Brand Recognition and Market Research Report Analysis

This report delves into the concept of brand recognition, defining it as the ability of consumers to identify a product or service based on its branding elements, such as logos and advertising. It uses the example of New Balance to illustrate how a company builds brand equity through quality manufacturing, strategic advertising campaigns, and positive consumer perception. The report discusses how factors like high-quality products and promotional activities contribute to a positive brand image. The report also highlights the significance of digital campaigns in influencing consumer behavior and the role of brand recognition in the competitive market. The report then provides a detailed analysis of the brand's strategies to enhance its market presence and brand equity.

Market Research

MARKETING 1
Brand Recognition
Brand recognition is the extent to which the customer can easily find a particular product or
services from the name of the organization such as by service’s logo, tag line, advertising
campaigns and the other (Fabrik, 2017).
For example- New balance is an American brand of sports that provides the sports footwear and
apparels to consumers. The company provides the unique services to consumers as compare to
the other 112 sports brands to make it different from the other companies (New Balance, 2018).
The positive step of brand recognition towards the company is that the players buy the footwear
and other sports apparels buy from the grand just because of its athletic footwear manufacturer
with an emphasis on quality. The brand does not share the similar name recognition as the other
competitors done like Adidas, Nike or Under Armour (Liyakasa, 2018). The brand organizes
different digital campaigns to aware the consumers towards their product that helps to build the
brand equity. The perception of players has been change towards the brand as it is highly
promoted its product in the market. Popular or famous players buy the sports footwear and
apparel from the company and also promote its products by attending its advertising campaigns
such as Rugby players. The promotion, high quality of manufacturing and the other activities are
the positive factors that help the company to shift the brand recognition positively.

MARKETING 2
References
Fabrik. (2017) Brand recognition or brand awareness: What’s the difference?. Available From:
https://fabrikbrands.com/brand-recognition-or-brand-awareness/ [Accessed 13/3/2020].
Liyakasa, K. (2018) How New Balance Builds Brand Equity. Available From:
https://www.adexchanger.com/advertiser/new-balance-builds-brand-equity/ [Accessed
13/3/2020].
New Balance. (2018) Inside NB. Available From: https://www.newbalance.com/about-new-
balance-content-assets/inside-nb-overview.html [Accessed 13/3/2020].