing in Australian
and Chinese residential construction. Journal of Construction Engineering, 2014.
Khalfan, M. and Maqsood, T., 2014. The current state of off-site manufacturing in Australian
and Chinese residential construction. Journal of Construction Engineering, 2014.
Mani, D., Raymond Choo, K.K. and Mubarak, S., 2014. Information security in the South
Australian real estate industry: A study of 40 real estate organizations. Information Management
& Computer Security, 22(1), pp.24-41.
Poon, J. and Brownlow, M., 2015. Real estate student satisfaction in Australia: what matters
most?. Property Management, 33(2), pp.100-132.
Rogers, D., and Koh, S.Y., 2017. The globalization of real estate: The politics and practice of
foreign real estate investment.